ways to end a persuasive speech

15 Powerful Speech Ending Lines (And Tips to Create Your Own)

Hitiksha jain.

• Public Speaking , Speech Writing

A powerful speech ending line helps you recapture the essence of your speech: your main points and the purpose of why you spoke.

Basically, it is a summary of your dominant points. 

The words you say at the beginning, and especially at the end of your talk will be remembered longer than any other part of your speech. (This doesn’t mean the body of your speech has no importance.)

The beginning of your speech needs to be strong because it grips the attention of your audience. If that falls apart, they might lose interest in your speech. To avoid such a situation, here’s an article on 15 Powerful Speech Opening Lines (And How to Create Your Own) that you can refer to.

It has happened time after time- a speaker has concluded his speech with no conclusion or a simple “Thank you!” which made their impactful and amazing speech entirely fall apart.

An ineffective conclusion or no conclusion makes your speech lose its charm and the energy that has been created. This leaves your audience in a state of confusion and disappointment. 

Remember, the conclusion of your speech is NOT the time to introduce new points or new supporting evidence; doing so will all the more confuse the listeners. 

Instead, a conclusion is like tying a bow or ribbon to a box of your key ideas that your audience will be taking along with them. Meaning, it’s the final touch that makes your speech stand out and memorable.

So, how can you end your speech with a bang? To discover it, let’s jump in to the 15 powerful speech ending lines and ways to create your own:

1) Abraham Lincoln

Speech ending line: “And this nation under God shall have a new birth of freedom and that government of the people, by the people, for the people shall not perish from the Earth.”

How to use The Rule Of Three to end your speech?

The Rule of Three is an effective technique that allows you to express your ideas more completely by emphasizing your points and increasing the memorability of your message.

Dale Carneige once said, 

“Tell them what you are going to tell them, tell them, then tell them what you just told them.”

Information when presented in a group of three sticks in our head better than say, groups of four or five.

The answer is simple! We humans are generally good at pattern recognition and three is the smallest number needed to make a pattern. When used at the end of a speech, you can create maximum impact, (obviously) if said in a proper tone of voice. 

Repeating your ideas can make your message more persuasive, memorable, and entertaining.

Since, the conclusion is your last chance as a speaker to drive home your ideas, you need to repeat and emphasize phrases, sentences and words to make others remember your key message. 

The repetition of phrases and sentences should be such that it creates a micro story of your entire speech. 

If you are trying to incorporate the rule of three in your speech and need guidance to do so. Here’s an article on The Power of the Rule of Three in Speech Writing that might help you!

2) Simon Sinek

Speech ending line: “Listen to politicians now, with their comprehensive 12-point plans. They’re not inspiring anybody. Because there are leaders and there are those who lead. Leaders hold a position of power or authority, but those who lead inspire us. Whether they’re individuals or organizations, we follow those who lead, not because we have to, but because we want to. We follow those who lead, not for them, but for ourselves. And it’s those who start with “why” that have the ability to inspire those around them or find others who inspire them.”

How to mark an end of a speech with a story?

Telling stories can do wonders in making your speech a memorable one. Because we as humans relate to stories. 

Using an effective and persuasive story at the end can engage the audience, evoke empathy, increase trust and motivate action.

Your story should be crafted in such a way that it sums up your entire speech. But don’t forget, it needs to be short and sweet.

You can start your story by saying, “Let me tell you a story that illustrates what I have been talking about…”

To make your speech/story worth remembering, you can try these various storytelling approaches mentioned in this article- 9 Storytelling Approaches For Your Next Speech or Presentation .

3) Les Brown

Speech ending line: “If you want a thing bad enough To go out and fight for it, Work day and night for it, Give up your time and your peace and Your sleep for it

If only desire of it Makes you quite mad enough Never to tire of it, Makes you hold all other things tawdry And cheap for it

If life seems all empty and useless without it And all that you scheme and you dream is about it,

If gladly you’ll sweat for it, Fret for it, Plan for it, Lose all your terror of God or man for it,

If you’ll simply go after that thing that you want. With all your capacity, Strength and sagacity, Faith, hope and confidence, stern pertinacity,

If neither cold, poverty, famished and gaunt, Nor sickness nor pain Of body or brain Can turn you away from the thing that you want,

If dogged and grim you besiege and beset it, You’ll get it.”

How to end a speech with a poem?

This works similar to the notion of storytelling. 

You can end your speech with a poem that summarizes your entire speech. To do this you can either make your own or select the one that works the best for your speech. If you select one, remember to cite the source.

While reciting a poem add emotions and drama to your words, raise your voice on a key line of the poem and pause whenever required.

Poetry is a powerful way to get your point across because it helps you create an impression in your audiences’ mind. If you are planning to tap into poetry for your next speech, we have written an article- Getting Your ‘Wordsworth’: Poetry in Public Speaking that you can review to get some tips on how to add a poem in your speech.

4) Sir Ken Robinson

Speech ending line: “There’s a wonderful quote from Benjamin Franklin. “There are three sorts of people in the world: Those who are immovable, people who don’t get it, or don’t want to do anything about it; there are people who are movable, people who see the need for change and are prepared to listen to it; and there are people who move, people who make things happen.” And if we can encourage more people, that will be a movement. And if the movement is strong enough, that’s, in the best sense of the word, a revolution. And that’s what we need.”

How to close a speech with a memorable quote?

Quotations are usually concise and memorable phrasing of an idea. (This is why we repeat and remember quotations, right?)

The sole reason to quote material is that it reinforces your ideas. A quotation offers a second voice echoing your claims which is more powerful than simply just repeating yourself.

So, your quote should be such that summarizes your main idea. You can quote words of an expert, a person who spoke before you at an event or something in your own words.

Tips for using quotations in your speech:

• Phrasing it correctly can help boost your credibility
• Don’t quote anything outside your context

Taking the above example of Sir Ken Robinson, the quoted words at the end of his speech summarized the heart of his speech.

5) Lera Boroditsky

Speech ending line: “It’s how the language that you speak shapes the way that you think. And that gives you the opportunity to ask, “Why do I think the way that I do?” “How could I think differently?” And also, “What thoughts do I wish to create?”

How to end a speech with a question?

You can try and engage your audience with questions that will get them thinking.

It is often effective to end with a rhetorical question that captures the message and leaves the audience thinking—especially one that directly ties in your CTA. For instance:

“What choice will you make when you leave here today? Will you ____(your key message), or will you go about your normal routine?”

See how Lera Boroditsky leaves her audience with a set of questions rattling around their minds.

6) Melissa Butler  

Speech ending line: “So I challenge each of you, when you go home today, look at yourself in the mirror, see all of you, look at all of your greatness that you embody, accept it, and love it. And finally, when you leave the house tomorrow, try to extend that same love and acceptance to someone who doesn’t look like you. Thank you.”

How to give a challenge close to your speech?

In the above example, Melissa Butler used a challenge close to force her audience to take action over something.

In this type of closing, you challenge your audience to apply whatever you spoke in your speech and engage them in thought or action.

A good way to do that is to make sure they know you’re aware of the challenges that exist, and that you have concrete and actionable solutions to it.

To do this, you can have a bit of a forceful tone of voice to make a failure process a learning one.

Do express your belief in them and focus on setting a high bar, but an achievable one.

7) Brian Kateman

Speech ending line: “You can change the world by ordering a smaller steak, or doing something more. But don’t just sit by and ignore what you already know. Consider eating less meat and be a reducetarian.

Save our planet, improve your health, and save a lot of animals.”

How to end a speech by giving a solution to a concern?

This type of closing is suitable for speeches where you talk about a problem and give a solution for the same.

First you introduce the problem and explain why the audience should be concerned about it.

While concluding, you provide a practical solution to the stated concern. 

Look at how Brian Kateman states a problem: The battle between vegans, vegetarians, and everyone else and ends up giving a pragmatic solution.

8) Anjelah Johnson

Speech ending line: “Really?! It’s funny because my finger didn’t do like that before I came in here.” “It’s okay honey, don’t worry. I’ll fix it for you, don’t worry.” (Imitates talking in Vietnamese) (Laughter) (Laughter) (Stops talking Vietnamese) “Oh, see? You look so pretty!” God bless, you guys.”

How to leave your audience with a good laugh?

Wouldn’t you love leaving your audience with a good laugh? Ending your speech with humor can help you to do so. 

But you need to use them with caution. Tell jokes that are related to your speech. And avoid telling offensive jokes.

You can add anecdotes and funny stories that have happened in real life since it’s easy to relate to and, if said in a correct manner, you can have your audience laughing while hitting your message home!

Tips to deliver a good humor:

• Surprise your audience by breaking their expectations with the help of a good setup and punchline. Setup creates a specific expectation in people’s minds and a punchline reveals the surprise. For instance, “I believe that each person can make a difference (setup), but it’s so slight that there’s basically no point (punch)”
• Try and impersonate your dialogues or the characters as it will make your listeners feel they are in the scene
• You can twist the literal meaning of a word. Example- Everybody looked up to me in college because I was the tallest of all
• You can also incorporate the rule of three that works similar to the setup and punchline technique i.e. setup, setup, punch. Take an example of Elicia Sanchez, “I was a super nerd when I was a kid. I liked video games, I liked comic books, I was the youngest mage in the D&D campaign I was part of with 30-year-olds at the Yardbirds in Centralia, Washington.”

Apart from this, always test and rehearse the humor that you are going to incorporate and ask for honest feedback. Also, make sure the jokes and stories you use add value to your point and are insightful

9) Yubing Zhang

Speech ending line: “As the words said high on the bungee platform, “Life begins at the edge of your comfort zone.”

How to end a speech using the circle theory?

Here, the idea is to take your audience on a journey and get them back to the place from where you started, making a circle.

Meaning, you refer back to what you started with (movie, words, quote).

Yubing Zhang begins her speech with- Life Begins at The Edge of Your Comfort Zone” and ends with the same. 

You can bookend your speech in different ways:

• You can end by referencing your opening
• Concluding words can contrast from your opening words.
• Open with a question and answer it at the end 

We have written an in-depth article on 7 Techniques to Bookending Your Speech: Guidelines and Examples . Review it for some inspiration!

10) BJ Miller

Speech ending line: “Parts of me died early on, and that’s something we can all say one way or another. I got to redesign my life around this fact, and I tell you it has been a liberation to realize you can always find a shock of beauty or meaning in what life you have left, like that snowball lasting for a perfect moment, all the while melting away. If we love such moments ferociously, then maybe we can learn to live well — not in spite of death, but because of it. Let death be what takes us, not lack of imagination.”

How to close a speech with an inspiring note?

Okay, let’s be real here. We humans are dealing with problems, difficulties, challenges, disappointments, setbacks, and temporary failures.

Ending your speech with an uplifting talk that gives a ray of hope might encourage your audience.

“Inspiring your audience is all about helping them see their own vision, not yours.” Anonymous

If your hope is to inspire your audience then your material needs to be about them and ways on how they can grow .

To do so you can opt for stories or share your personal experiences to get your message alive, but you need to paint a picture of what your audiences’ vision is when it comes to themselves and how you can help them achieve that vision by your talk.

11) Dr. Shashi Tharoor

Speech ending line: “95% of our 12 year-olds across India can read and write. So the future looks good. And as far as the workforce is concerned, if we can get all these other pieces in place, we can say to the rest of the world, “We are coming.”

How to end your speech with facts?

Adding only facts in a speech can make it boring, right? Because there’s nothing entertaining about that.

Well, this wouldn’t be a case when you use the right facts in a proper way and at a proper time. 

Adding facts as a speech ending line can be a way through which you can re-engage your audience, leaving them mesmerized. 

Incorporate only those facts that are relevant to your topic because you don’t want to make them apathetic towards you.

Present your facts in a creative manner. For instance, asking a question after when you stated the fact, audience poll, or add humor.

Trying to add facts in your speech without making it sound boring? Here’s an article- 11 Steps to Add Facts in A Speech Without Making It Boring that can guide you. 

12) Cameron Russell

Speech ending line: “If there’s a takeaway to this talk, I hope it’s that we all feel more comfortable acknowledging the power of image in our perceived successes and our perceived failures.”  

How to leave your audience with a piece of advice?

This works similar to the fact concept.

Your advices should get your audience encouraged about something and not discourage them or make them feel incompetent.

Try to chunk your advice into simple steps that your audience can follow. Inject emotions, relate it to your own experience (if possible) and make it inspirational.

The sole purpose of giving advice is to help someone. Don’t forget that!

Because a lot of times the advice is created on the basis of expectation and not understanding others. To simplify it, you need to understand the problem that your audience is facing and then advise them keeping your expectations and judgements aside.

Look at how Cameron Russell makes people feel good about themselves by empowering them regardless of the topic.

13) Nora Mclnerny

Speech ending line: “But yes, absolutely, they’re going to move forward. But that doesn’t mean that they’ve moved on.”

How to use a title close to end your speech?

To give your speech a title close, your speech needs to have a provocative title that encapsulates your message memorably. 

Use the title of your speech as your closing words to stir your audience to think more fully about what they just heard, reinforcing the title of your speech mentioned earlier.

14) Alfred Chuang

Speech ending line: “A new world is on the horizon. And it will be more incredible than any of us can possibly imagine. Our greatest innovations are ahead of us, not behind. But we need great engineers to build that world for us. And that’s you. We need you to not give up. Ever. We need you to finish your projects. Done, done, done. We need you to leverage the power of an immigrant-rich workforce. And we need you all to be a little insane.”

How to make a direct call to action at the end of your speech?

A well constructed and presented speech is the one that changes people’s mind and ignites action.

The call to action comes right before the end of a persuasive speech. Here, you clearly tell the audience the role they can play after they leave your talk.

It serves as a road map that your listeners can follow after when they are thoroughly gripped to your idea. Because they exactly know what they need to do.

In the above example, you can see how Alfred Chuang delivered a powerful CTA, as he clearly explains what listeners can do to push his idea forward.

Barring this type of a CTA, the other forms include signing a petition, buying your product, visiting your website.

15) Barack Obama

Speech ending line: “So let’s get to work, people. Let’s bring this home. I love you, Philadelphia. Honk if you’re fired up, honk if you’re ready to go. Are you fired up?”

How to use an appeal to end your speech?

The most common closing for a persuasive speech can be an appeal for action.

You can shape your appeal according to who your intended audience is and the purpose of you talking to them.

One of the best ways to make an appeal is by tapping into their emotions in order to form a deeper connection with the listeners.

Avoid making your message too pushy. Instead, try and make your content relatable and valuable for them. This is when the audience is much more likely to pay attention to you.

Valuable reads: The Secret of Writing a Persuasive Speech 

Level up your public speaking in 15 minutes!

Get the exclusive Masterclass video delivered to your inbox to see immediate speaking results.

You have successfully joined our subscriber list.

Final Thoughts

Depending on the type of speech you are presenting, you will be asking the audience for something. And that can be- asking them to act in a certain way, or to change their attitude towards a certain person or topic or simply make them understand what you’re trying to say.

Nonetheless, the conclusion of your speech is to leave the audience positively motivated towards you and the topic you have been presenting. 

Hopefully, these 15 examples will guide you to create your own speech ending line that is impactful.

Let us know in the comments below which one worked for you.

Still looking for inspiration? Check out this video we made on closing remarks:

Enroll in our transformative 1:1 Coaching Program

Schedule a call with our expert communication coach to know if this program would be the right fit for you

7 Best Places to Get Public Speaking Certification

Review of “How to Win Friends and Influence People” by Dale Carnegie

The Best Online Resources for Public Speakers

• [email protected]
• +91 81691 99570

Get our latest tips and tricks in your inbox always

Copyright © 2023 Frantically Speaking All rights reserved

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

9 Closing a Speech: End with Power and Let Them Know It is Time to Clap

Open Your Speech With a Bang Close It With a Slam-Dunk Westside Toastmasters

“Great is the art of beginning, but greater is the art of ending,” according to poet Henry Wadsworth Longfellow. The first few words of your speech make the audience want to listen and the last few sentences help them decide what they feel about you and your topic. In this chapter, I will explain the function of a conclusion, the format of a conclusion, and I will give you numerous examples of ways to end your speech. Most of this chapter is dedicated to showing you good examples of different types of speech closings. Let’s get started by talking about the purpose of the closing.

A Strong Closing Does Many Things

• Summarizes the points. By restating your points your audience is more likely to remember them.
• Tells the audience when to clap. Let’s face it, it is so awkward when you are done with your speech, and no one claps. Being clear the end is near, relieves the audience of the pressure of wondering if they are clapping at the right time.
• Provides resolution. Your speech should give the audience a sense of resolve or a sense of being challenged.

The Formula for Closing Most Speeches

• Transition statement to ending.
• Review the main points–repeat the thesis.
• If it is a persuasive speech, tell the audience what you want them to do or think.
• Provide a closing statement.

Restate the Thesis

Tell them what you are going to say, say it, tell them what you have said. This speech pattern is useful in most types of speeches because it helps the speaker to remember your key points. As you build your closing, make sure you restate the thesis. A good rule of thumb is to write it in such a way that if the audience were asked to restate the main points, their answer would match closely with your thesis.

EXAMPLE Watch as Stella Young gives her thesis and then restates her thesis at the end of the speech as she wraps up. The thesis of the talk in the introduction: We’ve been sold the lie that disability is a Bad Thing, capital B, capital T. It’s a bad thing, and to live with a disability makes you exceptional. It’s not a bad thing, and it doesn’t make you exceptional. Restates the thesis of the talk at the closing: Disability doesn’t make you exceptional but questioning what you think you know about it does.

Stella Young, I’m not your inspiration, thank you very much. https://www.youtube.com/watch?v=GtPGrLoU5Uk

This next example is from a student’s speech. It is easy to pull out one sentence that clearly summarizes the main points of her speech. Following her summary, she winds the speech down into a thoughtful conclusion and ends with three powerful words.

Now is the time to separate the war on drugs from the war on addiction. T oday you’ve heard the problems, impacts, and solutions of criminalizing addictions. Bruce Callis is 50 years old now. And he is still struggling with his addiction. while you all are sitting out there listening to this, I’m living with it. Bruce Callis is my father and for my entire life, I have watched our misguided system destroy him. The irony here is that we live in a society where we are told to recycle. We recycle paper, aluminum, and electronics. But why don’t we ever consider recycling them most precision think on Earth– the human life. Student Tunnette Powell, Winner of the 2012 Interstate Oratorical Association Contest.

Closing Phrases

After you restate your thesis, you should carefully deliver your closing phrases.  Your closing should provide a resolution to your speech and/or it should challenge the audience. Frantically Speaking writer Hrideep Barot suggests  “a conclusion is like tying a bow or ribbon to a box of your key ideas that your audience will be taking along with them.”

A speech closing is not just about the words you say, but it is also the way you say it. Change the pace near the end of your speech. Let your tone alone should signal the end is near. It is about deliberate voice control, don’t let your voice weakly away.

In the next section, I will cover these ways to end your speech:

End with powerful words End with a quote End with a graphic End with parallel construction End on a positive note End with a challenge End with a question End with inspiration End with well-wishing End with humor End with a call to action End with a feeling of resolve End with a prop

The best way to teach you about advanced closings is to show not tell. For this section, I will briefly explain each type of closing and then provide a video. Each video is queued so you can play the video and watch the closing statement.  I included a transcript under each video if you want to follow along.  It will be most beneficial for you to watch the clip and not just read the text. By watching, you will have a chance to hear the subtle changes in the speaker’s voice as they deliver their closing statements.

End with Powerful Words

As you design your closing, look at the last three to five words and examine them to see if they are strong words. Oftentimes, you can rearrange a sentence to end with a powerful word. (I have the video cued to play just the closing)

Watch this clip for how BJ Miller ends with a powerful thought and a powerful word. 

Parts of me died early on, and that’s something we can all say one way or another. I got to redesign my life around this fact, and I tell you it has been a liberation to realize you can always find a shock of beauty or meaning in what life you have left, like that snowball lasting for a perfect moment, all the while melting away. If we love such moments ferociously, then maybe we can learn to live well — not in spite of death, but because of it. Let death be what takes us, not lack of imagination. BJ Miller, What Really Matters at the End of Life

End by Circling Back to the Opening

Another type of ending is to circle back to what you said in the beginning. You can revisit a quote, share the end to an illustration that was begun in the beginning, or you can put away a prop you got out in the beginning.

Watch this clip for how Zubing Zhang begins and ends with the same quote to circle back around to the main idea. 

She starts by telling a story of bungee jumping off the world’s highest platform and how she saw a sign with a quote that says, “Life begins at the edge of your comfort zone.” After telling her own story about pushing her emotional limits, she circles back around at the end by saying, “As the words said high on the bungee platform, “Life begins at the edge of your comfort zone.”

Yubing Zhang, Life Begins at the End of Your Comfort Zone. 

End With Quote

If you end your speech with a quote, attend to the following.

• Always say the author of the quote before the quote for example, “I want to leave you with a leadership quote ‘What you do has far greater impact than what you say,’ Steven Covey.” The problem with this ending is that “Stephen Covey” are the last two words of the speech and that is boring. Consider instead this ending. “I think Robin Sharma said it best ‘Leadership is not about a title or a designation. It’s about impact, influence, and inspiration.'” In this arrangement, the last three words are powerful–influence and inspiration.
• Provided context for the quote before or after. Make sure the quote is meaningful and not just an easy way to end.

Watch this clip for how Sir Ken Robinson ends with a quote. Notice how he says the author and then the quote.

Also, notice how he then ties his speech to the quote with a final few sentences and ends with the powerful word–“revolution” and how he uses a strong vocal emphasis as he says his last word. (I have the video cued to play just the closing)

There’s a wonderful quote from Benjamin Franklin. “There are three sorts of people in the world: Those who are immovable, people who don’t get it, or don’t want to do anything about it; there are people who are movable, people who see the need for change and are prepared to listen to it; and there are people who move, people who make things happen.” And if we can encourage more people, that will be a movement. And if the movement is strong enough, that’s, in the best sense of the word, a revolution. And that’s what we need.

Sir Ken Robinson, How to Escape Education’s Death Valley. 

End with a Graphic

You might want to use a visual to make your final point. Bringing in a picture, graphic, or object, reengages the audience to pay attention to your final ideas.

Watch this clip for how Barry Schartz uses the magic words “so to conclude” and then he creatively uses a picture of a fishbowl to narrow in on his point. Notice how his final word is spoken with urgency as he says “disaster.” (I have the video cued to play just the closing)

 So, to conclude. (He shows a picture of fish in a fishbowl) He says, “You can be anything you want to be — no limits.” You’re supposed to read this cartoon and, being a sophisticated person, say, “Ah! What does this fish know? Nothing is possible in this fishbowl.” Impoverished imagination, a myopic view of the world –that’s the way I read it at first. The more I thought about it, however, the more I came to the view that this fish knows something. Because the truth of the matter is, if you shatter the fishbowl so that everything is possible, you don’t have freedom. You have paralysis. If you shatter this fishbowl so that everything is possible, you decrease satisfaction. You increase paralysis, and you decrease satisfaction. Everybody needs a fishbowl. This one is almost certainly too limited –perhaps even for the fish, certainly for us. But the absence of some metaphorical fishbowl is a recipe for misery and, I suspect, disaster. Barry Schwartz, The Paradox of Choice

End with Parallel Construction

Parallel construction is a series of repeated phrases. It can be a powerful tool to use in a persuasive speech as it creates a feeling of importance.

Watch this clip for how Malala Yousafzai ends with a series of parallel statements to build momentum. Notice how her pace perfectly matches her words and you feel her strength when she ends with “education first.” (I have the video cued to play just the closing)

Dear brothers and sisters, we must not forget that millions of people are suffering from poverty, injustice, and ignorance. We must not forget that millions of children are out of schools. We must not forget that our sisters and brothers are waiting for a bright peaceful future. So let us wage a global struggle against illiteracy, poverty, and terrorism, and let us pick up our books and pens. They are our most powerful weapons. One child, one teacher, one pen, and one book can change the world. Education is the only solution. Education First.

Malala Yousafzai,  United Nations Youth Assembly

End on a Positive Note

Audiences are constantly evaluating a speaker to determine their attitude and motivation. As you consider your speech closing, ask yourself what type of impression do you want to leave?  Do you want to leave them with depression or hope? Sadness or promise? Most of the time, audiences will receive messages that end positively better than speeches that end negatively.

In this speech sample, Hans Rosling showed the audience some hard statistics and he even pointed fingers at the audience as part of the problem. To help them hear his main point, he wisely ends on a positive note.

Watch this clip for how Hans Rosling ends this thought-provoking talk on a positive note. (I have the video cued to play just the closing)

Now, when thinking about where all this leaves us, I have just one little humble advice for you, besides everything else, look at the data. Look at the facts about the world and you will see where we are today and how we can move forwards with all these billions on our wonderful planet. The challenge of extreme poverty has been greatly reduced and it’s for the first time in history within our power to end it for good. The challenge of population growth is, in fact, already being solved, the number of children has stopped growing.  And for the challenge for climate change, we can still avoid the worst, but that requires the richest, as soon as possible, find a way to use their set their use of resources and energy at a level that, step by step, can be shared by 10 billion or 11 billion by the end of this century. I’ve never called myself an optimist, but I do say I’m a possibilist and I also say the world is much better than many of you think.

Hans Rosling, Facts about the Population.

End with a Challenge

Leave the audience with a doable personal challenge. Help them mentally make sense of all the information that you shared by helping them know how to file it away and how to use it.

Watch this clip for how Melissa Butler ends with a challenge. (I have the video cued to play just the closing)

So, I challenge each of you, when you go home today, look at yourself in the mirror, see all of you, look at all of your greatness that you embody, accept it, and love it. And finally, when you leave the house tomorrow, try to extend that same love and acceptance to someone who doesn’t look like you . Melissa Butler, Why You Think You’re Ugly. 

Watch this clip as Darren LaCroix literally falls face down to anchor the point that when we fall, we “fall forward.” (I have the video cued to play just the closing)

Darren LaCroix talks about taking risks and falling down and getting back up, he literally and purposefully falls down during his speech and ends this way: What’s your next step… take it. I didn’t want to look back at my life and say you know I never did try that comedy thing, but I died debt-free. All of us are headed toward that goal we are going to teach a point where we get stuck and our feet are like in cement and we can’t move but we’re so afraid of that ouch but we forget that if we lean forward and take a risk–(He falls face down) and we fall on our face. When we get up, notice, you still made progress. So please, with me, go ahead and fall. But fall forward. Darren LaCroiz, Winning Speech delivered at National Speech Association

End with a Question

Asking a question at the end is one way to reengage the audience. It helps them think about what your topic might mean for them.

Watch this clip for how David Eagleman reminds us about why his topic is important and then ends with a question. Notice how he pauses before his final question and how he changes the pace of his speech for the final sentence. (I have the video cued to play just the closing)

So I think there’s really no end to the possibilities on the horizon for human expansion. Just imagine an astronaut being able to feel the overall health of the International Space Station, or, for that matter, having you feel the invisible states of your own health, like your blood sugar and the state of your microbiome, or having 360-degree vision or seeing in infrared or ultraviolet. So the key is this: As we move into the future, we’re going to increasingly be able to choose our own peripheral devices. We no longer have to wait for Mother Nature’s sensory gifts on her timescales, but instead, like any good parent, she’s given us the tools that we need to go out and define our own trajectory. So the question now is, how do you want to go out and experience your universe?

David Eagleman, Can We Create New Senses for Humans? 

Watch this clip for how Lera Boroditsky ends with a personal note and a  powerful final question. (I have the video cued to play just the closing)

I want to leave you with this final thought. I’ve told you about how speakers of different languages think differently, but of course, that’s not about how people elsewhere think. It’s about how you think. It’s how the language that you speak shapes the way that you think. And that gives you the opportunity to ask, “Why do I think the way that I do?” “How could I think differently?” And also,  “What thoughts do I wish to create?” Lera Boroditsky, How Language Shapes the Way We Think

End with Inspiration

“Inspiring your audience is all about helping them see their own vision, not yours.”

You may want to end your speech with inspiring and encouraging words. Pick words that resonate with most of your audience and deliver them in such a way that your audience feels your lift in emotion.

Watch this clip for how Chimamanda Ngozi Adichie ends with an inspiring final note and a powerful last few words “regain a kind of paradise” (I have the video cued to play just the closing)

Stories matter. Many stories matter. Stories have been used to dispossess and to malign, but stories can also be used to empower and humanize. Stories can break the dignity of a people, but stories can also repair that broken dignity.

I would like to end with this thought:   That when we reject the single-story,   when we realize that there is never a single story   about any place,   we regain a kind of paradise.

Chimamanda Ngozi Adichie,  The Danger of a Single Story  

Watch this clip for how Dan Pink ends with an inspiring final note. (I have the video cued to play just the closing) Let me wrap up. There is a mismatch between what science knows and what business does. Here is what science knows. One: Those 20th century rewards, those motivators we think are a natural part of business, do work, but only in a surprisingly narrow band of circumstances. Two: Those if-then rewards often destroy creativity. Three: The secret to high performance isn’t rewards and punishments, but that unseen intrinsic drive– the drive to do things for their own sake. The drive to do things cause they matter.

And here’s the best part. We already know this. The science confirms what we know in our hearts. So, if we repair this mismatch between what science  knows and what business does, if we bring our motivation, notions of motivation into the 21st century, if we get past this lazy, dangerous, ideology of carrots and sticks, we can strengthen our businesses, we can solve a lot of those candle problems, and maybe, maybe — we can change the world. I rest my case. Dan Pink, The Puzzle of Motivation

End with Well Wishing

There are several types of closings where the speaker wished the audience well.

The Benediction Close: M ay God bless and keep you…. The Presidential Close: God bless you and may God bless the USA The Congratulatory Close: I congratulate you on your accomplishment and wish you continued success. 

End with Humor

You can end on a fun lighthearted note. It is important to always run your humor by a variety of people to make sure you are funny, and your humor is appropriate.

Watch this clip for how Andrew Dunham uses humor throughout his speech and ends with a funny one-liner. (I have the video cued to play just the closing)

I wish you all the best as we begin this journey on our paths and I sincerely hope and pray that your time and success have proven to be as memorable and spiritually rewarding as mine. If not, there’s always summer school.

Andrew Dunham, Valedictorian Comes Out As Autistic During Speech

End with a Call to Action

If you are delivering a persuasive speech, let the audience know exactly what you want them to do.

End with a Feeling of Resolve

Paul Harvey made famous the line “And now you know…the rest of the story.” Your closing should allow us to know the rest of the story or to know how a situation was resolved.

Watch this clip for how Lucy Hone ends this tough but inspiring talk with a feeling of resolve (I have the video cued to play just the closing)

https://youtu.be/9-5SMpg7Q0k?t=913 If you ever find yourself in a situation where you think there’s no way I’m coming back from this, I urge you to lean into these strategies and think again. I won’t pretend that thinking this way is easy and it doesn’t remove all the pain. But if I’ve learned anything over the last five years, it is that thinking this way really does help. More than anything it has shown me that  it is possible  to live and grieve at the same time. And for that I will be always grateful. Lucy Hone, The Three Secrets of Resilient People

End with a Prop

Nancy Duarte says you should give your audience, SOMETHING THEY  will ALWAYS REMEMBER–S.T.A.R. One way to do that is with an action or statement that will have the audience talking about it for a long time. President Obama did it with a mic drop.

Memorize Your Conclusion

End on time.

Do not diminish the effect of a great speech with a bloated, aimless conclusion. Dan Rothwell.

“Times about up.”

Don’t end with any references to time. It is like a giant stop sign saying, “stop listening.”  Don’t highlight that you ran over time or that it is almost time for lunch. You want them to think about your speech, not the clock.

“Any Questions?”

You want them to feel a sense of closure for your speech.  End with something powerful and let them applaud.  After the applause, you can offer to answer questions. Similarly, projecting your last slide with the words, “Any Questions” is a weak ending.

“Let Me Add This Point I Missed”

If you forget something in the body of your speech, it is usually best to leave it out.  Most of the time you are the only one who will miss it.

“Thank You to the Team”

There is a time to thank the organizers and those who helped you but it is not at the end of your speech. Your focus should be on your audience and what they need and what they need to hear is your idea.  Send a thank you letter to the team if you want them to feel your appreciation.

“I’m Sorry”

“Sorry again for the technology issue,” “I apologize for going over time, ” “I regret I have no answer to this.” These are all negative phrases.  Keep to your topic that is what they need to hear and stay focused.

“I’ll Close with this Video”

No, you should close with talking about the big idea.

If you don’t have a plan at the end, you will ramble. “Steer clear of meandering endings they kill a story,” according to the Moth Storytelling website. “Your last line should be clear in your head before you start. Yes, bring the audience along with you as you contemplate what transpires in your story, but remember, you are driving the story, and must know the final destination. Keep your hands on the wheel!”

To Thank or Not to Thank, That is the Question

There is a debate amongst speech professionals, speech teachers, and speech coaches about whether or not you should thank the audience. Here are their main arguments.

Why You Should Not Say Thank You

• You want to end with powerful words. “Thank you” are not strong words.
• The recency effect suggests they will remember the last words you spoke. You want them to remember more than just “thank you.”
• It is not a very creative way to end.
• It can be a sign of a lazy speaker, “I have no idea how to end this, I’ve run out of good things to say so I’ll say ‘Thank you’ so you will clap now.”

Why You Should Say Thank You

• It has come to be the expected ending in many settings. Violating their expectations can cause them to have a negative reaction.
• It clearly signals you are finished so the audience knows when to clap. The relieves the pressure from both you and the audience.
• It expresses gratitude.

I will leave it up to you to decide what works for you. As for me, I plan on trying to find more creative ways to end other than just saying “thank you.”

Maximizing the Primacy Recency Effect

If I were to read you a list of thirty things on my grocery list and then asked you to list all that you can remember, chances are you would remember the first times on the list and the last items on the list ( and any ones you found interesting from the middle). When people engage in listening, they tend to remember the first and last things they hear, it is called the primacy-recency effect. T his is just one more reason that your introduction and conclusion should be so well planned out. It is those first words and last words that the audience is going to remember. 

The primacy recency effect influences, not only what people pay attention to in a speech, but also which speech we pay the most attention to in a series of speeches. For example, if there is a lineup of six speakers, the first and last speakers tend to get the most attention.

As a speaker, you can use this information to your advantage by volunteering to go first or last. If you are giving a long presentation, you can break it up by allowing the audience to move around or talk to a neighbor. When you come back from break, you have re-engaged that primacy effect and moved them back to a high state of attention.

Do You Have Everything You Need for a Strong Closing?

• Have I signaled my speech is coming to an end with my words or my voice?
• Have I restated my main points?
• If I am persuading my audience, do they know what I want them to do or think?
• Have I written the last three to five words in such a way that I end with powerful words?
• Have I memorized my closing?

Getting Off the Platform is Part of Your Closing

Plan on making a strong exit. Whether you are stepping off a stage or simply going to your seat, you should consider that the audience is watching you.

I have had students who finished their speech and then walked over to the trashcan and in a large, exaggerated movement, they threw their notecards in the trash. In our minds, we threw their message away with those cards. I’ve seen speakers, sit in their chairs and then announce, “I can’t believe my hands were shaking so much.” I’ve sat there and thought, “I didn’t notice.” I then realized that the comments they made influenced my perception of them and my perception of their topic.

You said your last word and the audience is applauding, now what? Look at your audience and smile and nod in appreciation before walking off the stage. If you will be answering questions, wait until after the applause stops to begin your question and answering period.

When practicing your speech, it is a good idea to start from your chair, walk up to a spot and then give your speech, and then walk back to your chair and sit down. Your “speech” impression begins and ends from your chair.

Key Takeaways

Remember This!

• A speech closing should include a review of the main points and a purposeful closing sentence.
• Persuasive speech endings should tell the audience specifically what they should do or think about.
• The recency effect suggests that people remember the most recent things they have heard which is one reason the closing is so important.
• Chance the pace of your speech and the tone of your voice to signal the end of the speech.

Please share your feedback, suggestions, corrections, and ideas.

I want to hear from you. 

Do you have an activity to include? Did you notice a typo that I should correct? Are you planning to use this as a resource and do you want me to know about it? Do you want to tell me something that really helped you?

Click here to share your feedback. 

Adichie, C.N. (2009). The danger of a single story. [Video]. YouTube https://www.youtube.com/watch?v=D9Ihs241zeg Standard YouTube License.

Anderson, C. (2016). TED talks: The official TED guide to public speaking. Mariner Books.

Barot, H.  Fifteen powerful speech ending lines (and tips to create your own). Frantically Speaking. https://franticallyspeaking.com/15-powerful-speech-ending-lines-and-tips-to-create-your-own/

Boroditsky, L. (2017). How language shapes the way we think.  https://www.ted.com/talks/lera_boroditsky_how_language_shapes_the_way_we_think  Standard Youtube License. 

Butler, M. (2018). Why you think you’re ugly. [Video]. YouTube  https://www.youtube.com/watch?v=imCBztvKgus  Standard YouTube License. 

Dunham. A. (2019). Valedictorian comes out as autistic during speech. [Video]. YouTube  https://www.youtube.com/watch?v=GtPGrLoU5Uk  Standard Youtube License. 

Eagleman, D. (2015). Can we create new senses for humans?[Video]. YouTube  https://youtu.be/4c1lqFXHvqI  Standard YouTube License. 

Hone, L. (2019).  The three secrets of resilient people. [Video]. YouTube  https://youtu.be/NWH8N-BvhAw  Standard YouTube License. 

Jeff, P. (2009). Ten ways to end your speech with a bang. http://sixminutes.dlugan.com/10-ways-to-end-your-speech

Jobs, S. (2005). You’ve got to find what you love. https://news.stanford.edu/2005/06/14/jobs-061505/

Khanna, P. (2016). Let the head of TED show you how to end your speech with power. https://www.fastcompany.com/3059459/let-the-head-of-ted-show-you-how-to-end-your-speech-with-p

Karia, A. (2013). How to open and close a TED talk (or any other speech or presentation). https://akashkaria.com/wp-content/uploads/2014/01/HowtoOpenandCloseaTEDTalk.pdf

LaCroix, D. (2001). World champion of public speaking. [Video]. YouTube  https://www.youtube.com/watch?v=FUDCzbmLV-0  Standard YouTube License. 

Mandela, N. (2011). Speech from the dock in the Rivonia trial.[Video]. YouTube https://www.nelsonmandela.org/news/entry/i-am-prepared-to-die  Standard YouTube License. 

Mandela, N. (1994). Presidential Inaugural Speech. [Video]. YouTube  https://www.americanrhetoric.com/speeches/nelsonmandelainauguralspeech.htm  Standard YouTube License. 

Miller, B.J. (2015). What really matters at the end of life. [Video]. YouTube  https://www.ted.com/talks/bj_miller_what_really_matters_at_the_end_of_life?language=en  Standard YouTube License. 

Moth. (2021). Storytelling tips and tricks: How to tell a successful story. https://themoth.org/share-your-story/storytelling-tips-tricks 

Obama, B. (2016). White House correspondents dinner. [Video]. YouTube  https://www.youtube.com/watch?v=NxFkEj7KPC0  Standard YouTube License. 

Pink, D. (2009). The puzzle of motivation. [Video]. YouTube  https://www.ted.com/talks/dan_pink_the_puzzle_of_motivation  Standard YouTube License. 

Rothwell, D. (2014). Practically Speaking. Oxford University Press.Robinson, K. (2013). How to escape education’s death valley. [Video]. YouTube  https://www.youtube.com/watch?v=wX78iKhInsc  Standard YouTube License. 

Rosling, H. (2014). Don’t Panic-Hans Rosling showing the facts about population.[Video]. YouTube https://www.youtube.com/watch?v=FACK2knC08E  Standard YouTube License. 

Schwartz, B. (2005). The paradox of choice. [Video]. YouTube  https://www.ted.com/talks/barry_schwartz_the_paradox_of_choice  Standard YouTube License. 

Toastmasters International. (2016). Concluding your Speech. https://www.toastmasters.org/Resources/Concluding-Your-Speech

Young, S. (2014). I’m not your inspiration, thank you very much. [Video]. YouTube  https://www.youtube.com/watch?v=GtPGrLoU5Uk  Standard YouTube License. 

Yousafzai, M. (2013). Malala Yousafzai addresses United Nations Youth Assembly. [Video]. YouTube https://youtu.be/3rNhZu3ttIU  Standard YouTube License. 

Zhang, Y. (2015). Life begins at the end of your comfort zone. [Video]. YouTube https://www.youtube.com/watch?v=cmN4xOGkxGo  Standard YouTube License. 

Media Attributions

• Audience clapping © Alex Motoc is licensed under a CC BY (Attribution) license
• jose-aragones-81QkOoPGahY-unsplash © Jose Aragones is licensed under a CC BY (Attribution) license

Advanced Public Speaking Copyright © 2021 by Lynn Meade is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

Share This Book

NEW!!! Free Training Starts in

• Communication , Public Speaking

The 7 Most Powerful Ways To End A Speech

By: solomon asine.

• December 26, 2019

Table of Contents

The ending of your speech. It contains the last words your audience will hear you say. They might also be the words that change everything. And so, knowing how to end a speech is very important. In my article on how to start a speech , I mentioned that the two most important parts of a speech are the introduction and the conclusion.

One reason why the introduction and conclusion are very important is the Primacy and Recency effect, also called the Serial-position effect . It is a cognitive bias of how humans remember series of events. We tend to remember the beginning and ending more than the middle. And so, when you treat the conclusion of your speech with levity, it not only makes you look unprofessional, it also depletes the overall strength and impact of your speech.

Unfortunately, some too many speakers do not take the conclusion of their speech seriously. I have seen cases where a speaker comes to the end of a slide and says, “oops! I guess this is the end,” or any other statement that reflects a thoughtless ending. You don’t want to be that person.

The conclusion of your speech is your last impression you have on your audience; it lingers. It is just like a good movie with a terrible ending. No matter how good the beginning and middle of the movie is, you leave the theater disappointed. And you most likely wouldn’t recommend it to a friend.

There are two things that you should do in the conclusion of a speech, no matter the approach you decide to adopt in your closing. Let’s look at these two things before we discuss the seven strategies to end a speech.

When you get to the conclusion of your speech, you have to slow down. Make each word count with the use of more pauses. Be intentional and emphatic. You want your audience to know that you are wrapping up. Doing this will enhance the impact of your closing message. 

Give a call to action

I think every speech, particularly persuasive speeches, should have a call to action. What do you want your audience to do based on what you just told them? Don’t ever assume they would use their initiative and take action. If you need them to do something, tell them at the end of your speech.

Now let’s look at some of the most effective ways to end a speech.

Think Fast Speak Smart

1. end with a summary.

You’ve spent some time talking to your audience about a subject. One of the most important things that you can do is to recap all that you’ve said. You want them to remember and take to heart all you just told them. Example:

“ I will end by reminding us of these very important points… ”

Some speeches might not require you to list every point. But what is the one thing that you talked about that you want them to remember? Example;

“ If you forget every other thing that I have said today, I want you to remember this one thing… ”

2. End with a story

Just as opening with a story if effective, closing with a story is very powerful. Not just any story, but a story that relates to your subject matter and one that has a call to action. Because stories are easy to remember, your conclusion, and ultimately the message of your speech, stays with your audience for a very long time. For example, I still remember some of the speeches that I heard as a child. Such is possible because they contained stories.

3. End with a quote

Saying a relevant and preferably memorable quote can make your ending impactful. There are many quote out there. Quotes from famous figures (preferable). Those that you can tie to your speech. Find a quote that leaves a strong impression on your audience. For example, in a speech on climate change, you could end like this:

I will end with the words of Barack Obama, “Climate change is no longer some far-off problem; it is happening here; it is happening now.”

4. End with the introduction

Going back to your introduction is also a great way to end your speech. It is an indication that your speech has gone through a full circle.  If you started with a story, you could end be revisiting the moral of the story as your call to action.

Take this example. I started a speech telling the story of an eagle hatched with chickens. I ended the speech along the lines of:

“Are you like the eagle hatched with chickens? Do you feel like you are living a life that is beneath you? Just as that eagle came to itself…”     

5. End with a question

Sometimes you want your audience to keep thinking about what you just told them. Nothing could be more effective than asking a question or series of questions. Remember, questions make us think. For example. Let’s say your speech is on physical fitness. You could end your speech like this:

“What are you going to do about your physical health when you walk out of these doors? Are you going to sit and complain about how bad things are? Or are you going to take control of your life and make transformational changes? I urge you to make the right choice.”

6. End with a stylistic device

Stylistic devices or rhetorical devices are key elements in persuasive speeches. Some examples of rhetorical devices are anadiplosis, anaphora, asyndeton, polysyndeton, synecdoche, and a host of others. Ending with a rhetorical device leaves the audience motivated, energized, and excited. Here is how Winston Churchill ended his “We Shall Fight on the Beaches” speech with anaphora:        

“We shall go on to the end. We shall fight in France; we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be. We shall fight on the beaches; we shall fight on the landing grounds, we shall fight in the fields and the streets, we shall fight in the hills; we shall never surrender…”

7. End on a high note

No matter how dreary your speech is, you want to leave your audience cheerful, motivated, aware, having an assurance that things could be better, that there is a solution, and so forth.  So, make sure to end your speech on a positive note.

You just read through the most effective ways to end a speech. I encourage you to practice and use these strategies to end your speeches. When you do, you will notice a phenomenal difference in your speeches.

July 31, 2024 2:00 PM | Online

Mindset makeover, developing unshakeable self-esteem in a challenging world.

To empower you to cultivate a strong self-esteem that transforms your relationships and equips you to overcome life’s obstacles with resilience

New!!! Free Training Replay in...

Recent Articles

Check out our latest articles. Boost your social intelligence

Leaving a Toxic Job: 10 Steps to Get Out 

Have you ever found yourself stuck in a job that drains the life out of you?  A challenging 9 to 5 job can be difficult

11 Tips on How to Exude Confidence as an Introvert

You can express yourself confidently without feeling shy or experiencing burnout. Here is how to exude confidence as an introvert. As an introvert, maintaining your

How to Be Interesting as an Introvert

Anyone, including introverts, can live an interesting and fun-filled life. Here is how to be interesting as an introvert.        Generally, many people believe that introverts

Can Two Introverts Be In a Relationship?

We sometimes wonder if going into a relationship with a fellow introvert is a good idea. I mean, won’t the relationship be as boring as hell? Maybe not really!

How to Be an Entrepreneur as an Introvert and Become Successful

Are you ready to get out of your shell to start your dream business? Here is how to be an entrepreneur as an introvert and become successful!

Can Introverts Be Successful in Business?

As an introvert, you might be wondering if you really can become successful as a business owner. Read on to know how business success works for introverts.

Sign up for our mailing list and you will receive the first chapter free!

By signing up, you agree to our terms and privacy policy .

Privacy Overview

How to build a deep connection with anyone during a conversation.

Warning: Apply The Methods in This Training Responsibly

MINDSET MAKEOVER​

Building unbreakable self-esteem in a difficult world​.

Sign up for our mailing list and get the first chapter for free!

By signing up, you agree to our terms and privacy policy

The Throughline Blog

Practical Media Training and Public Speaking Tips

How to Close a Speech – 15 Unique Ways

The question of how to close a speech is an important one that every presenter must ask, given the weight those final words have on your audience.

As the open of your speech sets the stage, your close seals the deal. It is your last chance to restate a key idea, make a final impression, inspire the audience, move a group to action, or change a person’s perspective. A tall order, yes, but it’s far from impossible.

When speakers think about how to close a presentation, there are several key elements to consider when it comes to their close:

• Is it engaging?
• Does it reiterate your message?
• Have you clearly identified the next step you want your audience to take?

Too often, speakers mistakenly believe that the audience will be able to infer what they should do next. The truth of the matter is even the most talented presenter can benefit from sending the audience off with a clear call to action . When it is specific, easy to execute, and aligns with their needs, wants, and concerns, they are more likely to take you up on your request.

Since these final words are so important, you’ll want to make a singular impression.

Here, we offer 15 unique ways to close a speech.

15 Unique Ways to End a Speech

These presentation closes highlight many different approaches in how to end a speech that work for our clients in our public speaking classes . What they are not are recipes for quick escapes. Save the “thank you for your time,” “feel free to email or call me with questions,” and “that’s all I have for today” for another day. Your close is what you want them to remember, so make sure it’s something they can’t forget.

1. The Summary Close –  Let’s talk turkey. This close is about the most straightforward, direct, and unequivocal one in the list. In the annals of how to close a presentation speech, it also could be called the “recap” close. If you opt to close a speech with a summary, you want to be clear with your biggest idea and convey to the audience that it is what you want them to remember. That doesn’t mean, however, the summary close is never engaging.

For example, you’re a doctor who is encouraging an audience to adopt lifestyle changes that can lead to longevity. You could end your talk by saying:

“In conclusion, while genetics plays an important role in our lifespans, there are decisions you can make that can improve your chances for a longer and more productive life. There are three letters I want you to remember, “i”, “a,” and “n.” Why? They come at the end of three important words: octogenarian, nonagenarian, and centenarian. If you plan to be active in your 80s, 90s, and 100s, you better start eating better, getting more exercise, eliminating unnecessary stress, and scheduling those routine screenings. A thriving future is in your hands.”

2. The Illustrative Close – The artistry in this close comes from your ability to appropriate a first- or third-person anecdote, case study, or fable; an apocryphal (fictional but plausible) tale; or another storytelling device to serve as an illustration of the main points you made during your talk. Quick tip: Many talks begin and end in this manner.

Example No. 1: You are a senior vice president of a nonprofit that provides health and humanitarian care to locations around the world. You are talking to a group of would-be donors about the significance of their contributions. You decide to end your speech with a personal experience.

“I’ve spent the past 20 minutes encouraging you to dig into those pockets to help make the world a better place for others. I want to tell you one more story. It’s about a personal decision I made some 10 years ago after visiting a coffee shop. I plunked down my two dollars, grabbed my coffee, and headed out the door. During my five-minute walk back to my office, my one-minute walk up the stairs, and the four minutes I spent catching up on email, I had finished it. In 10 minutes, I had managed to spend and consume the amount of money that the world’s poorest people live on in a day. Could I give up that coffee to help others? You bet I could, and I did. Since then, no matter what else I donate each year, it always contains $520, what I call my “coffee fund.” Simple measures not only add up but have the power to change lives.”

Example No. 2:

You are a guidance counselor who is speaking to a group of students who are applying to college. Throughout your talk, you impress upon them the importance of planning and setting deadlines. You could end your speech by referencing Aesop’s fable The Ants and the Grasshopper .

“I want to tell you all a story, and perhaps it is one you remember. Long ago, a grasshopper decided to spend his summer making music and otherwise lazing about. In contrast, a group of ants busily set aside food for the winter. The grasshopper thought he would be fine if he waited to the last minute. He wasn’t, nor will you be if you put off the tasks that need to be done today. Applying for college is an intense and important process that can’t be rushed at the end.”

3. The Surprise Close – Some of the best movie endings of all time were wicked twists, surprising conclusions, and outright shockers. Why are they so memorable? First, they are unexpected. It turns out our brains are more active when we experience something we didn’t anticipate. Second, we expected a different conclusion. When a pattern is broken, we become particularly attuned to what comes next . When you close a speech with a surprise ending , you are signaling to your audience to listen up. Here are some ways to do that:

• Your talk is about how positive thinking gives you the power to overcome overwhelming obstacles. Your talk has been about a woman who “beat the odds.” At the end, you reveal that person is you.
• You lead a school building committee, and you are giving a presentation about the renovation plans for an 80-year-old school. You want to persuade the community to back the plan. As you end your speech, you concede that speaking about the design is a lot less effective than seeing it. You could close with this:

“We all know seeing is believing. So, while I do not have an actual building to show you, I want to take you on a virtual tour of our new middle school. You are the first to see this. (You reveal a screen and project a short video.) This plan provides for the students’ futures and doesn’t keep them stuck in the past.”

4. The Metaphor Close – When it comes to how to close a speech, you may feel that you are drowning in options, but if you take a careful look at your topic and what you want to convey, you will find it’s as easy as pie. We bet that’s music to your ears. Welcome to the metaphor close. We just gave you three. Metaphors are figures of speech that make an indirect comparison between two things that are symbolically similar but literally different. You are not literally drowning in options, but it sure can feel that way.

Here’s a way to employ this close: You are a spokesperson for a technology company that is releasing a new residential surveillance product. You outlined its merits throughout your talk and have arrived at the end. Here, we show you two closes, one without and one with a metaphor.

Example No. 1 (Without)

“Our proprietary technology makes our product stand out. By installing our surveillance system, you have – at your fingertips – one of the industry’s strongest lines of defense against would-be thieves, intruders, and other unwanted visitors.”

Example No. 2 (With)

“When you install our surveillance system, it is as if you have dozens of lookouts guarding your home.”

5. The Forward-Looking Close – Calling all dreamers and visionaries: Paint a picture of what the world might look like in the future. This speech close is a good option if you are talking about recommendations to adopt or future trends that could have a bearing on your topic. It’s important to create a vivid and vibrant picture to help the audience better visualize what it is you hope to accomplish. Say you are a financial advisor talking to a group 15 years away from retirement. During your talk, you have shared a portfolio of products and your firm’s approach to investment. Your close could be this:

“I have shared with you some tips and techniques that will help you to grow your money, so you have it when you need it most. We have talked about your bottom line, market variability, and the strategies that go into investing. But, I want to leave you with a different picture. When you pay attention to your investments today, your tomorrows will be spent poolside, hiking mountains, traveling the globe, learning a new skill, or finally attaining what you have always dreamed of doing. You will no longer be working for your money. Your money will be working for you.”

6. The Backward-Looking Close – We move away from the future and reach into the past. Some audiences, including those who are discouraged or complacent, may need to be reminded of how far they have come. Say you are the manager of a sales team that has spent the past two years working full tilt to hit revenue goals. During your speech, you outlined an ambitious approach to the coming year that some audience members believe is unattainable. Your close, then, encourages them to move forward with confidence, given their past successes. You could offer this:

“I know how hard you all worked these past two years to increase revenue and create a more thriving and vibrant environment. You may not think it, but I can hear your silent groans of frustration. Yes, we do have an ambitious path before us. However, I have no doubts that you are all up to the task. In the past two years, you have taken a company with $500,000 a year in sales to one that clears $1 million. The expressions of doubt and concern that face me now were the same I saw two years ago. But guess what? During these past two years, whatever challenges we faced were met and managed quickly – and that is entirely due to your work ethic. I know we can do this. I know we will do this.”

7. The Next Steps Close – You probably have several to-do lists in your life. There are those that cover daily needs; others focus on short-term goals. There’s likely one lurking out there for long-term dreams, too. Although the timeframe may be different, each list has its own set of tasks that must be met to ensure that things get done. You can close a speech with a similar list. In this case, you want to lay out the sequence and timeline of steps needed to make a decision or achieve a goal.

8. The Rhetorical Question Close –  You don’t have to wait until the end, as rhetorical questions are effective throughout a talk. However, asking one at the conclusion of your presentation is powerful since the audience leaves with your question rattling around their minds. One of the most famous rhetorical questions came during a 1980 presidential debate between President Jimmy Carter and his challenger, Governor Ronald Reagan. In the ensuing years, Reagan’s message has become an oft-asked question during every presidential election cycle: “Are you better off than you were four years ago?” Here’s what he said to end that 1980 debate:

“Next Tuesday is Election Day. Next Tuesday all of you will go to the polls, will stand there in the polling place, and make a decision. I think when you make that decision, it might be well if you would ask yourself, are you better off than you were four years ago? Is it easier for you to go and buy things in the stores than it was four years ago? Is there more or less unemployment in the country than there was four years ago? Is America as respected throughout the world as it was? Do you feel that our security is as safe, that we’re as strong as we were four years ago?” And if you answer all of those questions yes, why then, I think your choice is very obvious as to whom you will vote for. If you don’t agree, if you don’t think that this course that we’ve been on for the last four years is what you would like to see us follow for the next four, then I could suggest another choice that you have.”

9. The Provocative Close – Merriam-Webster defines provocative as “serving or tending to provoke, excite, or stimulate.” Of course, every presenter hopes to stimulate the minds of their audiences, but a provocative close snaps people to attention. Here’s how to end a presentation speech provocatively. For instance, you are:

• Delivering a wake-up call – You conclude with a forceful call to action. This is particularly effective if you have power or hold sway over the group to whom you are presenting. For example, you have just delivered a talk to employees about a new technology they are going to have to learn – no ifs, ands, or buts.
• Talking to a group that resists change – You could end with the consequences if no action is taken regarding your topic. You want to paint an “if we fail to act” vision, but it’s also important to take it easy. Too much negativity could lead to a sense of hopelessness, and hopelessness is not the greatest of motivators.

10. The PowerPoint Close – When you dispense with cluttered visual presentations and instead offer an image that draws your audience in, PowerPoint can create a memorable close. Powerful visuals encourage curiosity. Here are a few options to close a speech with a PowerPoint slide. You might project:

• A photo that is seemingly unrelated to your speech topic and requires your explanation.
• An image that is humorous but makes a profound point.
• A line graph showing two potential outcomes – one if the audience gets involved and another if they don’t.

11. The Recommendation Close – In the long-running game show “Let’s Make a Deal,” contestants, who are dressed in outlandish costumes, are urged to, yes, make a deal for cash and prizes. They must choose a prize or gamble for another, which is often behind a curtain or some other wall or obstruction. “Let’s Make a Deal” contestants don’t know what’s behind the curtain, but your audience will. With the recommendation close, you provide your audience with the plusses and minuses of several different options – no curtains or costumes needed.

To be viewed as credible, however, you should offer honest pros and cons for each recommendation. It should not appear to the audience as if you are stacking the odds in favor of one column over the other. Just be mindful not to tip your hat, and the audience will get an unvarnished look at the options before them.

12. The Activity Close – As you can see, how to conclude a presentation speech is as unique to the presenter as it is to the message. In this close, you engage in an activity that drives your main message home. For instance, you could employ a group “pop quiz” to see how many of your key points landed. ( Added bonus: The feedback affords one more opportunity to clarify and reiterate what you want the audience to remember.) You could also end with some of the following activities:

You are a representative for a cosmetics company and are unveiling a new foundation. For your close, you break the audience into groups, provide samples, and ask the groups how it delivered. You run a government agency that is implementing a new program for requests for proposal. You are running some information sessions for contractors, consultants, and other businesses. For your close, you could lead participants through one test round of the system.

13. The Takeaway Close – Parents of young toddlers and teenagers do this every day, to mixed results, but when used to close a speech it can be entirely effective. You ask the audience to reflect on two or three things they heard you say that resonated with them the most. You might even ask them to write them down. The exercise has a twofold benefit – you get to see whether your messages stuck, and the audience is forced to recall what you said, but on their terms.

14. The “Since I Started Speaking” Close – This close works well when talking about a health issue, a societal phenomenon, or anything that can be explained through statistics and further broken down into concrete examples. Say, for instance, you are a spokesperson for a smoking cessation program, and you are talking to a group of employees about the dangers of smoking. After you have outlined how smoking leads to disease and is the leading cause of preventable death in the United States, you could end with this:

“In the 60 seconds it will take me to finish my presentation, someone in the United States will have died from cigarette smoking. That happens every minute, making smoking the leading cause of preventable death in the United States. The dangers are real, and the dire consequences of smoking are relentless, yet it remains an unhealthy habit that too many are unable to quit. What will it take to make that change? After you leave here today, why don’t you take a minute and think of how much it costs you to smoke. Then think of what you could be doing with the money instead. Vacations? Home renovations? New bikes? A new wardrobe? Philanthropic pursuits? Find the incentive that finally gets you to stop lighting up. Quitting is difficult, but it isn’t impossible. And we’ll be here to help you, even if you fall down a few times along the way.”

15. The Relevance Close – In today’s fast-paced society, yesterday’s news ain’t what it used to be. A fresh tidbit during the morning news cycle is stale by lunchtime. Such an environment can make it hard for a presenter whose talk is historical or retrospective in nature. How to close a speech in this scenario? Connect old ways or thoughts to contemporary norms or thinking. Perhaps, you find that your topic reflects an adage that stands the test of time. Say you are a museum curator whose latest exhibition delves into the history of work and the machines that revolutionized different industries. You have just wrapped up a presentation about the show to a group of donors. You have laid out the main points and are heading for the close. Here are some closing techniques:

You might remind the audience how the machines of yesterday were once the state-of-art technology of their day. Then, encourage them to think about what will replace current technology and how that will affect the nature of work. Map out the historical line between an object of today with its predecessors to show how the technology of work is ever evolving. Find an adage or quote that covers the overall theme of how technology and human industry have been and will be linked into the future.

One caveat: For most talks, speakers would want to establish such a relevance early on (i.e., what now seems old was once state of the art). However, for some talks, such as the one referenced above, the moment might have more impact and resonance if it is saved until the end.

Need Help Closing Your Speech?

While every presenter needs to think about how to close a speech, the answer is not always going to be the same. It’s a personal decision that should reflect your personality, your goals, and the content of your presentation. You might choose one that is straightforward, traditional, creative, or innovative.

Whichever you choose, aim to end on a high note. This is not the time for quick goodbyes, mumbled thank-yous, or body language that suggests all you really want to do is flee. There are many public speaking tips  we share with our clients, and a key one is to remember that a presentation’s close is one of its most important parts.

It’s your last chance to make an impression on your audience – which in turn will help you to inspire them to think big, persuade them to change their perspective, or move them to action. Make it count!

Most speakers benefit from teaming any of these unique endings with a second close, which can make for a more powerful and memorable ending. Want to learn more? In this post , we delve into the art of wrapping up your talk with two closes, rather than just one. 

• close a speech
• presentation closes
• presentation skills
• presentation training
• public speaking skills
• speech closes

Share this article

• Share on Facebook
• Share on Twitter
• Share on LinkedIn
• Share on Email

STAY UP TO DATE WITH THE THROUGHLINE NEWSLETTER

Join the thousands of professionals who receive our email newsletter. Improve your public speaking and media interviewing skills—and enhance your career— by signing up.

Public Speaking Skills Training

Since 2004, we have helped speakers prepare for the world’s biggest stages, including TED, the World Economic Forum, and a presidential announcement speech. We’re committed to your long-term growth, and we’ll be with you every step of the way.

More from the throughline blog

In Presentation Training How to Hide a Lavalier Mic Wire

In Presentation Training Are Your Stories Making You Appear Inauthentic?

In Presentation Training Why You Should Have Three Speech Opens

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the privacy policy . If you want to know more or withdraw your consent to all or some of the cookies, please refer to the privacy policy. By closing this banner or continuing to browse otherwise, you agree to the use of cookies.

• Personal Development
• Sales Training
• Business Training
• Time Management
• Leadership Training
• Book Writing
• Public Speaking
• Live Speaker Training With Brian
• See Brian Speak
• Coaching Programs
• Become a Coach
• Personal Success
• Sales Success
• Business Success
• Leadership Success

How to End a Speech: What You Need for a Bang

A good talk or public speech is like a good play, movie, or song.

It opens by arresting the listener’s attention, develops point by point, and then ends strongly, ensuring that the audience’s attention is maintained throughout.

The truth is, if you don’t know how to end a speech, the overall message won’t be persuasive and your key points may get lost.

The words you say at the beginning, and especially at the end of your talk, are usually the most persuasive parts of the speech and will be remembered longer than almost any other part of your speech. It’s crucial to leave a lasting impression with a powerful conclusion.

Some of the great speeches in history and some of the most memorable Ted talks have ended with powerful, stirring words that live on in memory.

How do you end a speech and get the standing ovation that you deserve?

Keep reading to discover how…

Here are 9 tips and examples for concluding a speech.

To ensure that your conclusion is as powerful as it can be, you must plan it word for word, including a strong closing statement.

Ask yourself,  “What is the purpose of this talk?”

Your answer should involve the actions that you want your listeners to take after hearing you speak on this subject.

When you are clear about the end result you desire, it becomes much easier to design a conclusion that asks your listeners to take that action. It is also crucial to restate a key idea to reinforce your message and leave a lasting impression.

The best strategy for ending with a BANG is to plan your close before you plan the rest of your speech.

You then go back and design your opening so that it sets the stage for your conclusion.

The body of your talk is where you present your ideas and make your case for what you want the audience to think, remember, and do after hearing you speak.

2) Always End A Speech With A Call To Action

It is especially important to tell the audience what you want it to do as a result of hearing you speak.

A call to action is the best way to wrap up your talk with strength and power. Reinforce your key points by summarizing the main message, ensuring it leaves a lasting impression. Closing the speech effectively can evoke emotions and make a significant impact on the audience.

Here’s a Speech Call To Action Example

“We have great challenges and great opportunities, and with your help, we will meet them and make this next year the best year in our history!”

Consider ending with a thought-provoking question to challenge the audience to think differently and inspire them to take action.

Whatever you say, imagine an exclamation point at the end. As you approach the conclusion, pick up your energy and tempo.  This is even more important if  the presentation you are giving is virtual .

Speak with strength and emphasis.

Drive the final point home.

Regardless of whether the audience participants agree with you or are willing to do what you ask, it should be perfectly clear to them what you are requesting.

3) End a Speech With a Summary

There is a simple formula for any talk:

• Tell them what you are going to tell them.
• Then, tell them what you told them.

As you approach the end of your talk, say something like,

“Let me briefly restate these main points…”

You then list your key points, one by one, and repeat them to the audience, showing how each of them links to the other points.

Audiences appreciate a linear repetition of what they have just heard. This repetition helps make your message memorable and ensures that your key points leave a lasting impression.

This makes it clear that you are coming to the end of your talk.

4) Close with a Story

As you reach the end of your talk, you can say,

“Let me tell you a story that illustrates what I have been talking about…”

You then tell a brief story with a moral and then tell the audience what the moral is. Using effective body language, such as maintaining eye contact, smiling, and using open gestures, can make your story more impactful and leave a lasting impression.

Don’t leave it to them to figure out for themselves.

Often you can close with a story that illustrates your key points and then clearly links to the key message that you are making with your speech.

To learn more about storytelling in speaking, you can read my previous blog post  “8 Public Speaking Tips to Wow Your Audience.”

5) Make Them Laugh

You can close with humor.

You can tell a joke that loops back into your subject and repeats the lesson or main point you are making with a story that makes everyone laugh.

During my talks on planning and persistence, I discuss the biggest enemy that we have, which is the tendency to follow the path of least resistance. I then tell this story.

Ole and Sven are out hunting in Minnesota and they shoot a deer. They begin dragging the deer back to the truck by the tail, but they keep slipping and losing both their grip and their balance.

A farmer comes along and asks them, “What are you boys doing?”

They reply, “We’re dragging the deer back to the truck.”

The farmer tells them, “You are not supposed to drag a deer by the tail. You’re supposed to drag the deer by the handles. They’re called antlers. You’re supposed to drag a deer by the antlers.”

Ole and Sven say, “Thank you very much for the idea.”

They begin pulling the deer by the antlers. After about five minutes, they are making rapid progress. Ole says to Sven, “Sven, the farmer was right. It goes a lot easier by the antlers.”

Sven replies, “Yeah, but we’re getting farther and farther from the truck.”

After the laughter dies down, I say…

“The majority of people in life are pulling the easy way, but they are getting further and further from the ‘truck’ or their real goals and objectives.”

A memorable statement like this can make the humor more effective by condensing the core message into a crisp and authentic sound bite.

That’s just one example of closing using humor.

6) Make It Rhyme

You can close with a poem.

There are many fine poems that contain messages that summarize the key points you want to make. Here are some practical tips for selecting and delivering a poem: choose a poem that resonates with your message, practice your delivery to ensure it flows naturally, and use appropriate pauses to emphasize key lines.

You can select a poem that is moving, dramatic, or emotional.

For years I ended seminars with the poem,  “Don’t Quit,”  or  “Carry On!”  by Robert W. Service. It was always well received by the audience.

7) Close With Inspiration for A Lasting Impression

You can end a speech with something inspirational as well.

If you have given an uplifting talk, remember that hope is, and has always been, the main religion of mankind.

People love to be motivated and inspired to be or do something different and better in the future.

Here are a few of  my favorite inspirational quotes  that can be tied into most speeches.  You can also  read this collection of leadership quotes  for further inspiration.

Remember, everyone in your audience is dealing with problems, difficulties, challenges, disappointments, setbacks, and temporary failures.

For this reason, everyone appreciates a poem, quote, or story of encouragement that gives them strength and courage.

Here are 7 Tips to Tell an Inspiring Poem or Story to End Your Speech

• You have to slow down and add emotion and drama to your words.
• Raise your voice on a key line of the poem, and then drop it when you’re saying something that is intimate and emotional.
• Pick up the tempo occasionally as you go through the story or poem, but then slow down on the most memorable parts.
• Especially, double the number of pauses you normally use in a conversation.
• Use dramatic pauses at the end of a line to allow the audience to digest the words and catch up with you.
• Smile if the line is funny, and be serious if the line is more thought-provoking or emotional.
• When you come to the end of your talk, be sure to bring your voice up on the last line, rather than letting it drop. Remember the  “exclamation point”  at the end to reinforce your main message and leave a lasting impression.

Try practicing on this poem that I referenced above…

Read through  “Carry On!” by Robert Service

Identify the key lines, intimate parts, and memorable parts, and recite it.

8) Make it Clear That You’re Done

When you say your final words, it should be clear to everyone that you have ended. A strong closing statement is crucial in signaling the end of your speech, leaving a lasting impression, and ensuring that the audience remembers the key points. There should be no ambiguity or confusion in the mind of your audience. The audience members should know that this is the end.

Many speakers just allow their talks to wind down.

They say  something with filler words  like,  “Well, that just about covers it. Thank you.”

This isn’t a good idea…

It’s not powerful…

It’s not an authoritative ending and thus detracts from your credibility and influence.

When you have concluded, discipline yourself to stand perfectly still. Select a friendly face in the audience and look straight at that person.

If it is appropriate, smile warmly at that person to signal that your speech has come to an end.

Resist the temptation to:

• Shuffle papers.
• Fidget with your clothes or microphone.
• Move forward, backward, or sideways.
• Do anything else except stand solidly, like a tree.

9) Let Them Applaud

When you have finished your talk, the audience members will want to applaud. Using effective body language, such as maintaining eye contact, smiling, and using open gestures, can signal to the audience that it is time to begin clapping.

What they need from you is a clear signal that now is the time to begin clapping.

How do you signal this?

Some people will recognize sooner than others that you have concluded your remarks.

In many cases, when you make your concluding comments and stop talking, the audience members will be completely silent.

They may be unsure whether you are finished.

They may be processing your final remarks and thinking them over. They may not know what to do until someone else does something.

In a few seconds, which will often feel like several minutes, people will applaud.

Then another…

Then the entire audience will begin clapping.

When someone begins to applaud, look directly at that person, smile, and mouth the words  thank you.

As more and more people applaud, sweep slowly from person to person, nodding, smiling and saying, “Thank You.”

Eventually, the whole room will be clapping.

There’s no better reward for overcoming your  fear of public speaking  than enjoying a round of applause.

BONUS TIP: How to Handle a Standing Ovation

If you’ve given a moving talk and really connected with your audience, someone will stand up and applaud. To encourage a standing ovation, make your message memorable by using repetition of your keyword or phrase and incorporating relevant visuals or metaphors to leave a lasting impression on the audience. When this happens, encourage others by looking directly at the clapper and saying,  “Thank you.”

This will often prompt other members of the audience to stand.

As people see others standing, they will stand as well, applauding the whole time.

It is not uncommon for a speaker to conclude his or her remarks, stand silently, and have the entire audience sit silently in response.

Stand Comfortably And Shake Hands

But as the speaker stands there comfortably, waiting for the audience to realize the talk is over, one by one people will begin to applaud and often stand up one by one. Using positive body language, such as maintaining eye contact, smiling, and using open gestures, can leave a lasting impression on the audience.

If the first row of audience members is close in front of you, step or lean forward and shake that person’s hand when one of them stands up to applaud.

When you shake hands with one person in the audience, many other people in the audience feel that you are shaking their hands and congratulating them as well.

They will then stand up and applaud.

Soon the whole room will be standing and applauding.

Whether you receive a standing ovation or not, if your introducer comes back on to thank you on behalf of the audience, smile and shake their hand warmly.

If it’s appropriate, give the introducer a hug of thanks, wave in a friendly way to the audience, and then move aside and give the introducer the stage.

Follow these tips to get that standing ovation every time.

« Previous Post Goal Setting for Success & Developing SMART Habits Next Post » 7 Tips for Writing Motivation: Stay Motivated When Writing a Book

About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter , Facebook , Pinterest , Linkedin and Youtube .

• Most Recent
• The Power Of Positive Thinking
• How To Lead A Happy Life
• How to Communicate with Clarity and Impact
• How To Achieve Financial Freedom
• 19 Public Speaking Tips From Brian Tracy's Professional Speaker Career
• Free Webinar: How To Write a Book and Become a Published Author
• Free Video Series: 3-Part Sales Mastery Training Series
• Free Assessment: The Confidence Factor
• Free Assessment: Discovering Your Talents

Browse Categories

• Financial Success

Follow Brian & Join the Discussion

• Free Resources
• Best Sellers
• Knowledge Base
• Shipping & Returns
• Privacy Policy
• About Brian
• Brian Recommends

Your Privacy is Guaranteed. We will never give, lease or sell your personal information. Period!

© Copyright 2001-2024 Brian Tracy International. All Rights Reserved.

• PRO Courses Guides New Tech Help Pro Expert Videos About wikiHow Pro Upgrade Sign In
• EDIT Edit this Article
• EXPLORE Tech Help Pro About Us Random Article Quizzes Request a New Article Community Dashboard This Or That Game Forums Popular Categories Arts and Entertainment Artwork Books Movies Computers and Electronics Computers Phone Skills Technology Hacks Health Men's Health Mental Health Women's Health Relationships Dating Love Relationship Issues Hobbies and Crafts Crafts Drawing Games Education & Communication Communication Skills Personal Development Studying Personal Care and Style Fashion Hair Care Personal Hygiene Youth Personal Care School Stuff Dating All Categories Arts and Entertainment Finance and Business Home and Garden Relationship Quizzes Cars & Other Vehicles Food and Entertaining Personal Care and Style Sports and Fitness Computers and Electronics Health Pets and Animals Travel Education & Communication Hobbies and Crafts Philosophy and Religion Work World Family Life Holidays and Traditions Relationships Youth
• Browse Articles
• Learn Something New
• Quizzes Hot
• Happiness Hub
• This Or That Game
• Train Your Brain
• Explore More
• Support wikiHow
• About wikiHow
• Log in / Sign up
• Education and Communications
• Communication Skills
• Public Speaking

How to End a Speech with Impact

Last Updated: February 13, 2023 References

This article was co-authored by Lynn Kirkham . Lynn Kirkham is a Professional Public Speaker and Founder of Yes You Can Speak, a San Francisco Bay Area-based public speaking educational business empowering thousands of professionals to take command of whatever stage they've been given - from job interviews, boardroom talks to TEDx and large conference platforms. Lynn was chosen as the official TEDx Berkeley speaker coach for the last four years and has worked with executives at Google, Facebook, Intuit, Genentech, Intel, VMware, and others. This article has been viewed 42,529 times.

If you're hoping to wow your audience as you end your speech, there are lots of ways you can capture their attention and leave a lasting impression. Repeating the main points in your speech is a great way to make sure your listeners remember your message. You can also do things like tell a personal story, refer to a famous quote , or add humor to the end of your speech to make it really stand out.

Choosing an Impactful Strategy

• If you had three main points in your speech, try to summarize your topics by having one sentence for each point.
• You might even summarize your points in one sentence by saying, “Remember, tell your family you love them, spend time outdoors, and make time for your hobbies.”

• You might challenge the audience to spend more time with their loved ones, volunteer in the community, or smile at five people each day.
• For example, if your speech was about the importance of taking a break from technology, you might challenge the audience to spend a couple hours a day technology-free.
• Ending your speech by encouraging people to take action will leave them feeling motivated, and they'll be more likely to remember your main talking points.

• For example, if you're speaking about volunteering, you might tell a story about a family's reaction to the house they were given after you spent time building it.
• While your story shouldn't be too long, give enough details for it to make sense and create a full picture for the audience.

• Your line might be, “Take time to listen,” or “Make positive change.”
• If you've repeated it several times throughout the speech, the audience might even say it back with you at the end.

• You might quote Martin Luther King, Jr. by saying, “Darkness cannot drive out darkness; only light can do that.”
• Search for the perfect quote by pulling up your online search engine and typing in “quotes about” and then a general theme that you'd like to convey, such as “hard work” or “hope.”

• If you're giving a speech at a school, you might finish it by asking, “What are you going to do to make time for reading?” or “How are you going to use your knowledge to impact the future?”

• For example, you might say, "I hope my speech kept you on the edge of your seats—hopefully because you were interested and not thinking about getting up to leave."

Perfecting Your Tone

• If you find yourself speaking quickly, take a breath in between each sentence to help slow you down.

• Practice mastering your voice inflection in front of a mirror before your speech, paying attention to how your voice sounds as you're speaking.
• For example, you might raise your voice when saying super important points in your speech, or end a question in a higher voice to get your point across.

• Stand up tall and look at the crowd as you're finishing your speech.
• If you notice yourself getting a little louder as you're ending your speech, this means the passion is coming through in your voice.

Expert Q&A

• Your conclusion should be about 10-15% of your speech. Thanks Helpful 2 Not Helpful 4
• Avoid ending your speech abruptly without signaling that it's coming to an end. Thanks Helpful 2 Not Helpful 4

You Might Also Like

• ↑ https://uark.pressbooks.pub/speaking/chapter/closing-a-speech/
• ↑ https://westsidetoastmasters.com/article_reference/12_ways_to_end_your_speech.html
• ↑ Lynn Kirkham. Public Speaking Coach. Expert Interview. 20 November 2019.
• ↑ http://canuwrite.com/speech_one_liners.php
• ↑ https://courses.lumenlearning.com/publicspeakingprinciples/chapter/chapter-12-vocal-aspects-of-delivery/

About This Article

• Send fan mail to authors

Reader Success Stories

Priya Wrollet

Sep 30, 2022

Did this article help you?

Sep 14, 2023

Featured Articles

Trending Articles

Watch Articles

• Terms of Use
• Privacy Policy
• Do Not Sell or Share My Info
• Not Selling Info

Get all the best how-tos!

Sign up for wikiHow's weekly email newsletter

Eight Powerful Ways to End a Speech or Presentation

Last impressions count!

Just as the opening of a speech or presentation lays the foundation of the talk and what the audience can expect to get out of it, the ending is important in wrapping up your talk, summarising its main message and inspiring and motivating the audience to reflect and take action.

So, what’s the best way to end a talk?

There’s no single best way.

In this blog , I’ll explore eight of the most effective methods.

Summary closure

Succinctly recapping the main points discussed is a great way to reinforce the central message and helps your audience retain the most important messages or ideas you want to communicate.

Summary closures work well in informational or educational talks that aim to impart knowledge or teach new concepts. They are ideal for conference presentations, academic lectures or any type of lengthy talk that requires the audience to absorb large amounts of information.

It’s a tall order to expect the audience to remember everything. With a summary, you can at least help them walk away with the most critical points.

An impactful quote

Ending with a well-chosen quote can encapsulate the essence of your presentation, provoke deeper thoughts and evoke a strong emotional response.

For example, in a presentation about perseverance and success, you might conclude with Robert Frost’s poignant words: “The only way out is through.” 

This quote not only reinforces the theme of enduring challenges but leaves the audience with a resonant message that ties back to the broader narrative of your talk.

Concluding on a quote is effective in any type of talk designed to inspire the audience, such as keynote messages and motivational speeches. 

A call-to-action (CTA)

CTAs are more of a direct way of telling your audience what to do next rather than leaving it to their imaginations.

Use CTAs when you’d like your audience to do something promptly. 

It works best if they can do it right there on the spot–because by the time people leave and get home , other priorities have taken over, and they’re less likely to act.

The CTA could be as simple as:

• Asking for their emails to hear more regular updates via your newsletter.
• Following you on social media.
• Signing a pledge/petition if it’s for a specific cause.

A quick and easy CTA keeps the lines of communication between you and your audience open beyond the talk.

Provocative question

Ending a presentation with a provocative question can leave the audience thinking more deeply about your topic.

The right question encourages the audience to reflect on your topic and form their own judgments.

Don’t be overly controversial, but the right amount of feather-ruffling can ingrain your message into their minds.

For instance, at the end of a talk on digital privacy , the speaker might ask, “What personal freedoms are we willing to sacrifice for greater security in our digital lives?” This question not only underscores the central theme of the presentation but also leaves the audience with a lingering thought that encourages ongoing mental engagement and debate.

This method is effective in academic lectures, discussion panels, and any setting where the goal is to stimulate critical thinking and dialogue. 

A provocative question can be a powerful rhetorical tool, ensuring that the presentation’s impact extends beyond the immediate listening experience by sparking continuous reflection and discussion. 

Anecdotal conclusion

By sharing a relevant story or anecdote, the speaker can effectively encapsulate the main points in a way that resonates personally with the audience. 

Such storytelling reinforces the message and helps humanize the content, making abstract or complex ideas more tangible and memorable. 

For example, in a presentation on the importance of teamwork, a speaker might conclude with a personal story about a time when collaborative effort led to overcoming a significant challenge. 

This anecdote illustrates the power of teamwork in a practical, engaging way that listeners can easily relate to and remember.

This method works in motivational talks, educational sessions, and business presentations where connecting emotionally with the audience is crucial. 

Full circle technique

This is where the speaker repeats an idea introduced at the beginning of the presentation to help the audience see how it ties in with your conclusion.

By echoing elements from the opening in the conclusion, the speaker creates a cohesive narrative arc that enhances the overall structure and impact of the presentation. 

For instance, if a speaker begins with a personal anecdote about their first experience with a transformative technology, they might conclude by referencing how that technology has evolved and continues to influence their current work. 

This reinforces the presentation’s themes and illustrates the tangible impact of the topic in question.

This technique is particularly powerful in narrative-driven talks, keynote speeches, or presentations aiming to take the audience on a thematic or emotional journey. 

This approach leaves the audience with a rounded sense of the topic, encouraging them to reflect on how the initial scenario has transformed or been resolved by the end of the talk. 

The visionary technique

This is where you paint a vivid picture of the future, illustrating what could happen with or without adopting the ideas presented. 

For example, in a presentation advocating for sustainable business practices, the speaker might describe two contrasting futures: one where these practices are embraced, leading to environmental recovery and long-term economic benefits, and another where they are ignored, resulting in ecological degradation and financial losses.

This technique is especially powerful in presentations aimed at driving change, such as policy proposals, innovation pitches, or any talk where the goal is to influence the audience’s behavior or decision-making. 

By offering a clear, compelling vision of possible futures, the speaker emphasizes the importance of their message and encourages the audience to take action to realise a more positive outcome. 

Statistical closure

A hard-hitting stat effectively cements the importance of your message by providing concrete, quantitative evidence that resonates with the audience. 

For instance, if your presentation focuses on the benefits of early childhood education, ending with a statistic like, “Studies show that every dollar invested in early childhood education yields a return of up to $8 in better health outcomes and reduced criminal activity,” can powerfully drive home the value and impact of your arguments.

A well-chosen statistic reinforces the credibility of the information presented and leaves a lasting impression by quantifying the issue’s relevance or the solution’s potential impact.

Wrapping up

The conclusion of your talk is where you leave your final impression, making it just as crucial as the introduction and body of your presentation. 

It is essential to practice your conclusion with the same rigor and dedication as the rest of your speech to ensure it effectively reinforces your message and resonates with the audience. 

A well-rehearsed conclusion flows smoothly, feels confident, and succinctly encapsulates your main points, maximizing your message’s impact. 

Practicing your conclusion helps you to deliver it with the right tone, pace, and emphasis, ensuring that your final words linger in the minds of your audience, driving home the significance of your topic. 

Remember, the end of your presentation is your last opportunity to influence your listeners and motivate them to action; make it powerful, make it memorable, and most importantly, make it count.

Good luck!  And if you want to hear more from me, you can find me on:

• Behind the mic on the Art of Communication Podcast

Coaching Services

Empowering individuals, teams, and leaders through communication coaching.

Build Confidence with Personalised Coaching

Personalised communication coaching designed to empower you with the skills and natural confidence to excel in presentations and public speaking.

Optimise Business Team Communication Skills

Interactive and engaging communication skills training aimed at fostering better internal and external communication among business teams.

Tailored Coaching for Impactful Leadership

Bespoke one-on-one communication training for senior leaders, helping them to effectively communicate and lead with confidence, charisma and impact.

How to End a Speech: The 15 Best Tips and Examples To Elevate Your Speech Closing

When it comes to giving a speech, the conclusion is just as important as the introduction and body. It’s the final impression you leave on your audience, and it can make or break your entire presentation. A powerful and memorable conclusion can leave your audience inspired, informed, and engaged.

Crafting a Memorable Conclusion

1. Summarize Your Key Points

One of the best ways to conclude a speech is to focus on the key points you’ve made throughout your presentation. This helps highlight your message and ensures that your audience remembers the most important takeaways.

For example, if you were giving a speech on the importance of environmental conservation, you could conclude by summarizing the key actions individuals can take, such as reducing waste and conserving energy.

Before that, it is crucial to memorize the speech , and each detail of it in the right order. That will help you to act like a pro in your presentation.

2. End with a Powerful Quote

Quotes can be a powerful tool to end a speech, as they can encapsulate your message and leave a lasting impression. Choose a quote that relates to your topic and resonates with your audience.

For instance, if you were giving a motivational speech, you could end with a quote like, “Success is not final, failure is not fatal: It is the courage to continue that counts,” by Winston Churchill.

Engaging Your Audience

3. Ask a Thought-Provoking Question

Engage your audience by asking a thought-provoking question in your conclusion. This can encourage them to reflect on the topic and even initiate discussions after your speech.

If you were delivering a speech on the future of technology, you could ask, “What do you envision for the future of human-technology interaction?” This prompts your audience to consider the possibilities.

4. Tell a Personal Anecdote

Sharing a personal anecdote related to your speech topic can humanize you as a speaker and make a deep connection with your audience . This can be particularly effective when giving a persuasive or motivational speech.

In case you were speaking about overcoming adversity, you could share a personal story of a challenging experience you faced and how you persevered. This personal touch can leave a lasting impact on your audience.

Creating a Memorable Conclusion

5. End with a Call to Action

If your speech is meant to inspire action, a strong call to action in your conclusion is essential. Clearly state what you want your audience to do or how you want them to apply the information you’ve provided.

If your speech is about volunteer opportunities in your community, conclude by encouraging your audience to sign up for a specific event or join a local organization.

6. Use Visual Aids

Visual aids can be a compelling way to conclude your speech, especially if you’ve used them throughout your presentation . You can end with a powerful image, graph, or chart that reinforces your message.

For example, if you were giving a speech on the effects of deforestation, you could conclude by displaying a before-and-after image of a deforested area that has been restored.

Captivating Your Audience

7. Employ Humor

Ending your speech with a touch of humor can be a great way to leave your audience with a smile. A well-timed joke or witty remark related to your topic can help lighten the mood and make your conclusion more memorable.

However, be cautious with humor , as it should be appropriate and inoffensive to your audience.

8. Use a Visual Metaphor

Visual metaphors are a creative way to conclude your speech. They involve using a physical object or action that symbolizes your message.  For instance, if your speech is about the power of unity, you could conclude by bringing two puzzle pieces together to illustrate how unity can solve complex problems.

Demonstrating Confidence and Gratitude

9. Express Gratitude

Showing appreciation to your audience is a gracious way to conclude your speech. Thank your listeners for their time, attention, and engagement. Expressing gratitude not only leaves a positive impression but also reinforces the connection you’ve established with your audience.

You can say, “I want to express my sincere gratitude to each of you for being here today and for your dedication to our cause.”

10. Maintain Eye Contact

Maintaining eye contact with your audience during the conclusion is crucial. It conveys confidence and sincerity, making your message more impactful.  Avoid looking down at your notes or staring at a distant point. Instead, connect with individual members of your audience as you wrap up your speech.

Inspiring and Motivating

11. End with a Vision

Paint a vivid picture of the future in your conclusion. Share a vision that inspires and motivates your audience. This approach works well in speeches related to goals, aspirations, or change.

When you are speaking about the future of renewable energy, describe a world where clean energy sources power our cities and protect our environment.

12. Leave a Rhetorical Question

A rhetorical question in your conclusion can leave your audience pondering your message long after your speech has ended. It encourages reflection and engages your listeners on a deeper level.

Moreover, if you’re delivering a speech on the importance of education, you could conclude with a rhetorical question like, “Can we afford to neglect the potential of the next generation?”

Achieving Impactful Closure

13. Connect to Your Opening

A powerful technique for closing a speech is to circle back to your opening statement or anecdote. This creates a sense of closure and reinforces the theme or message you introduced at the beginning.

If you began your speech with a personal story, bringing that story full circle in your conclusion can be particularly impactful.

14. Use a Poignant Quote or Poem

Consider ending your speech with a meaningful quote or a short poem that encapsulates your message. Poetry, in particular, can evoke strong emotions and leave a lasting impression on your audience.

Choose a quote or poem that resonates with your speech’s theme and delivers a profound message.

Practice and Feedback

15. rehearse and seek feedback.

Lastly, practice and feedback are essential for a successful conclusion . Rehearse your ending multiple times to ensure that your delivery is confident and polished.  Seek feedback from trusted individuals who can provide constructive suggestions to help you refine your conclusion further.

Should I memorize my conclusion word-for-word, or is it okay to improvise?

Memorizing your conclusion word-for-word is generally not recommended. While it’s crucial to know the key points and structure of your conclusion, sounding too rehearsed can come across as insincere. Instead, aim to understand the main ideas and transitions in your conclusion, allowing for some flexibility in your delivery. This approach can make your conclusion feel more authentic and engaging.

Can I use multiple techniques in a single conclusion?

The key is to maintain coherence and relevance. For instance, you can end with a powerful quote followed by a call to action or a thought-provoking question, as long as they flow naturally and support your speech’s objectives.

Is it acceptable to use humor in the conclusion of a serious or formal speech?

It can be acceptable to use humor in the conclusion of a serious or formal speech, but it should be used judiciously and in a way that is contextually appropriate. Humor can help break the tension or lighten the mood, but it should not detract from the overall message or tone of your speech. Ensure that your humor is respectful and relevant to your audience and topic.

The Bottom Line

Ending a speech effectively is a skill that can be honed with practice and attention to detail. Remember that the conclusion is your final opportunity to connect with your audience, so make it count by crafting a memorable and impactful ending.

Related Posts:

• 7 Must-Watch TED Talks for Students in 2023 - #4…
• 5 Inspiring TED Talks That'll Boost Your Self-Confidence
• How to Write a Demonstrative Speech? - Guide for…
• 8 Steps To Memorize a Speech: Present Like a Pro

My Speech Class

Public Speaking Tips & Speech Topics

Writing the Conclusion of a Speech

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

One of the best ways to conclude a speech is to tie the conclusion into the introduction. For example, you might begin your speech by telling a suspenseful story that relates to your topic, but save the end of the story for the very end of your speech. Or refer back to the same quotation. Or refer to the joke that you told. Any of these strategies will give your speech a sense of connection and closure, and will leave the audience with a great final impression.

If you are delivering a persuasive speech, you might try a slightly different ending because your goal is not just to be remembered, it’s to inspire people to take action. One way to do this is to issue a call-to-action. This means that you specifically tell your audience what actions you expect them to take related to your speech. Another way to inspire action with the conclusion of your speech is to appeal to their emotions. If you create a desired emotion within your audience, and then leave them with that emotion, they will take that emotion with them. For example: If you leave them feeling guilty about not-recycling by painting a bleak picture about the state of the Earth that their grandchildren will live in, then they might recall that emotion the next time they choose not to recycle and alter their behavior.

Leaving a strong final impression is the most important aspect of the conclusion, but their are some other necessary steps as well:

• Making a smooth transition from the body of the speech to the conclusion is crucial. To do this, use a signpost known as a concluding statement. The most common concluding statements include: “in conclusion”, “I leave you with”, “finally today”, and other similarly obvious endings.
• Just as it is important to preview a speech in the introduction, it is important to summarize the speech in the conclusion. The more the audience hears your main points, the more likely they are to remember them. By previewing, discussing, and summarizing your main points your audience will be exposed to them at least three times during your speech.

A good conclusion should be about 5-10% of the total speech length. Anything shorter that 5% means that the ending has come too abruptly. Anything more that 10%, and the audience may become restless. This brings up another point: If it sounds like a conclusion, you need to finish your speech in a reasonable amount of time. The conclusion is not the place to add new material.

Effective ways to end a speech

• Summarize the main speech topics or main points.
• Repeat a few keywords or phrases by using the rhetorical figure of speech repetition.
• State how your points prove your general and specific goal.
• Restate and reinforce the central idea.
• Repeat the tie between the needs and interests of the listeners, and your thesis.
• Refer back to an anecdote or quotation in the introduction text.
• Offer a so-called moral of the story.
• Call them to act and offer them how-to-do-it steps.
• List the benefits or available applications; very effective ways to end a speech.
• Restate the problem and provide your solution in two sentences.
• Visualize the outcome of your call to action with a prop or visual aid.
• Transform your central idea or even the discourse title into an easy to remember slogan.
• Recite a couple of lines from songs, poems or citations and quotes from a historical presentation.
• End with a heart-felt human interest story in which all comes together.
• Finish with a clinching personal anecdote.
• Close with an illustrative design example.
• End with a joke or funny remark. Must say that only choose these ways to end a speech if it’s really funny.
• Connect your speech topics with the common grounds and thoughts of the public speaking audience. This way to end a speech brings the overall speech topic in their hearts and minds.
• Ask a rhetorical question and answer with an easy to remember oneliner.
• Give the ultimate answer on an important question you proposed earlier in your introduction.
• Surprise with a shocking fact or figure that empahizes the need for change.
• Draw the contours of the ideal situation you propose. Visualize that they will see paradise if they do, think or act as you want.

Speech Anxiety

Writing a Speech

2 thoughts on “Writing the Conclusion of a Speech”

Great information,but need samples to further help us understand

I want to have and example of conclusion please

Leave a Comment

I accept the Privacy Policy

Reach out to us for sponsorship opportunities

Vivamus integer non suscipit taciti mus etiam at primis tempor sagittis euismod libero facilisi.

© 2024 My Speech Class