food concession trailer business plan

Food Concession Stand Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Concession Stand

Are you about starting a concession stand? If YES, here is a complete sample food concession stand business plan template & feasibility report you can use for FREE .

A concession stand might look like such an easy business to start up, but like any other business, if not properly run or managed will fail. Before starting, you will need to decide what products you intend to sell, where you will sell these products and if you will need to lease or purchase a trailer for use.

The products you will sell will determine what equipment you should procure for your concession stand business. There are different kinds of concession stands such as hot dog stand, mobile trailer unit or permanent concession stand.

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A Sample Food Concession Stand Business Plan Template

1. industry overview.

While there are no companies with a dominant share market in this industry, the industry is however worth $2 billion and has been projected to have an annual growth of 3.7% between the periods of 2011 and 2016. This industry has more than 59,000 businesses that provide employment for more than 68,000 people.

The food service industry is one that relies on customer’s spending confidence and increase in disposable income to generate income.

The economic downturn of the past five years even though it affected traditional food restaurants did not affect concession stand owners and other food street vendors, and this was due to the fact that the food sold by these street vendors and concession stands were considerably more cheaper.

However, due to analysis from IBISWorld, customers’ obsession with buying food from the street is likely to decrease between 2017 and 2022. However customers from metropolitan areas were likely to sustain interest in this industry which will in turn present some growth opportunities for growth for businesses in this sector.

Concession stands are usually located in areas where there is a large population or likely to have a large influx of people such as stadiums, carnivals and fairs, movie theatres, and other special events, or those who are in transit to other places like the train stations and other such places.

However, according to statistical survey, two third of the revenue from a concession stand is usually from sale of hotdogs and peanuts, while on the other hand, drinks bring in an excess of 90% profit margin, making it a very profitable product to add to the menu.

Other profitable products that increase the margins for concession stands are snow cones, large popcorns, small popcorns, pizza and nachos.

While traditionally concession stands offered food products cheaper than that of a traditional restaurant, concession stands that operate at sporting events usually sell their products a bit higher than their counterparts in other places and this is due to the fact that they need to pay stadium fees, and also give the team a part of their profits, which increases their overhead costs.

Nowadays, concession stands have delved into technology as more people can now through their tablets and phones, see what concession options are available around them through an app, which is good for business as it allows concession stands cut down on physical waiting time.

Another recent add from technology is the fact that customers in some concession stands can pay for food and beverage via a wristband or key card which allow operator to collect vital information that is not only consumption based alone, but other information that will lead to better serving the customers and also having an accurate database.

2. Executive Summary

Jess’s Unit Concession Stand business is a standard concession stand that will be based here in Sherrill Blvd, Knoxville – Tennessee, USA and will cater to all our various customers.

We intend to retail food products such as salty munching snacks, frozen desserts, gourmet popcorn and caramel corn, sweet snacks, beverages, baked or fried snacks, and meat entrées from our different customized trailers that will be positioned in various strategic locations here in salty munching snacks, frozen desserts, gourmet popcorn and caramel corn, sweet snacks, beverages, baked or fried snacks, and meat entrées.

We also intend to offer consultancy and training services as well. Our aim of starting the concession stand business is so as to become a force to be reckoned with in the industry and also make a name for ourselves that can be able to compete favorably against other competitors in the industry.

We intend to go the extra mile by ensuring that we invest in the finest professionals here in Sherrill Blvd, Knoxville – Tennessee and around the united states of America. We also intend to acquire trusted trucks as well as the best equipment when setting up our concession stand business here in Sherrill Blvd, Knoxville – Tennessee.

Due to our desire for excellence, we have solid plans and processes in place as regards food packaging, hygiene and other structures that will ensure that we remain the preferred business when it comes to concession stands.

We have plans in place to ensure that we employ competent and trustworthy employees to help in running our business.

The employees we have in our employ are those that are have seen where we are going as a company and are determined to ensure that we get to our desired destination. All our employees from management staff to the least employee are attuned to our goals and objectives.

We intend to carry out an intense publicity regarding our business and will hire the services of a brand consultant who thoroughly understands the business and is experienced enough to proffer strategies that would boost our business and allow us not only penetrate the market but become the industry leaders that we desire.

Our clients are very important to us and due to this; we intend to ensure that we take excellent care of our customers by giving them the best experience when they come to our concession stands to patronize. Jess’s Unit Concession Stand is owned and operated by Mrs. Jessica Parker, who has several years of experience in the food service industry that will allow us get to our desired goals and objectives.

3. Our Products and Services

Jess’s Unit Concession Stand intends to deal in several food products and beverages via pour several trucks that will be strategically positioned in different locations.

However, in order to ensure that we boost our revenue and have a solid bottom line, we intend to add other sources of income.  Our earnings will however be guided by the permissible laws of the United States of America and within reasonable ambition. Below are some of the products and services we intend to offer;

• Sale of salty munching snacks, frozen desserts, gourmet popcorn and caramel corn, sweet snacks, beverages, baked or fried snacks, and meat entrées
• Consultancy and advisory services
• Sale of franchise

4. Our Mission and Vision Statement

• Our vision is to make a name for ourselves in the industry and become the preferred concession stand for all our customers here in Sherrill Blvd, Knoxville – Tennessee.
• In order to achieve our vision, we have laid down strategies and a well planned business structure that are designed to ensure that we excel in the industry and become a force to be reckoned with.

Our Business Structure

Due to the fact that we intend to run a standard concession stand business, we have set plans in progress that will ensure that we get it right from the beginning by hiring only competent and hardworking employees to all the available positions in our company.

We are willing to use whatever amount it would require to ensure that we get only the best to work for us. The employees we intend to get will undergo continuous training in order to enhance their skills and increase productivity efficiency for our company here in Sherrill Blvd, Knoxville – Tennessee.

Due to the fact that we intend to offer more services and products than a conventional concession stand, we will need to employ more employees than we normally would to handle all the various services and responsibilities at Jess’s Unit Concession Stand.

Below is the business structure that we intend to build at Jess’s Unit Concession Stand;

Chief Executive Officer

Food Technologist

Human Resources Manager

Admin Manager

Purchasing Manager

Sales and Marketing Team

Accounting/Cashiers

Customer Service Executives

Truck Drivers

5. Job Roles and Responsibilities

• Drafts overall strategies and policies that would affect the direction of the organization
• Ensures that policies are properly implemented and that ineffective policies are removed or modified.
• Engages high-level clients on behalf of the company
• Responsible for ensuring that quality standard is kept at all times regarding the food products
• Ensures that due process is followed strictly in producing and packaging the food
• Carries out mandatory inspections on all food dispensed by the organization
• Sources for and recruits competent employees on behalf of the company
• Ensures that new employees are properly oriented and inducted into the company
• In charge of all the welfare packages on behalf of the employees
• In charge of ensuring that the administrative tasks flows smoothly in the organization
• Ensures that organizational policies are adhered to and implemented
• Works with other departments to ensure that work flows smoothly
• In charge of purchasing food products from reliable vendors and suppliers
• Ensures that the organization gets fair prices
• Drafts and reviews contract documents on behalf of the organization
• Engages in direct marketing in order to increase sales for the company
• Retails food products to various customers when they make demands
• Conducts marketing research in order to determine new markets for the company
• Handles all the financial transactions on behalf of Jess’s Unit Concession Stand
• Administers payrolls for all employees
• Ensures that the overall budget is properly implemented
• Keeps abreast of company’s policies as well as industry trends in order to give consumers accurate information
• Handles all inquiries, orders and feedbacks on behalf of the company
• Keeps an accurate customer database and ensures that it is regularly updated
• Drives the concession stand trailer to and from different strategic locations on orders of the company
• Supervises and assists in loading and offloading the truck
• Carries out light maintenance on the truck whenever necessary
• Ensures that the truck is kept clean at all times
• Cleans the office facility and the convenience for both staff and customers
• Ensures that the cleaning supplies do not run out of stock

6. SWOT Analysis

In our bid to ensure that we start and run a standard concession stand business, we sought for a reputable business consultant here in Tennessee to look through our business concept and determine how we were likely to fare in the industry, and also if we would be able to compete favorably against other established concessions stand business here in Sherrill Blvd, Knoxville – Tennessee.

In view of this, the business consultant conducted a thorough analysis of our business using our strengths, weaknesses, opportunities and threats to determine how we would likely fare and succeed in the concession stand business here in Sherrill Blvd, Knoxville – Tennessee as well as in the United States of America.

Below is the of the SWOT analysis that was conducted on behalf of Jess’s Unit Concession Stand business;

The fact that we are offering a wide range of food products to our various customers means that we have an advantage in this regard over our competitors which could be regarded as a strength for our business. Also, we sourced for and hired competent and professional employees that understand the business thoroughly and are committed to ensuring that we achieve all our intended goals and objectives.

Also, we have well equipped trailers that will allow us meet with demands no matter how they might triple. Also, our location here in Sherrill Blvd, Knoxville – Tennessee is one that is very strategic and will allow us gain a large share of our target market.

The concession stand business we intend to run is in a saturated market and so we might not have it easy breaking into the market as we envisioned. Also, due to the fact that we are just starting our business and would need to massively advertise the business, our major weakness is that we are running on a tight budget and so might not be able to achieve this aspect as we wish.

• Opportunities

We have several opportunities open to us in this business which comes from the fact that we would be offering our customers different food products. Also, the fact that we would be sponsoring local sports or a team will increase the needed awareness we need for our business to grow.

There are several threats that we would face in the course of starting up or running our concession stand business here in Sherrill Blvd, Knoxville – Tennessee. The threats that we would likely face are the arrival of a major competitor in our same location, also, we are likely to face the threat of the economy becoming bad and therefore allowing people to eat less outside, preferring to cook from home instead.

We however have strategies in place that will ensure that we act proactively to reduce the effects of whatever threats we are likely to encounter.

7. MARKET ANALYSIS

• Market Trends

As long as there are places where fans gather or a large number of people either gather or pass through, food and beverage will always play an important role. Concession stands are now taking these experiences and customizing it by infusing more food products and choices or mobile technology, in order to ensure that fans are further engaged. In order to achieve this, these concession stands gather and analyze data in order to better understand the fans.

The trends in the beverage segment have seen certain beers and spirit leap in popularity, which has led fans to seek for these options from concession stands that are more general in nature. Even though hotdogs, pretzels and peanuts will continue to be popular amongst those that patronize concession stands, there is now a more concerted effort to ensure that food sold are healthier and easily more accessible to fans.

This is so as to be able to cater to fans that have food allergies, special diets and other dietary preferences. Also, there is now an increase in ensuring that food served is not only fresh but that the visible preparation of this food can be observed by the customers that patronize the concession stand.

The internet has changed things as more concession stands are making use of the social media platforms to interact with fans, advertise and promote their business as well as market their food products. This has led to an increase in their revenue as this cost of promoting the business is not only cheaper but has the ability to reach a wider range of the audience, and also penetrate the target market better.

8. Our Target Market

The concession stand business is one that is patronized by a wide range of customers from different segments and so cannot really be restricted to a particular group of people. This is why we are not only restricted to a particular area here in Sherrill Blvd, Knoxville – Tennessee, as we have our trailers strategically positioned in order to gain a huge share of this market.

In order to be able to have a better knowledge of our target market and what they will be expecting from us, and also what our duties are, we have conducted a market research. We therefore are in business in order to retail our food products to the following group of people;

• Corporate Executives
• Government Officials
• Business People
• Celebrities
• Sports Men and Women
• Every other person

Our competitive advantage

Our vision is to ensure that we make a name for ourselves and also become the preferred Business Name amongst other food stands for our different clients all over Tennessee and round the United States of America. However to achieve this, we have come up with several strategies that would allow us have a competitive advantage and allow us compete favorably against our competitors.

Our first competitive advantage is going to be the fact that we would be purchasing and stocking at least two trailers that would offer customers in different strategic locations, the options of availability.

Also, we have in our employ, competent and professional staffs that are highly experienced in this kind of business and know therefore what it would take to ensure that we achieve our intended goals and objectives and become a force to be reckoned with nationally.

Another advantage to our business is that we are strict in the quality and type of food that we offer our customers because we understand that this is a sector that would need us being careful so as to avoid being branded in a negative light and therefore chasing off our customers.

Finally, our employees are well paid with a welfare package that rivals that of others within the same category. We are also willing to ensure that our employees undergo continuous training in order to not only enhance their skills but improve their productivity efficiency.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Jess’s Unit Concession Stand is one that has been established with the aim of generating revenue and maximizing profit in the food business industry here in the United States of America, hence we are going to go all the way in ensuring that we do all it takes to make our business attractive enough to our target market, thereby boosting revenue for our business.

Jess’s Unit Concession Stand will therefore generate revenue by engaging in the sales of the following products and offering of the following services;

10. Sales Forecast

Due to the various products and services that we would be offering our various customers, we are confident that there will always be a demand for our food products.

Our location here in Sherrill Blvd, Knoxville – Tennessee is very strategic as we are well positioned to penetrate and gain a huge share of the target market, thereby meeting our goal of generating enough revenue and making profit under a year and growing our business.

After critically examining the food industry line of business and analyzing our chances of survival in this market; using information and data gathered from verifiable sources and similar start-ups here in Sherrill Blvd, Knoxville – Tennessee, we have been able to come with a sales forecast of how we are likely to fare and what we are likely to achieve.

Below therefore are the sales projection for Jess’s Unit Concession Stand based on several factors and assumptions;

• First Fiscal Year-: $300,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $800,000

It should be noted that the above sales projections were done based on what was obtainable in the industry as at the time. Several assumptions that were used were the non-arrival of any major competitor during the defined period as well as a stable economy. However, should any of these factors change, it would affect the sales projected figures and might cause an increase or decrease.

• Marketing Strategy and Sales Strategy

In order to generate revenue, every business involves itself in marketing. Marketing is a very essential aspect of a business either new, growing or already established. In order to correctly anticipate the needs and peculiar characteristics of our target market, we conducted a thorough market research, that will not only allow us penetrate the market but also ensure that we position our business in the way that would be of utmost benefit to us.

Also, the detailed data we would get from the market research will help us not only to attract the customers but also to allow us compete favorably against competitors that are either new or already established.

In order to ensure that we get the correct information from our conducted market research, we will deploy several strategies such as asking far away concession stands how they were coping with competition close to them and what strategies they have deployed in order to ensure that they stay on top and have a competitive advantage over their competitors.

We will also watch how our nearby competitors run their business and how they tackle certain issues that might likely crop up.

To ensure that we conduct an accurate market research, we intend to engage the services of a reputable marketing consultant that not only understands the market but what marketing strategies would best fit our concession stand business. The strategies that would be proffered for us by this expert will see us winning a large percentage of the available target market here in Sherrill Blvd, Knoxville – Tennessee.

To ensure that our business continues to grow and sustain itself through increase in sales, we will ensure that we empower our marketing and sales team to not only draft effective marketing strategies, and create new markets for our concession stand business but we will empower them to be enable to deliver on corporate sales and marketing goals.

In summary, we will adopt the following marketing and sales strategy at Jess’s Unit Concession Stand in order to sell our wide range of food products;

• Throw a mind blowing launching party in order to generate interest and increase awareness about our business
• Ensure that we are listed in offline (yellow pages) as well as online directories
• Engage in direct marketing and sales
• Use our various social media platforms such as Facebook, Twitter, Instagram and Snapchat to market our concession stand business and increase sales
• Advertise our business in local newspapers as well as on radio and television stations here in Tennessee
• Encourage our customers to help refer our business to their colleagues, friends, and family members

11. Publicity and Advertising Strategy

Having the right publicity is very crucial to our business and so in this regard, we intend to ensure that we apply the right publicity strategies that will not only make us stand out in the industry, but will also penetrate the target market and allow us gain a huge share of our target market whilst positively promoting our brand to our existing and potential customers.

To however gain much more publicity than we would be able to achieve on our own for our concession stand business, we intend to hire a publicity consultant who not only have the right knowledge about this industry but is also reputable with giving businesses such as ours the certain strategies aimed at ensuring the business becomes a leader to be reckoned with.

These strategies will ensure that our brand is positively and effectively communicated. Below are the publicity strategies we intend to engage in to promote and advertise Jess’s Unit Concession Stand Business;

• Ensure that we pass out our handbills and fliers at certain strategic locations
• Use relevant social media platforms like Facebook, Twitter, Instagram and Snapchat to actively promote our concession unit business
• Position flexi banners in various strategic locations here in Sherrill Blvd, Knoxville – Tennessee so as to increase the awareness about our concession stand business
• Ensure that our trailers are well branded with our logo and contact information and that our employees always wear our customized tee-shirts
• Sponsor a local sporting activity as this would increase the awareness for our concession stand business
• Write a monthly column for the local newspapers highlighting facts about the concession stand business

12. Our Pricing Strategy

Deciding the prices that will be attached to the different products and services we intend to offer will depend on a whole lot of factors, such as the size and packaging, our overhead and running costs, our location and what our competitors are offering as well. While there might not be any need to carry out a detailed strategy on how we intend to fix our prices, we will ensure that we try to make our products affordable without causing a price war.

In order however to increase awareness for our products and attract the customers we might need to our concession stand, we intend to offer a discount in the prices that we will sell our products and offer our services. Because of this decision, we intend to put in strategies that will allow us attract and encourage people to buy from us even though we might run on a low profit margin for the defined period.

• Payment Options

Jess’s Unit Concession Stand Business will ensure that there is a payment policy that covers all the different preferential payments that our client will require in order to conveniently do business with us. Therefore, the payment options we intend to use to run our business and that will be available in every outlet includes;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via Credit Card
• Payment via check
• Payment via online payment portal

In view of the above, it should be noted that we carefully chose payment options that will not be only convenient for our business and clients but will run without hitches of any sort.

13. Startup Expenditure (Budget)

Every business requires capital in order to start up; and the capital gotten usually goes into purchasing the bulk of items that will be needed in starting the business and running it successfully. Therefore, the bulk of what we will spend our start-up capital on will take a huge part of our capital.

We would be purchasing a trailer in which to do business in, use part of the capital to pay employee salaries and utility bills for at least 6 months. Therefore, the bulk of what we would spend our capital on are;

• Total fee for registering business in the United States of America – $750
• Obtaining vendor’s license, location seller’s permit, accounting software, and several other legalities – $1,250
• Cost of hiring a business consultant – $1,000
• Insurance coverage (general liability, workers’ compensation, property liability) – $3,000
• Cost of start-up inventory (food products, straws, ketchup, mustard, cotton candy machine, warming units, grill, microwave oven) – $50,000
• Other start-up expenses (computer, printer, cell phone, packaging materials) – $10,000
• Storage hardware (bins, shelves, racks) – $3,000
• Marketing promotion expenses (concession launch grand opening promotional activities as well as general marketing promotion activities) – $3,000
• Operational cost for the first six months (salaries of employees and payment of utility bills) – $100,000
• Cost of purchasing two trailers for concession stand – $60,000
• Cost of launching a website – $500
• Cost of throwing a launching party – $3,500
• Miscellaneous – $4,000

From the above analysis, we would need an estimate of $240,000 in order to successfully start-up and run our concession stand business successfully here in Sherrill Blvd, Knoxville – Tennessee. It should be noted that a huge part of the capital will go into paying employees and utility bills for at least six months, buying the various equipment we would need as well as purchasing two trailers with which to run our business.

Generating Funding / Startup Capital for Jess’s Unit Concession Stand Business

Jess’s Unit Concession Stand business is a business that is fully owned and operated by Mrs. Jessica Parker. Jessica who has always had the dream of running the concession stand business is not willing to take on external investors in order not lose any stake of her business, which is why she is restricting the sourcing of her start-up capital to just three sources.

Therefore the three areas where start-up will be generated are;

• Generate part of the start-up capital from personal savings
• Source for soft loans from husband and close friends
• Apply for loan from bank

N.B: Mrs. Jessica Parker was able to generate the sum of $30,000 from her personal savings, while she got the sum of $45,000 from her husband, Mr. Michael Parker and close friends. She is at the final stage of obtaining the sum of $165,000 from the bank. All the necessary papers and documents needed to approve the loan have been signed and the money will hit the account before the end of the month.

14. Sustainability and Expansion Strategy

Ensuring that we sustain and expand our business into becoming the force we intend it to be and also making the business pay for itself is very vital, and like any other business, we have laid down strategies that we intend to follow strictly in ensuring that we achieve our sustainability and expansion plans.

Some of the factors we intend to implement in achieving this purpose includes providing quality product and services to our different customers, building the best business structure and also ensuring that we retain a high number of our customers.

Providing quality products and services is a must for us as this is the core reason why we started this business. We will ensure that all the food products that our customers buy from us are of the highest quality.

This is because we know how important it is not to cut corners when it comes to food matters and so to preserve and cement our status as industry leaders, we intend to hire a food quality inspector that will ensure that all that we produce go through the highest available standard laid down by regulatory authorities and aided by our own core policies.

Building the best business structure is very important to us and as such we are willing to go the extra mile in ensuring that we hire professional and competent employees that not only understand the industry but are also committed to ensuring that they help us attain out intended goals and objectives because they strongly believe in our core values as a company.

We will ensure that not only will our employees receive high quality training continuously to help them better at their jobs. We will also ensure that our employees are well paid so as to also continue to motivate them in putting in their best for the business.

Finally, due to the fact that we value our customers, we intend to ensure we treat them well. We will sometimes give special recognition to our customers who always come back and will give discounts to those who bring a customer with them to buy from our concession stand. We believe that carrying out these different measures will go a long way into ensuring that we are able to sustain our business and eventually expand it.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting feasibility studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
• Purchase of trucks: Completed

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How to Write a Business Plan for a Food Trailer

Over the years, we’ve helped hundreds of mobile food business owners get on the road and the entrepreneurs with the best odds of success are the ones who invest time and effort writing a business plan. It’s essential to invest time developing your plan, following a guide to understand what you need to discover and how it should be put together. Copying and pasting into template sections is not advisable unless you fully understand and can justify the estimates based on the realities of your local market.

Developing a Business Plan for a Food Trailer

• Business Plan Sections for Food Trailers
• Tailoring Your Business Plan 

Begin with an overview of your food trailer, including a basic description and, most importantly, your intended operating locations. Planning your parking strategy is crucial—whether focusing on a single street, spreading out through different areas, or incorporating breweries and other popular spots. Explain why these locations are suitable.

Follow this with a brief description of your products and services. Then, move on to financial requirements. Include a breakdown of initial startup costs and sufficient funds to cover the first 3-6 months of ongoing expenses.

Mission Statement

Next, provide a mission statement. This should go beyond a catchy phrase and act as the heart of your business. Explain why you want to start your food trailer and sell your food. Display your passion and commitment, as well as the need for your truck and why it will succeed.

Business Forecasting

Include information about yourself and any major partners involved in managing the business. Most importantly, provide a sales forecast for the next three years. This forecast should be based on realistic expectations, not just how much you want to make. Have sound reasoning behind your projections to answer potential questions from loan officers.

Discuss your expansion plan, listing future purchases and business growth strategies. Consider how you want to improve your truck, add more trucks, move to different cities, or increase catering services. Justify your choices to show a solid and lasting business plan.

Business planning for a food trailer.

Additional Details

Incorporate data on area demographics, SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), event participation strategies, employee training and turnover expectations, local regulations, distributor information, repair cost estimates, and advertising strategies.

Business Plan Sections for a Food Trailer

1. executive summary.

The Executive Summary is your business’s introduction. It provides a snapshot of your food trailer business and should include:

• Business Name : Choose a catchy, memorable name that reflects your brand.
• Location : Specify where you plan to operate, whether it’s specific city streets, parks, or events.
• Concept : Describe your food trailer concept, including the type of cuisine and target market. For example, “Taco Twist,” a food trailer serving gourmet fusion tacos to young professionals and foodies in downtown areas.
• Mission Statement : Define your business’s purpose and core values. For instance, “Our mission is to deliver fresh, high-quality tacos with a twist, using locally sourced ingredients.”
• Vision Statement : Outline your long-term goals and aspirations. “We aim to become the go-to gourmet taco food trailer in the city, expanding to multiple locations within five years.”

Example : Sarah started “Rolling Sushi Delight” in San Francisco, targeting busy office workers and tourists with her unique sushi rolls. Her mission is to offer quick, healthy, and delicious sushi on the go. Her vision is to have a fleet of sushi trailers across California.

2. Company Description

This section provides detailed information about your food trailer business structure and services:

• Business Structure : Define whether you are a sole proprietorship, partnership, LLC, etc.
• Owner Information : Share background, experience, and qualifications of the owner(s). For instance, “John, the owner, has 10 years of experience as a chef in high-end restaurants.”
• Legal Structure : Include business registration details, licenses, and permits required for operation.
• Service Overview : Describe the services offered, such as types of meals and special dietary options.

Example : Mike and Linda, a husband-and-wife team, run “Burger Barn,” an LLC. Mike, with a culinary background, handles the cooking, while Linda, with her marketing degree, manages promotions. They offer gourmet burgers, including vegan and gluten-free options.

3. Market Analysis

Understanding your market is crucial for success. This section should include:

• Industry Overview : Analyze the food truck industry and current market trends.
• Target Market : Define your ideal customer demographic (age, income, lifestyle). For example, targeting young professionals and college students.
• Location Analysis : Identify strategic locations for your food trailer, such as high-traffic areas, events, and festivals.
• Competitive Analysis : Identify your competitors, their strengths and weaknesses, and how you’ll differentiate yourself.

Example : “Crepes on Wheels,” owned by Emma, targets busy morning commuters and weekend market-goers. She identified that no other food trucks were offering crepes in her city, providing her with a unique niche.

4. Organization and Management

Outline how your business will be organized and managed:

• Organizational Structure : Define the management structure and employee roles.
• Owner and Team : Provide information about the owner(s) and key team members, including their roles.
• Hiring Plan : Strategy for recruiting and training staff.

Example : Tom’s “Spice Route” food trailer employs a small team. Tom is the head chef, while his partner, Lisa, manages operations. They plan to hire two part-time staff to handle busy periods and offer extensive training on their unique spice blends and cooking techniques.

5. Service or Product Line

Detail your menu and how you plan to source ingredients:

• Menu Development : Describe your food offerings, signature dishes, seasonal specials, and pricing strategy.
• Sourcing Ingredients : Outline your plan for sourcing high-quality ingredients from reliable suppliers.
• Health and Safety Compliance : Detail how you’ll comply with health and safety regulations, including food handling and storage practices.

Example : “Healthy Bites,” a food trailer owned by Jenny, focuses on organic, locally-sourced ingredients. Her menu includes seasonal salads, wraps, and smoothies. Jenny partners with local farmers to ensure the freshest produce and complies with all health regulations to ensure safety.

6. Marketing and Sales

Your strategy for attracting and retaining customers is vital:

• Marketing Strategy : Outline how you’ll promote your food trailer (social media, local advertising, collaborations).
• Branding : Describe your brand identity, including your logo, color scheme, and overall aesthetic.
• Sales Strategy : Detail your sales approach, customer service policies, and payment options.

Example : “Pizza on Wheels,” run by Alex, uses a strong social media presence to announce daily locations and specials. His eye-catching logo and vibrant trailer design attract attention, while his friendly service ensures repeat customers.

Estimate the sales for your food trailer.

7. Funding Request

If seeking funding, be clear and concise about your needs:

• Funding Needs : Specify the amount needed and how it will be used (e.g., purchasing the trailer, kitchen equipment, initial inventory).
• Funding Sources : Outline potential funding sources (personal savings, bank loans, investors, crowdfunding).
• Financial Plan : Include projected startup costs, operating expenses, and expected revenue.

Example : Rachel of “Sweet Treats” needed $50,000 to start her dessert trailer. She detailed how $30,000 would go towards the trailer and equipment, $10,000 for initial inventory, and $10,000 for marketing and working capital. She secured a small business loan and supplemented it with a crowdfunding campaign.

8. Financial Projections

Include realistic financial projections:

• Revenue Forecasts : Projected sales and revenue for the next three to five years.
• Break-Even Analysis : Calculate when your business will cover expenses and start making a profit.
• Profit and Loss Statement : Estimated income, expenses, and net profit.
• Cash Flow Statement : Expected cash inflows and outflows.
• Balance Sheet : Overview of your business’s financial position.

Example : “Wrap It Up” owner, David, projected annual revenues of $100,000 in the first year, with a break-even point in 12 months. He provided detailed profit and loss statements and cash flow projections to show his financial plan.

9. Appendix

Support your business plan with additional documents:

• Resumes of Key Personnel : Highlight relevant experience and skills.
• Licenses and Permits : Copies of necessary legal documents.
• Vendor Agreements : Contracts with suppliers.
• Lease Agreements : If applicable, for commissary kitchens or storage spaces.
• Insurance Policies : Details of business insurance coverage.

Tailoring Your Business Plan

Operating a food trailer is a unique business model. It involves finding locations Here are some things to consider when you’re writing a business plan for a food or beverage trailer.

Location Strategy

• Focus on mobility and the ability to adapt to different locations based on foot traffic, events, and customer demand. Create a detailed schedule and plan for where and when you will operate.

Regulatory Compliance

• Address specific local regulations, health codes, and permits required for operating a mobile food business. Include a plan for staying compliant with these regulations.

Menu Flexibility

• Emphasize the flexibility of your menu to adapt to customer preferences and seasonal changes. Highlight any unique selling points such as organic ingredients, vegan options, or fusion cuisine.

Modern coffee trailer operating in a city.

Operational Efficiency

• Plan for the unique operational challenges of a food trailer, such as limited space, storage solutions, and efficient food preparation processes. Include strategies for maximizing efficiency and minimizing waste.

Marketing on the Go

• Leverage social media and mobile marketing techniques to attract customers to your locations. Use real-time updates to inform followers of your current location and menu specials.

Partnerships and Events

• Identify opportunities for partnerships with local businesses, breweries, and event organizers. Plan to participate in food festivals, farmers’ markets, and community events to increase visibility and sales.

Customer Experience

• Focus on creating a memorable customer experience despite the constraints of a food trailer. Consider unique branding, engaging interactions, and exceptional service to build a loyal customer base.

By addressing these specific aspects in your business plan, you can create a comprehensive and tailored strategy for launching and growing a successful food trailer business.

By thoroughly developing each section and tailoring your plan to your specific needs, you can create a comprehensive business plan that sets the foundation for a successful food trailer business.

Extended Resources

Have you started to understand the scope of what this means and how much you need to do for this yet? Don’t worry, I may be long-winded and not great at hitting important points, but there are plenty of other links that can help you food vendors flesh out the details of everything else that needs doing.

Here are some of them, along with a few templates to start looking at:

• Step-by-Step Guide – a little section in Entrepreneur, not really a guide but there’s access to forms and an encyclopedia where one can learn more.
• Food Truck Business Plan For Dummies – The big yellow book website has their own small article about it.
• Mobile Cuisine’s Business Plan Article – their own insight on important questions to ask and other considerations.
• Interview About Business Plans – Interview with a food truck owner that wrote his own business plan. This post includes a template.
• Template and other Business Plan Links – a page full of other helpful sources one can look into for their business plan needs.

We hope this post has been able to somewhat help you on the path to mobile food ownership. At the very least, this collection of links should work to refining your executive summary and its accompanying sections. Good luck on starting your business!

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How to Start a Concession Trailer Business: A Comprehensive Guide

Are you looking to start your own business but unsure of where to start? Have you considered starting a concession trailer business? Concession trailers have become a popular business idea because they offer a unique way to serve food to customers on-the-go. Whether you’re interested in serving up hot dogs and burgers or something a little more exotic, starting a concession trailer business can be both fun and profitable.

Starting your own concession trailer business may seem overwhelming, but with the right strategy and a little bit of hard work, it can be a great way to earn an income doing something you love. In order to start your concession trailer business, you’ll need to do some market research to identify what types of food are in demand in your area. You’ll also need to gather information about the equipment and permits that are required to operate a concession trailer. Once you have a solid plan in place, it’s time to start putting it into action!

If you’re passionate about cooking and serving up delicious food, starting a concession trailer business could be the perfect opportunity for you. Not only does it allow you to be your own boss and set your own schedule, but it also gives you the chance to share your love of food with others. With a little bit of hard work and determination, you can turn your dream of owning a concession trailer business into a reality. So why wait? Start planning your concession trailer business today! Conducting Market Research for the Concession Trailer Business

Before starting a concession trailer business, you need to conduct market research to determine the viability of your business idea. This research will help you understand the industry trends, your target audience, and the competition you will face. Here are some tips for conducting market research:

• Investigate the current market: Look for existing concession trailer businesses and determine their location, products, and target audience. This research will help you understand what products are currently available, what products are selling, and what your target audience might be looking for.
• Research your competition: Identify who your competition is and investigate their strengths and weaknesses. Understanding what your competitors are offering and at what prices can help you determine how best to differentiate yourself from the crowd.
• Define your target audience: Who is the ideal customer for your concession trailer business? Conduct research to determine what your target audience needs, what products they are currently buying, and what products they are looking for from a new concession trailer vendor.

Once you have conducted your research, compile your findings and use them to develop a business plan. This will help you to articulate your business goals, define your pricing strategy, and determine your marketing plan.

Determining a Niche for the Concession Trailer Business

Starting a concession trailer business can be a fun and rewarding venture, but it’s important to have a plan in place before hitting the road. One of the most crucial steps in starting your own concession trailer business is determining your niche. By specializing in a specific type of food or cuisine, you can quickly establish a strong brand and build a loyal following of customers.

• Research the Market: Before committing to a specific niche, it’s important to research the market and identify any gaps or areas for improvement. Look at other concession trailers in your area and see what types of food they offer. Additionally, conduct surveys or focus groups to gauge interest in certain types of cuisine.
• Consider Your Expertise: Another important factor to consider when determining your niche is your own expertise and experience in the kitchen. If you have a background in Mexican cuisine, for example, it may make sense to specialize in tacos or other Mexican dishes.
• Look at Trends: Keeping up with the latest food trends can also help you hone in on a niche. For example, if plant-based diets are becoming more popular, you could specialize in vegan or vegetarian options.

Ultimately, the key to determining a successful niche for your concession trailer business is finding a balance between what you’re passionate about, what the market demands, and what your skills and experience allow you to excel in.

Obtaining necessary licenses and permits for the business

Starting a concession trailer business requires the acquisition of several licenses and permits to operate legally. Failure to obtain the necessary legal documents could result in heavy fines or even the shut down of the business.

• Business License: You will need to register your concession business with your local government as a legal entity. A business license is a legal requirement to operate a business in any city or municipality.
• Food Service Establishment License: If you are preparing and serving food, then a food service establishment license is required. This license ensures that your business follows all the health and safety standards established by your local government.
• Fire Certificate: Many cities require concession trailers to be certified by the fire department to ensure they are up to code and safe for operation. This certificate attests that your concession trailer meets all fire and safety regulations.

How to obtain necessary licenses and permits

The process of obtaining licenses and permits can vary between cities. However, there are general steps every concession trailer owner can take to ensure their business is legally authorized.

• First, ensure that you understand which licenses and permits apply to your concession trailer business by going through the local government or public health department website.
• Next, fill out the license and permits application forms, which are often available online or through local government offices.
• Once completed, submit the application forms with the required documents and fees, and wait for approval.
• After receiving approval, you can then proceed to register your concession trailer business as a legal entity with your local government office.

Costs and waiting periods for licenses and permits

The costs and waiting periods for licenses and permits vary vastly between cities. The waiting period can range from a few days to several months, depending on the city and type of license required. On average, the costs for licenses and permits range from $50 to $400.

It is essential to add the costs associated with acquiring the necessary licenses and permits to your budget when starting your concession trailer business. Doing so prevents last-minute financial surprises that could negatively affect your business operations.

Developing a Business Plan for the Concession Trailer Business

If you’re thinking about starting a concession trailer business, the first step is to develop a comprehensive business plan. This will help you get a clear understanding of the market, expenses, cash flow, and other key elements of your business. Here are a few things to keep in mind when developing your plan:

• Market Research – You need to research your target market and competition thoroughly. Find out what types of food and drink people in your area love to consume and how much they’re willing to spend on them. Once you have this information, you can start to design your menu, branding, and marketing strategy.
• Expenses – Starting a concession trailer business involves significant upfront expenses. You’ll need to take into account the cost of the trailer, equipment, inventory, and insurance. You’ll also need to factor in ongoing costs such as fuel, maintenance, and permits.
• Revenue – It’s important to estimate how much money you expect to bring in each day, week, and month. You should also determine how many hours you’ll work each day and how many days per week you’ll operate your business. These calculations will help you determine your potential revenue.

Once you have a clear understanding of your target market, expenses, and revenue potential, you’ll be ready to create a detailed business plan. This should include:

• Executive Summary – A brief overview of your business and your goals.
• Market Analysis – A detailed analysis of your target market, including demographics, spending habits, and competition.
• Menu – A description of the food and drink you’ll serve, including pricing and sourcing information.
• Marketing Strategy – A plan for promoting your business, including social media, advertising, and other outreach initiatives.
• Financial Projections – A breakdown of your expenses, revenue, and cash flow projections for the first few years of your business.
• Operations Plan – A detailed plan for running your business, including staffing, hours of operation, and inventory management.

To make sure your business plan is comprehensive and accurate, consider seeking the advice of an experienced business consultant. They can help you identify potential issues and offer guidance on how to overcome them. With a well-crafted business plan in hand, you’ll be well on your way to building a successful concession trailer business.

Establishing a budget for the concession trailer business

One of the most important steps in starting a concession trailer business is establishing a budget. Without a budget, it can be difficult to know how much money to invest in your business and how to allocate those funds for maximum profitability.

• Determine your start-up costs: The first step is to determine the cost of your trailer, equipment, licenses, permits, and other start-up expenses. This will give you an idea of how much money you’ll need to get your business off the ground.
• Decide on a funding source: Once you know how much money you’ll need, you’ll need to decide on a funding source. Some entrepreneurs choose to finance their business with personal savings, while others may take out a small business loan.
• Create a cash flow projection: A cash flow projection will help you estimate how much money you’ll need to cover your daily expenses, such as food, supplies, and fuel. It will also help you determine when you can expect to break even and when you can start making a profit.

It’s important to keep in mind that unexpected costs can arise, so it’s wise to have a contingency plan in place. Maintaining a buffer of at least 10-20% of your budget will help ensure that you’re prepared for unexpected expenses and can keep your business running smoothly even when it hits a rough patch.

One effective way to track your expenses is by setting up a spreadsheet or using budgeting software like QuickBooks. This will allow you to track your spending and see where your money is going, making it easier to identify areas where you can cut costs and increase profitability.

By establishing a budget and tracking your expenses, you’ll be able to make informed decisions about your concession trailer business and increase your chances of success.

Sourcing equipment and supplies for the concession trailer

One of the critical aspects of starting a concession trailer business is sourcing the right equipment and supplies. Investing in the right tools and inventory can help you prepare quality food, serve customers efficiently, and grow your customer base. Here are some tips on how to source equipment and supplies for your concession trailer.

• Research your options: Before you make any purchase, conduct thorough research on all the equipment and supplies you need. Look for suppliers that offer high-quality products at competitive prices and read reviews from other concession business owners.
• Decide on your menu: Your menu will determine the type of equipment and supplies you need. Be specific about your menu items, as this will help you determine the type of equipment that’s necessary, such as refrigeration units, griddles, fryers, and more.
• Buy from a reputable supplier: Look for a reputable supplier that specializes in concession trailers, food trucks, and similar businesses. They should be able to provide advice on the best equipment and supplies for your business. If you’re not sure which supplier to choose from, ask for recommendations from other business owners in your industry.

To better understand the equipment and supplies required for a concession trailer, let’s take a look at some of the essential tools you’ll need in a concession trailer, as well as the supplies that must be continuously stocked.

Essential Equipment:

When it comes to supplies, you should always have an abundance of the following:

• Paper goods such as napkins, paper towels, and cups
• Cleaning supplies such as soap, sponges, and disinfectants
• Various condiments such as ketchup, mustard, and hot sauce.
• Food ingredients such as meat, vegetables, and cooking oil.

By sourcing the right equipment and supplies, you can ensure your concession trailer business runs safely, smoothly and that your customers receive quality food.

Finding a Suitable Location to Place the Concession Trailer

Locating a proper position to place your concession trailer is one of the essential aspects of starting a successful concession business. It determines how much profit you can make and how many people you can reach. Below are the key factors to keep in mind when choosing a location for your concession trailer:

• Demographics: Look for areas where your target customers are concentrated. For instance, if your menu caters to the younger generation, locate the concession trailer near parks, beaches, or music festivals where young people gather.
• Foot Traffic: Find a location with high foot traffic. The more people pass by your concession trailer, the better your chances of making sales. Look for busy sidewalks, plazas, or shopping malls.
• Visibility: Make sure the concession trailer is visible to people passing by, with clear signage and lighting. Avoid parking the trailer behind buildings or in narrow alleys.

Once you have identified potential locations, assess them based on the following factors:

• Cost: Determine the rental or leasing cost for the location. Make sure it fits into your budget and doesn’t eat up your profits.
• Permit requirements: Check with local authorities if the location requires a permit or license to place a concession trailer in the area. Make sure you comply with all regulations.
• Access to utilities: Look for locations with access to electricity, water, and sewage hookups. If utilities are not available, consider investing in a generator or battery bank to power your concession trailer.

Finding a suitable location for your concession trailer is critical to the success of your business. With the above factors in mind, you’ll be able to choose a location that maximizes your profits and reaches your target audience. Remember to assess each potential location carefully and obtain all necessary permits before setting up your business.

Designing and branding the concession trailer

One of the most important aspects of starting a successful concession trailer business is designing and branding your trailer. A well-designed trailer that stands out from the rest will attract customers and help build your brand. Here are some tips to help you create a unique and eye-catching concession trailer:

• Choose a color scheme that stands out: Consider using bright, bold colors that will grab people’s attention. Your colors should complement each other and be easily recognizable from a distance.
• Create a logo: A logo can help build your brand and make your trailer more memorable. It can be as simple or complex as you like, but it should be easily recognizable and tie into the theme of your business.
• Add artwork and graphics: Consider adding graphics or artwork that tie into the theme of your business. This can be anything from classic diner-style graphics to hand-drawn illustrations.

Aside from the design of the trailer, there are other elements you’ll need to consider when branding your business:

• Name: Choose a name that is catchy, easy to remember, and ties into the theme of your business.
• Slogan: A catchy slogan can help customers remember your business and make it more memorable.
• Social media: Utilize social media to promote your business and build your brand. Create a Facebook page, Instagram account, and Twitter account to post updates, photos, and interact with customers.

Overall, taking the time to design and brand your concession trailer properly can help you stand out from the competition and build a loyal customer base. Keep in mind that your trailer should not only be visually appealing, but also functional and able to serve the needs of your business.

Here is an example of a concession trailer branding table:

Developing a menu and pricing strategy for the concession trailer

One of the key elements to a successful concession trailer business is the menu and the pricing strategy. Here are a few tips to help you develop a menu and pricing strategy that will help you stand out from your competitors.

• Research your market: Research your local market to find out what kinds of foods and drinks are popular. This will help you determine which items to include in your menu.
• Offer variety: Offer a variety of food and drink options to cater to different preferences and dietary restrictions. Include vegetarian and gluten-free options if possible.
• Keep it simple: Keep your menu simple and easy to read. Customers may get overwhelmed with too many choices, so keep it to a manageable number of items.

Once you have your menu finalized, it’s time to determine your pricing strategy. Here are some things to keep in mind:

• Cover costs: Make sure your prices cover your costs of goods and operating expenses, while still allowing for a profit margin.
• Stay competitive: Check out what your competitors are charging for similar items and adjust your prices accordingly.
• Create deals: Offer deals and specials, such as combo meals or discounts for repeat customers, to incentivize customers to come back and try more of your menu options.

Here is an example pricing strategy table for your concession trailer menu:

Remember, pricing strategy is not a one-size-fits-all approach. You may need to adjust your prices based on your location, competition, and other factors. It’s important to find a balance between affordability for your customers and profitability for your business.

Implementing effective marketing and advertising strategies for the concession trailer business

Marketing and advertising are crucial components for the success of any business. The same goes for the concession trailer business. To ensure that your business operates at peak capacity and attracts customers, you need to have effective marketing and advertising strategies in place. Here are some tips to help you kickstart your concession trailer business:

• Create a brand: Branding is vital, especially when it comes to food businesses. You want your brand to be memorable, so put some thought into creating an eye-catching logo and name for your business. Have your logo and business name displayed on your trailer, menu board, and any other promotional material you may use
• Establish a social media presence: In today’s digital age, social media is a powerful tool to promote your business. Create profiles on platforms such as Facebook, Twitter, and Instagram to connect with potential customers and keep them informed about your business. You can also use social media to showcase your menu, promote special deals, and get customer feedback
• Participate in events: Connect with event coordinators and organizers in your area and register your business to participate in events such as fairs, festivals, and carnivals. These events can generate a big audience for your business and potentially create repeat customers

Here’s an example of a table that you can use to map out your marketing and advertising strategies:

By following these tips and creating a solid marketing and advertising plan, you can draw customers to your concession trailer business and increase profits. Don’t be afraid to get creative and think outside the box when it comes to promoting your business. With the right marketing strategies in place, you can grow your customer base and become a successful player in the concession trailer industry.

FAQs About How to Start a Concession Trailer Business

1. what kind of licenses do i need to operate a concession trailer business.

To start a concession trailer business, you’ll need to obtain a business license, a food service license, and other permits that may be required based on your location and the type of food you’ll be selling.

2. How much does it cost to start a concession trailer business?

The cost of starting a concession trailer business varies, but you can expect to spend anywhere from $10,000 to $50,000 on your initial investment. This includes the cost of buying a trailer, equipment, and supplies.

3. What kind of food should I serve on my concession trailer?

The type of food you serve on your concession trailer depends on your target market and location. Consider offering popular concession foods like hot dogs, popcorn, and cotton candy, or unique items like specialty tacos or BBQ.

4. Where can I find a concession trailer to purchase?

You can search online marketplaces like eBay or Craigslist for used concession trailers, or contact manufacturers who build custom trailers to your specifications.

5. How do I promote my concession trailer business?

Use social media platforms like Facebook and Instagram to share photos of your food and location, and leverage the power of local events and festivals to reach new customers.

6. What are some common challenges of owning a concession trailer business?

Some common challenges of owning a concession trailer business include finding the right location, dealing with adverse weather conditions, competing with other vendors, and complying with health and safety regulations.

7. How can I make my concession trailer stand out from the competition?

To make your concession trailer stand out from the competition, consider offering unique menu items, adding eye-catching graphics or signage to your trailer, and providing exceptional customer service.

Thanks for Reading! Come Back Soon!

Starting a concession trailer business can be a fun and rewarding venture, but it requires careful planning and diligent effort. We hope this article has provided helpful insight into how to start a concession trailer business! Remember, always ensure you have the right permits and licenses, and don’t be afraid to get creative with your menu and marketing. Thanks for reading and come back soon for more tips and advice!

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Concession Trailer Business Plan Template

Explore Options to Get a Business Plan.

Are you interested in starting your own concession trailer Business?

Why write a business plan?

• Business Plans can help to articulate and flesh out the business’s goals and objectives. This can be beneficial not only for the business owner, but also for potential investors or partners
• Business Plans can serve as a roadmap for the business, helping to keep it on track and on target. This is especially important for businesses that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place.
• Business plans can be a valuable tool for communicating the business’s vision to employees, customers, and other key stakeholders.
• Business plans are one of the most affordable and straightforward ways of ensuring your business is successful.
• Business plans allow you to understand your competition better to critically analyze your unique business proposition and differentiate yourself from the market.
• Business Plans allow you to better understand your customer. Conducting a customer analysis is essential to create better products and services and market more effectively.
• Business Plans allow you to determine the financial needs of the business leading to a better understanding of how much capital is needed to start the business and how much fundraising is needed.
• Business Plans allow you to put your business model in words and analyze it further to improve revenues or fill the holes in your strategy.
• Business plans allow you to attract investors and partners into the business as they can read an explanation about the business.
• Business plans allow you to position your brand by understanding your company’s role in the marketplace.
• Business Plans allow you to uncover new opportunities by undergoing the process of brainstorming while drafting your business plan which allows you to see your business in a new light. This allows you to come up with new ideas for products/services, business and marketing strategies.
• Business Plans allow you to access the growth and success of your business by comparing actual operational results versus the forecasts and assumptions in your business plan. This allows you to update your business plan to a business growth plan and ensure the long-term success and survival of your business.

Business Plan Content

• Executive Summary
• Company Overview
• Industry Analysis
• Consumer Analysis
• Competitor Analysis & Advantages
• Marketing Strategies & Plan
• Plan of Action
• Management Team

The financial forecast template is an extensive Microsoft Excel sheet with Sheets on Required Start-up Capital, Salary & Wage Plans, 5-year Income Statement, 5-year Cash-Flow Statement, 5-Year Balance Sheet, 5-Year Financial Highlights and other accounting statements that would cost in excess of £1000 if obtained by an accountant.

The financial forecast has been excluded from the business plan template. If you’d like to receive the financial forecast template for your start-up, please contact us at [email protected] . Our consultants will be happy to discuss your business plan and provide you with the financial forecast template to accompany your business plan.

Instructions for the Business Plan Template

To complete your perfect concession trailer business plan, fill out the form below and download our concession trailer business plan template. The template is a word document that can be edited to include information about your concession trailer business. The document contains instructions to complete the business plan and will go over all sections of the plan. Instructions are given in the document in red font and some tips are also included in blue font. The free template includes all sections excluding the financial forecast. If you need any additional help with drafting your business plan from our business plan template, please set up a complimentary 30-minute consultation with one of our consultants.

Ongoing Business Planning

Want a bespoke business plan for your concession trailer business, our expertise.

Website Design & Development for Concession Trailer Businesses

A Guide to Social Media for Concession Trailer Businesses

Concession Trailer Business Plan Template FAQs

What is a business plan for a/an concession trailer business, how to customize the business plan template for a concession trailer business, what financial information should be included in a concession trailer business plan, are there industry-specific considerations in the concession trailer business plan template, how to conduct market research for a concession trailer business plan, what are the common challenges when creating a business plan for a concession trailer business, how often should i update my concession trailer business plan, can i use the business plan template for seeking funding for a concession trailer business, what legal considerations are there in a concession trailer business plan.