business presentation last slide

How to End a Business Presentation & Get People to Act

Learn how to conclude a digital presentation with impact. Discover what should be on the last slide of the presentation and ditch the "Thank you" slide forever.

Dominika Krukowska

8 minute read

Short answer

What should be the last slide of a presentation?

The last slide of your presentation should be a next step slide with a call-to-action, not a thank-you slide. It should direct readers to act on what they have learned - by trying a product, donating, visiting a place, etc.

It’s also an opportunity to build a relationship with your audience by inviting them to connect with you on social media or book a call.

Concluding your presentation with a thank-you slide is a bad idea

Imagine a general addressing his knights before a battle. He gives a moving speech that gets the men fired up. He describes the great purpose of their sacrifice and the glory of victory. The warriors are roaring and raising their swords.

Then the general tells them he thanks them for coming, turns, and goes.

With no idea where the enemy is or when the battle will take place the men take their gear and go home. The end.

That’s what happens when you end with a thank you slide. Your audience was hooked. They identified with your ideas, they were moved by your story, and they wanted more. But they didn’t know where to get it. You left them hanging.

This is where many presentations miss the mark.

What this means is that ending with a thank-you may leave potential connections, collaborations, or sales to simply drift away.

So contrary to common belief that is not how to conclude a presentation.

This blog post will show you how to use the last slide of your presentation to guide your audience toward meaningful actions for them and for you.

Let’s dive in!

What to say on the last page of a presentation?

You should end your presentation by saying what your audience should do with what you’ve told them. Whatever it is, make it immediate and easy to do.

Get them to take a small next step so that they will be more likely to be on their way toward a beneficial outcome for them and for you.

What you say at the conclusion of your presentation should guide your audience toward a clear next step.

Ask for something like booking a demo, signing up for a newsletter, or leaving their email for further communication, anything that starts them in the direction you’re aiming for.

Our analysis of 100K presentation sessions revealed an unignorable fact:

Presentations that contained a singular, clear next step had a conversion rate 27% higher than those that simply ended with "thank you".

Impact of adding next steps on avg. deck conversion rate for a demo call:

What are the main types of slides to end a presentation?

The final slide of a presentation is more than just a conclusion; it's your last chance to engage your audience and guide them toward action.

6 types of final slides:

• Thank you slide: A traditional ending, but often a missed opportunity.
• Quotes slide: Inspires your audience with a thought-provoking quote.
• Pricing slide: Clearly presents your product or service’s cost.
• Benefits slide: Summarizes the key advantages of your proposition.
• FAQ slide: Addresses common questions and resolves doubts.
• Next step slide: The most impactful type, guides your audience toward a clear action.

Now, let’s dive deeper into what goes into each of these presentation slides and see some real-life examples.

Best examples of how to end a presentation

The last slide you use to conclude your presentation should be gauged towards the original purpose for which it was made.

Ask yourself what was the goal for making the presentation in the first place, and choose the slide that best serves that goal.

Note: all of the slides examples on our list are interactive, as opposed to static PPTs, and were created using Storydoc's presentation maker .

Here are some of the most common examples of how to end a presentation:

Thank you slide

It's a common practice to end a presentation with a simple "Thank you" slide . It's polite, it's traditional, and it seems like the perfect way to wrap up. In reality, however, it can often be a missed opportunity.

When you end with a "Thank you" slide, you're essentially closing the conversation. You're not giving your audience any direction on what they should do next. This can lead to lost opportunities for both you and your audience.

Instead of a "Thank you" slide, consider using your final slide to guide your audience toward a specific action.

Whether it's trying a product, joining a cause, or connecting with you, a clear call-to-action can make a world of difference. It will turn a passive audience into active participants, and an informative presentation into an actionable one.

Here’s what a passive ‘Thank you’ slide looks like versus an actionable one:

Quotes slide

Knowing how to end your presentation with a powerful quote can leave your audience thinking about your message long after it ends, change their perspective, and even occasionally inspire someone to act.

The type of quote you choose should align with your presentation's purpose and audience.

Here are a few quote types to consider:

Inspirational quotes: These are great for motivating your audience or sparking creativity. Choose a quote from a well-known figure that aligns with your presentation's theme.

Industry expert quotes: Quotes from respected industry experts can add credibility to your presentation and reinforce your points.

Customer testimonials: If you're presenting a product or service, a positive quote from a satisfied customer can be very persuasive.

Company founders quotes: A quote from a company leader can provide insight into the company's values and mission.

Here’s an example of a quotes slide :

NOTE: A quote is good to help carry your message for longer, but it is not a good way to generate a desired behavior. If you want to influence behavior, your last slide must be clear and concrete with what you want your audience to do. A quote doesn’t provide such a clear path for action.

Pricing slide

This last slide is particularly useful for proposals, RFPs, SaaS decks, or big-ticket items.

A pricing slide should provide a clear, transparent breakdown of your product or service's cost. Ensure the pricing structure is easy to understand, and highlight any special offers or discounts.

To make it more effective, consider using data visualization components like tables or charts to present your pricing information.

Here’s an example of a pricing slide:

Benefits slide

A benefits slide is your chance to remind your audience of the value you're offering. It's about reinforcing your key message and making sure your audience understands what they stand to gain.

Use bullet points for clarity and emphasis, and try to tailor the benefits to the specific needs or pain points of your audience.

Remember, benefits are not just features; they're the positive outcomes your audience can expect. So make them clear, make them relevant, and make them compelling.

A benefits slide can be paired with a next step slide to use the benefits in order to spark the motivation to take the next step.

Here’s an example of a benefits slide:

A FAQ slide is the equivalent of ending your presentation speech with a Q&A session. It's about addressing common questions or concerns your audience might have.

This resolves doubts and saves you or your team the hassle of clearing some of these questions personally. It also shows that you understand and care about your audience's concerns.

Don't overdo your FAQs to the point that you're drowning your audience in information - keep it light and engaging and consider grouping related questions together.

Here’s an example of a FAQ slide:

Next step slide

A next step slide is your chance to guide your audience to the next step in your relationship, be it to advance in your buyer journey, get active in your community, or donate to your cause.

Here are the most common types of next step slides:

Contact slide: Make it easy for your audience to reach out to you. Make sure to provide your email, website, and social media details. Double-check that your contact information is up-to-date.

Calendar slide: If you want your audience to schedule a meeting, you can embed your calendar directly in your deck to make the process as seamless as possible.

Further reading slide: It’s particularly useful for white papers and case studies, as you can include links to external resources. This can help your audience understand your topic in greater depth and see the research or data behind your presentation.

Signup slide: If you're selling a product or service, invite your audience to sign up. Make the signup process simple and quick. This can be a great way to convert interested audience members into customers or subscribers directly from your sales presentation or product one-pager .

Sign document slide: For proposals and RFPs, provide a clear path for your audience to sign the necessary documents. Use secure and user-friendly digital signing tools. This can help you close deals more quickly and efficiently.

Subscribe slide: Invite your audience to subscribe to your newsletter, e-magazine, or e-learning platform. To make it more compelling, consider highlighting the benefits of subscribing or offering a freebie for new subscribers.

Donate slide: If you're representing an NGO or political campaign, guide your audience toward making a donation. To make it more effective, consider sharing how their donation will be used or telling a story that resonates with your cause.

Here’s an example of a next step slide:

What to avoid when concluding a digital presentation?

Don’t be vague: Be clear about the next steps or actions you want your audience to take.

Don’t overload them with Information: Don't drown your audience in details at the end.

Don’t conclude with a passive statement: Thanking your audience or giving a Tl;Dr style conclusion will leave your audience passive. Activate and engage them by making your final slide actionable. Don't forget to invite questions or further interaction.

No personal touch: Tailor your ending to your audience for a lasting impact.

How to encourage engagement at the end of my presentation?

To encourage engagement at the end of your presentation, prompt your audience to interact. Do this by including a call-to-action, like signing up for a newsletter, booking a demo, or following you on social media. Make it easy and enticing for them to stay connected.

How long should the conclusion of my presentation be?

The conclusion of your presentation should be concise yet impactful. Aim for 1-2 slides that summarize key points, inspire action, and leave a lasting impression on your audience. A great slide duo to conclude with is your Benefits slide followed by your Next step slide.

Create your presentation from a template

Your digital presentation is your ticket to impactful communication. Instead of grappling with static, uninspiring slides, why not transform your presentation into an engaging experience?

Turn your key messages into an immersive journey, captivating your audience from the first slide to the last with our interactive last slide templates .

Grab a template and end your presentation with a bang!

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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30 Examples: How to Conclude a Presentation (Effective Closing Techniques)

By Status.net Editorial Team on March 4, 2024 — 9 minutes to read

Ending a presentation on a high note is a skill that can set you apart from the rest. It’s the final chance to leave an impact on your audience, ensuring they walk away with the key messages embedded in their minds. This moment is about driving your points home and making sure they resonate. Crafting a memorable closing isn’t just about summarizing key points, though that’s part of it, but also about providing value that sticks with your listeners long after they’ve left the room.

Crafting Your Core Message

To leave a lasting impression, your presentation’s conclusion should clearly reflect your core message. This is your chance to reinforce the takeaways and leave the audience thinking about your presentation long after it ends.

Identifying Key Points

Start by recognizing what you want your audience to remember. Think about the main ideas that shaped your talk. Make a list like this:

• The problem your presentation addresses.
• The evidence that supports your argument.
• The solution you propose or the action you want the audience to take.

These key points become the pillars of your core message.

Contextualizing the Presentation

Provide context by briefly relating back to the content of the whole presentation. For example:

• Reference a statistic you shared in the opening, and how it ties into the conclusion.
• Mention a case study that underlines the importance of your message.

Connecting these elements gives your message cohesion and makes your conclusion resonate with the framework of your presentation.

30 Example Phrases: How to Conclude a Presentation

• 1. “In summary, let’s revisit the key takeaways from today’s presentation.”
• 2. “Thank you for your attention. Let’s move forward together.”
• 3. “That brings us to the end. I’m open to any questions you may have.”
• 4. “I’ll leave you with this final thought to ponder as we conclude.”
• 5. “Let’s recap the main points before we wrap up.”
• 6. “I appreciate your engagement. Now, let’s turn these ideas into action.”
• 7. “We’ve covered a lot today. To conclude, remember these crucial points.”
• 8. “As we reach the end, I’d like to emphasize our call to action.”
• 9. “Before we close, let’s quickly review what we’ve learned.”
• 10. “Thank you for joining me on this journey. I look forward to our next steps.”
• 11. “In closing, I’d like to thank everyone for their participation.”
• 12. “Let’s conclude with a reminder of the impact we can make together.”
• 13. “To wrap up our session, here’s a brief summary of our discussion.”
• 14. “I’m grateful for the opportunity to present to you. Any final thoughts?”
• 15. “And that’s a wrap. I welcome any final questions or comments.”
• 16. “As we conclude, let’s remember the objectives we’ve set today.”
• 17. “Thank you for your time. Let’s apply these insights to achieve success.”
• 18. “In conclusion, your feedback is valuable, and I’m here to listen.”
• 19. “Before we part, let’s take a moment to reflect on our key messages.”
• 20. “I’ll end with an invitation for all of us to take the next step.”
• 21. “As we close, let’s commit to the goals we’ve outlined today.”
• 22. “Thank you for your attention. Let’s keep the conversation going.”
• 23. “In conclusion, let’s make a difference, starting now.”
• 24. “I’ll leave you with these final words to consider as we end our time together.”
• 25. “Before we conclude, remember that change starts with our actions today.”
• 26. “Thank you for the lively discussion. Let’s continue to build on these ideas.”
• 27. “As we wrap up, I encourage you to reach out with any further questions.”
• 28. “In closing, I’d like to express my gratitude for your valuable input.”
• 29. “Let’s conclude on a high note and take these learnings forward.”
• 30. “Thank you for your time today. Let’s end with a commitment to progress.”

Summarizing the Main Points

When you reach the end of your presentation, summarizing the main points helps your audience retain the important information you’ve shared. Crafting a memorable summary enables your listeners to walk away with a clear understanding of your message.

Effective Methods of Summarization

To effectively summarize your presentation, you need to distill complex information into concise, digestible pieces. Start by revisiting the overarching theme of your talk and then narrow down to the core messages. Use plain language and imagery to make the enduring ideas stick. Here are some examples of how to do this:

• Use analogies that relate to common experiences to recap complex concepts.
• Incorporate visuals or gestures that reinforce your main arguments.

The Rule of Three

The Rule of Three is a classic writing and communication principle. It means presenting ideas in a trio, which is a pattern that’s easy for people to understand and remember. For instance, you might say, “Our plan will save time, cut costs, and improve quality.” This structure has a pleasing rhythm and makes the content more memorable. Some examples include:

• “This software is fast, user-friendly, and secure.”
• Pointing out a product’s “durability, affordability, and eco-friendliness.”

Reiterating the Main Points

Finally, you want to circle back to the key takeaways of your presentation. Rephrase your main points without introducing new information. This reinforcement supports your audience’s memory and understanding of the material. You might summarize key takeaways like this:

• Mention the problem you addressed, the solution you propose, and the benefits of this solution.
• Highlighting the outcomes of adopting your strategy: higher efficiency, greater satisfaction, and increased revenue.

Creating a Strong Conclusion

The final moments of your presentation are your chance to leave your audience with a powerful lasting impression. A strong conclusion is more than just summarizing—it’s your opportunity to invoke thought, inspire action, and make your message memorable.

Incorporating a Call to Action

A call to action is your parting request to your audience. You want to inspire them to take a specific action or think differently as a result of what they’ve heard. To do this effectively:

• Be clear about what you’re asking.
• Explain why their action is needed.
• Make it as simple as possible for them to take the next steps.

Example Phrases:

• “Start making a difference today by…”
• “Join us in this effort by…”
• “Take the leap and commit to…”

Leaving a Lasting Impression

End your presentation with something memorable. This can be a powerful quote, an inspirational statement, or a compelling story that underscores your main points. The goal here is to resonate with your audience on an emotional level so that your message sticks with them long after they leave.

• “In the words of [Influential Person], ‘…'”
• “Imagine a world where…”
• “This is more than just [Topic]; it’s about…”

Enhancing Audience Engagement

To hold your audience’s attention and ensure they leave with a lasting impression of your presentation, fostering interaction is key.

Q&A Sessions

It’s important to integrate a Q&A session because it allows for direct communication between you and your audience. This interactive segment helps clarify any uncertainties and encourages active participation. Plan for this by designating a time slot towards the end of your presentation and invite questions that promote discussion.

• “I’d love to hear your thoughts; what questions do you have?”
• “Let’s dive into any questions you might have. Who would like to start?”
• “Feel free to ask any questions, whether they’re clarifications or deeper inquiries about the topic.”

Encouraging Audience Participation

Getting your audience involved can transform a good presentation into a great one. Use open-ended questions that provoke thought and allow audience members to reflect on how your content relates to them. Additionally, inviting volunteers to participate in a demonstration or share their experiences keeps everyone engaged and adds a personal touch to your talk.

• “Could someone give me an example of how you’ve encountered this in your work?”
• “I’d appreciate a volunteer to help demonstrate this concept. Who’s interested?”
• “How do you see this information impacting your daily tasks? Let’s discuss!”

Delivering a Persuasive Ending

At the end of your presentation, you have the power to leave a lasting impact on your audience. A persuasive ending can drive home your key message and encourage action.

Sales and Persuasion Tactics

When you’re concluding a presentation with the goal of selling a product or idea, employ carefully chosen sales and persuasion tactics. One method is to summarize the key benefits of your offering, reminding your audience why it’s important to act. For example, if you’ve just presented a new software tool, recap how it will save time and increase productivity. Another tactic is the ‘call to action’, which should be clear and direct, such as “Start your free trial today to experience the benefits first-hand!” Furthermore, using a touch of urgency, like “Offer expires soon!”, can nudge your audience to act promptly.

Final Impressions and Professionalism

Your closing statement is a chance to solidify your professional image and leave a positive impression. It’s important to display confidence and poise. Consider thanking your audience for their time and offering to answer any questions. Make sure to end on a high note by summarizing your message in a concise and memorable way. If your topic was on renewable energy, you might conclude by saying, “Let’s take a leap towards a greener future by adopting these solutions today.” This reinforces your main points and encourages your listeners to think or act differently when they leave.

Frequently Asked Questions

What are some creative strategies for ending a presentation memorably.

To end your presentation in a memorable way, consider incorporating a call to action that engages your audience to take the next step. Another strategy is to finish with a thought-provoking question or a surprising fact that resonates with your listeners.

Can you suggest some powerful quotes suitable for concluding a presentation?

Yes, using a quote can be very effective. For example, Maya Angelou’s “People will forget what you said, people will forget what you did, but people will never forget how you made them feel,” can reinforce the emotional impact of your presentation.

What is an effective way to write a conclusion that summarizes a presentation?

An effective conclusion should recap the main points succinctly, highlighting what you want your audience to remember. A good way to conclude is by restating your thesis and then briefly summarizing the supporting points you made.

As a student, how can I leave a strong impression with my presentation’s closing remarks?

To leave a strong impression, consider sharing a personal anecdote related to your topic that demonstrates passion and conviction. This helps humanize your content and makes the message more relatable to your audience.

How can I appropriately thank my audience at the close of my presentation?

A simple and sincere expression of gratitude is always appropriate. You might say, “Thank you for your attention and engagement today,” to convey appreciation while also acknowledging their participation.

What are some examples of a compelling closing sentence in a presentation?

A compelling closing sentence could be something like, “Together, let’s take the leap towards a greener future,” if you’re presenting on sustainability. This sentence is impactful, calls for united action, and leaves your audience with a clear message.

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How to End Your Presentation: Tips for Your Grand Finale

You have just created the most amazing presentation ever. You have written a touching speech and you are designing your last slides… Oh, wait. How to end your pitch? Sometimes people get distracted.   Don’t panic. You don’t need to read Aristotle’s Rhetoric to close your presentation in an effective way. In this tutorial, we will teach you some tips to influence your listeners and to get new clients, investors, students… They’ll love you and your product or service! 

Summarize and show a sneak peek

Make a lasting impact: quotes, use emotions to persuade your audience, involve your audience, add a “thanks” slide.

Just before saying “thanks” and “goodbye”, it’s time to summarize the contents of your presentation… and give something new to your audience.   Repetition can be a good idea! In this case, it will help your listeners. Thanks to it, they will manage to understand the global structure of your speech, if they didn’t before! In addition, if they had doubts or didn’t understand a section properly, their questions will be immediately answered.  Before or after talking about the main points of your presentation, give your audience something that will make them want to know more about your product or service.   In this respect you give them an opportunity to see something before it is officially available.  

This is a sneak peek. In Slidesgo, we add a special template in some of our Marketing themes .  You could, for example, add a video showing the features of your product. Make it visual, interesting and you will thrill your audience!  → Are you fascinated by the smart design of this News Agency Template yet? Give it a go! 

It’s usual to add a quote to your presentation. Recalling the perfect sentence by an authority is great when you want to persuade or to make a great impact in your listeners.   By authority, we refer to someone who is a specialist in an area or to someone who is pretty famous for his or her work, intelligence…   In the same way, you can also use closing lines of books or movies. They also have a great impact! Have you ever watched Some Like It Hot? The very last sentence pronounced in this movie, became one of the most well known and quoted lines in history. When Jerry confesses that he is a man, Osgood states: “Well, nobody’s perfect.”  Let’s use a famous quote in your presentation. Choose a sentence that represents your passion and that triggers a pleasant feeling in your audience. Talking about effort is always a good idea. The same can be applied to optimism, as it is a contagious emotion! 

Get this quote as an example. It is short, concise and it was pronounced by someone who is famous and successful!  → Did you like this energetic World After Coronavirus Template ? Get it for free!  

You have explained all the technical details of your company and your product or service. Now, let's add some emotive touches to what you want to say.   Of course, it’s something that you can use during the whole presentation, but ending in an emotional way will be very effective.   Our memory works better when emotions are around. We remember quite clearly moments of pure joy, moments of adventure or periods of grief, but you may not remember what you ate a week ago. There were no feelings attached to food (usually!).  Let’s have a look at the following slide: 

It clearly evokes a feeling of strength, self-improvement and self-realization. It seems that the girl can achieve anything she wants! It’s warm, lovely. This image tells a story related to feelings.  Use this sort of image, and match it with your words. Talk about the importance of diversity and how this will result in a better society, for example.  Talking about words themselves, don’t forget to use inclusive pronouns: we, us, our. Make yourself part of your audience. This way, they will feel as part of your team!  → Use now this Girls in Science Template ! 

If you don’t allow your audience to take part in your presentation, in what you say, they can get easily distracted.   Remember that you prepare your presentation or you give a speech having your listeners, clients or potential investors in mind. It’s not something that you prepare for you!  What should you do to involve your audience? We have talked about using “we” in the previous section. Employ “you” as well! This way, they’ll feel that you are directing your attention to them, that you want them to take part in what you are saying.  OK, linguistically speaking it’s a good tip. But… Is there anything else that we can do? Of course!  Asking them questions or rising a challenge can be great for doing so. Imagine this situation: you are just finishing and some of them have stopped paying attention… but you have a question ready for them!  You can use interactive templates in such cases. They are pretty uncommon and funny, so your presentation will turn into a game!

→ Use this Social-Emotional Learning Template now!   

It may seem trivial, but saying thanks at the end of your presentation is important. Why? Well, this serves as a clear indicator that tells your audience that you have finished. If you try to end, for example, with a summary, without any “thanks” slide, it can be confusing.   This is a customary thing to do. We all understand that, with “thanks”, the presentation is over. There are, of course, other important reasons to use this magical word!  Always remember that your listeners have devoted part of their valuable time listening to you and paying attention to your message. Saying thanks is a time-honoured practice. In fact, being polite is the way to persuade your listeners. 

Try using a slide to say “thanks”. Make use of a beautiful theme font and make the word stand out! Apart from that, you could also use this slide to provide your contact details.    They know that your presentation is coming to an end, so they will surely write down your email or your telephone number to contact you!  → Do you like this Wedding Template ? Download and edit it now, it’s free!  The key to have a grand finale is letting your audience understand that you care about them: say thanks, summarize the contents so they are easier to understand. Connect with their emotions! Practice, practice and practice. These tips will help you become as good as Martin Luther King in public speaking!   If you need more free Google Slides themes and PowerPoint templates , you can visit our website! We have beautiful and useful designs for you!    

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