business plan for fashion design

Fashion Design Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Fashion & Style

Are you about starting a fashion design company? If YES, here is a complete sample fashion design business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a fashion design company. We also took it further by analyzing and drafting a sample fashion design marketing plan template backed up by actionable guerrilla marketing ideas for fashion design companies. So let’s proceed to the business planning section.

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Why Start a Fashion Design Business?

Fashion is one aspect that cannot be done without especially in an age where different age groups all have a large percentage of them that are geared to fashion. A fashion design business is a business for entrepreneurs who are creative and enterprising in nature.

These individuals understand the fashion world such as the importance of texture, color, and shape in varied clothing as well as the business of ensuring that this creativity yields revenue and eventually profit. Also, before starting this business it is vital that you write out a business plan that is comprehensive in nature.

There are two ways at ensuring that you get a business plan that is comprehensive enough to show your investors your seriousness and this is either hiring a business plan writer to write one for you or going online to get a free fashion design business plan template to aid you in writing. Below is a sample of one;

A Sample Fashion Design Business Plan Template

1. industry overview.

The fashion design industry has no companies with a dominant market share in the industry. The industry is one that has generated revenue of $2 billion with an annual growth of 7.2% for between the periods of 2011 to 2016.  In the united states of America, there are more than 19,000 fashion designer businesses employing nearly 27,000 people.

The fashion design industry is one that has trended toward growth in the last years between 2011 and 2016. This is due to the fact that designers in order to appeal to large section of their target market have started closing the gap between style and value.

The industry is still projected to grow between the periods of 2017 to 2022, and the revenue in this industry will grow too depending on increasing consumer confidence and the rising per capita disposable income. More than two-thirds of the establishments in the fashion design industry are located in three states – New York, Florida and California.

New York comprises 28.7% of the total industry establishments and is the home to major designers, elite fashion schools and brand labels. The city is also one that has a high number of retail outlets that are of high end.

There are various upcoming trends that is likely to affect the fashion design industry and might influence employment in this industry and they include; improved use of the internet for online shopping by customers, continued use of cheap labors and consolidation of businesses in the retail sector.

According to the Bureau of Labor (BLS) Statistics, as at 2014, one in about four fashion designers owned their own businesses, and was able to set up their own independent clothing lines. Employment in the fashion design industry was projected to grow at 3% from 2014 and last till 2024 on that same percentage which was deemed slower than the average compared to most other industries.

2. Executive Summary

Davica Fashion Design LLC is established to intrigue our clients with our fashion pieces while also identifying with the uniqueness in each of our clients. Our aim is to become a worldwide brand name in the 2023 here in Midtown Manhattan – New York.

We therefore are in business in order to generate revenue, make profit whilst also favorably competing with other leading brands in the fashion design industry in seven years time.

Our location in Midtown Manhattan – New York is a very strategic one as we are located in the hub of the fashion industry and with the right strategies and plans that we have in place, we are sure of meeting, achieving and exceeding our desired goals and intentions.

Our publicity strategies are top notch as we have hired the services of a brand consultant to help us draft the strategies that will make us stand out from similar fashion design businesses in the industry.

Our intention of achieving this vision is in going the extra mile to hire the right management team that understands our core vision and principles as a business and willing to ensure that these values are clearly communicated and implemented by the non-management staff in the organization.

We intend to build a solid business structure by ensuring that we hire professional and competent employees that understand the business and industry thoroughly and are also committed to seeing that we achieve our intended goal through increased productivity.

Seeing as technology has come to stay, we will be deploying the right technology that will help us become efficient in producing the right designs, while also getting the right and recent equipment are procured for use in increasing productivity.

Finally, our owners, David Kork and Vivica Sox have the right amount of fashion and business experience needed to ensure that Davica Fashion Design LLC become the brand leaders it intends to be.

David is a creative fashion designer and has been producing designs for 5 years, while Vivica has more experience in management and will be in charge of making decisions that will have an effect on the business, she has over 10 years experience in management, with 4 years in a fashion design business.

3. Our Products and Services

At Davica Fashion Design LLC, we intend to ensure that we deal in all forms of unique fashion designs and accessories in our primary location here in Midtown Manhattan – New York. We intend to ensure that we create multiple sources of income that will be in line with our core service; these other services might be intangible in nature and include services such as trainings and consultancy services.

Our intention of creating multiple sources of income is so that we would be able to boost the bottom line of our business as is permissible under the laws of the United States of America. Therefore, some of the products and services we intend to offer are;

• Sale of fashion design wears for certain ages and sexes
• Sale of fashion accessories
• Consultancy and advisory services

4. Our Mission and Vision Statement

• Our vision is to intrigue our clients with our fashion pieces while identifying with the uniqueness in each of our clients.
• We also intend to become a worldwide brand name in the year 2023 here in Midtown Manhattan – New York.
• In order to achieve our vision, we have laid down procedures that would ensure that most of our target market is aware of our products.
• We also have competent and professional employees that would ensure that that our vision is actualized.

Our Business Structure

In order to ensure that we set up and run a standard fashion design business here in Midtown – Manhattan – New York, we intend to get it right from the beginning by ensuring that we build a business structure that is in line with our core values and which will ensure that we can run all our intended services smoothly without hitches.

As such, we intend to ensure that we hire the right employees who are hardworking and competent and who not only understand the industry thoroughly but also the business and our core values and principles and will therefore ensure that we get to the attained level of goals and objectives through their commitment and dedication.

Also, since we intend to offer a wide range of services for our fashion design business, we will need to employ several employees who now and understand each task they are to handle. We also will pay our employees very well and ensure that they are well trained in order to be able to handle the different and increasing responsibilities assigned to them.

Therefore, the business structure we intend to build at Davica Fashion Design LLC is;

Chief Executive Officer

Fashion Manager

Human Resources and Admin Manager

Purchasing Manager

Inventory Manager

Marketing and Sales Executives

Accountants/Cashiers

Customer Service Executives

5. Job Roles and Responsibilities

• In charge of making strategic decisions that would affect the overall direction of the company
• Liaises with high end clients on behalf of the organization.
• Ensures that company policies are reviewed to remove or modify those that aren’t working
• In charge of creative designs by the company
• Liaises with magazine editors, other fashion managers, organizers of pageants and catwalk on behalf of the company
• Remains updated about industry trend so as to predictably forecast what would be fashionable and design same for the company
• Carries out administrative tasks that ensures that the company runs smoothly
• Sources for and recruits the right employees on behalf of the company
• Conducts employee orientation and training
• Sources for reliable vendors and manufacturers on behalf of the company
• Drafts negotiation documents that would be used to secure the materials on behalf of the business
• Looks for back-up vendors and manufacturers on behalf of the company
• Checks the raw materials and ensure that depleted stock are replenished
• Monitors and documents outgoing materials and incoming materials
• Ensures that storage is well ventilated and that the materials are in the right condition always
• Conducts appropriate market research in order to determine new target markets on behalf of the company
• Conducts direct marketing to clients on behalf of the company
• Drafts and reviews marketing strategies for the company and removes ineffective strategies
• Controls the amount of physical cash used by the company to carry out certain activities
• Ensures that the ban statement and the cash boo are appropriately reconciled at month end
• Prepares all financial information and statements as well as tax reports on behalf of the company and carries out internal audit as well
• Ensures that all customer enquiries, orders and complaints are promptly attended to
• Keeps an updated customer database on behalf of Davica Fashion Design LLC
• Keeps up with industry trends so as to have the right knowledge when attending to clients
• Ensures that the office premises are clean before the start of business each day
• Restock depleted cleaning supplies
• Carries out any other duties as might be determined by the admin manager

Driver  

• Monitors the loading and offloading of materials in and out of the truck so as to ensure that it tallies with documentation
• Ensures that materials and designs as well as other accessories are delivered to the accurate locations each time
• Carries out any other duties as determined by the admin manager

6. SWOT Analysis

Making a honest assessment of our business concept by pointing out the advantages and weaknesses we have will allow us know if we are taking the right step into starting this business, and as such we hired the help of a reputable business consultant here in Midtown Manhattan – New York.

In looking critically at our business concept, the business consultant used the popular SWOT (strengths, weaknesses, opportunities and threats) analysis to determine how suitable we were for the industry. Below is the result of the SWOT analysis that was conducted on behalf of Davica Fashion Design LLC;

Our strength lies in the fact that we create unique designs for our various clients to meet their tastes and preferences, as well as other fashion related services. Our several marketing and publicity strategies are already enabling us stand out from the others in the industry.

Also, we have hired competent employees who are not only professionals but have the necessary expertise to enable us meet our intended goals and objectives. Also, our owners, David Kork and Vivica Sox have the right amount of fashion and business experience needed to ensure that Davica Fashion Design LLC become the brand leaders it intends to be.

There are certain factors which we have perceived as weaknesses to our business and that is the fact that we are located in a fashion hub as New York, especially as Manhattan is one of the hottest fashion hubs. Also, the industry is a bit saturated as there are enough fashion design businesses in and around New York.

• Opportunities

There are several opportunities that abound for our fashion design school such as ability to showcase our designs to the world through fashion shows and pageantries as well as celebrity endorsement. Also, the internet is offering us vast opportunities that will enable us showcase our designs to clients in far locations.

While the fashion industry might seem fun and glamorous, there are threats that the industry faces every now and then and as a business we are well prepared to meet any threats we might face during start up and whilst running the business.

Some of the threats we are likely to face are scarcity of the raw materials, unreliable vendors as well as arrival of more competitors into the market. We have however laid the right strategies that will ensure that we surmount any challenges that we are likely to face during the course of starting or running the business.

7. MARKET ANALYSIS

• Market Trends

The fashion industry is a glamorous and fun industry that is competitive in nature. Running a fashion design business is time consuming and most fashion design businesses usually fail because the entrepreneurs do not have the wherewithal to be creative and run the business at the same time.

This is because any entrepreneur starting this business usually spends less time designing, and more time managing production, dealing with suppliers, sending clothes to magazines, and managing the employees’ in-between. It usually takes an entrepreneur who has been into the business before to be able to successfully handle the business.

This kind of business is one that requires endurance and tenacity because this is a hyper competitive and complex industry, in which any start-up business can have suppliers and customers in the short period of time of starting the business.

Which is why to succeed in this industry you would need to be committed first as the chief executive officer before being a fashion designer. However, this does not mean that you do everything yourself, as most fashion design businesses usually hire a chief executive officer to handle the administrative affairs so that the owners can focus on fashion designing.

Finally, fashion designing in the real business world is different from that learnt in school. Starting and running a fashion design business would mean you developing and ensuring you follow a creative process that is organized, which is why most entrepreneurs looking to start their own business usually work as interns in larger fashion houses so as to be able to understand the methodology required in running the business.

Another option when starting this business especially if you are just skilled in fashion designing is to find a partner that is skilled in business in order to help manage the business part of the business.

8. Our Target Market

The fashion industry is one where there are various range of available customers of both sexes and ages. However, we do not intend to design clothes for everyone as we intend to choose our market segment in the target market.

However, to help us know the right clients we intend for our business and also know what it is they expect from us, especially as regards our location here in Midtown –Manhattan – New York; we intend to conduct a thorough market research that would allow us draft the right strategies that would suit this market.

From the result of our marketing strategy, we would be engaging in our fashion design business in order to cater to the following group of people;

• Music and movie celebrities
• Business People
• Men and female adults
• Young adults
• Movie producers
• Fashion houses
• Retail stores

Our competitive advantage

Davica Fashion Design LLC is a business that hopes to be a contending leader in the fashion industry by 2023 by offering unique quality designs to its customers here in Midtown Manhattan – new York as well as all around the United States of America.

We intend to offer only the best to our target market by conducting a research to know what our existing and intending clients’ wants and ensure that we not only meet but surpass their expectation.

We intend to ensure that we hire professionals and competent employees who do not only understand the industry but are also committed to our organizational cores and values and are committed to ensuring that we reach our desired goals and objectives.

We will also pay our employees very well as we would ensure that their welfare packages are the best that can be gotten amongst similar fashion design businesses both here in Midtown Manhattan – New York as well as all over the United States of America.

Lastly, we intend to offer the best customer care for our various customers and ensure that all our customer care executives have updated knowledge about industry trends so as to use this knowledge to better serve and ensure that our customers get what they want.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Davica Fashion Design LLC is a fashion design business that has been established with the aim of generating revenue and making profit in the fashion industry in the United States of America. We intend to ensure that we offer various in order to meet the various needs of our customers.

Therefore, we intend to generate income for Davica Fashion Design LLC by offering the following services;

10. Sales Forecast

The fashion industry is one that will always see a surge in demand especially as almost everyone on earth is fashion conscious either through what they put on or see others put on.

New York is one of the cities that is regarded as a fashion hub, therefore our location in Midtown – Manhattan is very strategic and will offer us the right opportunity at ensuring that we not only generate our revenue but that we start to make profit to cover all basic expenses and loan repayments during the first year of business.

In carrying out a sales forecast for the company, we have been able to critically evaluate the fashion industry in order to understand how we would likely fare once our business starts up. The various data gotten from the feasibility study were based on data and information that was gleaned from similar start-ups such as ours here in Midtown Manhattan – New York.

Below therefore is the sales projection that was conducted for Davica Fashion Design LLC;

• First Fiscal Year-: $270,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $900,000

N.B : It should be noted that the above projections were conducted based on several factors such as there would no arrival of competitor during the time of the projections, as well as the fact that people would continue to love our brand. Should there be any change in the factors, it would lead to an increase or decrease in the figures.

• Marketing Strategy and Sales Strategy

Marketing is very important and so it is therefore pertinent that the right marketing strategies are drafted in order to achieve the desired results.

However to be able to draft the right marketing strategies, we have conducted a thorough market research that will allow us not only understand the industry, but also ensure that we penetrate the market and attract the number of customers that we should with our services while ensuring that we are able to compete with other fashion design businesses both here in Midtown Manhattan – New York and in the whole of the United States of America.

Asides from generating revenue and ensuring that one can compete favorably against its competitors, marketing is also used to create awareness for the business for existing and potential customers.

This is why marketing is an aspect of the business that should be taken seriously as poor strategies could lead to failure of the business or dwindling sales due to poor efforts of the marketing team in increasing awareness and invariably sales on behalf of the company.

Due to this, we have secured the help of a reputable marketing consultant here in Midtown Manhattan – New York who not only understand the business but the whole fashion industry and will also help in drafting effective marketing strategies that would be needed to penetrate the target market and get a huge share of our niche market.

We have also empowered our marketing executives to ensure that they ensure that right strategies are drafted on behalf of the company and in line with our core ethics and values. The marketing and sales team also has the power to modify or eliminate strategies that are deemed not to be working on behalf of the company.

Therefore, the strategies we intend to adopt while marketing our services at Davica Fashion Design LLC are;

• Ensure that we introduce our fashion design business to fashion houses, large scale magazine editors as well as other stakeholders in the industry here in Midtown Manhattan – New York, as well as all over the United States of America
• Ensure that we place adverts on local newspapers, fashion and beauty magazines as well as on radio and television stations
• Empower our marketing and sales team to engage in direct marketing on behalf of Davica Fashion Design LLC
• Ensure that our business is listed on both offline and online directories
• Distribute handbills and fliers in conspicuous places in order to promote our business
• Use the internet especially our website to promote our business

11. Publicity and Advertising Strategy

The fashion design business is one that needs a lot of publicity especially as the business industry is one that is very competitive.

Any business that does not take its publicity seriously will likely die or not make it in business. we therefore intend to ensure that we intensify publicity for our businesses in order to increase awareness for our products as well as promote Davica Fashion Design LLC, positively.

We intend to hire a brand consultant who is reputable and has the knowledge regarding this industry to help us draft the right strategies that would promote our fashion design business and also increase awareness for us with our clients – both existing and potential.

The strategies will also be one that identifies with our core values and principles as a business. Therefore the strategies we intend to deploy in promoting and advertising the Davica Fashion Design LLC are;

• Throw a large fashion themed party in order to create awareness about our fashion design business
• Engage in community activities and sponsor relevant programs
• Create a website that is interactive and use that to create awareness about our business
• Ensure that we use social media platforms such as Instagram, Twitter and Facebook to vigorously promote Davica Fashion Design LLC
• Ensure that we place adverts on local newspapers, fashion and beauty magazines, as well as on radio and television stations
• Engage in fashion shows, beauty shows and catwalks and other shows in order to create awareness about Davica Fashion Design LLC
• Ensure that all our staff members wear customized clothes with an attractive design in order to promote our business

12. Our Pricing Strategy

In determining the prices for our fashion design products, we would fix our prices depending on the type of apparel and the design used.

Normally the prices for our fashion design wears depend on the type of clientele. Determining the prices for any product or service depends on several other factors such as what the competitors are offering, what our overheads are, and how much we are getting our raw materials for.

However, in order to attract the right customers to our fashion design business, we intend to lower the prices for the first 6 months and also give some well known celebrities some of our unique designs to wear for free in order to help with promoting our brands.

However, having carefully looked through our strategies, we are pretty sure that our profit margins for the months we intend to lower our prices and offer discounts will not really be affected.

• Payment Options

Because we intend to have a whole lot of customers, we at Davica Fashion Design Business have come up with different payment options so as to suit the different styles and preferences of our customers. Therefore, the payment options that we intend to make to all our customers are;

• Payment via cash
• Payment via check
• Payment via credit card
• Payment via Point of Sale (POS) Machine
• Payment via online payment portal

The above payment options that we have chosen are ones that will help us achieve all our plans without any hitches whatsoever for our customers as well as ourselves.

13. Startup Expenditure (Budget)

In starting a new business, there are certain aspects of the business the bulk of the capital is spent on. In starting our fashion design business and running it to a certain standard, we expect to spend the bulk of our capital on raw materials, leasing a facility, paying the salaries of employees as well as utility bills.

Therefore the key areas where we intend to spend our start-up capital on are;

• Total fee for registering the business in the United States of America – $750
• Obtaining of licenses and permits as well as accounting software – $1,250
• Cost of hiring a business consultant – $1,500
• Marketing promotion expenses (grand opening expenses and general marketing expenses) – $3,000
• Insurance coverage (workers’ compensation, general liability) – $2,000
• Operational cost for the first 6 months (salaries of employees and payment of utility) – $100,000
• Other start-up expenses (stationery, phones, computers, and printers) – $500
• Cost of start-up inventory (raw materials, design accessories, table, shelves, bins, and cash register) – $20,000
• Cost of purchasing a fairly used vehicle – $5,000
• Leasing a facility for the period of one year – $50,000
• Cost of launching a website – $500
• Cost of throwing a grand opening party – $1,000
• Miscellaneous – $5,000

From the above analysis, we would need an estimate of $190,500 in order to successfully start and run our fashion design business here in Midtown Manhattan – New York. It should be noted that the bulk of our capital would be used to pay employees salaries for a period of six months, lease a fairly used vehicle as well as lease a facility that we would use for the period of one year.

Generating Funding / Startup Capital for Davica Fashion Design Business

Davica Fashion Design LLC is a business started and run by two friends, David Kork and Vivica Sox. Both are fashion designers with a degree in business and so have decided to seek for several sources whilst looking for funds in starting our business.

We have therefore decided to restrict the sources of start-up capital to 4 major sources. Therefore the areas which we intend to generate our start-up capital;

• Generate part of our start-up capital from our personal savings
• Source for soft loans from family members
• Apply for loan from the bank
• Apply for loan from a private investor

N.B : We have been able to generate the sum of $20,500 from our personal savings. We sourced for the sum of $10,000 from our family members and friends. We applied for a loan of $110,000 from our commercial bank. All the approving documents needed in ensuring that the loan gets credited to our account have been signed.

The bank loan is expected to be repaid in 5 years at a 2% interest rate. Also, we approached a private investor in the fashion industry, who is interested in mentoring us whilst also giving us a loan of $50,000 for our business.

14. Sustainability and Expansion Strategy

Every business is not only established to fill a need, compete favorably against competitors or generate revenue that will ensure that it makes enough profit but a business is also established that it might exist for as long as the owners want it to and even grow and expand as well.

However, in other to sustain a business there are several factors such as competence of employees, reinvestment strategy as well as retaining of loyal clients amongst others that will be deployed to ensure that the business continues in existence.

Sourcing for and hiring competent employees is very important because having the right employees will lead to a growth in the business and ensure that there are less hiccups  for the business during the course of start-up. We will ensure that our employees undergo continuous training and also that our human resources manager conduct performance appraisals every now and then in order to ensure that productivity is attained for the company.

Also, we intend to pay our employees very well, as their welfare packages are already the best as could be attained across the industry for similar start-ups such as ours. To ensure that our business grows to the standard that we intend for it, we intend to re-invest our profits back into the business.

This act will enable us boost our bottom line and ensure that we can suitably expand when we need to. Our re-investment strategy is carefully planned as we also intend to pay back our loans during this period. Finally, we know how important our customers are to our business, because without our clients our fashion design business will not exist.

We therefore intend to offer our clients incentives that will ensure that they become repeat customers. Also, we have trained our customer service executives to be able to handle our customers no matter the situation.

Our customer service is already adjudged the best in the industry for a new start-up regardless of the fact that we haven’t been long in the business. We now that if we carry out these measures, we are likely to not only sustained but also expand our business as well.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting feasibility studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
• Purchase of trucks: Completed

Fashion Business Plan Template

Written by Dave Lavinsky

Fashion Business Plan

Whether you’re launching a boutique clothing line or planning a large-scale fashion brand, this sample fashion business plan, crafted by the experienced professionals at PlanBuildr.com, is the ideal starting point.

With over 20 years of expertise in helping entrepreneurs transform their visions into successful businesses, our team understands exactly what it takes to bring your fashion aspirations to life.

Fashion Business Plan Example

Below is a sample fashion business plan template to help you create the key sections of your own business plan.

Executive Summary

Business overview.

Chic & Timeless is a startup fashion company based in Los Angeles, California. The company is founded by Elizabeth Miller, an experienced fashion designer who has gained a reputation for creating elegant, timeless pieces for celebrity clients. For the past ten years, Elizabeth has worked as a designer for a local boutique, learning the ropes with regard to client communication and business management. Now that Elizabeth has gained experience and a presence in the industry, she is ready to start her own company, Chic & Timeless. Elizabeth is confident that her fashion design experience combined with her organization and communication skills, will enable her to run a profitable fashion company of her own. Elizabeth is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running a fashion boutique business – sales and marketing, budgeting and financial reporting, customer service, production, distribution, and quality control.

Chic & Timeless will provide clients with high-end, timeless fashion pieces that can be worn for years to come. Chic & Timeless will operate a brick-and-mortar boutique in Los Angeles for clients who prefer to shop in-store to receive tailored, personalized service. The Company will also run an online shop where customers from around the world can purchase pieces to be shipped to their homes.

Product Offering

The following are the types of products that Chic & Timeless will sell:

• Shirts & Blouses
• Pants & Skirts
• Shoes & Accessories
• Dress Shirts

Customer Focus

Chic & Timeless will target men and women in the Los Angeles area with disposable incomes. The Company will target individuals who are looking for quality made, wear for life pieces that never go out of style. No matter the customer, Chic & Timeless will deliver the best communication, service, and accessible fashion.

Management Team

Chic & Timeless will be owned and operated by Elizabeth Miller. Elizabeth is a graduate of California University with a degree in Fashion Design. She has over ten years of experience working as a fashion designer for another local boutique. Elizabeth will be the Company’s Chief Executive Officer and Lead Designer. She will oversee the design process from sourcing materials to ensuring finished goods are of the best quality possible.

Elizabeth has recruited a former colleague, Ashley Garcia, to be the Company’s Chief Operating Officer and help oversee Chic & Timeless’ business operations. Ashley has a Master’s degree in Business Administration and several years of experience managing a fashion boutique. Ashley will handle the day-to-day store operations managing the sales team, finances, and client relationships.

Elizabeth and Ashley have recruited an experienced marketing director, William Martin, to become a member of the Chic & Timeless management team. William is a graduate of the University of Minnesota with a Master’s degree in Marketing. Elizabeth and Ashley rely on William’s expertise to execute the Company’s marketing plan and advertising strategies.

Success Factors

Chic & Timeless will be able to achieve success by offering the following competitive advantages:

• Skilled team of fashion designers and customer experience experts who will ensure each piece is of excellent quality and each client is satisfied with their purchase and shopping experience.
• Chic & Timeless gives customers multiple ways to shop by maintaining an exclusive brick-and-mortar boutique and an online store that will reach a wider audience.
• The Company offers one of a kind pieces with simple, chic designs and materials that can be worn for life.

Financial Highlights

Chic & Timeless is seeking $800,000 in debt financing to launch its fashion business. The funding will be dedicated towards securing the boutique and purchasing equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

• Boutique build-out: $340,000
• Equipment, supplies, and materials: $280,000
• Three months of overhead expenses (payroll, utilities): $160,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Chic & Timeless.

Company Overview

Who is chic & timeless.

Chic & Timeless is a newly established fashion company in Los Angeles, California. Chic & Timeless will be the first choice for quality made, timeless fashion pieces that can be worn for years to come. Chic & Timeless will operate a brick-and-mortar boutique in Los Angeles for clients who prefer to shop in-store to receive tailored, personalized service. The Company will also run an online shop where customers from around the world can purchase pieces to be shipped to their homes.

Chic & Timeless will be able to guarantee the quality and longevity of its pieces thanks to the latest and most innovative fashion design and manufacturing technology and a stringent quality control process. Chic & Timeless only uses high quality, sustainable materials and fabrics for its pieces. The Company’s team of highly qualified professionals experienced in fashion design and customer service will ensure all clients have a great shopping experience and receive only the highest quality apparel.

Chic & Timeless History

Chic & Timeless is owned and operated by Elizabeth Miller, an experienced fashion designer who has gained a reputation for creating elegant, timeless pieces for celebrity clients. For the past ten years, Elizabeth has worked as a designer for a local boutique, learning the ropes with regard to client communication and business management. Now that Elizabeth has gained experience and a presence in the industry, she is ready to start her own company, Chic & Timeless. Elizabeth is confident that her fashion design experience combined with her organization and communication skills, will enable her to run a profitable fashion company of her own. Elizabeth is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running a fashion business – sales and marketing, budgeting and financial reporting, customer service, production, distribution, and quality control.

Since incorporation, Chic & Timeless has achieved the following milestones:

• Registered Chic & Timeless, LLC to transact business in the state of California.
• Has identified three potential retail spaces for rent on Rodeo Drive.
• Reached out to numerous contacts to include fashion designers, celebrity clients, friends, and family members to help spread the word about the new company.
• Began recruiting a staff of accountants, fashion designers, and sales personnel to work at Chic & Timeless.

Chic & Timeless Services

Industry analysis.

The global fashion industry is a $1.7 trillion market and the United States fashion industry is an estimated $370 billion market. According to industry statistics, the United States is the country that spends the most on fashion worldwide. The average amount spent on clothing per capita is $819 per year. Last year, people in the U.S. purchased an estimated 17 billion pieces of apparel. China is the next biggest fashion consumer after the U.S. China’s per capita apparel spending is equivalent to USD $257 per year.

The fashion industry can be broken down into segments by gender. The global womenswear segment is valued at $800 billion and is expected to grow by 5% over the next five years. The global menswear segment is valued at $483 million.

One of the biggest challenges and opportunities for the fashion industry is the impact fast fashion has on the environment. The fashion industry is responsible for about 10% of the world’s carbon emissions. Additionally, synthetic materials are responsible for over 35% of the plastic microfibers in the oceans. Industry operators who use sustainable materials and processes are more likely to enjoy success long term versus the fast fashion operators as consumers’ preferences are increasingly favoring eco-friendly brands.

Customer Analysis

Demographic profile of target market.

Chic & Timeless will primarily target men and women in the Los Angeles area with disposable incomes. A secondary target will be fashionable consumers worldwide. The Company will target individuals who are looking for quality made, wear for life pieces that never go out of style. No matter the customer, Chic & Timeless will deliver the best communication, service, and accessible fashion.

The precise demographics for Los Angeles, California are:

Customer Segmentation

Chic & Timeless will primarily target the following customer profiles:

• High income earners between the ages of 21-65
• Men and women who prefer premium, wear for life pieces
• Customers who prefer apparel made from sustainably sourced materials

Competitive Analysis

Direct and indirect competitors.

Chic & Timeless will face competition from other companies with similar business profiles. A description of each competitor company is below.

Statements & Staples

Statements & Staples is one of the fastest growing sustainable fashion companies in the area with multiple boutique stores in California. The company is owned and operated by Susan Smith, an accomplished clothing designer who has been creating high-end apparel for celebrities for over two decades. Statements & Staples is the go-to shop for one of a kind clothing and a tailored shopping experience. The company specializes in formal wear and couture pieces made by hand. Each design is produced in extremely limited quantities to ensure exclusivity.

Trending Now Fashion

Trending Now Fashion is a small fashion boutique located in Los Angeles, California. The company was founded in 2013 by Megan Johnson, a fashion design student at the University of California. Megan operates one boutique in LA and maintains an online shop where she sells her designs to customers around the world. Trending Now Fashion focuses on using only sustainably sourced materials and creating eco-friendly apparel in the latest trends and styles. The company targets Gen Z and millennials who want to stay on top of fashion trends while also making purchase choices that will have a positive impact on the environment.

Tiffanie’s Fashion Boutique

Tiffanie’s Fashion Boutique is a new fashion company with a retail shop on Rodeo Drive. Tiffanie’s sells high-end fashion and accessories in limited quantities. The company specializes in wear for life apparel that is expertly tailored. Clients come to Tiffanie’s for a personalized shopping experience and one of a kind pieces. Tiffanie also takes custom orders where clients can have something specially made just for them. The company only uses sustainable materials and ethical production operations.

Competitive Advantage

Chic & Timeless will be able to offer the following advantages over their competition:

• Skilled team of designers will ensure the highest quality products. Expertly trained customer experience representatives will ensure all clients receive personalized customer service that will exceed their expectations.
• Chic & Timeless provides multiple ways to shop. Customers can come into the boutique, or they can shop online and have clothing shipped to them.
• The Company’s sustainable materials are expertly constructed to ensure wear for life quality in every piece.

Marketing Plan

Brand & value proposition.

Chic & Timeless will offer the unique value proposition to its clientele:

• Chic & Timeless provides wear for life pieces that never go out of style.
• The Company creates limited quantities of one of a kind pieces that can’t be found anywhere else.

Promotions Strategy

The promotions strategy for Chic & Timeless is as follows:

Social Media Marketing

The Company’s marketing director will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. He will ensure Chic & Timeless maintains an active social media presence with regular updates and fun content to get customers excited about new designs.

Professional Associations and Networking

Chic & Timeless will become a member of professional associations such as the Fashion Association, American Fashion Designers Society, and the California Sustainable Fashion Association. The leadership team will focus their networking efforts on expanding the Company’s sustainable supplier and client network.

Print Advertising

Chic & Timeless will invest in professionally designed print ads to display in programs or flyers at industry networking events. The company will also invest in professionally designed ads to include in industry magazines and local publications.

Website/SEO Marketing

Chic & Timeless will utilize the in-house marketing director that designed the print ads to also design the company website. The website will be well organized, informative, and display the Company’s current collections. The website will also list information on the Company’s events and promotions.

The marketing director will also manage Chic & Timeless’ website presence with SEO marketing tactics so that when someone types in a search engine “Los Angeles sustainable fashion” or “fashion boutique near me”, Chic & Timeless will be listed at the top of the search results.

Pricing Strategy

The pricing of Chic & Timeless will be high-end due to the quality of the materials used and the nature of the sustainable production process. Clients will feel they receive great value for their money with one of a kind, wear for life pieces.

Operations Plan

The following will be the operations plan for Chic & Timeless.

Operation Functions:

• Elizabeth Miller will be the CEO and Lead Fashion Designer. She will oversee the design and production process. Elizabeth has spent the past year recruiting the following staff:
• Ashley Garcia – Chief Operating Officer who will manage the day-to-day store operations including overseeing the sales staff and customer relationship management.
• Susan Smith – Accountant who will provide all accounting, tax payments, and monthly financial reporting.
• William Martin – Marketing Director who will oversee all marketing strategies for the Company and manage the website, social media, and outreach.
• Jennifer Jones – Quality Control Manager who will oversee all inspections of products to ensure quality standards are met.

Milestones:

Chic & Timeless will have the following milestones complete in the next six months.

12/1/2022 – Finalize lease to rent the boutique space.

12/15/2022 – Finalize personnel and staff employment contracts for the Chic & Timeless management team.

1/1/2023 – Begin build-out of the boutique, purchase equipment, and start design and production operations.

1/15/2023 – Begin networking at industry events and implement the marketing plan.

2/15/2023 – Finalize contracts for suppliers and distribution partners.

3/15/2023 – Chic & Timeless officially opens for business.

Financial Plan

Key revenue & costs.

The revenue drivers for Chic & Timeless are the fees charged to customers in exchange for the Company’s products. When it comes to pricing, the Company will charge high-end prices in line with the industry average and based on the cost of goods.

The cost drivers will be the overhead costs required in order to staff a fashion business. The expenses will be the payroll cost, utilities, equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average number of pieces sold per month: 150
• Average fees per month: $30,000
• Overhead costs per year: $640,000

Financial Statements

Income statement, balance sheet, cash flow statement, free fashion business plan template pdf.

You can download our free fashion business plan template PDF here . This is a sample fashion business plan template you can use in PDF format. You can easily complete your fashion company business plan using our Fashion Business Plan Template here .

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Starting a clothing business requires a passion for clothing design and fashion. But in order to create a successful fashion line that lasts, you also need a business plan. If you’ve ever wanted to break into the fashion business, you may want to check out our clothing and fashion brand business plans.

Shops, boutiques, clothing design, and eCommerce are all covered here to give you ideas and planning elements to successfully launch your own business.

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Fashion Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their fashion businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a fashion business plan template step-by-step so you can create your plan today.

Download our Ultimate Fashion Business Plan Template here >

What is a Fashion Business Plan?

A business plan provides a snapshot of your fashion business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Fashion Business

If you’re looking to start a fashion business or grow your existing fashion business you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your fashion business in order to improve your chances of success. Your fashion business plan is a living document that should be updated annually as your company grows and changes.

Source of Funding for Fashion Businesses

With regards to funding, the main sources of funding for a fashion business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a fashion business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a fashion business.

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How to write a business plan for a fashion business.

Your business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of fashion business you are operating and the status; for example, are you a startup, do you have a fashion business that you would like to grow, or are you operating a chain of fashion businesses.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the fashion business industry. Discuss the type of fashion business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of fashion business you are operating.

For example, you might operate one of the following types:

• Fast Fashion : this type of fashion business identifies current fashion trends and brings them to market quickly.
• Haute Couture : this type of fashion business offers high end fashion.
• Bespoke Tailoring : clothing designed for the customer as the result of a consultation.

In addition to explaining the type of fashion business you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the fashion business. While this may seem unnecessary, it serves multiple purposes.

First, researching the fashion business industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards street fashion, it would be helpful to ensure your plan calls for a line of urban clothing.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your fashion business plan:

• How big is the fashion business (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your fashion business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your fashion business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: college students, sports enthusiasts, soccer moms, techies, teens, baby boomers, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of fashion business you operate. Clearly baby boomers want different fashion items than teens.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other fashion businesses. Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes non-fashion oriented apparel and used apparel among others.

With regards to direct competition, you want to detail the other fashion businesses with which you compete.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What products do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior products?
• Will you provide products that your competitors don’t offer?
• Will you make it easier or faster for customers to acquire your products?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

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Marketing plan.

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a fashion business plan, your marketing plan should include the following:

Product : in the product section, you should reiterate the type of fashion business that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to clothing, will you offer items such as accessories, shoes, bags, etc.?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the items you offer and their prices.

Place : Place refers to the location of your fashion business and your distribution method. Document whether you will sell your fashion items yourself through a storefront and/or website. Likewise, document if you will sell your products via distributors and who you expect they will be. 

Promotions : the final part of your fashion business marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Making your fashion business’s storefront (if applicable) extra appealing to attract passing customers
• Advertising in local papers and magazines
• Reaching out to local bloggers and websites 
• Social media advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your fashion business such as serving customers, procuring inventory, keeping the store clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 10,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your fashion business’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally, you and/or your team members have direct experience in the fashion business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in fashion businesses and/or successfully running retail and small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 100 customers per day or 200? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Example 5 Year Annual Income Statement

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your fashion business, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Example 5 Year Annual Balance Sheet

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a distributor approached you with a $100,000 order, that would cost you $50,000 to fulfill. Well, in most cases, you would have to pay that $50,000 now for supplies, equipment rentals, employee salaries, etc. But let’s say the company didn’t pay you for 180 days. During that 180 day period, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a fashion business:

• Location build-out including design fees, construction, etc.
• Cost of equipment like furniture, sewing machines, etc.
• Cost of maintaining an adequate supplies and inventory
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Example 5 Year Annual Cash Flow Statement

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

Fashion Business Plan Summary

Putting together a business plan for your fashion business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the fashion business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful fashion business.

Download Our Fashion Business Plan PDF

You can download our fashion business plan PDF here . This is a business plan template you can use in PDF format to help you get started on your own business plan.

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