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Comparison of Shopping Online Vs In-store Shopping
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Words: 500 |
Updated: 1 December, 2023
Words: 500 | Page: 1 | 3 min read
Works Cited
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- Liang, T. P., Ho, Y. T., Li, Y. W., & Turban, E. (2011). What drives social commerce: The role of social support and relationship quality. International Journal of Electronic Commerce, 16(2), 69-90.
- Liu, Y., Li, H., & Hu, F. (2013). Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions. Decision Support Systems, 55(3), 829-837.
- Manzoor, A., Rehman, C. A., & Sattar, A. (2017). Antecedents and consequences of customer satisfaction in online shopping: A case of Pakistan. Information Technology & People, 30(3), 625-645.
- Park, J., Lee, C., & Ahn, J. (2016). Effects of social commerce factors on social media trust, perceived value, and purchase intention. Journal of Business Research, 69(9), 3801-3808.
- Shim, S., Eastlick, M. A., Lotz, S. L., & Warrington, P. (2001). An online prepurchase intentions model: The role of intention to search. Journal of Retailing, 77(3), 397-416.
- Wang, D., Yu, C., & Wei, Y. (2012). Social presence as a double-edged sword: The effects of social presence on mobile shopping. International Journal of Electronic Commerce, 17(3), 257-282.
- Yoo, B., & Donthu, N. (2001). Developing a scale to measure the perceived quality of an Internet shopping site (SITEQUAL). Quarterly Journal of Electronic Commerce, 2(1), 31-46.
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Online Shopping Vs In Store Shopping Essay
Type of paper: Essay
Topic: Business , Products , World , Shopping , Commerce , Money , Internet , Customers
Words: 1200
Published: 12/09/2019
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Shopping is part of our life and just like we need to breath to stay alive we also need to shop as well. It doesn’t really matter the amount or the quantity of products you are buying but it’s all about the time you spend to do it. Over the years people have been shopping at their neighborhood mall for most of the household stuff including food. This also include doing some little window shopping. With the coming of the internet and online shopping, shopping has been revolutionized. Many people are going for online shopping as compared to going to the local mall. It is a fact that some people still prefer doing shopping at the mall with various personal issues and preferences. Some argue that they get to enjoy a day off by shopping at the mall. To some the mall is their number one place to buy merchandise. To others the mall is the place where they can go and get their appetite satisfied or unwind through various entertainment activities. All this is true about shopping at the mall it is even fun to most people but the fact is that the hassle of looking to what you want is undeniably tiring. In other words as the internet constantly gains popularity majority of people are going for shopping online. Shopping online has takes preference over the conventional shopping at the local mall since it has been made for the benefit of consumers offering many advantages. The first advantage of shopping online is that it is convenient. You don’t need to spend any of you hard earned money in buying fuel to go to the mall. All you need is just a few clicks of your mouse and you get what you want. The stress of waiting in jam for many hours is eliminated by online shopping. In addition you won’t hassle for parking space or where to leave your kids when shopping online (Bigne and Enrique 123). Online stores are always open 24 hours a day through the year so you have all the time you need to do your shopping without bothering anyone or rushing to beat the store’s closing time. In addition while shopping online you can browse through the different products you want or if you are not decided you can compare the products offered in different online stores and buy the one that satisfies you. You can be able to track your purchases easily online using the carts services provided by online stores .This isn’t possible with shopping at a local mall. Lastly for people who feel shy buying certain products like hair growth lotion , they can make their purchase online anonymously with no ever knowing anything. Online shopping offers the ultimate convenience to shoppers. Secondly shopping online allows saving. Online stores offer products and services at affordable prices as compared to the local mall. This is due to the fact that online stores don’t have overhead costs associated with local mall like rent, display, utilities and many more. Most of the time it is such cost that end up being transferred to the consumers at local malls making prices of commodities a bit higher. You buy cheaper and therefore save money. Also when shopping online as a consumer you are able to get products at lower prices. This is especially so if the product in question is being manufactured in that country. The idea here is that products from a country are sold at a lower price in that country than in foreign market. Therefore the possibility of buying from an online store owned by a manufacturer allows buying at a cheaper price. Another advantage is that online shopping offers variety and simple international purchases. In online shopping there is no geographical boundary. This means that consumers can buy products from all over the world. This is particularly if what you want is not easily available at your area. This allows buyers and sellers from across the globe to come together and interact. Through such interactions consumers air out their grievances and suggestions of improving products and sellers also market more of their products (Montaldo 34). In addition you have limitless options on products available in online shopping since online shopping offers a variety of products to choose from. Products that are difficult to find in local malls such as niche health products like all natural health supplements can be found with ease in online stores. This also includes products that are not available at your local mall. Last but not least buying online allows making of informed decisions before buying. This is because as a consumer looking for a certain product online you can access that products review before making up your mind. Product reviews are usually done by experienced users of that product or it can be done by the manufacturer of the product. Through such reviews you are able to comprehend the pros and cons o the product which will help you gauge how useful it will be to you (Montaldo 78). You are also informed on how to use a product in case you haven’t used it before. In addition there is a provision for consumers to leave there comments and views about a product and also ask questions regarding it. This prevents being misguided by the local malls assistants who most of the times know very little about the products they sell. You will not end up buying something that you regret about it later if you are keen in reading and understanding product reviews. It goes without saying that the internet in addition to being a source of information has transformed shopping for the better. It is crystal clear and evident from above that shopping online has accrued a lot of advantages to the consumers. Through online shopping you can purchase your needed products conveniently from the comfort of your home. Online shopping offers products at competitive prices enabling you to save. In addition since online shops don’t incur overhead costs you are able to buy at cheaper prices as compared to a local mall. Additionally, you are able to select from a variety of products online when shopping and in addition you can purchase products from anywhere in the world. You also get the chance to interact with sellers and manufacturers of products directly when shopping online. Lastly online shopping provides for making an informed decision before purchasing products through product reviews. This prevents mistakenly buying goods you have no proper knowledge on. All this explain why more and more people prefer to do their shopping online as compare to doing it at their local malls. According to Montaldo (52) it is true that online shopping surpasses shopping at the mall for it not only saves money but also keeps in check ones comfort and privacy.
Montaldo D, The pros and cons of online shopping. MA: The MIT Press, 2001. Retrieved from http://couponing.about.com/od/bargainshop/a/hiddencosts.htm Bigne, Enrique. The Impact of Internet User Shopping Patterns and Demographics on Consumer Mobile Buying Behavior. Journal of Electronic Commerce Research, 2005.
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Shopping Online vs. Shopping at a Mall
In today’s constantly developing world, the idea of online shopping is not new. People like to buy goods and services online to save time or obtain financial benefits. The investigation by Dautovic (2019) shows that “95% of all purchases will be made online by 2040” (para. 6). Recently, the prospects of real stores have become more uncertain, while people use modern tablets, smartphones, and computers for online shopping worldwide. However, the debates about the worth of online shopping and shopping at a mall continue to grow, identifying new benefits and shortages of these practices. Although the benefits of online shopping like nonstop services, geographical limitlessness, and affordable prices, and traditional shopping like interaction, physical presence, and no delivery concerns are evident, the threats of cheating, dependence, infections, and inequality cannot be ignored.
Millions of people prefer online shopping because of the possibility to make purchases 24/7 and choose products from different parts of the world at reasonable prices. The representatives of different age groups claim that it is impossible to get away from the Internet or social media for shopping. It does not matter what time is now, websites and different online platforms are available day and night. There is no need to stay dependent on the working hours of managers but ask for help anytime. Besides, online customers can choose a good from different parts of the world and be sure to have it delivered to the doorstep. There is no need to find a parking spot before Christmas, stand in a long queue, or leave home when it rains. For example, Americans observe available offers, compare options, and purchase everything online to save their time and nerves. Finally, lower rent prices and no wages and insurances lead to a price decrease. Business owners are not bothered by human resource issues, and consumers enjoy cheapness and quality. All these financial, geographical, and organizational opportunities prove the benefits of online shopping.
At the same time, certain arguments in favor of traditional shopping, including interaction, physical presence, and real-time reach, cannot be ignored. Instead of spending life in front of computers or smartphones and clicking online options, it is high time to think about the worth of human relationships. Shopping at a mall is a great chance to interact with people and check all products that could be purchased. Traditional customer service may be attractive and helpful because a shop assistant is always present in person and ready to consult a buyer. Giving advice on goods, a salesperson is an expert in the chosen market field, and, therefore, these recommendations turn out to be trustworthy. People demonstrate their desire to but something only after they touch, smell, or try it. Physical presence is a crucial element of shopping, and it is a key element of a traditional method. Finally, shopping at a mall is usually faster because a customer comes to the store and buys the product in a moment, whereas online shopping delivery takes time and causes problems sometimes. Real communication and cooperation create the main advantage of traditional shopping today.
As well as any human activity and achievement, online shopping has its price and certain drawbacks. One of the most evident examples is the growth of Internet scams. All online purchases are developed via websites, apps, and social media. Despite the fact that many policies and security measures are taken, the likelihood of cheating is still widely spread online. There is a threat of addressing the wrong person for help and spending money without getting a good or service in turn. Therefore, customers should investigate databases and try to choose official online stores with high ratings to protect themselves against any possible swindle. At the same time, online shopping unfavorably becomes a hobby, as well as a habit. A constant flow of commercial advertisement makes Americans dependent on available opportunities and enhances spending money, even if a person does not plan a purchase. In this modern technology era, smartphones collect personal data and analyze populations in order to offer what can be interesting or necessary in regard to age, geographical location, or interests. Although online shopping attracts people’s attention, its threats and disadvantages have to be identified and eliminated.
Traditional shopping may be a perfect option for many customers, but its dangers due to the pandemic crisis and social inequalities must be learned. Today, the COVID-19 situation makes shopping at malls a real threat to human health and even life. Online shopping turns out to be a necessity because of self-isolation and avoidance of direct contact. Traditional shopping becomes a challenge for business as people stop visiting public places and are afraid of getting a virus. Many salespersons try to create appropriate shopping conditions and protect their customers without addressing to digital technologies. However, the possibility of being infected while making a purchase at a mall is a serious threat of traditional shopping.
In general, the advantages and disadvantages of online and traditional shopping prove that both practices are not perfect today. On the one hand, it is beneficial to buy products online because of 24/7 services, low prices, and worldwide accessibility. Tradition shopping attracts attention from physical presence, cooperation, and delivery independence. However, online fraud, real-life infections, and uncontrollable shopping habits are threats that have to be recognized. It is a personal choice either to buy online or at the nearest store, but awareness of existing pros and cons is a contribution that cannot be neglected.
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BusinessEssay. (2022, February 10). Shopping Online vs. Shopping at a Mall. https://business-essay.com/shopping-online-vs-shopping-at-a-mall/
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Shopping Online Vs In-Store
This essay will argue why online shopping is superior to shopping in malls. It will discuss the convenience, variety, and potential cost savings of online shopping. The piece will also consider the benefits of easy price comparisons, home delivery, and the ability to shop at any time. It will address the challenges of mall shopping, such as crowds and limited inventory. Also at PapersOwl you can find more free essay examples related to Behavior.
How it works
Online shopping has become the emerging trend for 2020, with the increasingly competitive global online marketplaces through Google, Social Media, and large companies such as Amazon. By the end of this year, the online market is expected to reach 4 trillion dollars. Online shopping gives consumers the ability to shop and purchase products in the comfort of their own homes with the ease of returning products they don’t want.
In this case study, we will discuss how online shopping started, what online shopping is today, what gets in the way of online shopping and is it hurting our economy, what is the projected rate of online shopping and what does this mean for businesses today. Need a custom essay on the same topic? Give us your paper requirements, choose a writer and we’ll deliver the highest-quality essay! Order now
Online shopping, defined as the act of purchasing a product or service over the internet, traces its origins back to 1979, when Michael Aldrich, an English inventor, envisioned connecting his television to a supermarket to enable remote grocery shopping. This innovative idea, dubbed 'Teleshopping,' marked the beginning of e-commerce, a concept that has since transformed the retail landscape. Around the same time, the United States embraced infomercials, allowing consumers to purchase advertised products via phone calls. These early developments laid the groundwork for the digital shopping revolution we witness today.
The invention of the World Wide Web by Tim Berners-Lee in 1990 further catalyzed the growth of online shopping. By 1991, the internet became accessible to the public, opening new possibilities for e-commerce. Charles M. Stacks capitalized on this opportunity, launching the first online bookstore, Book Stacks Unlimited, in 1992, which later evolved into Books.com. Notably, the first online transaction occurred on August 12, 1994, when two friends completed the sale of a Sting CD. This event symbolized the beginning of a new era in retail.
In 1998, the creation of PayPal revolutionized online transactions by providing a secure and convenient platform for exchanging money. This development addressed concerns about personal and financial information security, encouraging more consumers to embrace e-commerce. As online shopping gained popularity, governments recognized the need for regulations, leading to the implementation of the General Data Protection Regulation (GDPR) to safeguard consumer data.
By 2001, Amazon had launched its first mobile application, allowing consumers to shop on-the-go using their mobile phones. Over the next two decades, mobile technology played a significant role in expanding the online market, making shopping more accessible and convenient. By 2017, over 215 million people were making purchases online, a number projected to reach 230 million by 2021. A 2019 poll by Marist College and National Public Radio revealed that more than 76% of American adults shop online, with 25% making purchases at least once a month and 16% shopping online weekly.
The appeal of online shopping lies in its convenience, item availability, and competitive pricing. Consumers appreciate the ability to shop without time constraints, avoiding pushy salespeople while enjoying free shipping and returns. Impulse buying is also prevalent, with nearly 80% of young Americans making unplanned purchases. The option to buy online and pick up in-store has gained popularity, with 65% of shoppers regularly utilizing this feature for added convenience.
Clothing and shoes top the list of items purchased online, with 84% of shoppers buying these products. Surprisingly, only 27% of online consumers purchase household basics, and 19% buy groceries online. From a vendor's perspective, the increasing demand for online shopping has led to the proliferation of e-commerce shops and the integration of digital platforms by brick-and-mortar stores. By eliminating physical retail costs, businesses can offer lower prices and focus on enhancing product quality and customer experience.
Despite its advantages, online shopping also presents challenges. Consumers may encounter misleading deals, and resolving issues can be more complex online compared to face-to-face interactions. The absence of sales tax on certain online purchases raises concerns about potential revenue losses for local economies. Policymakers are grappling with ways to balance the playing field for brick-and-mortar businesses while addressing the evolving dynamics of e-commerce.
The debate over Black Friday versus Cyber Monday highlights the ongoing evolution of consumer behavior. Research indicates that Cyber Monday offers better deals, with average savings peaking at 21% compared to Black Friday's 18.5%. As online shopping continues to grow, consumers are increasingly empowered to explore options, read reviews, and make informed purchasing decisions.
Looking ahead, the rate of online shopping is projected to grow until at least 2022, with e-commerce sales expected to reach unprecedented levels. This trend underscores the economic significance of online shopping, benefiting not only consumers but also businesses and economies worldwide. The rise of e-commerce has democratized the retail landscape, enabling entrepreneurs to launch online businesses with limited resources and expanding the range of products available to consumers.
In conclusion, online shopping has evolved from a novel concept in the 1970s to a dominant force in the retail industry. The development of secure payment systems, regulatory frameworks, and mobile technology has contributed to its widespread adoption. While online shopping offers undeniable benefits, it also poses challenges that require careful consideration. As e-commerce continues to shape the future of retail, it prompts us to ponder the fate of traditional stores and the potential for online shopping to become the primary mode of consumer transactions in the future.
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Online Shopping vs In-Store Shopping
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