The impact of online food delivery services on the financial performance of restaurant businesses in Malaysia
- Muhammad Azman Ibrahim Department Entrepreneurship & Marketing Studies Faculty of Business and Management Universiti Teknologi MARA, Selangor, Malaysia
- Rafiatul Adlin Hj Mohd Ruslan Department of Economics and Financial Studies Faculty of Business and Management Universiti Teknologi MARA, Selangor, Malaysia
- Nor Harlina Abd Hamid Department Entrepreneurship & Marketing Studies Faculty of Business and Management Universiti Teknologi MARA, Selangor, Malaysia
- Mohamad Fariz Bin Abdullah Department Entrepreneurship & Marketing Studies Faculty of Business and Management Universiti Teknologi MARA, Selangor, Malaysia
The food delivery industry is evolving and accelerated significantly in 2020 as a result of the COVID-19 pandemic, which made dine-ins impossible. The appeal of consumers to the approach of online food ordering is growing significantly, which has changed the way many consumers and food businesses interact. Many consumers and food business operators rely on food delivery platforms during movement control orders (MCO) with the no dine-in ruling. However, some businesses reported operating at a loss due to the platform's exorbitant delivery charges and hidden fees. As a result, the impact on food delivery services is hotly debated, and it is unclear whether online food delivery services improve business financial performance. Measuring financial performance, rather than just marketing triumphs, can determine how well a business is doing. Furthermore, studies on the impact of food delivery services on businesses are critical because this market is expected to grow significantly in the coming years. By using delivery services helps food businesses expand their operation outside their location as the delivery coverage. A propensity score matching analysis is proposed in this conceptual study to estimate causal treatment effects. The propensity score matching method is used to correct sample selection bias caused by structured questionnaires distributed to Malaysian restaurant businesses to collect primary data on observable differences between treatment and control groups. This conceptual research aims to assess the impact of food delivery services on restaurant financial performance in Malaysia. The relationship between food delivery services is expected to drive business financial performance.e
Research paper
Keywords: Food delivery, online platform, restaurant, Malaysia, financial performance, propensity score matching
Reference to this paper should be made as follows: Ibrahim, M. A., Ruslan, R. A. H. M., Abd Hamid, N. H., & Bin Abdullah, M. F. (2022). The impact of online food delivery services on the financial performance of restaurant businesses in Malaysia. Journal of Entrepreneurship, Business and Economics , 10 (2S2), 55–70.
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Jan 31, 2019 · PDF | Within the food and beverage industry in Malaysia, there is an emerging new wave, the online food delivery (OFD) service. Not just restricted to... | Find, read and cite all the research you ...
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the rise of online food delivery has altered how many consumers and food suppliers interact. In Malaysia, food delivery service is not a low-capital busi-ness model but a continuous change to match supply with orders or custom-ers. According to He, Han, Cheng, Fan & Dong (2018), online food delivery
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satisfaction. This study provides initial insights into customer preferences in Malaysia's online food delivery market, offering a foundation for future comprehensive research and practical strategies for service providers. Keywords: Customer satisfaction, online food delivery system, complexity of system, payment method, time -saving.
market situation and has limit to explore the online food delivery to the food quality control in other markets. Hence, this research will explore the factors affecting online food delivery on the food quality and services in Malaysia market. This is just focusing on the food quality control during the online food delivery from
Oct 28, 2022 · This conceptual research aims to assess the impact of food delivery services on restaurant financial performance in Malaysia. The relationship between food delivery services is expected to drive business financial performance.e Research paper Keywords: Food delivery, online platform, restaurant, Malaysia, financial performance, propensity score ...
turn to online food delivery services keep increasing due to social distancing that the government introduced to keep people safe (Novita et al., 2020). According to Tan et al. (2021), the number of consumers who order food through online food delivery services increase by different type of online food delivery services platforms.