COMMENTS

  1. The Halo Effect

    Research Question. Nisbett and Wilson's experiment aimed to address and find an answer to the question regarding people's awareness of the halo effect. The researchers believe that people have little awareness of the nature of the halo effect, and that it influences their personal judgments, inferences and the production of a more complex ...

  2. The halo effect: Evidence for unconscious alteration of judgments

    Staged 2 different videotaped interviews with the same individual—a college instructor who spoke English with a European accent. In one of the interviews the instructor was warm and friendly, in the other, cold and distant. 118 undergraduates were asked to evaluate the instructor. Ss who saw the warm instructor rated his appearance, mannerisms, and accent as appealing, whereas those who saw ...

  3. PDF The Halo Effect: Evidence for Unconscious Alteration of Judgments

    a study of the halo effect because it was a single attribute rather than a global evalua-tion that was manipulated and a person's product rather than an attribute that was measured. The present experiment was designed to address an additional issue—the question of people's awareness of the halo effect. Nisbett and Wilson (1977) have recently ...

  4. The Halo Effect Experiment

    The Halo Effect Experiment. The concept of the halo effect is an intriguing and influential psychological phenomenon that is intimately tied to our perceptions and judgments of others. At its core, the halo effect reflects the tendency for our positive or negative impression of an individual in one trait or domain, to influence our perception ...

  5. Halo effect

    Research on the phenomenon of the halo effect was pioneered by American psychologist Edward L. Thorndike, who in 1920 reported the existence of the effect in servicemen following experiments in which commanding officers were asked to rate their subordinates on intelligence, physique, leadership, and character, without having spoken to the ...

  6. PDF The Halo Effect: Evidence for Unconscious Alteration of Judgments

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  7. The halo effect: Evidence for unconscious alteration of judgments

    The halo effect: Evidence for unconscious alteration of judgments. Richard E. Nisbett & Timothy D. Wilson. Journal of Personality and Social Psychology 35 (4):250-256 (1977) Copy B IB T E X. Abstract Staged 2 different videotaped interviews with the same individual—a college instructor who spoke English with a European accent. ...

  8. An Analysis of the Generalizability and Stability of the Halo Effect

    1. Introduction. The Halo effect (HE) is a cognitive bias in impression formation whereby the general evaluation of individuals' attributes is based on the evaluation of a single attribute (Nisbett and Wilson, 1977).When applied to aesthetic appearance, the HE is observed when the physical appearance is used as a basis for the evaluations of other attributes that are unrelated to appearance ...

  9. The halo effect revisited: Forewarned is not forearmed

    Abstract. The purpose of the present research was to determine if forewarning subjects about the halo effect eliminated the effect or made people aware of its impact. The research was a replication and extension of R. E. Nisbett and T. D. Wilson's (Journal of Personality and Social Psychology, 1977, 35, 250-256) experiment on the halo effect.

  10. (PDF) The Halo Effect and the Cognitive Blind-Spot: Rethinking

    The 'Halo Effect' was first formally investigated and analyzed by Nisbett & Wilson (1977), who had participants view and evaluate a short lecture, given by a confederate. The lecture was given under two experimental conditions: In one the confederate was generally warm, attentive, and responsive to the class, and in the other he was cold ...