example conclusion business plan

How to Write a Business Plan Conclusion?

Business Plan Template

• Vinay Kevadia
• June 20, 2024

Completed writing your business plan?

Let’s wrap it up with a conclusion that ends your business plan on an exciting and positive note. Not to forget—a conclusion that convinces the readers about your business’s potential to succeed.

In this blog post, you will learn exactly how to write a conclusion of a business plan and get an example to guide you.

Let’s get started.

What is a business plan conclusion?

A business plan conclusion is the final section concluding very concisely the points discussed in your business plan.

It reinforces the business’s strengths and feasibility and reassures the readers of potential business success. It clarifies the reader’s benefit of associating with your business and convinces them of a profitable investment opportunity.

A conclusion is about 3-4 paragraphs long and is designed to drive action and leave a lasting impression on reader’s minds.

Business plan conclusion vs. executive summary

Many people confuse a conclusion and an executive summary to be the same. However, they are not. Let’s see how.

• An executive summary is a broad overview of your entire business plan. The conclusion, on the other hand, is a concise summary reinforcing the key takeaways of your plan.
• While an executive summary introduces the readers to your business idea, a conclusion convinces them to take the desired action.
• An executive summary is a preview of what the plan will be about. The conclusion, on the contrary, is a review of what the plan has discussed.
• An executive summary is concise. However, conclusions are more concise covering only the aspects that can drive decisions and actions.

Clear enough, right? Let’s move ahead.

Why is a business plan conclusion important?

Although a conclusion is not mandatory, it is an important aspect of a business plan. It communicates your passion and commitment to a business idea and convinces the readers of your ability to succeed.

A conclusion synthesizes the key insights of your business plan focusing on aspects such as market analysis , business strategy, competitive advantage, and milestones. It reinforces your plan’s vision and establishes your strategic position amongst readers.

A well-crafted conclusion will drive desired actions from the readers. It can seal the deal and fulfill your objective of writing a business plan.

How to write a conclusion for your business plan?

From what information to include to where to place the conclusion—this section will guide you to write an impactful conclusion for your business plan.

1. Choose the right placement

There are two places for you to place your conclusion. It can either be after your executive summary or at the end of the document.

The location changes depending on who you plan to present your business plan with.

If you prepare a business plan for investors , placing your conclusion after the executive summary will increase the likelihood of it getting read.

However, the conclusion should be placed at the end for business plans that are prepared for internal use and business partners. Conclusion in this case reviews and emphasizes the company’s strengths.

2. Place the right information

The information in your conclusion changes depending on your audience and the intent of the business plan.

For instance, if you’re a new business trying to secure funds, your conclusion can synthesize the key details about the following:

• Funding demands
• Benefit to the investors
• Target market and target customers
• Solution for the problem
• Marketing strategy
• Team members and their expertise
• Financial projections
• Competitive advantage
• Launch plan

However, if you’re a small business trying to grow or use this plan for internal use, consider covering key insights from the following aspects:

• Mission statement
• History and the milestones
• Data supporting growth
• Industry trends
• Financial summary
• Long-term goals and objectives

These are the details you can cover while writing your conclusion. However, including every bit of these in your conclusion is unnecessary.

Think from your reader’s perspective. Determine the information that would excite them about your business and form your conclusion accordingly.

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3. Include stats and visuals

Now that you’ve decided on the placement and information to be included in your conclusion, it’s time to make your conclusion zesty.

How? Get the facts and stats that would support the claims you make in your conclusion.

For instance, if you’re promising growth, show market research that supports your claim. Again, if you’re promising a certain return on investment, include the statistics that can make investors believe you.

Sway away from vague statements and assumptions. And, if you feel that the statistic would be best absorbed through visual charts or graphics, don’t be afraid to add one.

4. Add a CTA

If you want the readers to take action, guide them. Add a crisp clear call to action(CTA) and explain how the readers would benefit from taking that action.

For instance, 

• Join us as a silent partner by investing in Beanco.
• Invest $2 M and secure a 20% stake in equity.
• Support our growth by sharing references.

Don’t beat around the bush. If you are making a funding request, be unapologetic. And even if not, your CTA should suggest how a reader can support your growth.

5. Review and proofread

Once your conclusion is ready, re-read and proofread it for any grammatical or spelling errors. Fix the flow and remove fluff to make your conclusion crisp and persuasive.

Get your friends and business partners to read the conclusion and check if the message you are trying to send is crisp and clear. If not, make the necessary adjustments.

Business plan conclusion example

Use this business plan conclusion as a reference and tailor yours keeping in mind the needs, objectives, and audience for your business plan.

Launching EcoRide Electric Scooters will revolutionize urban transportation by providing an eco-friendly, efficient, and affordable solution for city commuters. Our innovative design and advanced technology will set us apart in the rapidly growing market for sustainable transport options.

We are poised to make a significant impact on urban mobility, and we want [Investor’s Name] to be a foundational part of our journey. By investing in EcoRide Electric Scooters, [Investor’s Name] will benefit in the following ways:

• Joining a groundbreaking startup with a vision to reduce urban pollution and traffic congestion, led by a passionate team with over 20 years of combined experience in the automotive and tech industries.
• Supporting the development and deployment of cutting-edge electric scooters, contributing to a cleaner, greener urban environment.
• Gaining equity in a high-potential startup with a scalable business model and the potential for significant returns as we expand to new markets.

Together, we can transform urban transportation, reduce carbon footprints, and create a sustainable future for city dwellers. If you share our vision for a cleaner, more efficient urban commute, partner with us.

Let’s conclude your business plan

Now that you have understood the process and referred to an example, let’s conclude your business plan.

Identify the information you must highlight, encapsulate it into a powerful conclusion, and pair it with an even more powerful CTA.

However, remember that the conclusion just seals the deal. It’s the business plan that will hook your readers till the end. With Upmetrics’s AI business plan generator , you can create truly engaging business plans in just about 10 minutes.

So, improvise your business plan, sum it up with a convincing conclusion, and send over your business plan to your potential investors to secure funding.

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Frequently Asked Questions

How long should a business plan conclusion be.

A conclusion of your business plan can be anywhere between 2-3 paragraphs long. In this ideal length, you must outline the key takeaways of your plan, clarify the next step to the readers, and explain to them the benefit of supporting your business.

What is the most important part of a business plan conclusion?

A CTA is the most important part of the conclusion, especially if you are trying to raise funds. However, if you are writing a plan for internal purposes, focus more on synthesizing the key essentials of a plan.

Can I include new information in the conclusion?

A conclusion does not introduce any new information. It simply reinforces the business’s position and convinces the readers to take the desired action for one last time. For instance, offer funding for your business.

Is it necessary to include a call to action in the conclusion?

It is very important to add a crisp clear CTA while concluding your plan. You can’t expect the readers to invest in your business or help you grow if you don’t clarify the steps to take action.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Business Plan Conclusion: Summary & Recap

You’ve written your business plan, but now you want to wrap it up to make a lasting impact on your reader. In this article, we will define the conclusion to a business plan as well as provide some tips to help you attract and seal the deal with potential investors and lenders.  

What is a Business Plan Conclusion?

This business plan conclusion is a concise summary and recap of all of the components of a business plan , but especially the executive summary. It summarizes your business plan in 2-3 paragraphs, with an emphasis on the most important points.  

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Is the Business Conclusion Necessary?

It’s good practice for business plans, but not always necessary to be successful in obtaining funding.

If you have a stellar executive summary, it may be unnecessary.

If the business conclusion is written well enough, it can serve as an executive summary of sorts – a short recap that provides more detail than the business plan as a whole, but only includes the most important points. It could also serve as an executive summary that is more concise than an actual executive summary.  

How To Write a Conclusion for Your Business Plan

The conclusion of your business plan is the last thing people read before deciding to invest in you and your business, so it needs to make a lasting impression.  

Determine Location

Depending on your intended audience, there are two common places for the conclusion. If your plan is meant for internal purposes, you may have the conclusion at the end of the entire document. However, if you are seeking funds from investors, you want to place the conclusion at the end of the Executive Summary, increasing the chances that it is actually read.

Review & Concisely Recap 

    Finish Your Business Plan Today!

Startups might include the following information:.

• Funding requirements
• Service or benefit to the investor
• Target market and audience
• How products or services solve the target market’s problem
• Marketing strategy
• Competitive advantage
• Management team experience
• Financial projections
• Launch plan

Established businesses might include information in their conclusions such as:

• Mission statement
• Company’s history
• Products and/or services
• Historical growth data
• Financial summary
• Company’s goals

Summarize the 3-5 points in a couple of paragraphs. You don’t need to summarize everything that happened in your business plan, just the most important points of the business plan.

Support Your Claims with Stats and/or Visuals

Establish a Call-To-Action (CTA)

Proofread & Spell-Check

The conclusion needs to give your readers a sense of closure by wrapping up all loose ends while making your last pitch effort to obtain the money your business may need.

Business Plan Conclusion Example

Use this conclusion example to help you with how to end a business plan, but keep in mind to make it relevant to your target audience, industry, and funding requirements:

Expanding into the Seattle metro area will allow Skyridge to provide its cutting-edge technology to more people who need it. Purchasing the fabrication plant in Seattle allows us to produce all of our products in-house and in one location, delivering them promptly and efficiently to the northwestern region.

We have the power to change the way people use technology, and we want [Investor’s Name] to be a part of it. By investing in Skyridge’s growth, [Investor’s Name] will benefit in the following ways:

• Inclusion with a startup that has seen XXX% growth over the past X years and our company’s management team with XX years of experience in the technology industry
• Contribution to Seattle’s economic growth and its citizens’ access to technology that enhances their lives
• Participation in company planning meetings and receive an XX% share in all profits earned

We can add to the number of lives Skyridge’s technologies impact, generate more job opportunities in the region, and alter the technology sector if we work together. If you agree with our vision for a better future for everyone, join us.

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Related Articles To Help You Write a Business Plan

• How to Write an Executive Summary
• How to Expertly Write the Company Description in Your Business Plan
• How to Write the Market Analysis Section of a Business Plan
• The Customer Analysis Section of Your Business Plan
• Completing the Competitive Analysis Section of Your Business Plan
• How to Write the Management Team Section of a Business Plan + Examples
• Financial Assumptions and Your Business Plan
• How to Create Financial Projections for Your Business Plan
• Everything You Need to Know about the Business Plan Appendix

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• Business Planning

How to Write a Business Plan Conclusion (W/ Example)

Written by Vinay Kevadiya

Published Nov. 4 2024 · 11 Min Read

Finishing a business plan can feel tough, especially the conclusion. You’ve put in all this work on market research, numbers, and goals—so, how do you wrap it up in a way that sticks?

Some people rush this part or skip it, but a weak ending can make the whole plan feel incomplete. A good conclusion ties everything together and shows why your plan matters.

In this post, we’ll go over how to write a business plan conclusion and give you an example to follow.

But first let us start with some basics:

What is the business plan conclusion?

A business plan conclusion is a short final section that wraps up the key points.

It highlights the strengths of your business, shows why it’s a solid idea, and reassures readers about its potential for success. It also explains why getting involved with your business could be a smart move.

Most business plan conclusions are about 3-4 paragraphs, written to leave a lasting impact and encourage action.

How to write a conclusion for your business plan

From what details to include to where to put it—this section will walk you through how to write a business plan conclusion that’s strong and memorable.

1. Decide the best spot for your conclusion

You have two options for where to put your conclusion: right after the executive summary or at the very end of your document.

Which spot you choose depends on your audience:

• For investors: Place your conclusion right after the executive summary. This boosts the chances they’ll read it and get excited about your idea upfront.
• For internal use or partners: Put the conclusion at the end. Here, it serves as a final review, highlighting the company’s strengths and reinforcing key points.

2. Highlight the important information

Your business plan’s conclusion should be a quick summary of the most important ideas. Show why your business will succeed and how you plan to make it happen. This is your final chance to convince potential investors to support your vision.

If the plan is for internal use, you can take a more forward-looking approach. Share future goals or expansion plans to give your team a sense of the direction you see for the company.

Here’s what to include if you’re aiming to win over investors:

• Current financial status of your business.
• Funding needs for future growth.
• Your target customers and demand in the market.
• What makes your business stand out.
• Your marketing strategy for driving revenue.
• Industry trends

For internal readers, here are some points to consider:

• Brief overview of your company and its services
• Long-term goals
• Plans for growth or expansion

These aren’t the only details to include, but they’re some of the most important!

3. Restate your article’s objective and goals

Your business plan conclusion doesn’t have to be long—just a sentence or a few lines that bring everything together and leave an impact.

For example, if you’re pitching a new coffee shop, your conclusion could restate the big idea in a clear way: “With our unique blend and cozy atmosphere, we’re ready to serve a community that loves quality coffee and local charm.”

Some readers may skip straight to the conclusion, so make sure it gives them a clear sense of what your business is about and why it’s worth supporting.

For those who’ve read the full plan, keep this section brief—enough to give a final impression without repeating too much. And to spark curiosity, you might mention a key point from earlier. For instance, “As detailed in our market analysis, our shop will meet a growing demand for local coffee experiences.”

This can even encourage readers to go back and review specific details they may have missed.

4. Answer the important question “So What?”

Think about the last book you read or movie you watched. When the climax happened—the mystery solved or the challenge overcome—the story didn’t end there. There were a few final moments that tied everything together and left you with something meaningful.

This is the “So What?” moment. You spent time following that story, and the author or director wants you to know why it mattered. What’s the takeaway?

A business plan conclusion works in a similar way. It doesn’t just repeat what you’ve covered—it explains why it all matters. It should answer why your plan, goals, and ideas are important and why readers should care about the direction you’re taking.

For example: If you’re writing a plan for a new sustainable clothing brand, your conclusion might wrap up with something like this:

This approach gives investors or partners a clear reason to care—it's not just another clothing line; it's contributing to a larger cause.

Answering the “So What?” helps readers see the wide impact of your business and feel more connected to the vision.

5. Keep it professional and data-driven

Business plans' conclusions should be professional and based on facts. Every projection and assumption needs solid backing—whether it’s from past achievements, data points, or your team’s experience. Think of it like a scientist who builds a hypothesis on proven facts.

For example, if you’re projecting that a new funding round can increase factory production by 50% and lead to a 150% revenue boost, back it up with specific data. Show the numbers or past performance that make this possible, so readers see it as a realistic outcome rather than a hopeful prediction.

Avoid vague claims and assumptions. If a chart or graphic would make your data easier to understand, go ahead and add one. This makes your case more compelling and straightforward.

6. Add end notes and references

Target market research is an essential part of any business plan. The more complex the business, the more critical it is to verify regulations, industry trends, and tech developments. End notes are crucial components of a business plan, serving as expert resources that support your claims—similar to a bibliography in a research paper.

Each end note links to specific data in the plan, listed in the order they’re used. For instance, if you’re referencing consumer data in a market analysis section, you’d add an end note. If it’s the third citation, it’ll be marked as “3” in the plan, matching the third end note for easy reference.

7. Write your future vision

As you close your business plan, think about what’s next. How will your business grow? Share your vision with potential investors and partners.

Here’s what to include:

• Goals: What do you want to achieve? Set specific, measurable targets. For example, "We aim to increase market share by 10% in a year or launch a new product next quarter".
• Strategies: How will you reach those goals? Outline your business strategy. Maybe you’ll expand distribution or invest in research.
• Opportunities: What’s next? Identify new trends or regulatory problems you might face.
• Competitive advantage or edge: What makes you stand out? show your unique qualities, whether it's innovation, quality, or customer service.
• Financial projections: What are your numbers? Share revenue and expense forecasts for the next few years, backed by solid data.

By sharing your outlook, you show you have a clear plan. This builds trust and confidence. Keep it optimistic but grounded in reality. Make sure your final thoughts stick with your readers.

8. Guide your readers to take action

Guide your readers to take action by putting a clear and personalized call to action (CTA) that shows how they’ll benefit from your business.

For example:

• Join us as a silent partner by investing in Beanco.
• Invest $2 million and secure a 20% stake in equity.
• Support our growth by sharing references.

Moreover, if you’re asking for funding, be direct about it. Even if you’re not, your CTA should still show how readers can help your business thrive.

9. Review and proofread

After you’ve finished your conclusion, take a moment to read it over. Look for any grammar or spelling mistakes. Make sure it flows well and is free of fluff, so your conclusion is sharp and convincing.

It’s also a good idea to ask friends or business partners to take a look. They can help you see if your message is clear and straightforward. If it’s not, make the needed changes.

Business plan conclusion examples

Use this business plan conclusion as a guide and customize it to fit the goals, needs, and audience for your business plan .

Context: GreenTech is a renewable energy startup dedicated to providing solar-powered solutions for homes and small businesses across the United States.

GreenTech’s solar-powered solutions are here to transform how homes and small businesses approach energy—making it sustainable, affordable, and accessible. Our innovative technology and efficient design position us to stand out in the renewable energy space.

We’re set to make a real difference in clean energy, and we’d love for [Investor's Name] to be part of our journey.

Here’s what joining us means:

Be Part of the Future of Energy: GreenTech is driven by a mission to reduce fossil fuel dependency, led by a skilled team with over 15 years in energy innovation.

Create Community Impact: Help bring dependable solar power to neighborhoods and businesses, reducing costs and contributing to a cleaner environment.

Invest in Growth: Secure equity in a forward-looking startup with a strong plan for expansion and the potential for impressive returns as we grow.

Together, we can bring renewable energy to more homes. If you’re inspired by our vision for a sustainable future, let’s make it happen.

Why is a conclusion in business plans important?

Many people skip over the business plan conclusion, thinking it’s just a quick summary. But that’s a missed opportunity!

Here’s why:

• It’s your last chance to make your case – You want to leave readers with a strong sense that your business is solid and can succeed. It’s your moment to show you’ve thought everything through and have a handle on any risks.
• It highlights your edge – Remind readers why you’re unique. Whether you’re solving a key problem or filling a big gap in the market, show them what sets you apart.
• It shows you’re all in – Wrap it up with passion! Let them see you’re not just dreaming; you’re dedicated and ready to make this happen, with a willingness to adapt along the way.

But since it’s also a summary, is a conclusion any different from an executive summary?

Business plan conclusion vs. executive summary

Many people confuse conclusion and executive summary, but they’re very different. Let’s break it down:

Executive summary

Creating an executive summary is like writing a teaser for your business plan.

If you’re planning to open a new coffee shop, your executive summary would quickly explain:

• What your shop is all about
• Who your customers will be
• What your financial goals are.

It’s about letting them know what’s to come!

Business plan conclusion

This is where you bring everything together. For the coffee shop, your conclusion would highlight why your shop is unique.

Maybe it’s your special coffee blend or the warm, inviting atmosphere.

This is your moment to get readers excited and show them why they should back your idea.

So, while the executive summary gives an overview, the conclusion is all about motivating your readers to take action.

Wrapping up

Now that you understand the process and have a solid example, let’s finish your business plan.

Remember to focus on the important information you want to highlight, summarize it in a compelling conclusion, and include a strong call to action (CTA).

Keep in mind that the conclusion is what seals the deal. It’s your business plan that will keep your readers engaged from start to finish. With Bizplanr's AI business plan generator , you can create captivating business plans with effective conclusions in about 10 minutes.

So, refine your business plan, finish with a persuasive conclusion, and head towards your business goals today!

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Frequently Asked Questions

How long should a business plan conclusion be?

Ideally, a business plan conclusion should be concise, spanning about three to five paragraphs. This length allows you to summarize key aspects without overwhelming the reader, making your closing more memorable.

Can I include financial projections in the conclusion?

Yes, including financial projections is beneficial. Highlighting your expected profitability and potential return on investment reinforces your business's viability and can attract interest from investors.

Should the conclusion be formal or casual?

Your conclusion should strike a balance between professionalism and approachability. Use clear language that avoids jargon, making your business idea and message accessible while still conveying confidence and seriousness about your business.

As the founder and CEO of Upmetrics, Vinay Kevadiya has over 12 years of experience in business planning. He provides valuable insights to help entrepreneurs build and manage successful business plans.

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Closing Statement Example for Business Plan: Tips & Guide

Table of Contents

Your business plan’s closing statement is the last thing an investor will read, so it must be compelling enough to encourage them to invest. The final paragraph of your business plan should do two things. It should summarize the entire document and give the reader a better grasp of your company’s USPs (unique selling propositions). By using persuasive writing techniques and language, you can ensure your ending is as impactful and memorable as possible. To help get you started, this blog post will provide tips and an example of a successful closing statement for a business plan.

What Is a Business Plan?

A business plan is a comprehensive document that outlines a business’s strategy and operating procedures . It’s typically used to attract investors, secure funding, and provide direction for the business in the future. Typical components of a business plan include 

• An executive summary
• Market analysis overview
• Financial projections
• Details on how the company plans to achieve its stated objectives.

Tips on Writing a Conclusion for Your Business Plan

Your company’s closing statement in a business plan can inspire investors or motivate employees. It should offer a view into the future by stating your goals for the company’s growth and development.  Consider the following suggestions for concluding your business plan .

Proper Amount of Information

The final section of your business plan should include a concise summary of your essential ideas. Explain why your company will succeed and how you intend to get there. This business plan section is your last attempt to convince potential backers to put money into your venture. The final section of a company plan written for internal use can be more optimistic. You could mention your future goals for growth or expansion in this situation. This will help the audience understand the direction you envision the company heading. To win over investors, you might include the following in your final paragraph:

• The state of your company’s finances as of right now
• Money to help your business expand and thrive
• Customers and clients who fit your target demographic
• Demand from Consumers
• Particulars that set you apart from the competition
• Your strategy to boost revenue.
• Include the following in your conclusion to provide management with some insight into the future of the company:
• Details about your company’s past and its offerings
• Intentions for the long-term
• Future growth or expansion plans

These aren’t the only points that should be mentioned in a conclusion, but they’re among the most crucial.

Incorporate Data and Statistics

To make your case more convincing, you should use evidence like figures and facts. Doing so will strengthen your argument and leave the reader with a favorable impression of your company. Your company’s financial history and growth projections may help convince investors to invest in your company. Market share and customer happiness statistics can help reassure upper management that their company is on the right track.

Keep a Good Attitude

Avoid sounding pessimistic as you wrap things up. Avoid statements like “Despite our difficulties, I am certain that our business will be successful.” Don’t dwell on past failures, but rather on your company’s successes and future prospects.  Using phrases like “I am positive about the future of our company” will leave the reader with a favorable impression of your firm.

End With a CTA

The business plan’s final section should end with a call to action. In this section, you might argue why the reader should join your cause or invest in your business. Your stand must be a concise and direct call to action. Readers need to know exactly what you want them to do, and you need to convince them to do it.

Conclude and Reflect

After you’ve finished writing your conclusion, it’s essential to go back and read it over. Ensure that your point is made without ambiguity and that all relevant details are included. Ensure the tone is upbeat and cheerful, and check for spelling and grammatical problems. To attract investors, it’s essential to have a second pair of eyes look over the final draft of the business plan. Obtaining as much input as possible will help you ensure your argument is well-articulated and persuasive. After you’ve come to a satisfying conclusion, it’s time to move on to the next phase of your business plan.

Location: End of Document or Executive Summary?

Determine whether you want your business plan’s conclusion to appear at the end of the document or the executive summary. If you’re writing a business plan to attract investors or obtain funding, consider adding the conclusion to the executive summary.  Investors will likely skim the rest of your report before getting to your executive summary. Including it there is crucial to ensure they get your main points. Doing so will give your audience a clearer picture of where you are going with your argument.

Closing Statement Example for Business Plan

We are certain that ABC Corporation will become a key player in the XYZ industry due to our extensive market research and analysis. Our unique combination of innovative products and services, competitive pricing, and dedicated customer service makes us the go-to provider for ABC customers.  The funds we secure from this investment round will help us develop and improve our products and services. It will also finance our expansion into new markets.  With your support, we can make ABC Company the industry leader in XYZ. Thank you for considering our business plan and taking the time to learn more about our company. We look forward to working with you and exploring the potential of this partnership.  Thank you for your time.  Sincerely,  XYZ Team 

The closing statement example for business plan above is an excellent example of how a business model should end. It emphasizes the objective, progress, and, most significantly, the business owner’s commitment to its mission . In summary, the conclusion should restate your company’s value proposition and create a lasting impression on the reader.

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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• Business Planning

Business Plan Conclusion Guide (With an Example)

Written by Vinay Kevadiya

Published Dec. 17 2024 · 9 Min Read

You’ve spent hours writing your business plan—it’s full of great ideas, solid strategies, and accurate financial charts that could impress anyone.

But then, you end up with a weak, uninspiring conclusion. And suddenly, all your hard work lost its impact. *Bummer* 

So, if you don’t want to burn out at the end, your conclusion needs to be strong, clear, and memorable, that seals the deal.

Wondering how to get it right?

This blog will walk you through all the essentials you need to craft an impactful conclusion. But first…

What is a business plan conclusion?

The business plan conclusion is a closing summary that concisely wraps up the key points you’ve presented in your business plan.

It summarizes the big ideas, highlights the strengths of your business, and even reassures readers about its potential for success. It also clarifies why partnering with your business can be a smart investment opportunity for them.

In short, you may think of it as the final pitch—a concise yet powerful way to inspire confidence in your vision and secure funding.

How to write a business plan conclusion

Here are the steps to create a strong, memorable business plan conclusion:

1. Pick the right place for your conclusion

Before writing, decide the right place where your business plan conclusion fits best based on your target audience.

• For investors or lenders: Include a concise version of your conclusion right after the executive summary to capture their attention early.
• For internal use or stakeholders: Position the conclusion at the end of your full plan to wrap everything up after presenting detailed sections like market analysis and financial projections.

2. Focus on the essential elements

The conclusion of your business plan isn’t a place for every detail. But it’s a highlight of the most important aspects of your business plan. The content should vary depending on the purpose of your business plan.

For instance, if you’re a new business seeking initial funding, your conclusion would cover the following key points:

• Financial needs
• Business value
• Target market
• Competitive advantages
• Marketing strategy
• Financial projections
• Launch plans

However, if you’re an established, small business looking to expand or creating this plan for internal use, consider summarizing the below-mentioned points:

• Mission statement
• The problem your business solves
• Market research and growth data
• Background history and milestones
• Financial plan summary
• Future goals

While these are useful insights to consider, you don’t have to outline everything in your conclusion.

Focus on your reader’s perspective and prioritize the information that will capture their interest and enthusiasm for your business. Tailor your conclusion to their interests and needs.

3. Restate your business goals

When you summarize the above key components in the conclusion, make sure to state the purpose of your business and what you’re working toward clearly.

Remind your readers of what drives your business and most importantly what you aim to achieve. Whether it’s being a market leader, presenting innovative solutions, or attaining sustainable future growth.

Try to keep it simple yet focused. Give a bigger picture of your goals and objectives while highlighting how your business is positioned to reach them. This will fortify your vision and give readers a well-rounded view of where your business is headed.

For example, if you’re pitching your tech startup to investors, you could restate your key idea like this:

“Our goal is to become the top provider of AI-powered productivity tools for small businesses, letting them save valuable time and enhance efficiency by 30% within the first two years.”

This kind of statement works because it’s more focused, specific, and measurable. It clearly conveys the business’s purpose and growth objectives.

4. Reiterate the opportunity

Once you’ve decided on the right placement and details to be included in your conclusion, it’s time to showcase the value your business brings.

Briefly explain the problem you’re solving and highlight how effectively your business provides the solution. This will help you make it clear why your business is worth investing in or supporting.

Instead of saying, “We create mobile apps,” you could say something like this:

“We’re helping small businesses grow by delivering custom mobile apps that drive engagement and increase sales by 25%, helping them grow faster in a competitive landscape.”

In short, the business plan conclusion is your chance to show why your business matters. This will even help potential investors see the opportunity and get excited about what you’re offering.

5. Be specific about your ask

Your business plan conclusion would be the perfect place to specify your ask—what you’re looking for and how it will help you grow your business.

Whether you’re seeking partnerships, funding, or other resources to scale your business, be clear and transparent about your ask. Leave no room for your audience to guess, speak out exactly what you need and why it matters.

For instance:

• If you want to attract investors, clearly articulate the amount of funding you’re seeking and how it will be used.
• If you’re looking for partnerships, state what kind of support or collaboration you need.

Remember, the key is to keep it clear and concise, yet confident. Because it’s important to ensure your ask aligns with the goals and opportunities you’ve presented in your plan.

Further, this will let you reinforce why their support will contribute to your business’s growth and success.

6. Guide your readers to take action

The way you wrap up your conclusion is key; it’s your last opportunity to make a good impression on your target audience and be confident about your unique business idea.

Drafting a strong closing statement ties everything together and ensures your message sticks with readers long, even after they’re done reading.

So, your final words must capture the true essence of your business plan and leave a lasting impact you want to create. Doing this will motivate your readers to take the next step, whether it's partnering, investing, reaching out, or supporting your vision.

Here are some ideas for a bold, inspiring closing statement:

• Together, we can reshape the future of fitness.
• Let’s work together to turn this great vision to life.
• This is just the start of something amazing.

Make your closing line count. Keep it simple, positive, and aligned with the rest of your plan.

7. Review, refine, and finalize

After writing your conclusion, take some time to go through it carefully. Check for any grammatical or spelling mistakes and make sure it flows smoothly.

And if you want to ensure your conclusion is polished and impactful, ask yourself:

• Does it summarize the key points effectively?
• Is the tone confident and engaging?
• Does it include a clear call to action?

If yes, you’re good to go!

If not, keep it focused and to the point. Remove anything that doesn’t add value. The goal is to make your conclusion sharp and convincing.

You may even ask your business partner, a friend, or a colleague to review it. A fresh perspective might spot something that you’ve missed or let you know if your message is coming across clearly.

If needed, refine it and ensure your conclusion is sharp and ready to impress.

Why is the conclusion crucial in a business plan?

When you write a business plan conclusion, it’s not just the ending, it’s much more than that, as it:

• Leaves a lasting impression: It’s often the last section that anyone will read, making it the final opportunity to leave a strong impact.
• Brings everything together: Business plans cover a lot of things, but the conclusion ties it all up neatly. It’s like a recap of the best parts.
• Builds confidence: It reassures readers of your business’s potential and feasibility by highlighting strengths as well as opportunities.
• Encourages action: An impactful conclusion motivates readers to take the next step, whether it’s securing funding, building a partnership, or gaining internal buy-in.

Business plan conclusion example

Now, let’s take a closer look at a practical example of a business plan conclusion to help you better understand how to conclude a plan with a bang.

Here’s an example of AquaPure Systems , a water purification company committed to providing clean, safe drinking water to communities and businesses worldwide.

At AquaPure Systems, we’re transforming the way the world accesses clean water with our advanced, cost-efficient purification technology. By addressing the growing demand for safe drinking water in a $500 billion industry, we’re poised to lead this critical market.

We’d love for [Investor’s Name] to join us in this exciting journey. Here’s why:

Proven Impact: AquaPure’s patented system reduces costs by 60% and has already secured partnerships with municipalities and major enterprises.

Ready to Scale: With efficient production and strong market demand, we’re primed to expand into high-growth regions across Asia, Africa, and South America.

A Vital Industry: Access to clean water is more important than ever, and AquaPure is leading the way with innovative, sustainable solutions.

We’re seeking $5 million to scale operations, grow our distribution network, and capture a larger share of this booming market. Together, we can redefine water access and deliver exceptional returns. Let’s make it happen.

Final thoughts

Now that you know how to structure your business plan conclusion and have a clear example to follow, it should be much easier for you to conclude your plan.

However, if you need some extra guidance to finish your conclusion that stands out, our business plan consultants from PlanGrowLab can help!

Our team of experts will guide you to create a professional business plan that ends with a powerful conclusion tailored to your vision and goals. So, don’t wait; take a step closer to your business success today!

Frequently Asked Questions

What should be included in the conclusion of a business plan?

The conclusion of your business plan should cover the most essential points of your plan clearly and concisely.

Here’s what to include:

• Your mission, goals, and unique value proposition
• Funding or partnership opportunities
• Strong Call-to-Action
• Confident closing statement

How is a business plan conclusion different from an executive summary?

An executive summary is a brief overview of your entire business plan, covering your business goals, mission statement, target customers, competitive analysis, marketing strategies, and financial projections.

On the other hand, a business plan conclusion is a closing section that effectively summarizes the key takeaways and the business’s potential for success, encouraging readers to take action.

How long should a business plan conclusion be?

A business plan conclusion should be concise and to the point, typically around 3-4 paragraphs. This length gives you enough space to highlight the most important aspects of your plan and clarify what you need from the reader.

What common mistakes should I avoid in my business plan conclusion?

Here are some of the common mistakes that you should avoid:

• Including too many details
• Missing a Call-to-Action
• Lack of clarity
• Being vague or generic

As the founder and CEO of Upmetrics, Vinay Kevadiya has over 12 years of experience in business planning. He provides valuable insights to help entrepreneurs build and manage successful business plans.

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