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Table of contents.

• EXECUTIVE SUMMARY ...........................................................................................
• MARKET OPPORTUNITY ANALYSIS.........................................................................

INDUSTRIAL BACKGROUND....................................................................................

• BUSINESS DESCRIPTION .........................................................................................

BUSINESS ENVIRONMENT ANALYSIS .....................................................................

• COMPETITOR ANALYSIS .......................................................................................
• MARKETING PLAN ................................................................................................
• FINANCIAL PLAN...................................................................................................
• SWOT ANALYSIS ...................................................................................................
• ORGANIZATIONAL STRUCTURE ...........................................................................
• OPERATIONAL PLAN.............................................................................................
• MANAGEMENT SUMMARY ..................................................................................
• CONCLUSION ........................................................................................................

I. Executive Summary

We are introducing a new business idea “EVENTOUR” that will bring many things to a single place. You can enjoy your events while having a tour of Karachi at night in a double-decker bus which has a lot of things like dance floor, Dj, movie theater, indoor games, bonfire and barbeque on seaside while exploring the night life of Karachi.

We are bringing this especially for the youth of Karachi as they are becoming the one who want to explore every out of the box services. As well as for the salaried persons who don’t have much time for the family and friends. As this is an unique idea so we don’t have any direct competition in the market but still restaurants who offers events setups are still on our competitor list. We had a survey in several universities where we ask the students that what if they can enjoy all our services while celebrating their birthdays, the response was very much positive. On the other hand we are using social media and website ads as a platform to market our new business.

We are specifically targeting Karachi city as its night life has its own charm. The way we are going to operate this business as we are working as a team and we assigned different jobs to the different members like Syed Hadi Ali is our marketing head and he knows how to catch the market. Muhammad Basit Ali is our public relation manager and he has some serious skills of dealing with the public. Our office is located at Aisha manzil and we are working as a solo organization

Our sales forecasting target is to launch this service in the rest of the big cities of Pakistan if we got successful here in Karachi. We plan to earn profit in just after 6 months of the launch

As we are young entrepreneurs stepping in the market so as a startup we are investing are our money in our business idea. We hope that this idea will bring a change in tourism of Karachi and people will again start exploring this beautiful city.

SELLING CONCEPT: When we announce the launching date through social media and the first ten bookers who exclusive discount or gift hamper and then we updated our customers on social media and anyone who wants to book just simply call us that number which we provided on social media and pay 50% through easy paisa or jazz

cash that we will confirm that reservation.

RUN A TEST LAUNCH: We also run a test services before 10 days of launching throughout the city distribute our broche and also ask people what we do more or satisfied with our services. Also invite chief guests throughout our this testing campaign and also play some games in that campaign distribute gifts and also draw and 3 lucky winnerswin the free passes who can enjoy our services free with their family.

CONDUCT REGULAR REVIEW OF OUR CUSTOMERS: We also conduct a review session with our customers along with all members make videos and upload it on social media and also if our customers tag us in his pictures we also post it so that people will updated who not our services. And our want is our brand eventour always trending

on social media.

Our industrial background is that the people who booked hotels, Clubs and resorts or whatever. But here we provide people’s a different thing that accumulate them to try this at least once to make their event memorable and joyful.

WHAT IS THE PURPOSE OF LAUNCHING THIS? The main purpose of eventour is to entertain people in a different way because this type of things is a huge gap in a market especially in Karachi.

OUR TARGETS

YOUTH: Our main target is youth and that peoples who really want to enjoy there events and this will admire them to use this at least once and our work is to provide them incredible service that will them our regular customers not only this but also those people invite

other people to use our services. THOSE PLACE WHERE PEOPLE ORGANIZED EVENTS RECENTLY: Our other target is that places where people recently enjoyed their events and the launching of this we attract people towards us.

WHY WE INVEST HERE? There is a lot of ideas that our group shares with each other and we decided 3 main ideas publically and almost 85% people’s like this idea of eventour because the people want something new especially in Karachi even some people said they tried even if there is no any event because this type of things they have seen only on internet and almost everyone’s wish that this of things launched locally and this will make us confident about our product.

BUSINESS ENVIRONMENTAL FORCES: Our environment will make our customers satisfied as we provide more to them cinema, dancing floor, cake cutting celebration, DJ, photographyfood and much more fun and this type of unique environment never seen anyone before.

BARRIERS: Our barriers is Karachi’s traffic which will harm our services so that’s why we started this after 8 and travel on that specified route where burden of traffic is low with the satisfaction with our customers.

PROBABILITIES: The most probable thing that will happen was if there is more than 2 bookings day then we try to convince them if they rescheduled there event to other day or trying to give them some discounts because we don’t want anyone go with nothing. And the other probability which we

2. What we are offering?

We are providing number of facilities, which are as follow: Pick and drop (from nearest main road) Security Board games (Ludo, chess, carom and cards) Indoor movie theater Dance floor Music Birthday celebration cake Photography Food on call (service charges will apply) City tour at night. Our goal is to expand our services to different cities of Pakistan.

3. Where are we starting our business?

Karachi “the city of lights” has its own charm of night life and people around here have so much interest in travelling and trying something new. That’s why we choose Karachi to start our business because Karachi is one of the oldest cities of Pakistan and is has some great monuments, sea sides, bridges and old areas.

4. When we are going to start our business?

We are going to start our business in summers of 2020. As it is the peak time for tourism and many people got summervacations from universities and other organizations. So it is a good time to take a start of a new business.

5. Why we are starting a new business?

We are promoting tourism in Karachi and for this we came up with a new unique idea and this time we are offering a tour. Karachi is a business city and people are always busy and they usually don’t have time to celebrate with their families because of the bad traffic condition or security issues. People think a million times before leaving their comfort zone and get stuck in traffic and if they want a quality time with their friends or family so they have to go to several places which is not possible for everyone as every place which is offering you these services already have a huge amount of people and because of the busy life of Karachi people want some place where they can sit peacefully and enjoy the view or the company of their friends or family.

Business environment analysis contains the following factors which can affect our operating area.

1. Political Factors:

Political factors can affect our business policies in the following manners:

Increasing of tax: Now a days in Pakistan one of the biggest problems businessmen are facing is increasing of tax. Many of the businessmen stop trading due to increasing in tax that can affect our costing too. We also have to pay vehicle tax.

Security: Security issue is one of the biggest issue of Karachi as the rise in crime getting heated again and people are scared to go out at night especially with the family so this is going to be a serious problem for us. For this we are providing a security guard with us to deal with any type of unusual activity

Youth: Youth of Karachi is fond of trying something out of the box. They always want to go for the unique things and this is a plus point for introducing a unique way of tourism in Karachi.

4. Technological Factors

Tickets go mobile: Consumers want have fully integrated mobile experiences during events, as well -- research shows that usage rates for mobile apps at some events can be as high as 94 percent. The good news is that customer adoption is usually quick. found that 88 percent of event professionals agreed the use of event apps improved attendee engagement.

Cost reduction, revenue generation: A

percent increase in event attendance while reducing related costs by up to 30 percent. Even so, numerous studies also indicate that one of the biggest reasons events professionals don’t integrate new technologies is due to costs. In the past, providers have tried to be low-cost solutions, butthe future of the industry may require them to be no-cost or provide

additionalvalue.

VI. Competitor Analysis:

Who are our competitors? As we are introducing a new business in the market so directly we do not have competitors but still we are within the competition of many already well established businesses. We are offering to celebrate birthday parties, anniversary parties and any small party which can be covered in a bus so we are having competition with the restaurants and on the other hand like we are offering city tour as well so we are also having with the present tour facilities available in Karachi.

What are their strengths?

There are many renowned restaurants which offers you to celebrate your events with them and they are doing a greatjob at providing you quality food and ambiance for your occasion. As they have everything in control. They have a vast range of food, they have great brand loyal consumers and some of them are offering food at a low cost with very less amount for the decorations of your event. On the other hand city tour services are doing great. They are working to get better by providing better comfort and services while you enjoy your tour.

What are their weaknesses?

Restaurants in Karachi are providing a great environment for occasions of people but everything is not perfect and yet they are also not. People now a days are fond of trying something new so they can enjoy as much as they can and birthdays and other events at restaurants are becoming to main stream and yet they start losing their charm and people now considering to celebrate their event in a new way on their own so for this we have a good opportunity to take advantage from this and provide the people a new platform to enjoy and celebrate their events and create some ever lasting memories. Same goes with the tour offering services, people want something new, something that they will enjoy even when they are doing it for the 10 th time. So this is why we are combining to things at one place.

What potential opportunities do they make available for us? They are providing us many great opportunities by providing same thing without any innovation creates a mindset of trying something new like if any restaurant start offering some other or innovative dish the people start going crazy to try it as the people here always wants something new. Restaurants doing the same thing over and over again like their decoration for the events is in a set pattern and people are now getting bored of celebrating their friend’s birthday in a very formal way by having a fancy dinner and a birthday cake. They cannot even sing a birthday song in a loudvoice as it is going to disturb the other costumers. This creates us an opportunity to introduce our EVENTOUR service where they can not only scream but can do as much things as they want to while touring themagnificent Karachi city. With our service like dance floor, in bus movie

1. Qualities We Are Giving:

In Karachi, we are the only who is offering administrations like we are doing. It’s an extraordinary favorable position we have that nobody else is offering so individuals need to attempt us. We offering such a great amount of offices in so less cost and this will be advantageous for the individuals as individuals consistently need to set aside a portion of their cash. We offering a bigger number of offices in a Bus than some other eatery can. This will be or more point as youth have very inclination of attemptingthese sort of things and they need all thing come up at one spot. Our pricing strategy will be depending from one destination to another and the

percentage ofthe customer’s total budget for the event.

2. Opportunities We Are Giving:

For beginning an assistance which is absent presently in the city of lights and offering an assortment of things you can do in atransport. Voyaging, moving, singing, can watch your preferred film whilevoyaging. This is an opportunity we can profitto get the eyes ofthe individuals. Night time is the best time for going in Karachi as it is where individuals are at homes not on the streets sounding at one another. You don't need to consider stalling out in the rush hour gridlock. Karachi looks generally lovely around evening time that is the reason it is known as the City of Lights. Also, the present youth is insane for the night life, you'll continually going todiscover a large portion ofthe young people out oftheir homes particularly around evening time.

3. Marketing From Brochures:

We disseminate around 20,000 broacher in everywhere throughout the city for the most part to the colleges in light of the fact that new age need something new and agreeable and by the broachers we let them realize that what we are doing and about what we are taking something new in the market and about what openings they can get from us.

4. Target Market:

Our objective in advertise is, as we give great administrations and exceptional thing that nobody use before here in Karachi. Be that as it may, we additionally set objective in our brain is we give great refined nature of nourishments, refreshments

and cakes that clients don't need anything from outside in light ofthe fact that inthe beginning we likewise give our clients whatever nourishment they like from any café and this is discretionary for them however right off the bat, we attempt to persuade them with our administrations.

5. To Whom We Are Targeting Through Our Marketing Plan:

Our target market is middle to upper-middle class families, couples, individuals or private and public organization. We chose such target audience because these people have least amount of time to spare for event planning in general and are most likely to affordevent planners and that groups of people who truly need to appreciate their occasions and this will respect them to utilize this in any event once and our work is to give them extraordinary assistance that will them our standard clients this as well as those individuals welcome others to utilize our administrations

VIII. Financial Plan:

This tables below summarizes the packages cost of materials and their amount in rupees.

Package No. #01 Costing minimum 8 persons Material PRICE:

-Fuel 3000/= -Cake 1000/= -Security 1000/= -Photography 1000/= -DJ 500/= -Food 200/per head 200*8=1600/= -Decoration 1500/= TOTAL= 9600/=

This tables below differentiate the cost & selling price of packages and their amount in rupees.

Packages Cost Price Selling Price Silver 9600/= 14000/= Gold 12100/= 18000/= Platinum 18600/= 24000/=

These are the following packages we are provided:

Package No. #01 Silver -Tour (Sea view)

-Pick & Drop (nearest main road) -Cake

-Security -Photography

-Dance Floor

-DJ -Food -Food on Call (Optional)

-Decoration -Movie Theater -Cartoon Characters (Optional) +3000/= PRICE 14000/=

Package No. #02 Gold -Tour (Tower to Do-Darya) -Pick & Drop (nearest main road) -Cake -Security -Photography -Dance Floor -DJ -Food -Food on Call (Optional) -Decoration -Movie Theater -Cartoon Characters (Optional) +3000/= -Board Games -Bon-fire PRICE 18000/=

Package No. #03 Platinum -Tour(All Karachi)

-Pick & Drop (nearest main road) -Cake -Security -Photography

-Dance Floor -DJ -Food

-Food on Call (Optional) -Decoration -Movie Theater

-Cartoon Characters (Optional) +3000/= -Board Games

-Bar B @ Seaside -Videography + Drone Shots -Smoke Bombs PRICE 24000/=

The followingtable shows Advertising and Promotional expenses.

Advertisement and Marketing Ads (YouTube) 70,

Facebook Boost 50, Instagram 50,

Brochures 40, Website 90,

Income Statement

2020 to 2022, 2020 from june 2021 2022, packages 1 80 90, packages 2 40 60, packages 3 20 100, sales 2,320,000 4,740,000 7,220,, cost ofsales 1,624,000 3,450,000 5,313,, gross profit 696,000 1,290,000 1,906,, administrative, 120,000 150,000 200,, 300,000 350,000 350,, salary expense 240,000 300,000 300,, total expense: 660,000 800,000 850,, net profit/loss: 36,000 490,000 1,056,.

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Question: BUSINESS PLAN ASSIGNMENT 1. The Business Plan project (for a new business) is to be completed and submitted on Day 15. Most days will allow time for in class work plan. However, it will still be necessary to do other work on it. The assignment is worth 30% of the course grade. 2. The Business

BUSINESS PLAN ASSIGNMENT

1. The Business Plan project (for a new business) is to be completed and submitted on Day 15. Most days will allow time for in class work plan. However, it will still be necessary to do other work on it. The assignment is worth 30% of the course grade.

2. The Business Plan must be based on a new business you would like to establish. It should be detailed and comprehensive. You may use the sample plans provided in the Entrepreneurship textbook and in the MyEntrepreneurshipLab. You will also be provided access to the LivePlan online software for creating the business plan. Your new business could be a service, retail, or manufacturing function. It could combine 2 of these or even all 3 but remember, KEEP YOUR BUSINESS SMALL AND SIMPLE.

Instructions for your Business Plan Assignment

1. The plan’s maximum is 25-40 (depending on the size of the business) double-spaced pages with no more than 8-10 pages of exhibits or Appendix.

2. The plan must include an Executive summary, Table of Contents, Mission, Vision and Culture, Company Summary, Market Analysis Summary, Strategy and Implementation Summary, Management and Operations Summary, Financial Plan, Funding Request and Exit Strategy. Appendices including: Sales Forecast, Personnel Plan, General Assumptions, Pro Forma Profit and Loss, Pro Forma Cash flow, Pro Forma Balance Sheet, Resumes, Fact Sheet and complete list of references.

3. It should include a detailed marketing plan that identifies the principal target market(s), its size, location and all demographic and psychographic characteristics. Students should also identify and growth trends in the market and provide appropriate statistical information to support that conclusion. Detailed sections are required on the needs filled by the product or service offering, market research conducted, pricing methods and the proposed promotional programs and distribution system.

4. The plan should also include a detailed financial plan linked to the requirements and objectives of the marketing plan. This section must cover the business’ first five years and include monthly statements (income, cash flow and balance sheet for Year 1, quarterly statements for Year 2 and annual statements for Year 3-5. Optimistic and pessimistic forecasts should be included as well.

5. Financial methods and the scheduled amounts.

6. An exit or harvest strategy for the business.

7. Identification of the key attributes and skills brought to the business by each team member who will be active in the business and description of how these will be of benefit to the business.

8. Delineation of a medium to long-term growth strategy for the business, i.e., expansion and diversification plans.

9. A brief description of the human resources, ethical and social policies of the business.

Students will be required to make a 40-minute presentation of their plan. Students will be evaluated on their creativity, enthusiasm, use of audio-visual aids (PowerPoint is strongly recommended) and public speaking skills.

Developing a thorough business plan is a big task, and you need to be sure that your plan complies w...

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