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11 Excellent Post-Webinar Survey Questions

June 16th, 2020 Michael Mayday

Man typing on a laptop. A yellow espresso cup and saucer sits on a table to his left.

In today’s data-conscious age, we all know that it’s critical to gather attendee feedback after your webinars .

Asking the right post -webinar evaluation survey questions will:

1) provide the meaningful engagement data you need to improve the quality and responsiveness of your programs.

2) understand your attendees and deepen the relationships you’ve begun with them.

10 Tips for Creating Great Webinar Content That Drives Engagement

The Best Post-Event Question Examples

Below is a robust, post- event survey used by one of our clients that serves as a great example for a webinar follow-up.

It provides three specific pieces of audience feedback that you can use to make your programs better: their views on the value of the webinar, the knowledge and skills of the speaker(s) and the likelihood that they will recommend your program to colleagues (the ‘net promoter score’). Note that, when it comes to surveys, timing truly is everything. More on that below.

Pick and choose among these, or consider using all:

[Event Name] Feedback

Thank you for attending [Event Name].

Your views on the program are important to us. Please provide feedback on this session by completing this survey.

1. What percentage of the information was new to you?

Select: 100% 75% 50% 25% 0%

2. I can use this session information:

Select: Immediately In 2-6 months In 7-12 months Never

3. Would you like to learn more about this topic?

Select: Yes No

4. Please rate the speaker’s knowledge of the topic:

Select: Excellent Good Fair Poor

5. Please rate the speaker’s presentation skills:

6. Please rate the content of the slides/virtual aids:

7. How accurate was the session description?

8. How did the session compare to your expectations?

9. Overall session evaluation:

[If relevant: Additional comments about the breakout:]

10. How likely are you to recommend this session to a colleague? (with 10 being most likely to recommend)

Select: 0 1 2 3 4 5 6 7 8 9 10

11. Please rate your overall experience:

You can of course ask other webinar feedback questions to gain further insight into the needs and interests of your audience. Keep in mind, though, that longer surveys – those that take more than a few minutes to complete – typically generate fewer responses, so if you’re looking for different feedback you may want to swap out questions rather than tacking on new ones.

Remember: with follow-up surveys, timing is everything

Mention the post-webinar survey — and ask people to fill it in — just after the presentation has concluded, right before you start Q&A.

Your attendees are engaged, they’ve either asked questions and are waiting to hear them answered, or are ready to participate in Q&A. The worst time to first mention a survey is in an email when the webinar concludes. By then, your audience is completely disengaged. Recipe for success: mention the survey at engaged moments in the webinar and send soon after.

Post-Webinar Evaluation Questions to Ask for Written Responses

How could we make the program better?

______________________________

The answers help you identify improvements you could make to your webinars in general and the current presentation in particular.

Takeaways: What was your single biggest takeaway?

____________________________________

Responses to this question will confirm you’re focusing on the right issues and/or identify modifications you might want to make to the substance of your webinar.

Length / pace: The [length / pace] of the webinar was: Too Long/Slow / Just Right / Too Short/Fast

Questions on the length and pace of your program can help you understand how to adjust the delivery of your insight to make the session more relevant and interesting to your audience.

Additional interests: What would you like to see next?

___________________________________

This question is a good one to include because it helps you align your content calendar to the actual interests and needs of your targets.

Reasons for attending: Why did you attend today’s program? Required for job / Interesting Topic / Knowledgeable Presenters / CLE

While it doesn’t need to appear on every survey, this question can help if you’re trying to understand what motivates your audience to sign up for your webinars.

Prior webinars: Have you attended any of our webinars in the past? If so, which ones?

This is a useful question to include when you want to find out how well you’re attracting new participants to your programs.

Your Post-Webinar Survey Checklist

Be ready to ask the right question at the right time. Download our post-webinar survey checklist. Just click here or on the image below.

About The Author

Michael Mayday

Global Lead, Digital Content, ON24

Michael is a B2B content marketer, social media manager, copywriter, ghostwriter, content strategist, SEO lead, content manager, conversational marketer and editor at ON24.

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Event Planning

60 post-event survey questions to increase event retention

To ensure your event attendees keep coming back to your meetups, conferences, webinars, or virtual events , it’s important to ask for their honest feedback.

Getting a clear idea of what people liked and didn’t like about an event can help you make the next one even better. Creating a post-event survey that asks the right questions is one way to collect that valuable feedback.

What is an event survey?

An event survey is a questionnaire that organizers send to guests to gather feedback after an event — whether a conference, webinar, virtual summit, or any other kind of gathering.

No matter the event size or format, an event survey can help you better understand your attendees. By analyzing their responses and looking for trends, you can understand what’s working about your event, as well as what you should improve for future events.

Just so you know

Make your own free online post-event survey to get important event feedback, fast.

Why do post-event surveys matter?

Post-event surveys can help you measure your event’s effectiveness. Whether you’re asking attendees who their favorite speaker was, how they liked the venue, or how you can better facilitate networking opportunities, using surveys allows you to find out what you did right and what you could improve.

You can then use this feedback to better plan future events. Include questions that gather attendees’ thoughts on various aspects of your event:

Food and beverage
Entertainment

You can then gather actionable, data-driven insights you can use to amplify attendance retention, generate positive word of mouth, and improve the impact of each event.

What questions should be included in an event survey?

The right questions can help you gauge the success of the event overall. You should focus on gathering feedback from different target audiences, including in-person attendees, volunteers, sponsors and partners, speakers and VIPs, employees, and virtual attendees.

Each of these groups will have their own opinions and perspectives, and you’ll need to consider how to gather information from each. You might want to send separate surveys, or you could design a single survey with conditional sections that display only to specific types of participants.

General post-event survey questions

Getting a clear picture of your event as a whole requires obtaining feedback on the different aspects of your event. General post-event survey questions will help illuminate what went right and what went wrong from all angles.

Question type: rating scale
Signup is often the first impression attendees get of your event. For attendees and volunteers, a simple process instills confidence that the rest of your event will run smoothly and that your team is well prepared.
Question type: yes/no, with an open-ended field for an explanation
Your event timeline and layout can determine whether everything runs smoothly. Use this question to find out if you need to troubleshoot your structure.
Whether respondents paid to attend or worked the event behind the scenes, everyone involved had expectations for what the event would be like. It’s important to find out whether you’ve met the expectations of attendees, employees, and other guests.
This question gives you a big-picture view of your event’s success.
Recommendations are essential to the success of future events. Word-of-mouth marketing can boost your attendance metrics and increase your event’s ROI.
Question type: open-ended
Offer respondents the opportunity to provide honest feedback. Watch for trends in the answers — if several people mention the same issue, it’s a strong indication that you should address the concern.
Venues have a major effect on an event’s success. They set the tone and mood, and the location impacts attendance logistics and ease of travel. Asking your attendees to evaluate the event location can help you decide whether to keep the same venue or find a new one.
Finding out what creates the most value for your respondents can help you shape future events.
Rather than rating the event itself, this question focuses on respondent enjoyment. This question offers a more personal look into your event’s impact.
Question type: yes/no
This question is a direct indicator of your retention rate. Whether an attendee, a volunteer, or someone else is answering, this question helps your team measure how many participants you’re likely to retain from one event to the next.
Respondents may have ideas you’ve never considered. Asking for suggestions can be a great way to keep your event relevant and ensure it’s creating value.

Questions for event attendees

Event attendees are your top priority. They’re the ones who’ve invested in your event and who will ultimately determine its success. Gauging their experience will help inform future events.

Question type: open-ended or multiple-choice
Finding the why for guests is an essential part of increasing attendance. Format this question with specific options, or give attendees the opportunity to describe their motivation in their own words.
This question gives you a straightforward answer about whether attendees are interested in coming back to the event and lets them explain why.
Turning attendees into advocates for your event is a great way to increase attendance. Post-event survey questions like this offer a clear indication of how effectively you’re achieving this goal.
Event cost is a significant factor in people’s decision to attend. Knowing how costs impact your guests’ experience can help you optimize fees without negatively impacting your budget.
Different speakers and topics will attract different attendees. By surveying guests about what topics they’re interested in, you can keep event content relevant.
Your attendees’ takeaways may differ depending on their expectations. Asking this question helps you determine what people find valuable and important about your event so you know what to focus on in the future.
Your event speakers are responsible for keeping attendees engaged. Post-event survey questions about speakers can help you decide who to involve in your next event.
Networking opportunities are an important part of business and professional events. Gathering feedback can help you figure out how to further facilitate networking at future events.
If the purpose of your event was to provide educational information, this question offers a straightforward answer on whether the event met your goals.
Converting attendees into volunteers takes retention to the next level. New volunteers add to your available workforce and indicate a positive guest experience.
Just like with weddings, the food and drinks you provide at your event are an important factor shaping attendees’ experiences. Getting their feedback can influence your choice of vendors for next year’s event.
Question type: multiple-choice
Maintaining attendee engagement is key to any successful event. If your event is too long or too short, or the session length isn’t quite right, attendees may lose interest or feel like the value provided wasn’t sufficient.
Question type: Likert scale
Your staff and volunteers act as representatives of your organization. Gauging how well they interacted with attendees will help you pinpoint problems in training, execution, or communication.
Question type: ranking
Allowing attendees to rank which parts of your event they liked most can identify which areas have the most room for improvement and which are standouts.
This post-event survey question is essential for calculating your retention rate. Having an idea of how many attendees were new to your event compared to your total attendance can help you identify shortcomings in your ability to get guests to return for multiple events.

Questions for event volunteers

Many events rely on volunteers to work the event and ensure things run smoothly. Volunteers are your eyes and ears during your event, and surveying them after the event can help you gather essential information on how to improve their experience and the event overall.

Building your volunteer base is easier when you leverage recommendations from past volunteers. Use this question to identify potential champions to help you build your volunteer force.
This question offers volunteers a range of numbers that represent their experience, rather than requiring a simple yes or no answer. Looking closely at this data can help you determine whether your volunteer program needs an overhaul.
Not having the information or tools needed to succeed can be stressful for volunteers. Use this question to find out if you’re properly supporting them.
This question measures the effectiveness of your volunteer processes and highlights what’s going well and what can be improved.
While you may have an idea of what works best for your volunteers, getting suggestions from the folks doing the hands-on work can help you discover new tactics and strategies you may have never considered.

Questions for sponsors and partners

Maintaining relationships with event sponsors and partners is key to building your event budget. Sponsors and partners provide the financial and logistical support you need to keep events running. Post-event survey questions let you find out how likely they are to return and support a future event.

Each sponsor or partner will have their own expectations for how an event will benefit them. This question tells you if you’ve met your end of the deal from their perspective.
Sponsors and partners likely already have an idea of what they’re looking to gain from your event. If you were unable to fully meet their expectations, this question offers an opportunity for them to provide ideas for future improvements.
Partners often choose to sponsor events to connect with event audiences. Seeing how well a certain partner felt they aligned with attendees can help you make more informed decisions about which sponsors best fit future events.
Asking post-event survey questions around ROI can help you gauge how well your event performed and where event value lies for partners.
Getting feedback from sponsors you’ve worked with previously is helpful in determining the long-term success of your events strategy. Wherever partners rate the event, on a scale from much better than past events to much worse, this question will help you evaluate and improve your events moving forward.
Determining your sponsors’ interest in future collaborations can provide insight into your events’ value to sponsors. If sponsors aren’t interested in returning, you may need to revisit your strategy.

Questions for speakers and VIPs

Many event attendees come to conferences and luncheons to listen to speakers. Attracting and retaining popular speakers is important to your event’s success. Hosting VIPs is also an important way to promote your event. Post-event survey questions let you gauge how your speakers and VIPs viewed your event and what their experience was like working with your team.

Technology and preparedness are central to your speaker’s success. This question can help identify any needed equipment or technology improvements.
Having clear instructions, expectations, and details for speakers can make or break their experience. Use this question to see if you set them up for success.
Similar to sponsors, speakers are looking for a connection with attendees. If a presenter felt as though the audience didn’t appreciate their work, you might need to reevaluate the types of speakers you’re inviting.
Q&As are a popular part of educational events. However, if they’re poorly executed, they can result in overwhelmed speakers and frustrated attendees. Knowing how well you organized this part of your event’s presentation segment is valuable for planning future sessions.
Speakers have to adjust to a space. Large venues can be difficult to present in without the proper equipment, and small venues can feel cramped if an event is overcrowded. How effective your choice of location was from a speaker’s perspective can inform future planning decisions.
VIP guests are important for marketing and promoting your events. Ensuring they had a positive experience and finding ways to improve it can ensure a healthy promotional channel for future events.
If you offered a VIP package at your event, you need to know if these guests felt it was satisfactory. VIPs who feel like you didn’t adequately woo them may speak poorly about your event and influence other VIPs.
This question can help streamline future speaker outreach by collecting VIP recommendations. By asking VIPs for their input on future speakers, you’ll show them you value their opinion and get buy-in for the following year’s event.

Questions for employees

Anyone who has ever helped plan or hold an event knows how complicated, time-intensive, and hard it can be. Your event employees have a first-hand perspective of everything from event planning to post-event cleanup. Getting their feedback can help you streamline your process and ensure future events run as efficiently as possible.

This question acts as a starting point for reviewing your event, so consider making it your employee survey’s first question. If most employees feel like your event wasn’t a success for your business, you might consider reworking your strategy.
Your team plans events with a specific purpose in mind. Seeing if your employees feel your event met its goals is a key measure of success.
Question type: rating scale, with an open-ended field for an explanation
The level of organization that goes into planning and executing your event can determine how difficult it is for event staff to do their jobs. Considering their feedback can help you improve your processes.
Your team needs to know what they’re doing, when they’re doing it, and why. Gauging the effectiveness of your communication is vital to evaluating your internal event processes.
While you have overarching business objectives for your event, various departments likely have their own goals for it. Finding out how effectively the event met those goals helps you measure the event’s overall success.
It’s important to take inventory of what you hoped to achieve and what you actually achieved. Employees working your event will have a first-hand understanding of these results and can pinpoint where they may have diverged from your intended outcomes.
Fielding ideas from event employees can help you identify opportunities for improvement and problem areas you may have missed.

Questions for virtual events

Online events come with their own unique challenges. Tailor your post-event survey questions to address the nuances — from login and signup to connection issues and user experience — that are associated with virtual events.

Not every attendee will have the same digital skill level. A rating scale offers a clearer picture of your user experience so you can help future attendees avoid technical frustrations.
An essential question for any virtual event, it’s just as important to know what you did right as it is to know what you could improve.
Platform feedback will inform whether you need to consider switching technological solutions.
Tech support’s effectiveness could impact attendee retention for future virtual events.
Your attendees need to be able to see and hear your virtual presenters. If your audio or video quality is low, you’ll likely face frustrated attendees. This is also an important aspect to keep in mind when measuring your event’s accessibility.
Gauging whether attendees stuck around for full virtual sessions can help you adjust event schedules and maximize engagement.
From live chats to Q&As and quizzes, there’s an abundance of features to consider incorporating in your virtual event. Gather your attendees’ feedback to find out what features they’d like to see in future events.
This post-event survey question can help you measure your potential retention rate while also giving you a glimpse into your overall event success.

Go to Post-Event Feedback Survey Template

How to improve attendee retention with post-event surveys

Attendee retention is one of the most important indications of your event’s success. Repeat attendees are a great sign that your event is engaging and offering value. By using post-event surveys, you can collect the data and feedback you need to make adjustments that can improve attendee retention.

After you’ve received your post-event survey responses, take the time to address respondents’ concerns. Reach out to guests who had particularly poor experiences directly, and make sure you resolve issues for your next event. This shows a commitment to your guests’ happiness and well-being. Guests who feel seen and heard are more likely to return to future events, and your overall retention rate can improve.

What are some post-event survey best practices?

Here are a few best practices to help you collect more actionable feedback from your event surveys.

Send the survey within 24 hours of your event

One of the biggest mistakes hosts of both virtual and in-person events make is waiting too long to send a feedback survey. If you wait too long, attendees are likely to forget details. They’re also more likely to ignore the survey altogether.

Send surveys while the event is still fresh in their minds — ideally within 24 hours. This means you’ll need to have the survey and your distribution method prepared in advance.

Want to save time creating your post-event survey? Use one of our free survey templates .

Send a follow-up reminder

If you don’t receive a survey response after a couple of days, it’s a good idea to send a survey follow-up email . Resend the survey link or form with a personalized note — from you or another staff member — asking the attendee to complete the questions. Be sure to express your appreciation for their time and let them know that you’ll use their responses to improve future events.

Offer an incentive to complete the survey

Motivating your audience with an incentive can increase the chances of them filling out a survey. It doesn’t have to be expensive. You can offer a discount on future tickets or merch, or you could enter their name in a raffle for a gift card or other prizes.

Send surveys to speakers, volunteers, and sponsors

Post-event surveys aren’t just for attendees. They can also be a great way to collect feedback from speakers, volunteers, and sponsors. Their insights can help you improve future events and streamline processes.

If sponsors give you positive feedback, you can also use that as a natural segway to ask them to sponsor future events.

Put together a game plan to implement survey feedback

What good is all of this feedback if you don’t review it carefully and use it to inform future events? The next step after conducting a survey is to analyze and categorize the feedback. While you don’t need to implement every suggestion, you should tag all of the great suggestions and then work with stakeholders to prioritize and implement improvements.

Jotform Report Builder is a great way to quickly analyze and streamline survey feedback.

You put a lot of time and work into your event. But just because the event is over doesn’t mean your work is done. Send out post-event surveys, follow up for more responses, and then take action based on the results.

Thank you for helping improve the Jotform Blog. 🎉

Conference Badge

28 post event survey questions to ask after your conference.

Artwork by Mónica Alexis

Jacob Black

Feb 02, 2024

28 Post-Event Survey Questions to Ask After Your Conference

You’ve just spent thousands of dollars on an event for your business. It doesn’t matter if it’s a sales event, team training or bonding exercise, or even a new product launch: every event organizer wants to know: How did my conference go? To answer that question fully you’ll need a post-event survey.

What are Post Event Surveys?

A post-event survey is a form you’ll send out to gauge the success of your conference or seminar after the event has finished. Most of the time, you’d send a post-event survey to attendees, but it can also be valuable to send them to your sponsors, staff, and any other stakeholders who attended.

Other Types Of Event Surveys

Pre-event surveys are surveys you’ll send out before the event: usually to find out things like dietary requirements and accommodations that your guests might need, or to compile a small amount of demographic data. Mid-event surveys are more common for long events, they might ask how the attendee feels so far, and what they aren’t enjoying. This gives event organizers the opportunity to adapt and adjust on the fly. These surveys are a valuable part of any conference planning checklist.

For now, we’ll focus on post-event surveys, and the reasons it’s important to send a well-constructed questionnaire.

Benefits of Post-Event Surveys

Apart from the obvious ability to make sure your guests were satisfied, post-event surveys offer a wide range of benefits. They help you:

Engage your attendees and stakeholders in a way that makes them more likely to respond to future outreach and invites.
Learn what worked and didn’t work so you can improve in the future.
Find efficiencies that can save you time and money in the long run.
Implement new ideas.
Improve trust between your organization and your guests.
Find out how successful your event was according to specific goals.

Put simply, the amount of feedback you get in a post-event survey is almost infinite, and if you spend a little time crafting your questions carefully you can get immediate, actionable feedback to use on future events.

Types of survey questions

The main types of survey questions fall into these categories:

Yes/No: A closed-answer question that tells you simply a yes or no answer. This is useful for getting specific answers on high-level questions.

Open-ended questions: These allow written responses and offer the opportunity for respondents to give you their honest opinions without constraints. These are useful for getting qualitative insights.

Comment boxes: A comment box differs from an open-ended question in that it doesn't necessarily ask anything. Instead, it’s a totally free text field for respondents to put any general feedback they want to add.

Rated or Ranked Questions: Rated questions often ask for a response on a scale – usually between five and 10. They help you get a more nuanced quantitative number you can use as a comparative metric later on.

Multiple choice: Like a rated question, a multiple-choice question helps you get looser and less constrained answers but while still controlling the data you collect. They let you maintain the scope of your question while still offering nuance in the data.

Each of these question types has a place. How you use them will determine what sort of information you can glean. Managing your mix of question types is one of many best practice tips for creating a post-event survey.

Best Practices for Event Surveys

It can be hard to get engagement on surveys at the best of times. After a large conference or event when attendees are tired or traveling is even worse. So how do you make sure your survey gets filled out? Some best practice tips include knowing:

When to send:

The best timeline is between 24 and 48 hours after the event. Too soon, and attendees are recovering or traveling, too late, and their recollection won’t be strong.

What incentives to offer:

Sometimes, you’ll get more engagement if you offer a prize or a discount for attendees who respond to post-event surveys. If you have a particularly large event or if you feel like the survey responses will be more valuable, it’s worth adding a small incentive. Be careful not to make the prize too compelling or you may find people responding with useless answers just to enter for the prize.

When to follow up?

It’s often a good idea to send a follow-up request for your members to complete the survey. This should go out 24-36 hours after your initial survey request. In those follow ups, include a personal note for the guest, so they know it’s their opinion you are looking for in particular. This can motivate people to respond more fully.

Length of survey:

A recent HubSpot survey showed that most people are only willing to spend 15 minutes or less completing a survey . With a combined total of 42% only willing to spend 1-10 minutes. That’s about 7 – 10 questions, depending on how complicated your survey is. This length allows you to get the most responses, with a good balance of fast and well-considered answers.

a bar chart showing individuals are willing to spend 10-14 minutes taking a survey

How to write questions:

Simple questions are easier and take less time to respond to than complicated questions. You have likely seen the “How true is this statement, rate from 1-5: The event was useful.” style of survey question. This is more complex than needed. A better way to structure it is to ask, “How useful was this event?” with multiple choice answers like “Very, Not very, Neutral”. The more straightforward your question, the more likely you are to get accurate responses and a better response rate.

How to Distribute Surveys

Options for distributing your survey vary from print to digital, and even telephone surveys. As always, each option has pros and cons.

Printed Surveys:

Print surveys are easy to distribute because you can hand them out with any exit packs or gift bags, or even just hand them to your members as they leave your event. You’ll know who you’re giving surveys to. You can even add your survey to the welcome pack along with your conference badge holders and member name cards .

If you have a drop box for participants to return completed forms as they leave the venue or their hotel you might get a strong response rate, but may not be as effective if they have to mail in the form. Also, it’s hard to compile the results of these surveys. They’re best used for short, sharp, tick-box style surveys with yes or no, or multiple choice questions.

Telephone Surveys:

Calling participants after your event can add a personal touch, but the response rate isn’t always high, and sometimes phone calls feel intrusive. You’ll also need to record the calls in order to get the most accurate results, and compiling those answers is time consuming.

Digital Surveys:

A web form sent out by email or even an email form are far more efficient and effective methods to send out post-event surveys. You’ll get statistics on open rates and response rates and compile the responses in an easy-to-access online portal. Most importantly, you’ll give your attendees a convenient way to answer your questions in their own time. Online surveys are more cost-effective and have better response rates than other formats.

Questions to Ask

As we said above, the best surveys will have between seven and 10 questions of varying types. Here’s a selection of post-event questions you can choose from depending on your needs.

Are you satisfied with your experience at this event?

This is the first and perhaps most important question to ask. It will give you a high-level understanding of the most basic question: Are guests happy?

You can ask this question of both stakeholders like vendors and event partners as well as attendees. It is best phrased as either a yes/no, or a ranked question from 1-5. Best practice would include a “Why/Why not” comment box.

Would you recommend this event to others?

This question is often used to create a net promoter score (NPS). By offering a rank of 1-10, guests can suggest how likely they are to recommend your event. Those who answer 9-10 are a promoter, anything from 7-8 are considered passive, or neutral, and anyone who answers 0-6 is a detractor.

Using this question to generate an NPS can give you a quantitative metric to compare to other events.

This question is relevant to both event partners and sponsors as well as attendees.

Was this event well structured?

You can use this question as a yes/no, or a rated question to get a sense of the overall architecture of your event and how it was received. You might also pivot this question to ask “how did you find the structure of our event?”.

Ask this of attendees to make sure they got everything they need. You might find answers that suggest a new format, or show that guests missed out on content due to scheduling conflicts.

It’s valuable to include a why/why not comment box for open-ended questions on this one as well.

How useful did you find this event?

We used this example earlier when talking about the best ways to structure questions. By asking it this way and offering a range of multiple-choice answers from “Not at all” to “Extremely” you can get a sense of sentiment. You can also easily convert those selections to a numerical value to blend the quantitative and qualitative data into a reportable format.

Ask this of event attendees.

Will you attend future events put on by [company]?

This question aimed at attendees is also good for volunteers, event sponsors, or vendors selling at your event. It gauges the success of your event from a high level. A why/why not box makes this question more valuable by offering more nuanced insight.

What did you hope to get out of this event? (develop skills/gain knowledge/networking/other)?

This is another good multiple-choice question for attendees and guests, or event partners and sellers. You can tweak the options available to suit each audience. This will also help validate your event marketing and format.

The answers to this might give you ideas for future events and topics as well.

Did this event meet your expectations?

Follow the question above up with this more generic question that gives you a sense of how well you met the needs of your members and guests. A yes/no here makes it easy to compile the results, but a why/why not comment box will help drill down into more actionable insights.

Why did you decide to attend this event?

A variation of the two questions above, this open-ended query lets you know what your attendees value about your event. You could also select multiple-choice answers like “networking opportunities”, “it looked fun”, “I wanted to see the new [product]” etc.

This is a particularly good question for new stakeholders or those who are peripherally related to your core business.

Rate this event on the following:

Event timing
Layout of the venue
Date of the event
Refreshments/Snacks/Beverages/Catering
Programming/content
Value for money

If you want quick, rapid-fire responses to specific elements on your event you can do a rated style question. Ask respondents to assess each of the elements of your event on a 1-5 or even 1-10 scale. The qualitative data you get here can be compared to other events, and also give a snapshot of what you did well, vs less well.

What would you describe as the biggest takeaway from our event?

If your event was a sales meeting or a training conference this question is a must-have. It will help you determine if your attendees got the key messages, and help you measure your goals for messaging and education. Ask this one of attendees using an open-ended style in a free-form comment box.

How helpful were the staff at the event?

Every event needs help. How your staff respond to attendees will impact their perception of your organization. Use this as a rated question, with an optional box for comments to find out if there was anything particularly good or negative that people experienced.

Did our event improve or weaken your impression of our organization?

Some events are all about community outreach, or thought leadership. If you launch an event hoping to engage with clients, this question will measure success. Like many of the questions here, you can structure it with a ranking system or multiple choice, and even add a comment box. It’s a good question for event guests as well as partners.

What would you improve about this event? / What would make the event better?

By asking for specific improvements you’re guiding your respondents to give their constructive feedback. This kind of “growth opportunity” question can improve the way your less happy members react to your event, while also giving you valuable feedback from stakeholders.

What did you enjoy most during our event?

An opportunity to spread positivity toward the end of your survey can help influence the overall impression of your event and organization in the eyes of its participants. It will also give you a sense of what went right, and what sort of content is most appealing. Ask this of any attendee, partner, or worker at your event via a free text box.

Which part of the event was most valuable for you?

This question and the one above are slightly different, in that the most enjoyable parts of an event aren’t always the most valuable. Here, you might get surprising answers, so it’s best to leave it to free text. For example, a guest might say “learning about the different workgroups within your organization” was the most valuable – which may trigger more content based on the different functional groups within your company.

As with many questions, this is useful feedback from both guests or members, and for groups like vendors or event sponsors.

What should we add more of to future events?

Asking for attendees' thoughts on this subject will help you ideate new content ideas or formats for new events.

Questions for Digital Events

You can ask any of the above questions for events of all kinds, but these ones are specifically targeted to online or virtual events. They include:

How satisfied were you with the event's digital features?

Finding out if your guests enjoyed or benefited from the digital format is important. This question does that. You should use a rated system to gain quantitative data.

Was it easy to log on?

This type of usability question will help you uncover any errors or issues you weren’t aware of during the operation of the meeting. You could add multiple-choice responses like: - Yes, very - Yes, once I figure it out - Not really - No, I had problems with your connection - No, I had problems with my computer

Would you prefer virtual or in-person meetings in the future?

Especially in the current era, many events are moving digital. You can determine if this move was the right one for your organization by polling guests after they attend a digital meeting.

Questions for Internal Stakeholders

As with digital events, your internal stakeholders and partners, as well as staff, your board, and even volunteers might have separate feedback to offer. Questions for these groups might include:

Would you partner with this event again in the future?

This question, specifically for event partners and vendors, will assess whether you delivered value for money. It can help determine the feasibility of your conference or meeting down the road. This question is a good candidate for a yes/no response, with a why/why not comment box that helps provide further insight.

How can we improve the event experience?

Stakeholders will likely have a lot of opinions to offer here, especially if they partnered with your organization’s event for business opportunities. Give them a large comment box to capture their thoughts with.

By giving staff the opportunity to give their thoughts, you might also capture unofficial responses they heard anecdotally during your event. Also, they’ll be more invested in the event’s success because your staff worked hard to make it all happen, so their insights will be particularly keen.

Comments often lead to meaningful improvements, like a switch to sustainable lanyards that helps improve the environmental footprint of an event and leads to a better public perception for the organization that made the move.

Do you consider this event a success? Why or why not?

Similar to the questions above and below, this seemingly straightforward question can help you see where or how you did well for your stakeholders. A yes/no followed by an optional comment box is the best format for this stakeholder question.

Did the event meet our objectives for our organization?

This is a very nuanced question, but it is one for your post-event analysis team to work on. This question will be informed by the post-event feedback surveys sent to guests and members, if you structured them well.

Finishing Questions

The final questions you ask should be the opportunity for respondents to give any feedback they hadn’t yet had the opportunity to provide. Possible finishing questions include:

How would you rate this event on a scale of 1-10?

This overarching question is another quantifiable way to measure overall customer satisfaction (CSAT) with your event. A good time to ask this question is right before the final open-ended question of your survey that asks for free-form feedback.

Please share any other feedback, ideas, or suggestions for future events

This is one of the most important questions you can ask, and it should be added to almost every survey, usually as the last question. The free-form format is a catch-all for your stakeholders and guests to give their honest and unfiltered or unguided views. This is where you’ll get some of the more surprising feedback. You might even find it’s where attendees leave their most positive feedback.

Ready to Survey?

These types of questions and the tips for post-event surveys will help you get the most effective feedback from your efforts and gauge attendee satisfaction. Remember, not all your feedback will be positive: That’s a good thing! Take the constructive feedback as an opportunity to learn and grow. You can incorporate this post-event feedback into your future event planning and make each one more successful than the last. For more conference and event inspiration and ideas visit our resource centre at ConferenceBadge.com .

Originally published on Feb 02, 2024

30 Post-Event Survey Questions to Gather Feedback

May 9, 2022 | Events

You put so much time and effort into planning your corporate event — but how much did your guests, speakers, sponsors, and others enjoy their overall experience? By sending the right post event survey questions to the right audiences, you can learn about your event’s strengths and weaknesses from your audience’s point of view.

In this blog, we’ll touch on the basics of event feedback survey etiquette and offer example event survey questions to help you get started.

Getting Started With Event Feedback Surveys

Let’s start with the fundamental questions you may have about event feedback surveys: Who should you send a post event questionnaire to, and what should the event feedback questions look like? What is the best method for sending out survey questions after an event, and when should you send them? And why bother sending a feedback survey, anyway? We’ll answer all these and more below, so read on for a crash course in post event feedback survey etiquette and best practices!

Who to survey for event satisfaction

Anyone present at your event can be surveyed to determine their overall satisfaction with their event experience. Attendees are the most commonly surveyed, but you can gather important and informative data for your future events by sending event surveys to:

How to survey for event feedback

These days, the most effective way to send a feedback form after an event is through email, usually via a third-party survey generator service like Google Forms or Survey Monkey. Typically, event planners will gather attendees’ email addresses during the guest list compilation process or through digital RSVPs or ticket purchase/registration. You may also survey attendees during an event using iPads pre-loaded with your survey, and gather their emails for follow–up surveys and future branded communications at the end of the survey.

When to survey for event feedback

Sending survey recipients the right questions at the right stage in their journey with your event is critical to gathering the specific information you’re after. There are advantages to soliciting survey responses before, during, and after your event depending on how you intend to use the information gleaned.

Before : Sending out a survey before an event can help you plan events that better meet your audience’s desires and expectations. For example, a theater may send out a survey to season ticket holders to determine what shows and types of entertainment they’d like to see in the forthcoming season.
During : Surveying guests during an event — for example, at points throughout a weekend-long conference or after a specific checkpoint in your event, like registration or after dinner — can help you gather up-to-the-minute data about your guests’ satisfaction with certain elements of your event. Guests surveyed during an event are more likely to answer questions honestly, as they have not had time for their memory of the event to fade or be affected by hindsight.
After : Post-event surveys allow you to gather a 360° view of your guests’ experience and can touch on virtually every aspect of your event. This data can be used to inform future events based on what attendees did and did not enjoy and the specific feedback they provide.

Why survey for feedback

Simply put, surveying for feedback after an event provides valuable insight straight from those whose opinion matters most: Your guests. Post-event survey questions for attendees can help you:

Determine whether you achieved your event goals
Understand your guests’ experience and how it could be improved
Learn specifics about your guests’ priorities for this and future events

Post Event Survey Questions

When choosing what types of questions to ask on a survey after an event, you’ll likely want to include a variety of types to elicit diversified responses. While some question topics are better suited to certain formats, you should ultimately choose question types that reflect the kind of information and quality of responses you’re interested in.

Yes or No: A simple yes-or-no question is ideal for determining whether the survey recipient is interested in further communications from your company regarding future events, volunteer opportunities, etc. These types of questions can also be followed by an open-ended question (“Why or why not?” or “If you answered yes, what specific elements did you enjoy about this event?”) to elicit a more detailed response.
Multiple Choice: Multiple choice questions can be ratings-based, in which respondents select a number between 1 and 10 or select a satisfaction level between “Extremely Satisfied” and “Not At All Satisfied,” to rank elements of your event. They can also list a variety of elements of your event and ask the survey respondents to select the element(s) they most enjoyed or felt could be improved. You may choose to allow respondents to select only one answer out of the multiple choices, as in the 1-10 example, or allow them to select as many answers as apply to them when asking about their enjoyment of a variety of elements.
Open-ended: Open-ended questions give survey recipients the opportunity to respond in their own words and provide qualitative feedback about your event. While these responses are harder to analyze from a quantitative data point of view, they often elicit the most candid and specific responses from participants who choose to put the time and thought into answering them thoroughly.

When choosing types of questions for your post event survey, consider: What style of response would be most helpful to you as you compile the survey data? Is a yes-or-no response or multiple choice answer sufficient, or would an open-ended question that the recipient can answer with as much or as little detail be more appropriate? Remember that some survey recipients may not want to write out answers to open-ended questions, while others may write a great deal.

General Questions To Ask Attendees After An Event

These general questions to ask after an event are appropriate to send following any type of event. While they do not necessarily target specific elements of your event, your guests’ responses to the more open-ended questions below will likely touch on areas of strength or improvement. These general questions are crucial in opening up the respondent’s mind to the many facets of your event, prompting them to think critically about their experience with each. Most of these questions can be phrased as multiple-choice or open-ended questions depending on your preference, though some are better suited to the yes or no format.

How satisfied were you with this event?
What elements or parts of this event did you enjoy the most?
What, if anything, did you dislike about this event?
Are you likely to attend this or other events hosted by us in the future?
Would you recommend this event to others?
How can we improve this event in the future?
Is there any other feedback you would like to share about this event?

Post Conference Survey Questions

There’s a lot to consider when planning your conference survey questions. You’ll want to ask some general questions like the ones listed above, but also hone in on some specifics, like the respondents’ thoughts on the conference topic(s), presentations, structure, etc. Here are some conference attendee feedback survey question examples to get you started:

Do you plan to attend this conference again in the future? Why or why not?

Which topics covered at this conference were you most interested in, do you feel this conference was structured well, what was your biggest takeaway from this conference, how satisfied are you with the networking opportunities presented at this conference.

good survey questions after a presentation

Open-Ended : This question begins as a yes or no question but ends with an opportunity for a more specific response, which is critical to providing context for their ultimate decision to attend or not attend your conference in the future. This question reveals the respondent’s enthusiasm for your event, helping you to estimate future attendance levels, but can also reveal deal-breaking details about your event and areas of potential improvement.

Multiple Choice: For this question, list the various topics covered by conference presentations, speakers, activities, etc., and allow respondents to choose one or more. This should help you determine which topics are the most interesting to your audience, and can potentially inform programming for the next year’s conference if the most popular topics remain relevant.

Yes/No: This yes or no question can optionally be followed by a “Why or why not?” open-ended question for more specific responses, but even a binary response can point to problem areas in the overall flow of your conference. If a respondent answers “No,” they’ll likely elaborate in their open-ended responses to more general questions, even if this one is not followed by “Why or why not?”

This is also a great question to ask volunteers, vendors, and anyone else who worked on the conference, as these individuals will have the most firsthand knowledge of the organization of the event and any pitfalls they personally experienced.

Open-Ended : This question helps determine what attendees learned from your event and what they gained from it, i.e. their takeaway. Do the responses to this question match your goals for the event? If not, this is a great opportunity for you to understand what guests got out of your event versus their own expectations as well as your own. It can help you better align your conference programming with your goals for future events.

Multiple Choice: If your conference includes dedicated networking time — which may or may not be everyone’s cup of tea, depending on the industry and individual personalities of those present — your post-corporate event survey questions should give guests an opportunity to provide feedback on that experience.

Offer multiple-choice responses of “Extremely Satisfied,” “Very Satisfied,” “Satisfied,” “Less Than Satisfied,” and “Not At All Satisfied,” with an optional additional response of “I do not enjoy networking during conferences” to cover those for whom networking is not a priority. This will help you determine the value of networking time for future conferences and, if guests elaborate in open-ended questions about their experience with the networking opportunities, help determine the duration of future networking time and any activities or offerings therein.

Workshop Survey Questions

Workshops tend to be more hands-on and rooted in firsthand experiences with the topic, so it’s important to gear some of your post workshop survey questions to those elements. You may also give attendees an opportunity to provide feedback on the instructors or presenters for the workshop, as the quality of these individuals’ instruction or presentation is a major component of the overall experience. The open-ended questions listed below are also intended to elicit more qualitative, experiential responses, which may be helpful in replicating a similar atmosphere or activity in future events. Here are some examples of survey questions for workshop feedback to get you headed in the right direction:

Did this workshop meet your expectations? Why or why not?

Did this workshop improve your skills or overall understanding of the topic, how satisfied were you with the quality of the instruction at this workshop, what were your favorite moments or experiences during this workshop, what types of workshops would you like to see from us in the future do you have suggestions for future workshop topics or activities you’d like to share with us.

Open-Ended: Your guests’ expectations headed into an event are particularly important for events like workshops, which are centered on hands-on participation. Your guests likely expect to participate a great deal in the scheduled activity or with the featured instructor or presenter, and likely anticipate receiving some amount of feedback on their work or participation. They may also expect some kind of take-home item or other significant takeaways from the experience.

By asking this question, you’ll learn whether or not your guests achieved their goal(s) for your event — and whether their goals aligned with yours. This open-ended question allows attendees to share specifics about which of their expectations were met and to what degree, as well as what elements of the event did not meet their expectations and why.

Yes/No: Particularly for workshops and corporate events with an overarching theme or topic, it’s critical that your guests leave feeling that the information provided was new, useful, and worth the time and money spent to attend. This yes or no question will help you determine whether your event was successful in communicating its core ideas or goals and point to overall guest satisfaction.

Multiple Choice : As mentioned above, the instruction, presentations and/or leadership of your workshop can be make-or-break for guests’ satisfaction with your event. If guests found the instructor to be hard to understand, too quick to move on, unengaging or otherwise unsatisfactory, they will be less likely to walk away feeling your event was worth attending — and less likely to attend other events hosted by your organization in the future.

Offer multiple-choice responses of “Extremely Satisfied,” “Very Satisfied,” “Satisfied,” “Less Than Satisfied,” and “Not At All Satisfied.” You also have the option of adding an open-ended follow-up question, like “What did you like about this instructor/presenter? What, if anything, did you not like?” to get into the specifics behind the initial response.

Open-Ended: This question gives guests the chance to describe what they liked most about your event and why they liked that moment or activity. It’s a lovely way to gain insight into the little things that make an event memorable, like interactions with other guests, the charisma or sense of humor of the speaker, and other small details you may not have considered as integral elements of your event. You’ll learn what you did right with this event and what experiences are most valuable to your audience, helping you to plan future events that emphasize the moments a majority of your guests agreed upon as being worthwhile.

Open-Ended: Your post-event survey can be a great jumping-off point for planning your next workshop or event. After all, the best way to learn what your audience is interested in is simply to ask! You might be surprised by the topics your guests would like to see covered at a similar workshop in the future, or you may have your ideas for future programming validated by their responses — either way, this question should give you some excellent, audience-approved material for future workshops and content.

Survey Questions for After a Presentation

Like any event, a presentation should be engaging and useful to its audience. Your post-presentation survey questions should gauge these elements but also get into specifics, like the quality of the information provided, whether the presentation achieved its goals, and whether the duration of the presentation should be changed to optimize audience enjoyment. Here are some sample presentation review questions to get your audience talking:

What did you enjoy most about this presentation? What, if anything, did you not enjoy?

Was the length of the presentation too long, too short, or just right, did this presentation improve your understanding of the topic, did you have any outstanding questions about the topic after this presentation how could we improve this presentation for future audiences.

Open-Ended: These more general questions will help you measure the overall success of your presentation in terms of what your audience did and did not find enjoyable. Their feedback can help you design future presentations that are better aligned with audience needs, goals, and expectations.

Multiple Choice : Is there anything worse than a presentation that drags on and on? Only a presentation that is too short and uninformative to be useful! This multiple-choice question will give you some insight into whether your audience was enjoying your presentation and wanting more, or bored stiff by the long-awaited end. Aggregate the data from these responses and edit your presentation’s duration accordingly for future events!

Yes/No: Like the similar question listed for post-workshop feedback prompts above, this yes-or-no question should help you determine whether your presentation has achieved its ultimate goal: Communicating an idea to your audience in a manner they understand. If many respondents answer “No” to this question, take a look at both the content of your presentation and the presenter themselves for areas of improvement, especially when it comes to clarity of content and delivery.

Open-Ended: Leaving your presentation audience with outstanding questions isn’t always a bad thing. It may mean they’re interested in your topic and would love to dive deeper! Alternatively, they may be confused about the information presented and why it matters to them — which is why this open-ended question pairs perfectly with the yes/no question above.

Post Event Sponsor Survey Questions

As stakeholders in your event, you should carefully weigh the feedback of your event sponsors. It’s most important that your event sponsors feel they got their money’s worth out of the event. That will look different to every sponsor, but you can generally expect your sponsors to want to see a great turnout of guests that are in their target audience, engaging with their brand in some significant way throughout the event. Here are some expertly-crafted post event evaluation questions for event sponsors:

How relevant was this event’s audience to your business, organization, and/or industry?

What do you feel was the roi of sponsoring this event, would you recommend sponsoring this event to a friend in business why or why not, would you be interested in sponsoring this event again next year.

Multiple Choice : As mentioned above, sponsors want to know that their brand was positioned before an audience that may convert to loyal customers. This question will help you determine your sponsors’ general satisfaction with the audience of your event as it relates to their goals for both your partnership and their marketing or sales efforts. This information can help you decide whether this partnership is viable for future events in a similar vein.

Open-Ended: This question should give you a good idea of whether your sponsorship packages ultimately proved valuable to your sponsors. By keeping this question open-ended, you’ll learn specifics about what your sponsors found valuable. If their responses are positive, you may use their answers as proof to other future sponsors that your event is a worthwhile investment. If their responses are less than glowing, you can use the specifics mentioned to better design your sponsorship packages for the future.

Open-Ended: The best review an event can receive is a recommendation to a friend — especially when that friend may be a potential sponsor! People are more likely to pursue opportunities recommended to them first-hand by a friend, so the responses you receive to this question will help you measure the satisfaction of your sponsors with your sponsorship package offerings and their experience as a whole.

Post Fundraising Event Survey Questions

Fundraisers are about asking people for money—so you’d better be sure they get their money’s worth of fun, food, and fulfillment! Your event satisfaction survey questions should focus on your guests’ enjoyment of the event and their willingness to participate in the future, like these samples:

How would you rate the following elements of this event: Location, food, entertainment, duration?

How would you rate the quality of the auction items/prizes/etc.?

How can we improve our fundraisers in the future, would you be interested in volunteering for this or similar fundraising events in the future, how would you rate the following elements of this event: location/venue, food, entertainment, duration .

Multiple Choice : This is a multi-faceted question that gives your guests an opportunity to rate the various core elements of your fundraiser. Break it into sections for each element and allow guests to rate them on a scale of 1-10, with 10 being the best that element could possibly be. This will give you a quick look at your areas of strength and give you a starting point for planning future events that improve on weaker areas. Event venue, food/beverage offerings, entertainment, and duration are particularly important for fundraising events because, unlike a conference or workshop, your guests aren’t there with the goal of learning or development — they are there to have a great time in exchange for their donations to your cause. Without a fantastic venue, delicious food and drink, and enjoyable entertainment, your guests are unlikely to be motivated to attend — much less throw a hefty donation your way!

Multiple Choice : Many fundraising events feature a silent or online auction, raffle, or other prize-based activities to encourage donations. If your event has an auction or raffle at the center of its festivities, be sure to give guests the opportunity to rate the quality of the offerings or prizes on a scale of 1-10.

If many guests give the items a low rating, it’s time to consider ways to improve your prizes for your next fundraiser, or consider a different method of driving donations. If many guests rank the quality of the items highly, but the auction bids or raffle entries do not reflect that level of interest, it is possible that your starting bid or ticket cost was simply too high for your guests’ ideal price range. Consider starting future auctions or raffles at a lower cost and use the quality of your prizes to drive the excitement and, in turn, the bids!

Open-Ended: Like all the more general post-event survey questions, this open-ended question is designed to give guests a chance to talk about what they did and did not like about your fundraiser. You’ll learn a lot about what guests want and expect from an event at which they are expected to donate, which can go a long way when planning your next fundraiser and determining event specifics that will drive guest satisfaction.

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33 Essential Post-Event Survey Questions to Ask

Learn the post survey questions you need to ask for key feedback.

How did your last event go? If you didn’t send out a post-event survey to attendees, you might not have the most objective assumptions. Conducting a post-event survey is a great way to find out whether you achieved your objectives, and how events can be improved in the future. Even if the feedback is less than stellar, you’ll find out exactly what your attendees expected, where you succeeded, and where you fell short. The key is to ask the right post-event survey questions.

All feedback is good feedback, but some questions are more essential than others. Here’s a guide to the top post-event survey questions to include.

Post-event surveys and question types

A post-event survey is typically distributed either at the end of your event, or immediately afterward. You want to time it so that the event is still fresh in the attendees’ minds. Most surveys are conducted digitally now, whether you send email, website, or mobile survey links. While you can use paper surveys, that often requires data input before you can analyze the feedback.

There are three main types of post-event survey questions:

Yes/no questions: Yes/no and either/or questions are binary, such as “Have you attended one of our events before?” These may be followed by open-ended questions.
Numeric scale questions: This question type asks participants to rate an experience or sentiment on a multiple-choice numeric scale, such as 1 to 10 or 1 through 5. This provides quantitative data to analyze.
Open-ended questions: Both short- and long-form questions provide the opportunity for qualitative feedback. This can power a sentiment analysis, among other types of analyses.

Depending on the event type and the feedback you’re seeking, you might use one or more of these question types.

Essential post-event survey questions

Here’s what to ask your attendees, based on question categories:

General event questions

These questions can be asked of all participants, whether attendees, presenters, sponsors, or otherwise:

How would you rate your satisfaction with this event?
What did you enjoy most about this event?
What, if anything, did you dislike about the event?
Would you be interested in attending our events in the future?
How likely are you to tell friends or colleagues about this event?
Do you have any other feedback for us?

Questions for attendees

The following questions help you get a sense of what inspired attendees to register for the event, and how their expectations matched their actual experience:

Why did you choose this event?
What were your main goals in attending this event?
What was your favorite presentation?
Were there any subjects you wished were a bigger focus?
Which events or subjects did you find unhelpful?
Rate your satisfaction with the following: a. Date b. Time of day c. Speakers d. Presentation subjects e. Length of panels and discussions f. Venue/virtual event platform g. Networking opportunities h. Scheduling i. Overall quality
Did you encounter any problems with: a. Registering for the event b. Finding a venue c. Getting to different panels or presentations on time d. Accessibility ‍
What would you like to see at future events?
How did you hear about this event?
Is there anything else we should know about your event experience?

Questions for sponsors, partners, and vendors

Sponsors, partners and vendors hope to get a return on their investment when they participate in your event. These questions will gauge their success:

Did the event meet your expectations as a sponsor/partner?
How could we better serve your goals?
Was the event relevant to your industry or company?
Which events and presentations were the most useful?
Was your ROI sufficient?
Would you consider participating in future events?
Rate your satisfaction with:
Event preparation
Event organization
Loading/unloading processes (where applicable)
Attendee interest

Questions for presenters

It’s important to find out whether your speakers and presenters had a positive experience. They’re typically the main draw for any type of event. Be sure to ask:

How did the event venue affect your experience?
How would you rate the technological setup?
Did you feel like the organizers adequately prepared you beforehand?
Were you able to attend other presentations?
What could we do to make your experience better?
Would you be interested in appearing at future events?
Do you have recommendations for future speakers?
How would you rate the event organization?
Do you feel this event met your professional goals?
How would you rate the networking opportunities?

General tips

After you outline your general questions for each survey, follow these tips:

Ask follow-up questions: If you’re asking a yes/no or rating scale question, don’t forget to ask follow-up questions. For example, if you find out that someone was very dissatisfied with the event, you’ll want to know why. Include open-ended follow-up questions where appropriate.
Follow up with participants: Once you receive your feedback, don’t forget to follow up with participants. People who had particularly positive or negative experiences may be receptive to offering further feedback, or feel especially strongly about whether or not they’ll attend in the future.
Keep surveys short: Although most people enjoy offering their opinion, keep your surveys short. Asking 10 to 15 targeted questions is more likely to provide valuable feedback than 40 to 50 broad questions.

Collect post-event survey data with Voiceform

Choosing the right platform for your post-event survey questions is the key to encouraging participation and analyzing your results. Voiceform offers a robust survey platform, including multimedia question types, secure data collection, multi-channel distribution, an intuitive user interface, and more. Plus, the built-in analytic tools will help you review the data and find overall trends from participants. When you’re ready to ask these essential post-event survey questions, find out more about how Voiceform can help by booking a demo today.

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25 Post Event Survey Questions to Ask

Updated: March 31, 2021

Published: March 09, 2021

Just like Joey from "Friends," we recognize the importance of giving and receiving in marketing. One of the best things to give and receive is feedback.

Without feedback, we would never be able to improve. And even though it's hard, feedback is a great way to measure success.

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't.

In fact, 90% of virtual event organizers use surveys to measure attendee satisfaction. And 80% report that attendee engagement and satisfaction were KPIs used for measuring event success.

To design a post event survey, you'll want to ask several types of questions -- from Yes/No, rating, to open-ended questions.

Below, let's review the best post event survey questions to ask.

Post Event Survey Questions

How satisfied were you with the event?
What was your favorite experience or moment of the event?
What could we improve on?
How useful was the event?
Did the event meet your expectations?
How likely would you be to attend our events in the future?
Would you recommend our events to a friend or colleague?
Did you have an opportunity and place to ask questions and participate?
What would have made this event better?
Why did you attend this event?
How did you hear about this event?
Have you attended this event before?
Would you want to attend this event again in the future?
Have you attended our other events before?
Were you satisfied with the amount of activities/workshops?
Were you satisfied with the quality of the content?
How helpful was the staff at the event?
What was your biggest takeaway from the event?
How satisfied were you with the virtual experience?
What were your favorite virtual features?
How easy-to-navigate was the platform for the event?
How satisfied were you with the networking opportunities provided?
What topics would you want to see more of at future events?
How did this event impact your perception of our company?
Please share any additional comments, thoughts, suggestions for future events.

1. How satisfied were you with the event?

First and foremost, it's important to ask attendees about their overall satisfaction with an event. You can also ask participants to rate specific things including the venue, date, speakers, vendors, catering, quality of sessions, amount of sessions, and more.

This will help you gauge specifically how well you did in each area, but also the overall satisfaction of attendees.

This is probably the first and most important question that is asked on most surveys. It's a great starting point for the specific questions that follow next.

2. What was your favorite experience or moment of the event?

This question should be open-ended and let the participants describe what they liked most about the event and why they liked that moment.

This will help you discover what you did right and what experiences are most valuable to your event attendees.

With this information, you can get an idea about how to plan events in the future and figure out if there's anything that a majority of your attendees agree with or want to see again.

The Ultimate Event Planning Checklist

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3. What could we improve on?

Again, this will be an open-ended question that lets your participants give constructive feedback. While it's hard to hear sometimes, this will help you figure out what resonates with your audiences and what doesn't.

By tracking what audiences don't like, you can then improve and iterate future events so people don't have those barriers about attending your next event.

The point of getting feedback isn't just to receive positive feedback, but to figure out what isn't working as well.

4. How useful was the event?

This is a great question for figuring out how actionable the event content was. Did your attendees find the information useful? Did they learn anything? Were they able to apply something they learned from your event into their work flow?

Depending on the type of event you're holding, this can be a great way to figure out if people felt they got their money's worth.

5. Did the event meet your expectations?

Similar to the question above, this question measures if people got what they thought they were going to get. This answers the question, "Did my audience achieve their goal by attending this event?"

This should be an open-ended question that allows users to expand and explain why the event met their expectations, or why it didn't.

6. How likely would you be to attend our events in the future?

With this question, you'll learn how many people plan to keep up to date with your events. If they were generally satisfied, they'll say yes. If they weren't, they'll say no.

This does a good job of figuring out how well you marketed and sold your company as an authority and trustworthy leader in the industry.

7. Would you recommend our events to a friend or colleague?

Given that people are more likely to purchase a product their friend has shared with them and the importance of customer reviews, referrals are a great way to measure how satisfied your event attendees are.

Liking your event or products isn't enough -- do they like you enough to talk about you with their friends? That's the true mark of success for an event.

8. Did you have an opportunity and place to ask questions and participate?

Whether you provided online support or you had event helpers around the building, it's important to note whether attendees noticed that help and if they felt supported. When you run an event, there are bound to be questions about registration, access to certain workshops, and more.

This question lets you know that your audience knew where to go if they had a question. If they didn't feel like they had a space to ask questions, then you can do better about promoting your support channels.

9. What would have made this event better?

This is a great question to crowdsource event ideas from your target audience. What do they want to see? What gaps did they see in your event from competitors? With this question, you'll be able to brainstorm ways to improve your next event.

10. Why did you attend this event?

You can use this question as a way to inform your pre event marketing. This will let you know what your audience liked about your marketing and what they expected from you. This open-ended question will give you a chance to show up for your audience and give them what they want.

11. How did you hear about this event?

Again, this is a great way to evaluate your pre event marketing. Where are attendees learning about your event? What marketing channels are working best? What marketing channels aren't working at all?

This will tell you where to focus your pre event marketing for your next event and let you know places where you need to pay more attention and improve on.

12. Have you attended this event before?

A great metric to keep track of is how many repeat attendees you have coming to your regular or annual events. This will let you know how many people see the value in your event and want to continue attending.

Again, this metric will let you know where to focus your marketing efforts. Do you want to increase repeat attendance? Then perhaps you need to focus on the customer experience during the event. Do you have great repeat customers but not enough new acquisitions? This will let you know that you need to focus on pre event marketing channels.

13. Would you want to attend this event again in the future?

This question, while similar to one of the above, measures how likely someone is to attend the same event in the future. Do they see value in attending this event every year? Or do they feel like they got everything they needed?

Again, just like it's easier to retain customers than get new ones, it's easier to convince former participants to attend the same event again. This will reveal if your audience is excited about coming to your event in the future and then you can compare with the number of attendees who actually came back the next year.

14. Have you attended our other events before?

This question will let you know how many loyal followers you have. Are the people coming to your events in your community? Or are these new people who haven't heard of your brand before? This will help you measure where you're acquiring event attendees.

15. Were you satisfied with the amount of activities/workshops?

This is a specific question that measures satisfaction with the quantity of activities or workshops available to attendees. Essentially, was there enough for your participants to do during the event. Or was there too much? Either way, this question is important to figure out if you and your audience are aligned on what content they want.

16. Were you satisfied with the quality of the content?

Once you know how much content to offer your audience, it's time to ask about the quality of the content. Did they find the information helpful? Was this worth paying for? This will help establish trust with your audience that you can present high quality content and information that they find valuable and useful.

This will also help you gauge what content your audience is interested in. If they were not satisfied with the quality, it could be because the type of content, the speakers, or the way it was presented.

17. How helpful was the staff at the event?

This is an excellent question that will help you figure out how your staff performed during this event. When attendees asked questions or used support, was the staff friendly and helpful? Or was there a staffing issue?

This will help you figure out how quickly issues were resolved and if participants enjoyed their experience.

18. What was your biggest takeaway from the event?

Again, this helps you determine what people were able to learn from your event and what they got out of it. Does that align with your goals for the event? If not, this is a great way to learn what people took away from your event and what they expected.

19. How satisfied were you with the virtual experience?

If you're holding a virtual event, it's important to add post event questions that measure the success of the virtual experience.

You can leave this as a rating and/or an optional open-ended question to let people explain why they were or were not satisfied with the virtual experience. Attendees might comment on the ease of navigation or the audio quality, for instance.

20. What were your favorite virtual features?

If you offered any special online features or an event app, this is the place to figure out what your attendees thought about those features. This lets you measure the success of your virtual platform overall -- did this platform provide features that your audience liked? Or were there other features they wished were available?

21. How easy to navigate was the platform for the event?

Similarly, this question is meant to measure the effectiveness of your online platform for your virtual events. If the platform isn't intuitive or easy for participants to use, then they probably won't consider coming back for your other events. This will help you gauge if improvements need to be made to the online experience.

22. How satisfied were you with the networking opportunities provided?

Lots of marketing events are meant to allow networking and a lot of people attend these events to network with other professionals. If networking is something that your audience wants from you, it's important to measure the success of your networking opportunities.

This can be a rating question or an open-ended question so your attendees can elaborate on what they liked about the networking opportunities or didn't like.

23. What topics would you want to see more of at future events?

Again, it's always a good idea to learn what content your audience wants to see. How can you figure that out? Just ask.

In your survey, you can ask what type of topics they're interested in learning about in the future. This will also give you new perspectives and content ideas for your next event.

24. How did this event impact your perception of our company?

This is a great question for learning how effective your brand story and messaging is at your event. Is your branding clear through your event marketing materials? How does it fit in to the larger strategic picture? This question will let you track how effective your event was in terms of branding.

25. Please share any additional comments, thoughts, suggestions for future events.

Of course, ending with an open-ended question where participants can leave feedback on any area is a best practice. You want your attendees to feel like they can tell you their overall thoughts and opinions.

Hopefully the questions in your survey got your attendees thinking and they might also feel like there are other topics to cover. Since you can't ask every question you'd probably like to, this helps you figure out what's important to your audience.

Post event surveys are mainly used to measure how successful an event was. These surveys will give you information that you need to improve future events.

Now, post event survey questions aren't the only type of surveys you'll want to send out. You might consider also sending a pre-event survey. A pre-event survey will help you measure your current event marketing, see what got people excited about the event in the first place, and how to tailor the event to the actual attendees.

Here are some examples of what that might look like.

Pre Event Survey Questions

What are you most excited about?
Why did you choose to attend this event?
Do you have special accommodations you would like us to be aware of?
Was there any event information that was difficult for you to find?
Which social media platform do you use the most?

1. How did you hear about this event?

This question is great to ask either before or after an event. You could send this in a pre event survey to figure out what marketing channels are working the best. This will help you make changes to your budget and priorities when you continue marketing the event.

2. What are you most excited about?

With this pre event question, you can gauge what people are most looking forward to. Again, this will help inform your marketing budget and priorities so you can fulfill any customer expectations.

3. Have you attended this event before?

Similar to the first question, this can be asked before or after an event. The reason to find this out before an event is to see if you are getting a lot of repeat attendees or if you need to do more marketing to previous attendees.

4. Why did you choose to attend this event?

This is a great question to ask before an event because it will tell you what people are most looking forward to. This will help you prepare for an event so you can deliver on what people are expecting.

5. Do you have special accommodations you would like us to be aware of?

Logistically, this is important to know. If you don't have a lot of attendees, and accommodations need to be made, then you should be aware of what those accommodations are. If you're holding a larger event, you need to consider the type of accommodations you'll need to make for various attendees.

6. Was there any event information that was difficult for you to find?

Again, this will help you make adjustments to the pre event and registration process while it's still going on. This should help you get more registrants, ultimately, because you can pivot your strategy in real time.

7. Which social media platform do you use the most?

If you don't have a plan for how you're going to communicate with your attendees during the event, social media is a great option. But what platform would work best? You can use a pre event survey to learn what social media platforms your audience uses the most, so you can provide helpful information during your event.

Conducting pre or post event surveys is an important part of measuring the success of your event team and marketing team. To do this, you can use a survey tool, like HubSpot . Regardless of the tool you use, remember that the goal of sending a survey is to receive both positive and constructive feedback so that you can improve your event marketing and events.

Don't forget to share this post!

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What is a survey?
Post Event Survey Questions

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Post event survey questions: what to ask and why.

10 min read For any kind of event, attendee feedback is essential if you plan to improve future events or give attendees what they want. Although it can be hard to hear, gathering feedback in the form of post event surveys is the best way to improve attendee experience in the future.

Using post event surveys you can find out exactly what attendees thought of your event, which parts they enjoyed the most or got the most out of, or which parts they thought could be improved at future events.

Creating post event surveys involves using several types of questions.

Whether you’re gathering qualitative data through open ended questions, or are measuring attendee satisfaction using quantitative surveys, you can generate a lot of useful information if you ask the right questions.

In this guide we take a closer look at post event survey questions, from what they are, to which questions you should ask and what the benefits are.

What are post event survey questions and why should I care?

Post event surveys are a great way to gather valuable feedback from actual event attendees that can be used to judge the success of your event, and help you improve future events.

Whether the feedback you gain from your survey questions is positive or negative, the business impact of post event surveys cannot be underestimated.

The business impact of post event surveys can be seen in how they inform how future events are run using real feedback from event attendees to make improvements.

When it comes to planning future events, your post event survey can inform everything from the timing of your event, to the perceived quality of the speakers, the usefulness of the content, and how likely people would be to attend future events.

Post event survey questions should be used at the end of every event you host, whether it’s a virtual event or webinar, networking opportunities, corporate events and conferences.

Improve your post event surveys with Qualtrics

Why use post-event surveys, build trust with your target audience.

People like to think that their opinions matter, especially when they’re asked for feedback about an experience. By asking questions post event you are letting your event attendees know that you value their opinion and want their advice to improve your next event.

Make more informed decisions

The worst thing you can do when planning your next event is make assumptions over what has worked before. Where you may have deemed your event success, your actual attendees may have disliked an element you thought worked well.

If you repeat the same thing, you’ll reduce the chances of previous attendees coming back.

Measure event potential

A post event survey is excellent for providing constructive feedback on the types of events your running or the type of content you use in your conferences and events.

By using a post event survey you can judge the potential for future events, or at least rule out whether a particular event type is worth repeating.

This can save you a lot of time and effort and help you focus on your next event.

Improve future events

While post event survey questions should help to highlight the things you’ve done well, you should also ask for feedback to help you improve future conferences or events.

You should get feedback on everything about your event. From the friendliness of staff, to the registration process, communication during the event, the speakers, the agenda, even the refreshments.

Get as much post event feedback as you can to help with planning your next upcoming event.

What are good post event survey questions?

Event survey questions should be made up of several different types of questions that will provide a mix of qualitative and quantitative responses.

Here’s just a few of the questions you could use when creating surveys for your event:

Rating scale questions

Rating scale questions are effective when you want attendees to provide general feelings about your events. These are closed questions that simply ask respondents to choose a number on a rating scale, for example:

How would you rate the experience you had at the event?

1 – Excellent

2 – Good

3 – Neutral

4 – Poor

5 – Terrible

Multiple choice questions

A multiple choice question can be useful because the respondent just needs to choose from an option you’ve provided (although it can deny attendees the chance to provide additional information. For example:

Which session did you find most valuable?

Open ended questions

Open ended questions work well when you want to explore an attendees thoughts or opinions in their own words, and gather more individual responses. They want provide any statistically relevant information, but the nature of the answers can still provide valuable feedback. For example:

Which part of the conference did you find most enjoyable?

Which part of the conference did you find least enjoyable?

What changes would you recommend we make for next year’s event?

Likert scale questions

Likert scale questions are closed questions that ask respondents to rank their overall satisfaction from one extreme of scale to another. They can be very effective at providing statistically useful data. For example:

I’m satisfied with the level of information presented by the keynote speaker

1 – Strongly Agree

2 – Agree

3 – Neither agree nor disagree

4 – Disagree

5 – Strongly disagree

How many questions should a post event survey have?

While there’s no set rule over how many questions the ideal post event survey should have, according to SurveyMonkey , respondents are most likely to finish shorter surveys.

It’s important not to overload attendees with too many questions as it could leave a bad last impression on your event.

Having said that you should use as many questions as you need to get the feedback that’s relevant to your event.

You should use a mix of question types to ensure you get a balance of quantitative and qualitative responses.

What questions should I ask in a post webinar survey?

With more events going online and the increasing popularity of virtual events, this has lead to more challenges when it comes to event surveys.

Some key questions you should ask in your post virtual events surveys include:

Did you find the webinar engaging / interactive enough?
How would you rate the quality of the slides & content
Did the event meet your expectations
How likely would you be to attend future events?
Would you be interested in future events about this topic?
Would you rate the speaker’s presentation skills
Did you have any problems accessing the event?
How would you rate the technology used in the event?

Examples of survey questions generalized and specific for all event

How satisfied were you with the overall event experience.

It’s always useful to know what attendees thought about your event in general. You can then use follow up questions to get feedback on specific aspects of the event.

What was your favorite part of the event?

This can be useful for measuring success and you might be surprised that what you thought would be the highlight was outdone by another aspect of your event.

How could we improve future events?

Remember, negative feedback is just as important as positive feedback (if not more important). Especially if it can help you improve future events.

How likely would you be to attend one of our events in the future?

This can be useful as a measure of success for your event, but can also be used to inform your marketing and understand whether you met expectations.

How satisfied were you with the information you received during the event?

Once people are at your event you want to ensure they know where to go and what they need to do. This will help you understand how attendees judged your event organization.

How friendly did you find the event staff?

Understanding how staff performed at your event can help you make improvements in future and ensure your event or conference isn’t let down by poor customer service.

Did you have enough opportunity to network?

If you’re running a B2B event in particular, you should remember that attendees may be looking for a chance to add to their network and talk with like minded people in their industry. If attendees feel they’ve been shuffled from one thing to another with no chance to network, you need to know.

Please add additional comments

You should always have this type of open ended event survey question because attendees might have specific feedback you haven’t given them an opportunity to give in other questions. This type of event survey question can provide valuable, personal feedback from attendees.

Did the event technology improve the experience?

If you’re holding a virtual event, or even a hybrid event, it would be useful to know if the technology you’ve used was helpful, or if attendees found it a hindrance or difficult to use.

Event survey questions are an important part of evaluating your event and gaining information for planning your next event.

With Qualtrics you can easily ask event survey questions to understand what made your event compelling, and what left attendees wanting more, and what you could improve.

Using Qualtrics event feedback you can understand everything from event logistics and attendee satisfaction, to understanding the effectiveness of your content and speakers as well the biggest opportunities to improve in the future.

Get everything you need to gather data to help measure success of your event in one place where you can access and visualize all your information to make info

Get started with a Qualtrics free account

Related resources

Best survey software 16 min read, close-ended questions 7 min read, survey vs questionnaire 12 min read, response bias 13 min read, double barreled question 11 min read, likert scales 14 min read, survey research 15 min read, request demo.

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COMMENTS

38 post-meeting survey questions for better feedback (+ template)
Administer your surveys shortly after a meeting, ideally within 24-48 hours. Effective questions: Avoid a one-size-fits-all approach. Tailor your questions to match the vibe of your audience. Throw in a mix of quantitative and qualitative questions for a 360-degree view. Anonymity and confidentiality: This one's important. Let your ...
11 Excellent Post-Webinar Survey Questions
Remember: with follow-up surveys, timing is everything. Mention the post-webinar survey — and ask people to fill it in — just after the presentation has concluded, right before you start Q&A. Your attendees are engaged, they've either asked questions and are waiting to hear them answered, or are ready to participate in Q&A.
60 post-event survey questions to increase event retention
Send a follow-up reminder . If you don't receive a survey response after a couple of days, it's a good idea to send a survey follow-up email.Resend the survey link or form with a personalized note — from you or another staff member — asking the attendee to complete the questions.
28 Post Event Survey Questions To Ask After Your Conference
It's often a good idea to send a follow-up request for your members to complete the survey. This should go out 24-36 hours after your initial survey request. In those follow ups, include a personal note for the guest, so they know it's their opinion you are looking for in particular. This can motivate people to respond more fully. Length of ...
30 Post-Event Survey Questions to Gather Feedback
Survey Questions for After a Presentation. Like any event, a presentation should be engaging and useful to its audience. Your post-presentation survey questions should gauge these elements but also get into specifics, like the quality of the information provided, whether the presentation achieved its goals, and whether the duration of the presentation should be changed to optimize audience ...
Post-event survey questions you should ask after any event
What should you be asking after events, trainings, or conferences? Get valuable event feedback with these powerful post-event survey questions. Post-event survey questions you should ask after any event
35 post-event survey questions to ask for event feedback
Types of post-event survey questions . To reap the benefits of post-event surveys, it's important to first get to know the types of survey questions you can ask attendees. Close-ended questions. Close-ended questions are survey questions that include predetermined answers for respondents to choose from. They can be answered with a simple one ...
33 Essential Post-Event Survey Questions to Ask
The key is to ask the right post-event survey questions. All feedback is good feedback, but some questions are more essential than others. Here's a guide to the top post-event survey questions to include. Post-event surveys and question types. A post-event survey is typically distributed either at the end of your event, or immediately afterward.
25 Post Event Survey Questions to Ask
Now, post event survey questions aren't the only type of surveys you'll want to send out. You might consider also sending a pre-event survey. A pre-event survey will help you measure your current event marketing, see what got people excited about the event in the first place, and how to tailor the event to the actual attendees.
Post event survey questions: What to ask and why
Event survey questions should be made up of several different types of questions that will provide a mix of qualitative and quantitative responses. Here's just a few of the questions you could use when creating surveys for your event: Rating scale questions. Rating scale questions are effective when you want attendees to provide general ...