360 product presentation

11 Product Presentation Examples Driving Business Results

Get product presentation examples & templates that drive results and learn to create effective product presentations with interactive slides & storytelling.

8 minute read

helped business professionals at:

Short answer

What to include in a product presentation.

• Cover slide
• Hook (introduction, vision, and value proposition)
• About us (authority, experience, and know-how)
• Details (features, benefits, product positioning)
• Social proof (testimonials, case studies, client logos)

Competition is at an all-time high - does your product stand a chance?

There are about 3000 alternatives competing in any product category today - are you doing what it takes to stand out?

Here's my take: you definitely have the potential to make a mark, and I'm here to guide you on that journey.

I'll introduce you to some fantastic product presentation examples . These aren't just for show – they're practical templates you can use to craft your most engaging and effective presentation yet.

Remember, a mediocre product presentation can be a major setback in today's competitive landscape. It’s likely to cause potential customers to lose interest, and leave you with that sinking feeling of missed opportunities.

But don't hit the panic button just yet!

Stick with me, and I'll share some powerful tips and techniques that will take your presentation skills to the next level and ensure your products become the talk of the town.

What is a product presentation?

A product presentation is a business slide deck that highlights a product's market, key features, advantages, and unique value proposition. It’s crafted to inform potential customers, investors, or partners—with the goal to inspire action, such as making a purchase or investing in the product.

Customizable product presentation templates

Making an effective product presentation that gets results can feel like an uphill battle.

You have to keep it succinct yet comprehensive, exciting yet anchored in reality, novel yet relatable. The design needs to be beyond great, it needs to be outstanding.

And above everything, your product deck needs to tell a great story to be engaging.

All easier said than done.

But there's an easier way, a better way...

The professional product presentation templates below are designed to help you quickly create a remarkable product presentation in less time and with better results that 99% of your peers.

They are build for interactive storytelling, and for making complex ideas easily understood.

Why do most product presentations fail?

Before diving into the winning formula, it's crucial to identify the common pitfalls that lead to presentation blunders.

Let’s explore why most product presentations fail and how you can avoid these mistakes to create a show-stopping performance.

1. Overloading with information

Bombarding the audience with excessive details can lead to cognitive overload, making it difficult to retain vital information. Keep your presentation concise and prioritize the most important aspects of your product.

2. Too little information

Clients and investors want to know what your product actually does. They want to know what it looks like, how it behaves, how intuitive or complex it feels, and what real users have to say about it (have them answer product survey questions to get conclusive answers).

Leaving these questions unanswered will reduce your credibility and make your product hard to grasp.

3. Weak visuals

Generic visuals that complement your narrative can detract from your message and make your presentation forgettable.

But contrary to what design studios will tell you, high-quality images, graphics, and videos are not enough to create an engaging experience.

For that you need visuals that show what words can’t tell - show your product in action, how it works, or how it changes lives.

4. No clear call-to-action

Failing to provide a clear next step for the audience can leave them unsure of how to proceed. Wrap up your presentation with a strong and clear call-to-action, guiding your audience toward what you want them to do next.

Key factors of a successful product presentation

Ready to dazzle your audience with a truly mesmerizing product presentation? Here are the key elements that can transform a run-of-the-mill presentation into a jaw-dropping, unforgettable experience.

1. Clear objective

Establish a well-defined goal for your presentation, ensuring that every slide, image, graph, and sentence is geared towards achieving it.

This clarity will guide you as a compass when building your product presentation, so that every step in your yellow brick road is essential to get your audience to the wizard. Nothing more, nothing less.

2. Interactive content

Captivate your audience by involving them in the journey with interactive elements like charts or before-and-after slides.

Hook their attention and cater to multiple personas by using segmented content and tabs. Enhance the experience with multimedia, such as videos and GIFs, keeping them engaged and eager to explore your product.

3. Inspirational narrative

A dry, facts-only approach or poor storytelling will bore your audience and make your presentation an instant dud.

But you can pull people in with a story of how your product changes people’s lives in vivid detail (based on your target customer’s pain points, of course). But, ensuring your product lives up to the expectations set in your presentation is essential, and one effective way to maintain its quality is through automated testing .

Inspirational narrative example:

Below is a Storydoc remake of the original Zuora deck which made waves and got the title “ best sales deck ever ” for its outstanding use of inspirational narrative.

Their presentation took readers from the present to a brave future where they were the winners and their competitors the losers.

How to make a product presentation that stands out

Transform your product presentation into a showstopper that wows your audience with these top tips and best practices:

1. Get to know your audience

Craft your presentation to resonate with your target audience. Research their needs, preferences, and pain points, and tailor your content to address these factors. Speak their language, and your presentation will leave a lasting impression.

2. Tell a compelling story

Weave a captivating narrative around your product, taking your audience on an enthralling journey.

Share the inspiration behind the product, its development journey, and the problems it solves. A well-told story will engage your audience emotionally, making your product memorable.

3. Visualize your value

Ditch the text-heavy slides and opt for stunning visuals that illustrate your product's value. Use high-quality images, videos, and infographics to showcase your product's features and benefits. Remember, a picture is worth a thousand words!

Most of this can't be done effectively with PowerPoint, for this you'd want to consider creating modern presentations with an interactive presentation creator .

4. Emphasize benefits over features

While showcasing your product's features is important, highlighting its benefits is what truly resonates with the audience. Show them how your product improves their lives or solves their problems, and you'll have their undivided attention.

5. Use testimonials and social proof

Incorporate customer testimonials, case studies or success stories to add credibility to your presentation. This social proof will help build trust and convince your audience that your product is the real deal.

6. Keep it simple and focused

Resist the temptation to overload your presentation with information. Keep it streamlined and focused on the most important aspects of your product. Less is more when it comes to capturing and retaining your audience's attention.

If you want to learn more about how to create an outstanding product presentation, check out our detailed guide on how to create a product one-pager .

What is the difference between a product presentation and a sales deck?

A product presentation is a slide deck showcasing the main features, benefits, and real-world applications of your product in a captivating manner. It’s designed to inform prospects, investors, or partners about new product releases or updates to existing products.

A sales deck, on the other hand, is a persuasive, data-driven pitch that focuses on the unique selling points, pricing, and ROI, with the main goal of turning prospects into paying customers.

How to measure the effectiveness of a product presentation?

To gauge the effectiveness of your product presentation, keep an eye on these key metrics:

Engagement score: This number gives you an overall idea of how captivating your presentation is. The higher the score, the more your audience is interacting with and responding to your content.

Reading time: This metric reveals how much time people spend on your presentation. A longer reading time suggests they're thoroughly digesting the content, while a shorter time may hint that something's amiss.

Reading depth: Dig deeper with reading depth to see how far your audience gets into your presentation. Higher completion rates imply that you've successfully hooked them from start to finish!

Reading completion: This is the ultimate test of your presentation's appeal. A high completion rate indicates that your audience is hungry for more, while a low rate suggests it might be time to reevaluate your content.

11 Effective product presentation examples for insight and inspiration

I handpicked a selection of outstanding product presentation samples that will revolutionize the way you showcase your products.

These examples are designed to deliver the "wow factor" that every presenter dreams of by blending storytelling frameworks with cutting-edge interactive slides .

By taking what you can from these examples you'll be on your way to leave your competitors in the dust!

Jump ahead to prefered example

SaaS product one-pager

A SaaS product one-pager delivered as an interactive story with immersive visuals, animation, and live data.

What makes this presentation great:

• The narrator and timeline slides are excellent for illustrating how a product works without overwhelming the audience with unnecessary details.
• Easily customizable logo placeholders let Yotpo highlight their most important clients in a concise manner.
• The embedded calendar allows readers to book a meeting directly from the product presentation, reducing the likelihood that they will abandon the deck after closing it.

Personalized product sales deck

A highly-converting product sales deck with a modern design, interactive narrated content, and an integrated chatbot.

• Dynamic variables make it easier than ever to personalize the product presentation at scale with just a few clicks.
• Tabs with buttons on the side allow Travel Booster to divide the main features and benefits of their solution by category so that their audience can focus on the content that is most relevant for them.
• The before and after slide is ideal for illustrating how their product can change their prospect’s life for the better.

Physical product deck

A welcoming physical product deck for immersive introduction to a revolutionary vacuum-forming solution.

• Vertical timeline can be used to showcase the journey of the company or product from its inception to the current day in a more visually appealing way.
• Animated lists are great for presenting the onboarding process step-by-step or the main benefits of the solution without overloading readers with too much information at once.
• Smart CTA at the end makes the next step clear and actionable, increasing the chances of getting that product demo or next client meeting booked on the spot.

Digital product brochure

A product brochure showing smart manufacturing execution systems on a mission to digitalize production floors.

• Comparison list makes it easy for prospects to instantly realize the value Matics’ product brings to the table.
• Logo slider is perfect for displaying several customer case studies on one slide, with the option of adding links to the full version at the bottom.
• The ability to include two CTAs leaves the audience with the option to choose the action they want to take after viewing the product presentation (e.g. learn more about the product and book a product demo).

Medical product presentation

A minimalist design aiming to let healthcare professionals and institutions describe their services in a reader-friendly way.

• The minimalist design maintains focus on your core message while delivering value.
• The narrator slide is ideal for explaining complex medical procedures to potential clients unfamiliar with the field.
• Utilizing image and video placeholders allows for a demonstration of your solution in action, bypassing the need for complicated medical terminology.

AI product presentation

Use this presentation template to make even the most complex AI solutions instantly easy to grasp and exciting.

• The running numbers slide against a vibrant background enables you to convey your unique value proposition in a captivating manner.
• Easily modifiable logo placeholders are ideal for displaying the main integrations of your solution or your most important clients to date.
• The ability to incorporate case studies lends credibility to your solution and fosters trust with your audience.

Product pitch deck

Use this template to talk about your product and finally do it justice! Use visuals to easily present all the features and use cases for your product. Show how it can solve your prospects' problems.

• Incorporating a video into the cover slide boosts engagement by 32% . Adding any video to your presentation results in a 37% longer average reading time and a 17% boost in the CTA click-through rate, so other slides come with video placeholders too.
• A mix of text-based and visual slides allows you to give a thorough overview of your product without overwhelming the audience with product specifications.
• Logo placeholders are perfect for displaying the most crucial integrations your solution offers.

Physical product press release one-pager

A perfect brochure example for product press release— beautifuly used for launching physical product, or machine based services. It lets you showcase a range of different items in an easily accessible way.

• An assortment of visual slides effectively showcases the primary features and applications of your product, avoiding overloading potential customers with excessive text or product specifications.
• Intuitive editor simplifies the process of adjusting your product presentation, virtually working on autopilot to ensure that your design always stays perfect.
• Web-based design enables you to tweak your product presentation without having to resend it each time, guaranteeing that prospects are always seeing the most up-to-date version which is essential in modern web design .

AI product one-pager

An interactive one-pager for Pollyartis, rich in data visualization, with a focus on storytelling and user engagement through dynamic content.

• Incorporates advanced data visualization components , making complex AI solutions easily understandable.
• Features an embedded calendar within the deck for direct scheduling of meetings or demos.
• Utilizes segmented content using tabs for a structured and interactive exploration of different aspects of the AI solutions.

Light mode product pitch deck

A detailed presentation of Taacme's software solutions, combining narrated slides and interactive elements for an immersive experience.

• Includes a narrated slide , providing a guided tour of the software's features and benefits.
• Offers the option to embed a case study directly into the deck , allowing for an in-depth showcase of the software's real-world application.
• Features customizable logo placeholders, enabling easy adaptation for different client presentations or branding needs.

Dark mode product pitch deck

A dynamic presentation of Taacme's IT solutions, designed for high engagement with scroll-based design and customizable content.

• Allows for the addition of dynamic variables , enabling easy personalization and relevance to various audience segments.
• Utilizes a scroll-based design , offering a seamless and engaging narrative flow through the content.
• Includes a built-in analytics panel , providing valuable insights into audience engagement and interaction with the presentation.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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360 product photography – The ultimate guide

In this article, I will help you to better understand the 360 spin technology itself, so you know when and how to present your products in the best possible way, so your business and your customer can benefit from it.  This article is aimed for professionals who would like to benefit from  360° photography in their businesses (sorry, but no DIY guides here).

On the contrary, most of the 3-dimensional products will benefit from 360° view, however, you need to consider whether it’s really worth the effort, if and what kind of additional information you can provide. To help you out I divided the information into several categories:

Shape visualisation

Cannondale bike 360° spin. Click the play button to start and take a look at the other side of the bike – interesting, isn’t it?

The most obvious application of 360° spin is to better show the shape of a product. A few still shots may not be enough to give a good idea on product shape. Almost any three-dimensional product would benefit from it. Some products, such as extremely technical products (e.g. complicated spare parts, electronics, tools, sports goods) would benefit from double-axis or hemispherical and spherical spins.

Material feeling

Yellow bag in 360 view. Notice how the reflection is playing on the material revealing its glossy finish

Online buyers cannot touch the product, but they can recall the tactile feeling of a similar product and 360 photos and video animations can help a lot. Especially important for stylish fashion products, where material structure, touch and feel are important and there is no way to touch product over distance. Product categories include watches, bags, shoes, accessories and apparel, but also some furniture, electronics, etc. Light playing on a product being rotated 360 degrees will reflect, create shadows and highlights revealing material structure. Our human brain will do the rest of the job – it will bring back memories of similar products touched in the past and bring back the touch sensation as if we were touching the product physically.

Product features

360° spin of JBL speaker. Take a look how many details you can discover by rotating & zooming into this product

All complex technical products, such as electronics, tools, home appliances, sports goods will benefit from a single-row 360° view, but it is worth considering to use a virtual product tour. You can highlight features you want, guide the user over the product and allow him to discover the product by himself.

On the other end spare parts, electronic and electrical components can have hidden features you would not think to photograph in a still shot – e.g. a small switch hidden in the back. Without this information, a technician making a repair and having a part in his hand has to call your e-shop to verify if the switch is there. As a rule of thumb, in the case of more complex spare parts and components, it’s a good idea to photograph all products in 360° view.

When deciding to go for 360° on your website, and especially in an e-shop, you need to consider several aspects:

• 360° images have to be produced  – in-house or subcontracting service, you need quality images to be shot at a budget at some volumes.
• you need a good 360° object viewer  – optimized for desktop and mobile, interactive, SEO optimized fast & lazy loading
• you need a 360° process  – jobs must be planned, images must be shot, named, verified and uploaded online.

What is the 360° viewer?

Being more precise – the 360° Object Viewer allows you to interactively view a 360° spin on a website. Technically speaking it’s a Javascript application, usually in the form of .js and .css files, which are installed on your website by a web developer. The viewer reacts on user input (mouse drag, touch gestures, keyboard shortcuts) and allows to rotate and zoom the object. When all is set up, you upload individual images of a 360° product view to your webserver and the script does the rest. Without the 360° viewer you lose a lot of 360° spin features: interaction, zoom, lazy loading, etc. You need to do your homework researching for the best viewer: test several options, check licenses, check how reliable it is and if it is frequently upgraded, and choose the best one. Do not save money here – it will be a fraction of the cost of website implementation and it will be with your website for a long time.

What is a good 360° image?

A good quality 360° image serves its main purpose of providing mode information about a product in respect of its shape, features and texture. But, as usual, it’s more complicated than this and quality of a final spin will depend also on the 360° viewer.

• information  – how much shape, texture and feature the image carries? This requires the product to be lit properly, the camera to be positioned at an angle which captures most of the product, etc.

Bad example – front angle – not visible details in the top part, – image too dark – fewer details in shadows – poor starting image – does not give an overall idea about the product

Good example – higher angle – more details in the top, well-exposed image – more details dark areas – good starting frame – product can be recognized immediately

• aesthetics  – the product should be prepared before placed on a turntable: shoes should have shoelaces tied, a bag should be filled, a product should be clean. The optimal resolution should not be too small (so the customer can see details of your product) and not too big (you don’t want to show a microscopic view of your product and it’s imperfections ). The number of frames should give an impression of smooth rotation – a min. of 36 or better 72 or more.
• speed (SEO friendly)  – images must load fast including 360°. Individual images of the 360° view, should be stored as compressed JPGs or WebP (if your web server supports browser aware content and can send WebP images to Chromium browsers and JPGs to Safari). High frame spins should be lazy-loaded (only when the user starts to interact with them). Modern 360° viewers support lazy loading and dynamic loading: initially, only a small number of frames are loaded – e.g. 6 and while the user interacts with the 360° photo, the remaining frames are loaded, which improves the rotation smoothness over time. Some 360° enable external control via API allowing to start downloading images only when the user scrolls to the 360° view.

No dynamic loading. User has to wait for all images to load before he can start spinning

Dynamic loading. User can start spinning immediately and images are loaded in the background

• mobile-friendly  – this mostly involves the 360° viewer and how it is implemented on a website. A mobile-friendly spin scales automatically to the web browser window size, it enables touch gestures – rotate, zoom, move. It doesn’t require control buttons for zoom. It should also support SEO speed features described above.
• web browser compatibility  – nowadays things are much easier with more browsers providing the same features. Still, to take the best out of each browser you need a viewer which can get the best out of each. For example, Chrome supports WebP image standard, which compresses much better than JPEG at the same quality. Why not serve WebP for Chrome and JPEG for Safari? Google (SEO) will be very happy seeing WebP images served from your server. One other important factor is the underlying image display technology in the Viewer window: due to small incompatibilities using CSS + <image> is not reliable and causes various issues.  The best 360° Viewers display images on <canvas> element , where it has full control over each image pixel being displayed.

Do I need a 360° content creation process?

You will have it whether you like it or not. How much it will be formalized and managed with external tools is another story. You still need to plan a session, someone needs to capture images, someone else needs to verify if it’s ok and place it online. Usually, it will be a part of the image content production process, but it might be a separate one. Anyway, it’s a good idea to think of it ahead:

• create style guides  – which of your product categories need spins? all? few? only the more expensive ones? How many images per spin? camera angles? What are the acceptance criteria? It’s great to have the style guide for in-house photo studios as well as when ordering service.
• responsibilities  – who plans the session and who accepts images? Can the photographer also approve images or you need QA?
• image naming  – the simplest way to automate image linking to a specific product in an e-shop is by using a unique SKU in the file name. E.g. if SKU is 1234566, individual image names can be 1234566_1.jpg, 1234566_2.jpg …… 1234566_36.jpg. It’s a good idea to specify it before taking images in-house or sending them to a service provider.

Buy a 360° product photography service

The obvious way to get your products photographed in 360° view is to buy a photography service. It will work for you when no. of products to shoot is not big and logistics it not too expensive.

How much 360° product photography service costs?

The end price of a single 360° spin will depend on several factors:

• your product  – Is it easy to rotate on a turntable? Will it wobble? Will it require hanging? Does it require special preparations? The size? – Some product (e.g. a laptop, a glass, a TV set, a tire, shoes etc.) are easy to be placed and rotated on a table, while the others (e.g. bags with straps, a necklace, a ceiling lamp, etc.) require suspension, sophisticated hardware and software.
• logistics  – Is your product expensive and require insurance? Is your product heavy? If your product is heavy and bulky you need to find a spin studio, which can manage it. Maybe it’s more cost-effective to shoot your products in your warehouse? Or maybe it’s easier to make 360° images with CGI? – in some situations, if you have a 3D model (you are a designer and producer) it might be equally informative. Imagine a 360° spin of an industrial machine.
• volumes  – the higher volumes can put you in a better negotiating position unless you have a difficult product to stand on its own on a turntable (then see the point above).
• type of 360 photography  – do you require hemispherical or is single row spin enough? Do you also need separate packshots, or you can “reuse” images taken with the 360° view? how many images per row? – advantage of having a high quality 360° spin is that you can reuse individual frames for packshots of your product.
• quality  – it means you receive high quality 360° images which show your product features, material at optimal resolution. It usually means that your products will be shot by experienced photographers using proper equipment.
• license  – last but not least – can you reuse individual images? (make sure the license contract permits this), can you use it anywhere you need (e.g. social media)? Will you receive just a 360° spin or also hi-resolution individual images?

As you suspect there is no one price fits all, but for a quality spin you can expect a total cost of anything from 30 USD – up for a single good quality 360° spin.

How is 360° view supplied by a 360° photo studio?

When picking a photo studio which can provide such service, you need to consider, among other things, how the 360° images will be supplied:

• as separate image files,  which can be combined into a spin on your website using your own 360° Viewer. By own, I mean researched, evaluated and chosen by yourself – in this way you have control and a level of guarantee of the viewer quality.
• as a folder with a bunch of image files  with a 360° Viewer and embedding script – in this case, you get the whole thing altogether: images + viewer. It may seem like a good idea, but you still need to install the viewer and you get a viewer, which may not satisfy your needs. You also get “locked” to a specific photographer with a specific Viewer.
• uploaded directly to your e-shop via 360° plugin  – for most common e-shop platforms (e.g. Orbitvu e-commerce plugins for Magento, Prestashop, WooCommerce etc.) there are plugins, which take the whole 360° Viewer installation complexity away. You install a plugin, order a service and you get your spins unloaded on your e-shop directly.
• using a 360° spin hosting/sharing service  – there are online platforms (e.g.  Orbitvu Sun ), where the photo studio can upload 360° and it can be automatically linked to your product in your e-shop.

In-house 360° product photography studio

If the volumes are higher, or logistics are complicated and costs of 360° photography outsourcing are too high, you may consider your own 360-degree photo studio. You have several choices, but in general, it can be reduced to choosing between a  traditional 360° photo studio , or an  automated photo studio  which does 360° out-of-the-box.

What is the automated photo studio for 360 product photography?

An automated photo studio is usually a closed photography cabin, controlled by software, which integrates light, camera, product positioning (turntable) and image post-production in one system. It can capture stills, videos and 360° spins in a single process. An example of an automated photography studio is  Orbitvu Alphashot XL . This device is capable of taking 360°/3D spins, multi-camera packshots and product videos. Masking technology allows you to capture images and automatically remove the background and replace it with a pure white background. Output images are automatically scaled, cropped, centred, etc. The publish process uploads images directly to e-shop or to a cloud sharing service.

Traditional vs automated photo studio for packshots and 360°spins

The main difference between automated and traditional photo studios is flexibility and ability to modify and adapt it for different types of products and photography. Automated studios are usually dedicated to limited types of products and sizes, and do not allow full freedom in light shaping and modification.

Traditional studios are great when you need to be creative with each product shot and are great for creative and styled photography for marketing purposes, but you need experienced studio photographers who can operate it. 360° product photography equipment is usually a separate element sourced separately.

On top of the equipment, you also need additional software (e.g. Photoshop/Affinity photo) and someone to operate it. 360° equipment usually comes with its own software.

Automated photo studios have some limitations in terms of flexibility but are great whenever you need consistent, repetitive photography done by people with less or little photography skills. The hardware (lighting, turntable and camera) are tightly integrated into the software so the capture -> post-production -> export -> publish steps can be combined into a seamless process. Real automated studios come with 360° turntables out of the box as it is used for product positioning/rotation.

Automated photo studios are highly scalable in contrast to traditional photography. The whole shot settings including camera setup, lighting, object positions, post-production, publish profiles, etc. can be stored in a template, which can easily be reproduced on another workstation. In the traditional photo studio, you need highly skilled people to set up and manage the process of setting up a new studio/workstation.

Comparison table between traditional and automated photography

What is the cost of an in-house photo studio?

When calculating your cost of product photography, it is misleading to take into account only the cost of the equipment (whether traditional or automated). You should take into account labour, floor space and costs of scalability when your business will grow.

What are the costs of a traditional 360° photo studio?

• photography equipment  – lights, backgrounds, suspensions, tripods, stands, turntable, camera & accessories, PC/Mac, etc. – anywhere in the range of $4 000-10 000 depending on a configuration and quality. 5 years of use means $60-350 monthly cost. $150 on average.
• software  – Lightroom/Photoshop/Affinity Photo retouching processing + 360° creation software – usually monthly fee for software required (cost is negligible)
• manpower  – semi-advanced photographer, graphic designer or retouching outsourcing, stylist (usually needed for fashion) – 45K USD/annual salary or 3.75K monthly each position.
• floor space  – quite big space required – depending on a product from 4m2 to 20-40 m2 – let’s say 10m2 * 10 USD = 100$monthly.
• no. of images produced  – approx. 20 products a day, 5 packshots each + 360° spin = equals 100 packshots + 20 360° spins daily . 2000 packshots + 400 spins monthly. Images usually require at least basic post-production.

Total monthly cost is 150USD + 100 USD + 7.5K USD = 7.75K USD. Cost per packshot ~2 USD. Cost per spin ~10USD.

What are the costs of an automated photo studio?

• photography equipment  – photo automation cabin, camera & accessories, PC/Mac, etc. anywhere in the range from 8,000 – 30,000 USD depending on the size of the studio. 5 years of use means 120 – 500USD monthly cost. 300 USD on average.
• software  – included in the price of the machine
• manpower – basic photographer/operator or stylist (usually one is enough) – 40K-45KUSD per year /3.4K-3.75K monthly
• floor space  – not a big space required – depending on a product from 1m2 to 4 m2 – let’s say 4m2 * 10 USD = 40 USD monthly.
• no. of images produced  – approx. 50 products a day, 5 packshots each + 360° spin = equals 400 packshots + 50 360° spins daily. Equals 8000 packshots and 1000 spins monthly. Images post-produced automatically. Usually, no retouching required.

Total monthly cost is 300USD + 40 USD + 3.75K USD = ~4.1K USD. Cost per packshot ~0.3 USD. Cost per spin ~1.5USD.

In-house 360° photo studio

Traditional 360° photo studio equipment.

• Lighting  – you need to make a decision whether to use constant (e.g. LED) or flash lighting. The main difference is that constant lighting will enable you to preview the image before actually taking it. In case of flash, you cannot see results until you actually capture the image. Strobes are better for moving subjects (human models, unstable/wobbly items) but in case of still photography, there is not much of a difference. Advanced photographers will always go for flash. If you don’t have the skills, go for constant. For each lamp, you need a light stand or a rail ceiling suspension with pantographs.

Strobe (flash) light

Constant LED light

• Background  – in most cases when doing 360° photography, white background is the choice. It can be an industry-standard paper background – cheap, works great, can be easily replaced.

• 360° turntable  – standing in front of a background. Choose a product which comes with software capable of controlling the camera, post-producing the 360° spin and exporting web-ready spins. In theory, you can use off the shelf software for post-production, but it won’t be practical to capture in one software, move to another application for post-production and export 360s in their one. Not good for efficiency…

• Camera  – you need a camera, which is compatible with your turntable software. Not all cameras can be controlled via software, some others have limitations (e.g. possibility to control one camera at a time). At this moment the most common camera for photo studio automation is Canon with Sony catching up. Nikons are also supported by some manufacturers, but due to software issues and inconsistencies are becoming less commonly supported. Without going into details I would recommend a mirrorless camera, with electronic shutter (no vibrations from shutter), 20-30MPx, with exposure simulation in Live View (if you are using constant lighting).
• Lens –  A good lens for product photography should be flexible enough to cover your range of product sizes. It’s a good idea to use a zoom lens in the focal length of approx. 40-100mm, which makes it easier to frame. You do not need expensive “bright” lenses with high apertures (e.g. f/2.0), f/4.0 is usually more than enough. For some type of products, such as small jewellery, you will need a macro lens.

• Tripod/stand  – invest in a big, stable and heavy tripod (yes, heavy is good!). A heavy tripod is stable, and it doesn’t flip so easily when you move around it and bump into a cable (and you will). If you have a budget, consider a column stand, which will give you an easier and faster camera positioning.

Manfrotto 055 tripod

Manfrotto 806 mini salon stand

• Camera head  – Geared head with angle position marking will make it easier to set up and repeat camera position for different products. Manfrotto MHXPRO-3WG head and reliable products I used a lot in the past, but you can go for any other similar grade products.

• 360° software  – you need something to control the equipment: the turntable and the camera. In the worst case, it can be a separate software for each (not recommended!): software supplied with the turntable for controlling the rotation, camera software to set up the camera and download images remotely (in this case camera is synchronized with a turntable with a shutter release cable). You also need something to batch process images (at least levels, sharpness) e.g. Lightroom. Affinity Photo. On top of it, you need a 360° object “stitching” software that produces a web-ready spin and compatible viewer. The last thing can also be a 360° sharing service or an e-shop 360° plugin. In this case, you only need to create separate 360° images and upload online. In the ideal situation, the whole bunch of different 360 product photography software can be supplied in one application from the turntable vendor.

• Workstation  (Mac or PC) – make sure the workstation OS (Mac OS/Windows) is compatible with the turntable software – not all 360° photo equipment suppliers support both platforms.

Automated photo studio

Full-size automated photo studio (Orbitvu Fashion Studio)

If traditional 360° photo studio equipment sounds complicated, it’s because it is complicated and requires a lot of experience and knowledge to pick-up the right tools and set it up altogether. If you want to go easy and make sure all works flawlessly, your option is a compact automated photo studio. In this case, you need:

• automated photo studio cabin  – it comes with  lighting ,  background ,  camera mount , embedded  turntable  and integrated  software . E.g. Orbitvu Alphashot XL does capture, on-the-fly background removal, advanced post-production (levels, cropping, object auto-centring, etc.), export to a number of file formats (Orbitvu Deep Zoom 360° Viewer, Gif, Video animation) and direct publish to the online cloud (Orbitvu SUN) or directly to e-shop (using e-commerce plugins for most common e-shops).
• camera  – your choice will depend on the supplier of the automated solution.
• workstation  (Mac or PC) – pay attention that your workstation runs a compatible operating system with the automated solution. You need to pay attention to a specific version of the OS – e.g. macOS 10.15 may be compatible with macOS 10.16 maybe not.

360° product photography capture process

Capture process will be a bit different in case of traditional and automated product photography. Photo automation makes it easier to centre, light, capture and publish the final result online.

Prepare (style) the product . Unlike still photography, you need to make sure that your product looks good from each side.

Centre the product on the turntable . Regardless of which studio you are using, the rotating object should be centred on the turntable. The more symmetrical the object is, the more visible any centring imperfections are. The easiest way is to use markers on the turntable. Advanced automated studios come with laser pointers and backlighted markers not visible on the turntable.

Light the product.  Make sure your product is lighted in a way so it looks naturally (not too dark/bright), it’s texture is well exposed and it looks attractive. You need to set up lighting manually for each product. In the case of photo automation, you can also use factory or custom templates for lighting and camera setup.

Light the background . Your goal, when making 360° spin in the traditional way, is to achieve a pure white background. When using an automated solution you don’t care about the background as it is automatically removed during the capture process and added in the post-production.

Frame the product.  You need to make sure that the product captured in 360° view stays within the image frame and its centre of rotation is in the centre of the 360° image. It is more difficult than it sounds. Photo-automation systems make it much easier as you only need to keep the product within the image frame. The product is auto-centred in the output 360° view.

Capture images around the product.  Typically software will control the turntable and synchronize it with camera and lighting so the process is automatic.

Post-process the 360° image.  The traditional process will require more image tuning: you need to make the background white using the levels tool. You also need to crop the image manually to adapt to the final scale ratio. Automated photography simply replaces the background with a white one. It also takes care of cropping, scaling and centring objects during the final export.

Produce a web-ready 360° spins.  This process is also called 360° object stitching. Usually, a software coming with the 360° turntable, or with a 360° viewer creates final web-ready files that just need to upload online. Photo-automation software can go one step further and automatically uploads images to an online 360° sharing service or e-shop.

In-house 3D product photography studio (spherical/hemispherical)

Regardless the technology 3D photography adds a higher level of complexity (and cost) to single row 360° spins. 3D images not only take longer to produce, but they also require more product preparation and more camera setup. To be efficient you need a special multiple camera rig (commonly for 4-5 cameras) precisely distributed at different vertical angles. You also need a product that will justify the extra costs. In many situations, 360° spin and several still images do the job better than a 3D spin which also takes much longer to load.

360° product photography equipment

Usually, a 3D gear is an add-on to a 360° turntable. You can choose between a robotic arm or a multi-camera 3D rig. If you make a decision to go for 3D photography, you will need equipment that will be efficient. 3D robotic arms look cool but they take much more time to capture a typical 3D spin. Capturing 36 images in 5 rows (180 images) using five cameras, is much faster than using just one.

You need more cameras – for consistency it should be the same brand and model. As for now, only Canon supports multiple cameras to be controlled within one system. Unless your 3D right has a built-in USB hub, make sure to buy one otherwise you will end up with a countless mess of cables.

You need proper software capable of 3D spins post-production and publishing. Usually, 3D rig manufacturers (which also provide 360° turntables) would supply a proper software.

Before choosing a 3D photography equipment it is a good practice to make some real-life tests: choosing a few common samples and testing the efficiency of the 3D capture process. Then make a decision if the result is worth the effort.

360-degree product photography can be highly beneficial but come at a cost. Based on your volumes and budget you can design a cost-efficient 360° creation workflow whether outsourced or made in-house. 360° spins add more information to your product, reduce the gap between brick-and-mortar and online and bring your customers closer to your products and your business.

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360° Product Spin Animation Renders

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Revolutionize Your Product Showcase with 360° Animations

Interactive product showcase.

Cross-Platform Compatibility

From concept to reality.

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Your products in motion, how does this work, 1. consultation, 2. 3d modeling, 3. texturing and lighting, 4. animation and delivery, have questions we have answers, how long does it take to create a 360° product spin animation.

Typically 3-6 business days, depending on project complexity. Rush options are available.

In what formats can you deliver the 360° product animations?

We can deliver Frames, MP4 and GIF formats.

How many frames are typically in a 360° product spin?

It depends on how long the animation needs to be. We make animations usually at 24 fps. Optimally 72 frames for a full rotation.

Do you offer support after the end of the project?

We aim to build a long-time partnership with you. We always have a backup of the files and are always ready to make amendments in the future.

I have previous renders that I don't like, Can you make them better?

Absolutely! As ling as the renders were made from a good enough model, we can start from that and It would reduce your end budget ultimately.

Are there any additional prices?

We believe in transparency when it comes to pricing. Our quotes are comprehensive and include all the necessary stuff as per our initial scope. However, If you want any additional changes outside of our scope of work, we would let you know upfront.

What file formats do you provide for the final renders?

We provide our residential interior renderings in high-resolution JPEG or PNG formats, suitable for both digital display and print media. If needed, we can also deliver in TIFF or RAW formats for maximum editing flexibility. Additionally, we offer 360-degree panoramic renders in compatible formats for virtual tours.

The service I need is not listed, Can you do my custom task?

We can handle any kind of 3D rendering service and including everything would bloat the site. Just hit a message and we are good to start.

Can you create 360° spins for products that don't exist yet?

Thats the point right? 

Can you include surrounding neighborhood context in the renderings?

es, we can incorporate surrounding context into our residential exterior renderings. This might include neighboring buildings, streets, trees, or landscape features. Context can be crucial for urban or suburban developments, helping to show how the new property fits into its environment. We can work from provided site plans or satellite imagery to ensure accuracy.

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Why 360-Degree Product Viewers Will Soon Be the eCommerce Standard

If a picture is worth a thousand words, then a 360-degree product image is priceless. Media is in the midst of a paradigm shift. Where we once relied on TV and radio for news and advertising, we now rely on the internet and smartphones. All the information we hope to get is delivered to the palm of our hands.

Key Takeaways

• A 360° product viewer enables consumers to fully visualize an item from the comfort of their home, creating a better-than-in-store experience.
• With 360° product imagery, brands can increase user trust, engagement, and conversions, while decreasing product return rates.
• This technology is especially good for complex products, luxury brands, new brands, and online-only brands.

The Big Picture

Today, the product image is the dominant digital asset for online sales. In the past few years, 360-degree images for ecommerce have become a popular alternative to standard product images and for good reason.

The fact is, consumers don’t shop at stores anymore—they’re after the convenience of online shopping in the comfort of their homes. Businesses that can’t keep up will suffer a massive blow to their bottom line. With commerce largely digital, now is the perfect time to switch to a 360° product viewer.

Let’s take a look at what this is, and go over three of the most well-known brands that have adopted 360° product viewers and have aced their ecommerce game.

What is a 360° Product Viewer?

A 360° product viewer is any digital view of a product which shows it from all sides and angles. It can be an interactive image, a GIF, or even a video. This can be done through a software application that runs on your computer’s browser and engages customers with an interactive experience.

If you’re using a 360° product viewer on your website, you’ll have an HTML code, which loads the 360° view software. The viewer then loads the individual product image frames, and both the image and the viewer live on your web browser. Built-in functionality settings control how the 360° image is displayed and how users interact with your product.

A 360° product viewer with zoom-in capability empowers consumers to inspect product details from every angle. This aligns expectations, resulting in fewer product returns. For some industries, this enables a level of inspection that buyers can't even get in brick-and-mortar stores.

Benefits of a 360° Product Viewer

Replicating the in-store experience.

In the physical world, consumers see, touch, and inspect products before making a purchase. Online, that’s not an option. Today, customers prefer to see as many pictures of a product as possible before making a purchase.

That’s why the 360-degree spin video for ecommerce became a trend in online shopping. According to Adobe’s study, 91% of medium-to-heavy online consumers believe a 360-degree product viewer is a must-have.

Improved Customer Satisfaction

A 360° product viewer enhances the overall shopping experience by giving online visitors a chance to interact with the product simply by using their cursor.

All it takes is a click and a drag to view the product from every angle, making inspection more accessible than ever. This gives potential customers a sense of control, which increases overall customer satisfaction.

Fewer Product Returns

A 360° product viewer can dramatically reduce product returns for online businesses. As any online business knows, product returns can be costly and cause problems for both the customer and vendor. A 360° product viewer gives the customer more confidence in the product their purchasing.

In addition to damaging your business, unnecessary product returns have a negative impact on the environment. A 360° product viewer can ensure accuracy of your product and reduce returns by nearly 50%, saving time, money, and environmental damage for both you and your customers.

Higher Conversion Rates

Brands have seen a 22% increase in conversion rates when using 360° product viewers, and studies show that 63% of shoppers prefer a 360° view of a product before purchasing it.

It’s also proven that a better visual product experience can drive up to 40% more conversions.

Better Product Representation

If your products are multi-dimensional, consumers would likely prefer to get a full look from every side and to have a chance to engage with its features. That’s what makes a 360° product viewer well worth the investment.

Improved SEO for Visibility

Search engines like Google prioritize websites with relevant and engaging material, such as 360° product imagery. This means implementing the technology can enhance your search engine optimization (SEO) and helps your search rankings, making it easier for potential buyers to find your business.

Reduced Time-To-Market

With a 360° product viewer, you can also reach the market more quickly. Most viewers start with 3D models, rather than actual photography. This means that you can feature a product before it’s even manufactured. A 360° product viewer will allow you to go from product concept to in-market presentation as quickly and efficiently as possible.

Improved Engagement

With a 360° product viewer, you can engage and excite your customers and website visitors like never before. It gives your customers an active role in the experience through product customization, while introducing them to a new way to shop. It also enhances trust, with increased transparency into the details of your products. When customers feel they’re a part of the experience, they’re more likely to buy leading to overall revenue increases.

3 Brands Using 360-Degree Product Viewers

You have a lot of 360° product viewers to choose from. However, many have limits on customizations and features, while operating on limited devices. When implementing a 360° product viewer, look for an option that allows you to customize the experience to match the look and feel of your websites. Also be sure to select a viewer that's efficient enough to operate on all devices and browsers.

Here are three great examples of brands that are using 360° product viewers their visitors love to use.

Apple is without a doubt the pioneer of implementing 360° visualization of their products in nearly all of their marketing. Most notably, their iPhone launch videos, which feature phones that are nearly entirely 3D rendered. The video teases the viewer with extreme close-ups and makes beautiful use of lighting to showcase the stunning design.

Apple is also a master of the x-ray view, giving customers a sneak peek inside the device to see how it has been packed with the latest technology.

2. Logitech

Logitech has spent years making use of 360° product viewers for product launches. They’re known for their keyboard, mouse, and headset launch videos. They often feature explosive animation showing all the technology inside each individual keyboard key. This both entertains and educates the consumer.

They have a high-tech look and provide a helpful overview of any laptop or other device. 

Nike is a clear leader of 360° product visualization technology for footwear. This sportswear powerhouse has a dedicated 3D strategy for maximizing its competitive advantage.

They even produce photorealistic 3D images, rather than physical prototypes, giving consumers access to more designs. They provide a clear view of the shoes from all angles so the customer is fully informed and engaged.

Who Benefits Most from 360-Degree Product Viewers?

Most businesses with an online presence can benefit from implementing 360° product viewers. Could yours?

Retailers of Highly Complex, Detailed Products

The first group who can benefit from implementing 360° product viewers is those who sell complex or detailed products. A few examples are automobiles, recreational vehicles, technology, and robotics.

Since these are relatively expensive products, their retailers would benefit from giving potential customers a closer look online. 

Retailers Selling Products Exclusively Online

Several retailers are exclusively using online marketplaces for selling their products. It’s important for consumers to get a detailed look at products online, as they can’t physically hold or inspect the product. This has made selling products online logistically smart as well as cost-effective.

Growing Brands

New brands that are still growing and in search of more revenue with little investment are ideal candidates for 360° product viewers. The greatest benefit of putting products online is that it’s affordable. A 360° product viewer also makes it much easier for developing brands to attract new customers by giving them a full introduction to their products.

Brands Already Using 3D Models

If your brand is already using 3D models on the website, there’s good news: a 360° product viewer enables you to further enhance your 3D models to include every angle and side.

It also allows businesses to make 3D product visualization videos. Consumers can also customize the 3D models on your website by choosing different options like color, size, and dimensions.

Luxury Brands

High-end brands selling expensive items can benefit from a 360° product viewer, as it increases consumer trust in the product. With items that are a significant investment of funds, consumers are more hesitant to buy. Empowering them to fully inspect an item multiple times, from their own device, increases the likelihood of conversion. It also helps align your brand values and imagery, increasing engagement and brand loyalty.

Threekit for 360-Degree Product Views

Threekit is one of the most professional providers of immersive online product visualizations. We turn product visuals into the best possible customer experience. Threekit not only provides your business with a 360° product viewer, but also enhances the entire experience with customization capabilities.

Our 3D configurator enables users to build, customize, and interact with your product in real-time, right on your website. Photorealistic images are created by a virtual photographer to save time and costs, compared with traditional photography.

Our augmented reality (AR) capabilities lets users place products in their own environment to make sure everything is “just right”. Our powerful online customer experiences use photorealistic images, 3D configuration, and AR, all from a single design file.

What truly sets us apart is our AI Visual Discovery technology , which supports guided selling by giving consumers conversational prompts and showing personalized product recommendations. Our natural language processing backbone ensures the best products are suggested, even if the buyer doesn't know exactly what they're looking for. With visual matching, they can upload an image of what they want, and AI Visual Discovery will find the closest match possible.

Want to know what makes Threekit different?

Download our eBook

If you’re making the business case for 3D and augmented reality product visuals, this is the guide you need. Get real data on how this innovative technology pays off.

360 Product Viewer

September 1, 2020, travis wasson, now you can advertise in 3d .

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Check out our Guides

• The Guide to 3D Configuration in eCommerce
• 2021: The Year of 3D
• Virtual Products & NFTs in the Metaverse

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10 Brands Using Online Product Configurators to Boost Sales

7 Ways a 360 Product Display Outperforms 2D Product Page Images

Should you create 360º product images.

Interactive Product 3D Presentation

360° 3d rendering + technical animation + mobile 3d catalog + product demo in vr/ar.

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360° Product 3D & Animation

360° PRODUCT 3D Let customer play and learn your product at their fingertips! Completely web-based (HTML5), no plug-in needed. More trade show attraction Save trade show shipping cost Accessible from anywhere anytime on any device 3D images can be used in brochure, catalog, and other print materials 360 3D Where…

Mobile 3D Product Catalog

Mobile 3D Catalog Custom-built app to showcase products/services in 3D. With the interactive app, customer can rotate product in 3D, explode product 3D to see nuts and bolts, simulate “real-life” application, change product configuration, and explore detailed product information. Great for trade shows, sales meetings, training, and presentations. Mobile App…

Interactive VR Customer Experience

Wish a customer could try out product/service even when you cannot take product with you? VR perfectly solves this paradox. Putting product in a virtual environment, take it anywhere to any event. Let your customer immerse and learn your product themselves. We build VR solutions for HTC Vive, head-mounted displays, and web. Check…

Stop presenting. Let customer play.

Magic Beans is a Vancouver-based technology company, a leading developer of industrial 3D solutions. We develop high-quality interactive product 3D demonstration for marketing and sales to deliver most effective and engaging product presentation.

We believe, traditional sales presentation is neither efficient or effective to get customer know your product/service. Letting customer play, offering more engaging product experience, and building emotional connection brings more long-term customers. Magic Beans adopts the latest technologies and strive to deliver that interactive and immersive product experience.

Innovative. Interactive. Influential. We create best engaging product experience

Testimonials

Director marketing.

A lot of our tanks are underground and it is almost impossible to clearly describe tank functionalities and onsite installation. Thanks to Magic Beans innovative 360 3D rendering, our sales team can deliver more effective product presentations by interacting with the tank 3D. Animation was also well executed and our tanks are perfectly presented throughout. It helped us stand out in the crowd at trade show. I recommend Magic Beans for their professional 3D rendering and animation work.

Sales and Marketing Coordinator

We worked with Magic Beans on showcasing one of our flagship pumps. Ideally, we wanted to have a photo-realistic 3D demonstration of the pump on our website and high-end professional appearance for our trade show booth. The result was absolutely fantastic. Rendering looks so real, like you could touch it. Animation attracts a lot of visitors to our booth and people are impressed with the animation work. We will use Magic Beans 3D services again.

Branding Coordinator

Magic Beans helped us several times with our 3D animation projects, and we are very happy with the results. We appreciate their quick professionalism and quick turn-around. They helped make our project a success, in a very timely manner. We will be using them again for future 3D projects.

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How to Add 360-Degree Views to PowerPoint for Interactive Presentations Made Easy

Home » Blog » How to Add 360-Degree Views to PowerPoint for Interactive Presentations Made Easy

Adding 360-degree views to PowerPoint can transform a standard presentation into an interactive experience that captivates the audience.

With just a few simple steps, anyone can incorporate dynamic 360-degree images or videos into their slides, enhancing engagement and interest. This approach is not only fun but also makes complex ideas easier to understand.

Many people seek ways to make their presentations stand out. By including immersive 360-degree content, presenters can create a more memorable and impactful experience.

This guide will provide easy instructions for integrating 360-degree views, making presentations more visually appealing.

Whether it’s showcasing a product, a location, or a concept, using 360-degree images can draw the audience in.

Presenters will discover how to effectively utilize these tools, ensuring that their message resonates long after the presentation ends.

Each step is designed to be clear and accessible, encouraging everyone to elevate their PowerPoint skills.

Understanding 360-Degree Views in PowerPoint

360-degree views allow users to explore images from all angles. This feature can make presentation s more engaging and interactive. It helps in providing a better understanding of the subject matter.

To use 360-degree images in PowerPoint, the user must insert a panoramic image. This can be a photo taken with a 360-degree camera or a specially designed image.

Once inserted, it can be manipulated for a dynamic experience.

Key Benefits:

• Interactivity: Viewers can look around and discover details.
• Engagement: It grabs the audience’s attention effectively.
• Visualization: Complex concepts can be presented more clearly.

Users can also add 360-degree videos to their presentations. These videos enable movement around an environment, creating an immersive experience for the audience.

To add 360-degree videos, they need to insert a hyperlink to the video file.

Resources like Ten Tips for Using 360 Videos in PowerPoint Presentations offer practical advice on how to enhance presentations using these features.

By integrating 360-degree views, presenters can transform their delivery and improve audience engagement.

Preparing Your 360-Degree Images or Videos

To create a successful presentation , it’s important to prepare your 360-degree images or videos properly. Here are some helpful steps.

Choose the Right Equipment Using a quality 360-degree camera can make a big difference. These cameras capture images in every direction. Some popular options include the Insta360 and Ricoh Theta.

Capture Your Images When taking photos, ensure there’s enough light. Good lighting helps capture clear and vivid images. Take your time and try different angles for the best results.

Stitching Images Together If the camera doesn’t auto-stitch, you may need software. Programs like PTGui or Hugin can help combine multiple images into one seamless 360 photo. This is especially important for panoramic shots.

Editing Your Content Editing can enhance the final look. Use software like Adobe Photoshop or Lightroom to make adjustments. Focus on colors, contrast, and clarity to make the content pop.

Exporting Your Files When finished, export your images or videos in a compatible format. Common formats like JPEG and MP4 work well for PowerPoint. Make sure the file sizes are manageable for smooth performance during the presentation.

Inserting 360-Degree Content

Adding 360-degree views to PowerPoint can make presentations more engaging. This section will explore using add-ins and embedding content to enhance interactivity.

Using Add-ins for 360-Degree Views

PowerPoint add-ins are useful tools for inserting 360-degree images and videos. They provide features that allow users to easily enhance their presentations.

To start, go to the “Insert” tab, then click on “Get Add-ins.”

Search for add-ins like “360 Panorama” or “VeeR.” Once installed, these tools allow users to import 360-degree content directly.

After adding, users can adjust the image size and position it within the slide.

Using add-ins usually includes setting up hyperlinks for navigation. This can guide the audience through different perspectives within the 360-degree content. A well-placed add-in can significantly boost the presentation’s interactive quality.

Embedding 360-Degree Content

Embedding 360-degree content into PowerPoint is another effective way to create dynamic presentations .

Users can embed videos or images using tools like YouTube or specialized software.

To embed a video, copy the link from the video platform. In PowerPoint, navigate to the “Insert” tab and select “Video.” Choose “Online Video,” then paste the link. The video will appear in the slide, allowing viewers to interact with the 360-degree experience.

For images, users need to save the file locally. Then, use the “Insert” tab to upload the image. This method lets the audience explore the view by dragging the image around. Make sure to show viewers how to interact with the content for the best experience.

Animating 360-Degree Views

Animating 360-degree views can make presentations more engaging and interactive. By creating custom animations and applying transition effects , presenters can guide their audience through the visuals more effectively.

Creating Custom Animations

To add custom animations to 360-degree views, users should first select the image in PowerPoint. Then, they can access the Animations tab to choose from various animation options. These might include effects like Fade , Grow/Shrink , or Spin .

After selecting an animation, it’s key to adjust the timing. This can be done in the Animation Pane , where users can alter the duration and start times.

For example, setting an animation to start On Click allows for precise control during the presentation.

Presenters can also layer multiple animations. For instance, they might animate a zoom-in effect followed by a spin effect. This creates a dynamic experience as the audience views different aspects of the 360-degree image.

Applying Transition Effects

Transition effects can smoothly connect different slides or change between scenes in a presentation.

To apply these, go to the Transitions tab in PowerPoint and choose the desired effect, such as Morph or Fade .

Using the Morph transition can create a fluid progression between slides. This effect allows the 360-degree view to transform as the presenter moves to a new slide.

It’s essential to ensure that the images are in a format that supports this effect for the best results.

Presenters should also consider the timing of transitions. Adjusting the duration can enhance visual appeal and maintain audience engagement.

Keeping transitions subtle helps focus attention on the content while still creating a professional presentation experience.

Navigating 360-Degree Views During Presentations

Using 360-degree views in PowerPoint can make presentations more engaging. To navigate these views easily, presenters can use a few simple techniques.

Click and Drag : During the presentation, viewers can click and drag the image or video. This action lets them look around the 360-degree scene. It creates an interactive experience.

Arrow Keys : Some presentations allow using arrow keys on the keyboard to navigate. This method can help in smoothly moving to different angles without needing a mouse.

Touchscreen Options : If using a touchscreen device, participants can swipe across the image. This gesture makes it easy to explore different parts of the scene.

Embedded Controls : Some 360-degree videos may come with built-in controls. These controls often include buttons to rotate the view or zoom in and out.

It’s important for the presenter to demonstrate these navigation options at the start. This way, the audience understands how to interact with the content fully.

Interactive Features for 360-Degree Content

Adding interactive features to 360-degree content can enhance viewer engagement and provide a more dynamic experience. Two key aspects to consider are hotspots and zoom/pan controls, which can make presentations more immersive and interactive.

Adding Hotspots

Hotspots are clickable areas within a 360-degree image that provide additional information or interactivity. They can be used to highlight specific objects or areas of interest. When a viewer clicks on a hotspot, it can trigger actions such as displaying text, images, or even videos.

To create an effective hotspot, it is essential to:

• Choose the Location Wisely : Place hotspots in areas that add value or context.
• Provide Clear Labels : Use short, descriptive titles or icons to indicate what the hotspot represents.
• Incorporate Actionable Items : Consider linking to further resources or interactive elements that encourage engagement.

Using these techniques, hotspots can significantly enrich the viewer’s experience.

Incorporating Zoom and Pan Controls

Zoom and pan controls allow users to explore the 360-degree view more freely. These features enable viewers to focus on details or panoramic views without losing the overall context.

To effectively implement zoom and pan controls, follow these guidelines:

• Enable Smooth Transitions : Ensure movement is fluid, making it easy for viewers to navigate.
• Set Limits for Zoom : Prevent excessive zooming to maintain image quality and clarity.
• Provide Instructions : Introduce icons or tooltips that guide viewers on how to use these controls.

With thoughtful integration, zoom and pan features can greatly enhance the interactivity of 360-degree presentations.

Best Practices for 360-Degree Presentations

Using 360-degree views in presentations can greatly enhance engagement. To make the most of this feature, here are some best practices:

Choose the Right Content The content should be relevant and interesting. Focus on scenes that benefit from a 360-degree view, such as virtual tours or complex objects.

Keep it Simple Avoid overwhelming viewers with too much information. Prioritize clarity and ensure that the key points stand out.

Use Clear Navigation Tools Make it easy for the audience to navigate. This could include buttons or icons that allow users to move around the scene effortlessly.

Test Before Presenting Always run a test of the presentation beforehand. This helps catch any technical issues and provides confidence during the actual presentation.

Engage the Audience Ask questions or encourage interaction. This keeps the audience involved and makes the experience more memorable.

Incorporate Multimedia Adding audio or video elements can enhance the experience. These additions can explain or highlight important features in the 360-degree view.

Troubleshooting Common Issues

When adding 360-degree views to PowerPoint, users may encounter a few common issues. Here are some solutions to help resolve these problems.

1. 360-Degree Image Not Displaying:

• Ensure the file format is supported by PowerPoint.
• Check that the image is not corrupted. Try opening it in another program to verify.

2. PowerPoint Crashing:

• Update PowerPoint to the latest version. Software updates can fix bugs.
• Reduce the size of the 360 image. Large files can cause the program to freeze or crash.

3. Video Issues with 360 Content:

• If a 360 video won’t play, ensure the file is compatible.
• Use the link from an action button correctly to set up video playback. This method is important for smooth operation, as noted in the guide on using 360 videos in PowerPoint .

4. Unable to Interact with 360 Images:

• Verify that the presentation is in slideshow mode; interaction works only in this mode.
• Make sure the object is set correctly within PowerPoint settings.

Optimizing Performance and Compatibility

To ensure smooth playback of 360-degree views in PowerPoint, a few tips can help.

First, always check the file format of your media. Common formats like MP4 for videos are generally well-supported.

Reduce File Size: Large files can slow down performance. Use video compression tools to reduce the size without losing quality.

Test Compatibility: Before the presentation, test the slides on the actual device being used.

Different computers may have varying performance levels due to hardware differences.

Keep Software Updated: Ensure that PowerPoint and the operating system are up to date. This helps avoid compatibility issues and takes advantage of the latest features.

Limit Background Applications: Close unnecessary programs running in the background. This can free up memory and processing power for PowerPoint.

Use a Reliable Internet Connection: If using online resources or streaming 360 content, a strong internet connection is essential. Weak connections can result in buffering and delays.

• WebRotate 360 Product Viewer
• Version History
• Products   |  

360 Product Viewer & Publishing Software

This product is based on years of research and countless hours producing commercial 360 product photography and interactive 3D product visualizations for clients in our own studio. It's built for real business and is backed by our professional support.

Our goal is to complement your product page without overwhelming it or making it slow. Style everything to perfection, host your images on CDN, have a single configuration to cover thousands of 360 product views, or enable Google Analytics integration - everything works in unison to give the publisher and the end-user the best experience.

This product was designed and developed in-house to satisfy the requirements of our own 360 product photography studio that we launched in 2009. Since then our studio has produced hundreds of thousands of 360 packshot images for small and large clients. We produced interactive 360 product views for Manfrotto, Glock, Canon, Reebok and many more.

Our software had just one function when we released the first version: to quickly add hotspot information to our existing 360 product images. Now, it has evolved into a powerful desktop tool that manages every step of the process. This includes non-destructive instant image processing, advanced web publishing, Amazon-compatible 360 output, scripted animations, and more.

It seems that everybody these days want to lock you in by keeping your stuff hosted elsewhere and charge you a monthly fee. Not us. Whether you download our free version or go PRO, you get a piece of software and full control of where and how to host your published work. But if you still need help with hosting of your published media, use our optimized PixRiot hosting service.

Implementing these plugins requires substantial effort, but we're committed because we understand they greatly simplify our users' lives as everything is already set up for ease of use. You can download our plugins for Blender, WordPress & WooCommerce, Joomla, Magento, OpenCart, PrestaShop, BigCommerce, Shopify, Squarespace, and more! Click here to view the complete list.

We see it so often that commercial web scripts are built in a rush only to be scrapped and forgotten once some new technology comes along... Our product, on the other hand, has evolved dramatically in the last several years to fully embrace mobile & responsive websites as well as to adhere to the latest web guidelines and practices. It's being continuously tested on all major browsers and devices.

Going beyond a simple 360-degree or 3D product rotation, our product introduces a variety of interactive hotspots and call-outs that can transform any product image into an engaging multidimensional demonstration or a product tour.

Even though our product viewer comes with several templates and skins designed to work with pretty much any website, it also allows advanced customizations via simple CSS to give your 3D product views a one of a kind look. For truly unique product tours and bespoke features, use our API (programming interface) that gives you full control over all major functions.

Simply put, we really love what we do. That's why year after year we keep pushing it forward, adding new features, fixing old bugs and transforming this product for the ever changing world. It has been trusted by thousands of small shops and large companies, including Canon, Renault, Amazon, John Deer, Belkin, Dremel, Oakley, JVC, Subaru, Bic, Swarovski, Thule, Hyundai, General Dynamics, Cornell University, Wella, and many more.

Our free version is great for trials and proof of concept. It's also a good choice for students, nonprofits and can be used for commercial purposes as well. We still encourage our business users to go PRO to squeeze the maximum out of this offiering and secure a year of free support and upgrades. For a detailed comparision of the product editions, click here .

Your phone calls and email inquiries are answered by the same folks who design and develop this product. There's not a single product inquiry or support question that we received that has not been followed up on and resolved in the most professional way possible. Need support? Click here .

Dedicated software for 360 product images

Real-time 360 image editing

100+ settings to make the most of your 360 product images..

We haven't just built the most feature-rich 360 product viewer around, we invented a complete ecosystem to give our users a consistent publishing & maintenance workflow that works equally well for a product photographer, a 3D CAD designer, a marketing manager or a web developer.

It starts with SpotEditor, a one of a kind publishing software for Windows and Mac. The software includes a variety of image processing functions and configuration options designed specifically for the efficient handling of 360 product photography and 3D rendered images. Simply start by importing your unprocessed or fully processed images into the software and hit Publish to see the immediate results.

Plugins, APIs and integration templates

Plugins and api, integrate with any website or app or order our integration service..

Going hand in hand with our desktop publisher is the assortment of plugins and modules for popular CMS platforms, JavaScript frameworks and apps. They are easy to install and have everything wired in so you can manage almost every aspect of your 360 product spins via a familiar interface. We have plugins for Magento, Shopify, WordPress & WooCommerce, OpenCart, PrestaShop, BigCommerce, Joomla, Blender, React & Vue JS, npm, and more. To see the list of CMS plugins, including download links and instructions, click here  or download these integration templates.

Optimized web hosting & management (optional)

Powerful hosting with CDN

Sharing 360 product images, photos & videos is a breeze with pixriot..

While you can upload your published WebRotate 360 product views anywhere you like, we also offer PixRiot . It's our optimized solution for hosting, management and further integration of your published work online. PixRiot ® makes it astonishingly simple to share your digital assets via CDN, especially when dealing with restrictive platforms such as Shopify or BigCommerce. Owners of PRO and Enterprise product licenses enjoy free access to our starter PixRiot plan which gives you 500 MB of storage and 2 GB of web traffic monthly. This is often more than enough for a small e-commerce store, a studio portfolio or a similar application. Competitive plans that cover pretty much any requirement are available.

Use rendered 360 images and spin them in full 3D

Interactive high-poly 3d renders, impress your clients with hotspots and full 3d rotation capabilities.

If you're a 3D designer or work with CAD models, our multi-row spherical 3D product rotation can work magic for intricate 3D product models rendered in V-Ray, Blender, Maxwell, KeyShot, Octane, etc. We also offer an advanced Blender plugin for added functionality. Importantly, it doesn't have to be limited to a 360-degree rotation - we've seen incredible interactive exploded views, dynamic product transformations, and similar applications.

Furthermore, you have full control over where to host and how to deliver the content to your users and clients. If you need to present your work offline, that's not a problem either.

End-to-end solution for 360 product media online & offline

Complete ecosystem of tools

Offline viewing, analytics, advanced apis, hosting, services & more..

Support for responsive websites comes standard and works seamlessly with your layouts to provide fluent user experience at any resolution. Additional features are available to help reducing mobile bandwidth and boosting 360 product image loading via CDN or external image server. Plus, our built-in Google Analytics integration, featuring eleven event types provides network performance metrics and a complete picture of user engagement with your 360 product spins via Google Analytics dashboard.

“ This is the most complete software for interactive 360 product photography. Their support team solves anything you through at them. ”

“ WebRotate 360 has powerful software that provides strong backing for our 3D presentation solutions for industrial products. ”

“ They provide features that go far beyond any other viewer software, and continually make improvements to meet the changing needs of customers. ”

End-User License Agreement Close

This WebRotate 360 Product Viewer End-User License Agreement ("EULA") is a legal agreement between you and WebRotate 360 LLC for the WebRotate 360 Product Viewer software identified above, which product includes computer software and may include associated media, printed materials, and "online" or electronic documentation ("Software Product" or "Software" or "Product"). By installing, copying, or otherwise using the Software, you agree to be bound by the terms of this EULA. WebRotate 360 Product Viewer is licensed, not sold.

Do not use this Software until you have carefully read the following terms and conditions. Scroll to the bottom of this text until you review the entire Agreement. By using the Software, you agree to the terms of this Agreement. If you do not agree to the terms of this Agreement, do not install or use this Software Product.

GRANT OF LICENSE This EULA grants you the following rights: Use and Copy. WebRotate 360 LLC grants to you the right to use copies of the Software only in conjunction with a validly licensed copy of WebRotate 360 Product Viewer. You can resell services derived from the use of your license however, you may not resell the Software unless you have received a written permission from WebRotate 360 LLC to resell.

Free license : you are granted a limited non-exclusive license to use copies of the Software on any number of your personal, your clients' or your company computers. You are allowed to host the media that you create with the help of the Software on any number of web servers (i.e. domains) or distribute the published media elsewhere without limitation. You must maintain all copyright notices and hyperlinks on all copies of the media.

Professional license ("PRO"): you are granted a limited non-exclusive license to use copies of the Software on any number of your personal or your company computers. Running the Software concurrently (at the same time) on multiple computers requires purchasing extra licenses . You are allowed to host the media that you create with the help of the Software on any number of web servers (i.e. domains) or distribute the published media elsewhere without limitation. You must maintain all copyright notices and hyperlinks on all copies of the media.

Enterprise license : you are granted a limited non-exclusive license to use copies of the Software on any number of your personal or your company computers. Running the Software concurrently (at the same time) on multiple computers requires purchasing extra licenses . You are allowed to host the media that you create with the help of the Software on up to 3 web servers (i.e. domains). You may store the published media for offline use on any number of computers (trade show booths, smartphone apps and similar).

RESTRICTIONS - You may not reverse engineer, decompile, or disassemble the Software, except and only to the extent that such activity is expressly permitted by applicable law notwithstanding this limitation. - You may not resell, rent, or lease the Software unless you have received a written permission from WebRotate 360 LLC.

NO WARRANTY Any use of the Software is at your own risk. To the maximum extent permitted by applicable law, WebRotate 360 LLC and its licensors disclaim all warranties and conditions, either express or implied, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose, and noninfringement.

NO LIABILITY FOR CONSEQUENTIAL DAMAGES To the maximum extent permitted by applicable law, in no event shall WebRotate 360 LLC or its suppliers and licensors be liable for any special, incidental, indirect, or consequential damages whatsoever (including, without limitation, damages for loss of business profits, business interruption, loss of business information, or any other pecuniary loss) arising out of the use of or inability to use the Software, even if WebRotate 360 LLC has been advised of the possibility of such damages. Because some states and jurisdictions do not allow the exclusion or limitation of liability for consequential or incidental damages, the above limitation may not apply to you.

LIMITATION OF LIABILITY Entire liability of WebRotate 360 LLC and your exclusive remedy under this EULA shall not exceed five dollars ($5.00 USD).

OWNERSHIP All rights, title and interest in the intellectual property embodied in the Software and accompanying materials, if any, are owned by WebRotate 360 LLC or its licensors. The Software is copyrighted and protected by international treaty provisions. Exclusive rights for commercial use of the Software worldwide are owned by WebRotate 360 LLC as defined by this Agreement. End-User receives limited rights of using the Software only. This Agreement does not grant you any intellectual property rights in the Software.

TERMINATION Your rights under this EULA terminate upon the termination of your WebRotate 360 Product Viewer EULA, or without prejudice to any other rights, WebRotate 360 LLC may terminate this EULA if you fail to comply with the terms and conditions of this EULA. In such event, you must destroy all copies of the Software.

Our latest news

How many images do i need for a 360 product view.

Everyone starting with 360 product photography or 3D rendering of 360 views asks this question. We've covered every detail here.

Recent PixRiot Features You May Have Missed

PixRiot adds Social Share for great previews of your 360 spins on social media plus new Cache Reset for quick content updates.

360 Product Photography of Racing Helmets by See 360 Degrees

A few tips on creating 360-degree product photography of racing helmets, including turntable setup and lighting.

Introducing NOXON 360 Turntable Integration with Special Bundle Discount

Integrate NOXON's 360 Turntable with WebRotate 360 Product Viewer for advanced product photography. Exclusive discounts available!

Multi-row Rig for 360 photography at Cleveland Museum of Natural History

From museums to screens: making scientific research more accessible by bringing 3D views of insects into the hands of researches.

WebRotate 360 Product Viewer v5 is Out

This major release comes with polygonal hotspots, auto-path, Blender plugin, WEBP images, Amazon publishing and more.

360 Product Photography of Bicycles by Epic36

Discover how to master 360-degree bike photography with Martin Hoekstra of Epic36.

Multi-row 360 Product Views in WebRotate 360 SpotEditor

Learn how to use WebRotate 360 software to publish multi-row 360 product views with the ability to spin in full 3D and more.

PixRiot Adds Analytics for WebRotate 360 Product Views

Announcing the release of analytics in PixRiot. 4 reports are available now and more is coming soon.

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360° Product Viewer

Product information.

Learn how to create a 360° product visualization to showcase your items from all angles. In this project, this involves transforming a video into a sequence of images synchronized with a scrolling feature. Level of complexity: ⭐️ ⭐️ (Medium)

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