general sales manager cover letter

Professional General Sales Manager Cover Letter Examples for 2024

Your general sales manager cover letter must immediately highlight your leadership abilities. Showcase your proficiency in driving teams toward surpassing sales targets. Demonstrate your strategic vision in the second paragraph. It's essential to illustrate your capability to analyze market trends and adjust strategies accordingly.

Cover Letter Guide

General Sales Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience General Sales Manager Cover Letter

Key Takeaways

Embarking on your quest for a General Sales Manager role, you've fine-tuned your resume and started your job applications, only to hit the snag of crafting the perfect cover letter. This supporting document shouldn’t just echo your resume; it's your chance to share the professional triumph that you're most proud of in a compelling narrative. Stay formal yet fresh, sidestepping worn-out phrases, and remember brevity is key—keep it to one impactful page. Let's dive into creating a cover letter that lands you that coveted interview.

• Including all the must-have paragraphs in your structure for an excellent first impression;
• Learning how to write individual sections from industry-leading cover letter examples;
• Selecting the best accomplishment to tell an interesting and authority-building professional story;
• Introducing your profile with personality, while meeting industry standards.

And, if you want to save some time, drag and drop your general sales manager resume into Enhancv's AI, which will assess your profile and write your job-winning cover letter for you.

If the general sales manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• General Sales Manager resume guide and example
• Call Center Representative cover letter example
• Business Analyst Retail cover letter example
• Senior Sales Engineer cover letter example
• Sales Lead cover letter example
• Merchandise Manager cover letter example
• Retail cover letter example
• Sales Advisor cover letter example
• Lead Cashier cover letter example
• Customer Service Cashier cover letter example
• Commercial Account Manager cover letter example

General Sales Manager cover letter example

GABRIEL BAKER

San Antonio, TX

+1-(234)-555-1234

[email protected]

• Emphasizing past achievements with quantitative outcomes (e.g., "ushering in a 25% surge in digital ad revenue over just 12 months") helps demonstrate the candidate's capacity for tangible results, which is compelling for a sales management role.
• Including specific examples of past successes (such as "captivating $2M in fresh business revenue") shows a track record of generating significant sales, which can suggest future success in similar endeavors within the prospective company.
• Using industry-specific language ("navigating the competitive media sales atmosphere") can establish the candidate's familiarity with the field, reinforcing their expertise and ability to seamlessly integrate into the new role.
• Expressing alignment of personal goals with the company's mission and trajectory underscores the candidate's suitability for the role in terms of culture fit and shared vision, which is essential for leadership positions.

Standard formatting for your general sales manager cover letter

Structure your general sales manager cover letter, following industry-leading advice, to include:

• Header - with your name, the role you're applying for, the date, and contact details;
• Greeting - make sure it's personalized to the organization;
• Introduction paragraph - no more than two sentences;
• Body paragraph - answering why you're the best candidate for the role;
• Closing paragraph - ending with a promise or a call to action;
• Signature - now that's optional.

Set up your general sales manager cover letter for success with our templates that are all single-spaced and have a one-inch margin all around.

Use the same font for your general sales manager cover as the one in your resume (remember to select a modern, Applicant Tracker System or ATS favorites, like Raleway, Volkhov, or Chivo instead of the worn-out Times New Roman).

Speaking of the ATS, did you know that it doesn't scan or assess your cover letter? This document is solely for the recruiters.

Our builder allows you to export your general sales manager cover letter in the best format out there: that is, PDF (this format keeps your information intact).

The top sections on a general sales manager cover letter

Header with Contact Information : Include the date, your name, address, phone number, and email to ensure the recruiter can easily reach out to you and to create a professional appearance.

Greeting or Salutation : Address the hiring manager by name to show that you have done your homework and are personalizing the letter, which can help establish a connection from the start.

Introduction : Introduce yourself, express your interest in the general sales manager position, and mention how you came across the job listing to create an engaging opening that captivates the recruiter’s attention.

Professional Experience and Achievements : Highlight your key sales achievements, leadership experience, and how you have successfully managed sales teams in the past, as this is crucial for a general sales manager role.

Closing and Call to Action : Finish your cover letter by summarizing your interest in the role, thanking the recruiter for considering your application, and indicating your desire for a personal interview to discuss how your skills align with the company's needs.

Key qualities recruiters search for in a candidate’s cover letter

• Proven track record in sales leadership: Recruiters look for candidates who have successfully led sales teams to meet or exceed targets, as this indicates the ability to drive revenue and business growth.
• Strategic planning skills: General sales managers must be adept at developing and executing sales strategies that align with the company's overall objectives, so evidence of such ability is highly valued.
• Strong communication and interpersonal skills: To effectively lead a sales team and liaise with other departments, a general sales manager must be able to communicate clearly and build strong relationships.
• Expertise in sales training and coaching: Recruiters seek candidates who can not only sell but also impart their knowledge and skills to their team, enhancing overall productivity and sales success.
• Customer relationship management experience: A history of maintaining and growing long-term client relationships is crucial for a general sales manager, as it demonstrates an understanding of customer retention and value.
• Data analysis and reporting proficiency: The ability to interpret sales data and metrics to inform decisions and report progress to stakeholders is a key component of the role, making this skillset highly desirable.

Kick off your general sales manager cover letter: the salutation or greeting

When writing your general sales manager cover letter, remember that you're not writing for some complex AI or robot, but for actual human beings.

And recruiters, while on the lookout to understand your experience, would enjoy seeing a cover letter that is tailored to the role and addresses them . Personally.

So, if you haven't done so, invest some time in finding out who's the hiring manager for the role you're applying to. A good place to start would be LinkedIn and the corporate website.

Alternatively, you could also get in touch with the company to find out more information about the role and the name of the recruiter.

If you haven't met the hiring manager, yet, your general sales manager cover letter salutation should be on a last-name basis (e.g. "Dear Mr. Donaldson" or "Dear Ms. Estephan").

A good old, "Dear HR Professional" (or something along those lines) could work as your last resort if you're struggling to find out the recruiter's name.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department] Director,
• Dear Mr./Ms. [Last Name],
• Dear [Full Name],
• Dear Sales Team Leader,

The general sales manager cover letter introduction: focusing on your unique value, with a creative twist

You are not the only one wondering how to start your general sales manager cover letter. Those first two sentences introduce your profile and should be memorable.

No pressure.

When beginning your general sales manager cover letter , immediately point out the unique value of working with you. In other words, what you promise to bring to the role by using your past track record of success.

Start your general sales manager cover letter with a creative twist by telling a joke or stating something relatable. Select this type of introduction only if it aligns with the company culture.

What to write in the middle or body of your general sales manager cover letter

Here's where it gets tricky.

Your general sales manager cover letter body should present you in the best light possible and, at the same time, differ from your resume.

Don't be stuck in making up new things or copy-pasting from your resume. Instead, select just one achievement from your experience.

Use it to succinctly tell a story of the job-crucial skills and knowledge this taught you.

Your general sales manager cover letter is the magic card you need to further show how any organization or team would benefit from working with you.

Closing paragraph basics: choose between a promise and a call to action

You've done all the hard work - congratulations! You've almost reached the end of your general sales manager cover letter .

But how do you ensure recruiters, who have read your application this far, remember you?

Most general sales manager professionals end their cover letter with a promise - hinting at their potential and what they plan on achieving if they're hired.

Another option would be to include a call for follow-up, where you remind recruiters that you're very interested in the opportunity (and look forward to hearing from them, soon).

Choose to close your general sales manager cover letter in the way that best fits your personality.

What to write on your general sales manager cover letter, when you have zero experience

The best advice for candidates, writing their general sales manager cover letters with no experience , is this - be honest.

If you have no past professional roles in your portfolio, focus recruiters' attention on your strengths - like your unique, transferrable skill set (gained as a result of your whole life), backed up by one key achievement.

Or, maybe you dream big and have huge motivation to join the company. Use your general sales manager cover letter to describe your career ambition - that one that keeps you up at night, dreaming about your future.

Finally, always ensure you've answered why employers should hire precisely you and how your skills would benefit their organization.

Key takeaways

Your general sales manager cover letter is your best shot at standing out by showing your motivation and the unique skills you'd bring to the job:

• Chose no more than one achievement, which you'd be talking about in the body of your general sales manager cover letter, by focusing on skills and outcomes;
• Address recruiters with their first or last name, or "Dear Hiring Manager" in your general sales manager cover letter greeting;
• Introduce in no more than two sentences what makes your profile unique (perhaps it's your motivation, enthusiasm, or appreciation of the company you're applying for);
• Select the same font you have used in your resume (avoid Times New Roman and Arial, as most candidates tend to invest in them);
• Close your general sales manager cover letter with a promise of how you see yourself growing in the company and the benefits you'd bring about.

Cover letter examples by industry

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• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

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Sales Manager Cover Letter Examples For 2024 (20+ Skills & Templates)

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Looking to score a job as a Sales Manager?

You're going to need an awesome cover letter. This guide is your one-stop-shop for writing a job-winning Sales Manager cover letter using our proven strategies, skills, templates, and examples.

All of the content in this guide is based on data from coaching thousands of job seekers (just like you!) who went on to land offers at the world's best companies.

If you want to maximize your chances of landing that Sales Manager role, I recommend reading this piece from top to bottom. But if you're just looking for something specific, here's what's included in this guide:

• What To Know About Writing A Job-Winning Sales Manager Cover Letter
• The Best Skills To Include On A Sales Manager Cover Letter

How To Address A Sales Manager Cover Letter

• 3 Sales Manager Cover Letter Examples

The 8 Best Sales Manager Cover Letter Templates

3 tips for writing a job-winning sales manager cover letter.

Here's the step-by-step breakdown:

Sales Manager Cover Letter Overview: What To Know To Write A Cover Letter That Wins More Job Offers

What do companies look for when they're hiring a Sales Manager?

Companies love candidates with strong interpersonal and problem-solving skills to drive sales growth and client satisfaction. They also look for individuals with excellent communication abilities to convey information clearly and concisely.

Companies also appreciate candidates proficient in sales management software and tools for client engagement, support, and resolution. Lastly, a proactive approach and attention to detail are essential for effective sales management and client service.

Your cover letter should show the company that your personality and your experience encompass all of these things.

Additionally, there are a few best practices you want to follow to write a job-winning Sales Manager cover letter:

• Properly address your letter: Begin your letter by addressing the hiring manager or team. Don't forget to state the specific Sales Manager job you are interested in!
• Express your understanding of the company: Clearly articulate that you are well-familiarized with the company's sales strategies and the market, and tie this up with your skills, demonstrating how they align with their needs.
• Highlight your skills: Showcase your most relevant skills for the role, such as Client Engagement, Support, Resolution, and more.
• Tailor your cover letter for the job description: Emphasize your experience to meet the job requirements listed in the description.
• Be concise and clear: Your cover letter should be short and easy to read. Keep it to one page and focus on the good stuff!
• End with a call to action: Close with an effective call to action, expressing enthusiasm for the opportunity and inviting further discussion on how you can contribute to the company's success.
• Proofread: Make sure to thoroughly proofread your cover letter for any grammatical errors or typos. A well-written, error-free letter can make a strong first impression. I recommend using Hemingway App or Grammarly to do this.

Let's dive deeper into each of these, so you have the exact blueprint you need to see success.

The Best Sales Manager Skills To Include On Your Cover Letter

Keywords are one of the most important factors in your cover letter. They show employers that your skills align with the role, and they also help format your cover letter for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan cover letters for keywords and qualifications and make it easier for employers to filter and search for candidates whose qualifications match the role.

If you want to win more interviews and job offers, you need to have a keyword-optimized cover letter. There are two ways to find the right keywords:

1. Leverage The 20 Best Sales Manager Keywords

The first is to leverage our list of the best keywords and skills for a Sales Manager cover letter.

These keywords were selected from an analysis of real Sales Manager job descriptions sourced from actual job boards. Here they are:

• Communication
• Prospecting
• Collaborative
• Development

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Cover Letter And Target Role

The second method is the one I recommend because it's personalized to your specific cover letter and target job.

This process lets you find the exact keywords that your cover letter is missing when compared to the individual role you're applying for.

Here's how it works:

• Open a copy of your updated Sales Manager cover letter
• Open a copy of your target Sales Manager job description
• In the widget below, paste the job description and hit scan!

ResyMatch is going to scan the target job description and show you the exact keywords and skills that are relevant to the role and that you should weave into your cover letter.

If you're ready to check it out, grab your target job description and run your first scan here:

To start, paste your target job description (or multiple job descriptions) into the box below:

Scan to help you identify keywords and skills within your target job description.

Scanning...

If you're more of a visual learner, here's a video walking through this whole process so you can follow along:

Personalization is what makes a cover letter stand out. That starts from the very first sentence where you greet the person reading your cover letter! There are two ways to do this well:

1. Use The Hiring Manager's Name

The first, and best, is by including the hiring manager's name. Let's say that you discovered the hiring manager's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

2. Use This Formula: To The [Department] Team at [Company]

If you don't have the hiring manager's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying for a Product Marketing Manager role at Discovery Education, you might start your cover letter like this:

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than “To Whom It May Concern!”

For more advice on writing a strong opening to your cover letter, check out this guide.

3 Sales Manager Cover Letter Examples For 2024

Now let's take a look at all of these best practices in action. Here are three cover letter examples for different situations from people with different backgrounds who are all applying for Sales Manager roles:

Sales Manager Cover Letter Example #1: A Traditional Background

Our first example is a cover letter written by a candidate with traditional experience. Here is what an example of their cover letter might look like:

Sales Manager Cover Letter Example #2: A Non-Traditional Background

Our second cover letter example comes from a candidate looking to transition from a background in education to a Sales Manager role. This cover letter demonstrates how the author identifies and communicates their transferable skills:

Sales Manager Cover Letter Example #3: Senior Sales Manager

Our third example highlights a candidate applying for a Senior Sales Manager role. Here is what their cover letter might look like:

At this point, you know all of the basics you'll need to write a Sales Manager cover letter that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with our CoverBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

Just click any of the templates below to start building your cover letter using proven, recruiter-approved templates:

Free Job-Winning Cover Letter Templates, Have AI Write Yours in Less Than 2 Minutes .

Choose a cover letter template below to get started:.

Great Choice! Now, how do you want to write your cover letter?

Let AI write your unique cover letter using our proven templates.

Or use our templates to write your own from scratch.

You're off to a strong start! But I've got a few more tips to help you take your cover letter to the next level:

1. Use CoverBuild.io To Write Your Cover Letter In <2 Minutes

All of these tips and best practices work, but you still have to implement them. Normally, that'd mean you sitting down and spending hours brainstorming ideas, typing, deleting, and typing again, and then feeling absolutely drained.

Now there's a way to work around all of that so you save your best energy for the writing and edits that matter most. Here's how it works:

• Head to CoverBuild.io
• Select the “2 Minutes” option to have AI write your cover letter
• Select a template for your cover letter, then follow the 3 step process for sharing info about your experience and the target job with CoverBuild's AI
• Click “Generate My Cover Letter” and watch the tool write a unique cover letter that's personalized to your experience and your target job!

To make it even easier, you can select a cover letter template from the widget below to get started:

If you'd like to see the process in action, here's a video walking through all of the steps above:

Note: I do not recommend or advise that you simply copy and paste any AI-generated content and submit your application. You should always review, revise, and personalize the content yourself before applying.

2. Include Measurable Metrics And Outcomes

Too many job seekers only focus on the actions that they took and not the outcomes that resulted from those actions. As a hiring manager, it's impossible to differentiate between a dozen candidates who were all “Responsible for managing calendar and communication.”

If you want to win, your cover letter should speak to the specific outcomes that you drove in previous roles. That could be:

• The customer satisfaction you helped improve
• The increase in customer retention you helped achieve
• The feedback you helped gather and act upon

These outcomes will show hiring teams what you're capable of and make your value crystal clear!

3. Match Your Cover Letter And Resume Design

They're the exact same car, down to the year, make, and model. The only difference is the way the product was presented. Like I said, quality impacts perceived value.

One of the best ways to boost the quality of your cover letter is to make it look clean, professional, and have it match your resume. That's why the resume templates in our resume builder tool match the cover letter templates in our cover letter builder:

If you use both tools to create your cover letter and your resume, your entire application is going to be top notch.

Key Takeaways To Wrap Up Your Job-Winning Cover Letter

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Sales Manager cover letter:

• Start with a proven cover letter template from CoverBuild.io
• Use ResyMatch.io to find the right keywords and optimize your cover letter for each role you apply to
• Start your cover letter with a personalized greeting for the hiring manager or team name
• Emphasize the measurable outcomes and value you drove in previous roles (include metrics!)
• Compare the draft of your cover letter to the examples on this page to make sure you're on the right path
• Use a tool like Hemingway App or Grammarly to proofread your cover letter before you submit it

If you follow those steps, you're going to be well on your way to landing more Sales Manager interviews and job offers.

Now that your cover letter is taken care of, be sure to check out our guide on writing a job-winning Sales Manager resume (with examples!).

Paula Martins

Paula is Cultivated Culture's amazing Editor and Content Manager. Her background is in journalism and she's transitioned from roles in education, to tech, to finance, and more. She blends her journalism background with her job search experience to share advice aimed at helping people like you land jobs they love without applying online.

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• I know what types of jobs I am looking for and I have started applying or I plan to start soon
• I have been applying to jobs for 3 months or longer, but haven't gotten the results I'd hoped for
• Get a job in the same industry I currently work in
• Switch careers and get a job in a new industry
• Get promoted at my current company
• Improve my resume
• Improve my cover letter
• Enhance my LinkedIn presence
• Find jobs that I am compatible with

Join Our Free , Live Job Search Strategy Sessions!

Congrats! You officially have access to an ecosystem of job search tools that's going to help you accelerate your job search!

The next step? Grab a seat for one of our free , live job search strategy sessions!

Our team hosts these every week with the goal of covering the top 3 strategies we're seeing help our clients score:

💰 Average Raise: $43,000+

⏱️ Avg. Time To Offer: 3.5 Months

✅ Complete Career Clarity

They're totally free, grab a seat here: